5 Jaw Dropping Reasons Why the Rich and Famous Can't Get Enough of Côte d'Azur : 疫情後的法國這樣玩！

Atout, France and Côte d'Azur, France present the Tuesday 25 Roadshow. It's been a few years since I last attended a media event hosted by Atout, France, France's tourism development agency. My last event was back in 2021 when COVID-19 severely curtailed international travel. At that time, I, along with other members of the media, tour operators, and travel industry professionals, connected virtually to discover all of the beauty and wonder of Normandy, France. When I attended this year's event on Thursday, January 30th, I wasn't sure what to expect. For this year's roadshow, Atout, France partnered with the Côte d'Azur, France tourism board to promote France as the premier travel destination, specifically focusing on the Côte d'Azur region, formerly known as the French Riviera. The conference this year featured a series of workshops and presentations by Côte d'Azur, France tourism board and Atout, France, which included discussions on the region's history, its unique attractions, and its future development plans. There were also networking opportunities with suppliers, representatives from different tourism boards and three, four, and four star hotels and accommodations, and representative from CAP 3000, a massive shopping center that boasts plus 300 retailers, 16 restaurants, and jaw-dropping views of the Mediterranean Sea. Walking into the Sky Suite at Bichat Hotel, I felt a renewed sense of excitement about this roadshow. I was eager to learn more about this area of France, known for its all-year-round beautiful weather and celebrity sightings during the Cannes Film Festival and Monaco Grand Prix. I also felt the wheels of curiosity spinning in my mind. The south of France is already such a stunning and popular travel destination. Were there any new trends in French tourism since my last attendance in 2021? What else does the Côte d'Azur region have to offer that would excite international travelers? Equipped with an open mind, my mini notebook in one hand and a buttery croissant in the other, I took my seat and waited for the event to begin. The Atout France and Côte d'Azur France Roadshow is a significant event in the tourism industry, providing a platform for industry professionals to share insights, network, and promote the region as a premier travel destination. Here's what stood out the most during this year's roadshow. Everything you can imagine, you can do there during the trade show. The attendees heard speeches from representatives from various boards and offices in France's tourism and hospitality sectors. Melanie Paul-Housse, director of Atout France, kicked off the long line of presentations with her warm, gracious, and welcoming speech. Along with thanking everyone in attendance, she also thanked Bicha Hotel for hosting the trade show. The series of black and white photographs of celebrities that lined the hotel's hallways complemented the Côte d'Azur's reputation for being the home of the Cannes Film Festival. A fascinating video presentation of the Côte d'Azur accompanied her speech. We also received a visit from Bertrand Pousse, general consul of France. In his speech, he shared a plethora of historical trivia about the region. The Côte d'Azur was a popular winter getaway for the English aristocracy in the 18th century. The term Côte d'Azur appeared in 1887 in a book of the same name by author and civil servant Stéphane Liégeard. This was his favorite getaway destination as well, and he described the area as a coast of light, of warm breezes, and mysterious balmy forests. Needless to say, the name stuck around and has since become the official name for the area. Coco Chanel developed the famous Chanel Num5 perfume in Grasse, a small commune located in the Provence-Alpes-Côte d'Azur region. Many of these speeches revealed that travelers can do so much more in Côte d'Azur. In his speech, Rudy Salles, a former member of France's National Assembly representing the Alpes-Maritimes department, encouraged travelers to visit the region during the winter. Within one hour driving distance from the coast, travelers can experience a one-of-a-kind winter wonderland in the Haute-Alpes. This part of the region is the site of many ski resorts that offer a variety of fun winter activities and stunning views. Wintertime is also ideal for checking out the Christmas markets and a multitude of festivals. One of these festivals is the annual Fête du Citron in Menton from February 15th to March 2nd, 2025. The town of Menton is turned into an orange and lemon extravaganza filled with workshops, markets, exhibitions, fairs, and so much more. The highlight of the festival is their beautiful parades decorated with oranges and lemons, a sight that genuinely captures the essence of the region's fertile culture. In her speech, Charlotte Cejudo of the Cannes Tourism Bureau spoke of Cannes as an epicenter of gastronomy, shopping, sports, and culture. For history lovers, there are a plethora of museums to explore in the region, one of which is the Musée International de la Parfumerie in Grasse. For the foodies, they can also visit the Marché Fourville, a bustling food market located right in the heart of Cannes that sells delicious Provençal foods, as well as check out the gourmet food shops, eclectic boutiques, cafes, and wine bars in the surrounding neighborhoods. You really can do anything and everything in the Côte d'Azur, networking with industry stakeholders. Throughout the day, I had the opportunity to sit down with key players shaping the region's luxury tourism, hospitality, and retail sectors. Unlike the typical trade shows set up with endless rows of booths and long tables, this event featured a more open and inviting arrangement. Exhibitors sat at round tables with no set appointments. This created an intimate atmosphere, making it easier and less intimidating to approach each representative. I spoke with managers from two four-star hotels and a representative from CAP3000 to uncover what's new and exciting for international travelers to the Côte d'Azur. From newly constructed hotels boasting breathtaking mountain views to insider shopping tips for international visitors, here are the key takeaways from our conversations. The first hotelier I spoke to was Eric Tallou, the general manager for Crown Plaza Nice, Grand Arena's hotel located in Nice. In his presentation, he provided great background information on the hotel. The Crown Plaza Nice is a newly constructed hotel, see May 2021, located one streetcar stop away from Nice International Airport. Due to its strategic location, travelers can hop on the nearest tram and arrive in the city center in just 15 minutes. The hotel also boasts sea and mountain views, spacious rooms with cozy and elegant designs, and nine meeting rooms that include all of the necessary equipment and features for a successful conference or event. This hotel is ideal for business travelers who want to stay in comfortable surroundings whilst wanting to venture out and explore the area during their stay easily. Next, I met with Julie Magnan Antonini, the marketing and communications director of Altaria France, the property real estate agency that manages CAP3000. CAP3000 is one of the largest shopping centers in France and the largest sea view shopping center on the Côte d'Azur. Inside the mall are over 300 retailers and 50 restaurants, 15 of which offer spectacular views of the coast. The mall is also home to Corso, a premium space featuring 45 luxury and high-end boutiques. International visitors to the mall will receive a shopping pass which will score them discounts and free gifts at different retailers. Visitors to the mall can also enjoy their on-site arcade, fitness area, open-air cinema, outdoor concerts, and exhibitions. Currently on display at CAP3000 is the photo exhibition entitled Mandalia Capitale du Mimosa, an immersive photo exhibition showcasing the region's emblematic flower, the mimosa. The last hotelier I met was Alexander Gelegs, the general manager of Le 1932 Hotel and Spa. Built in 1932, this boutique hotel combines art deco charm with modern amenities. The hotel recently underwent a massive renovation but still maintains its historic art deco design in the form of plush and luxurious furnishings throughout the hotel. Geometric patterned tiles in the bathrooms and headboards featuring bold black and gold sunburst motifs. Guests can enjoy dining at Le Quinto Cielo, their rooftop bar and lounge overlooking the Mediterranean Sea. Their on-site spa features personalized treatments and products from Cottage Paris. The hotel is located close to Juan Le Pond, a tres chic seaside resort town in Le Cap d'Antibes. The resort town is also home to Jazz Ah Juan, the oldest jazz festival in Europe. This prime location makes Le 1932 Hotel and Spa an ideal retreat for travelers seeking a blend of timeless elegance, coastal sophistication, and rich cultural and artistic experiences. See Belle, see Proche, there really is something for every kind of traveler in Côte d'Azur. Whether you're drawn to the breathtaking seaside views, world-class skiing in the Alps, the historical heritage, or the vibrant cultural scene, there is so much more to discover about this sun-drenched region. To quote Claire Behar, general manager of the Côte d'Azur France Tourism Board, the region truly is so beautiful, so close, and oh so fascinating. With so many new experiences awaiting, there's never been a better time to rediscover the Côte d'Azur. My gratitude goes to all of those at Atout France, the Côte d'Azur France Tourism Board, Bichat Hotel, and all of the exhibitors for hosting such an engaging and informative trade show. For the full review, please click on the link in the description box below. And again, you're welcome. Collaborations, or if you want to join our next event, make sure to subscribe and hit the bell and share. You can also add me online at Tinkeebellezza, T-i-n-k-e-e-b-e-l-l-e-z-z-a. Make sure that T is capital and send us a message first so we don't miss you. You can also add us online now via our QR code. Make sure to follow and like us on Facebook as well. Follow us on Instagram at Fashion Ecstasy, also my personal account at Tanya.FashionEcstasy. We're also on Twitter at Fashion Ecstasy and my personal account at SueTanya, or more just visit our website at fashionecstasy.com. Just google search Fashion Ecstasy or in Chinese, 時尚高潮. Thank you for watching. Make sure to subscribe and hit the bell. 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