How to Write AI Prompts: The CRAFT Formula Explained

Hello and welcome back. Now this is the biggest idea that I personally believe while writing you know any kind of prompt for any kind of Artificial Intelligence maybe for Chargiquity, Gemini, Cloud or Group. You need to understand AI is not Google. AI is not Google. This is not any kind of search engine. You need to understand and you need to consider that AI it's basically a smart intern and the smart intern is waiting for your instruction. The intern is definitely brilliant but only as good as the brief you give right and there are three simple steps that you can define for any AI while giving the instruction. The first thing is clear words, clear role and clear outcome. So clear words means like you need to write in a very plain language no jargon. The clear role is tell AI who to be. For example if I want to generate one article for my SaaS company cbdeck.me then I need to define a role for AI is act like you are a senior content writer or maybe you are a senior brand strategist for solo founders okay and this way AI can understand their role in a better way. The third step is clear outcome which is basically describe what you want. So I'm describing like I need one article to generate more leads or maybe for the marketing or maybe for the planning. So these are the three steps that you can define in a good path. So the learning path is there are five chapters that you you know take from confused to confident and these are the five chapters like the first is mind state six. Why AI is different from the Google and how to think about it okay. So I will explain why you should not consider any AI tools maybe chat gpt or cloth or maybe Xamini to the Google okay and I will explain the craft for formula and this is literally very powerful formula and this is the single global strongest you know framework that works for every prompts and every time. I will use some cases you know some real cases to create content to generate images to research okay and I will show you in a practical way that how I'm writing any kind of prompts for chat gpt Xamini or cloth okay. Even if you're not able to write any prompt in English or maybe in Hindi I will give you real examples how you can improve the prompt writing and there are four steps that is called advanced power moves. These are five techniques that separates beginners from the beginners from pros right and this is a seven day challenge that I would like to invite everyone okay to use all these formula to use all this framework and build the habit so it sticks for life. See you in the next session. Hello and welcome so this is a quick introduction about me so my name is Ritesh Sharma so I'm a solo SaaS founder educator and AI power user. So I have spent 11 years in marketing and built 8 plus production SaaS product solo using AI as my coding and writing partner every single day. So I'm a director and founder of needs of technology LLP company. I have built CV deck which is AI power of career platform. I have also built Mile estate which is basically a link in bio platform for only real estate agents. This is one impact drive for NGO and educational platform. So I'm trainer in artificial intelligence. I'm also a website designer. I'm also a marketer. So this is all about me and I hope this course will definitely help you to write a better prompt in any AI tools whether you are using chat GPT, Gemini, Grow or PopXLT. Okay so let's get started. Thank you so much. Hello and welcome back. So this is chapter one the mindset shift. Before any tactics change how you think about AI. So in this lesson in this chapter we are going to cover two things why your AI answer feels boring and I'm going to give you the five myths that are costing you results. So why your AI answer feels boring the single biggest mistakes and how to spot it instantly. So there are four ways you can say the shocking side by side test. So you can open the chat GPT and you can give a generic prompt and you can give a detailed prompt and you can compare both results side by side. Same AI same topic totally different results. Why chat GPT can't read your mind. It only knows what you tell it nothing more right. The genius in turn mindset the single mental model that change everything. Okay so you have to be very clear about your outcome about your goal and the instruction. What change after this course you will never write a weak prompt again. So this is the four you know for defined ways and this is a guarantee for everyone you know if you follow the steps you will never write any weak prompt again. Right so let's talk about the myth. Okay so there are five myths that I personally believe and you know experience with you know lots of beginners. So the myth is AI reads your mind. No it reads only your words. Longer prompt screen. So this is the biggest you know misconception or you know myth on the internet like when you write longer prompt you will get better results. So this is a myth. So the truth is when you when you are very clear about your prompt when you clear about your You need to be perfect in English. This is again a myth. Clear structure required. Even you are weak in English writing but you are master in writing in a structured way you will get again better results. The fourth myth is one prompt does it all. So there are lots of you know gurus available on the internet you know selling their prompts like use this prompt to generate high quality studio type kind of you know photos from chat gpt or maybe from the Gemini. But the thing is you need to interact with chat gpt. You need to interact with any AI to be its perfection right. Fifth myth is all AIs are same. So I generally don't believe this. The truth is basically each one has their own personality. So chat gpt has their own model, own capabilities. Gemini has a different model, you know different capabilities okay. You don't need to you know consider everything on a single line. They are all different. They all have different kind of capabilities okay. In the next lesson I will tell you I will give you you know a simple writing you know prompt writing formula that you can use to generate articles to generate images okay. Let's get started. Hello and welcome. So this is the third chapter use case mastering okay. So there are three things that I'm going to explain here. So this is the content prompt. For example if you are you know looking for good prompt to write blog post you know emails or any kind of contents you can use this image prompt. So the sixth part of formula how you can you know write a solid prompt to generate quality images from the AI and this is the third thing that you are going to learn research prompt okay. So learn anything fast. If you are able to do a deep research with AI you can learn anything faster okay. Moving forward so this is the content creator you know content creation prompts. So there are four basic things that you need to understand the audience first, voice cloning, three styles, rewrite and the platform match. Audience first what is mean by that start you know start by telling AI exactly who you are writing for the rest calibrates around that. For example if you are or if you are planning to write a LinkedIn post for maybe freelancer or maybe for the college students okay then you need to define you know instruction this article is for you know newly passed out student. This is the voice cloning this is some things you can use any person voice okay or if you have some kind of style you know some kind of writing style you can definitely use. What you need to do you can just paste two or three samples of your writing then ask AI to write in the exact voice okay. So voice means I'm not talking about any audio so voice means your writing style how you write how you speak okay. Three styles rewrite after getting output ask now rewrite in the three styles bold, friendly and technical. So these are three options that you are asking any maybe chat GPT to write in the three styles. This is a platform match and this is very crucial for writing content or generating content maybe blog, caption, emails or script you know same topic. LinkedIn insights, Instagram visuals and YouTube story okay. So let me give you one quick example of writing prompts right. So this is chat GPT interface and let's see I want to write about you know no code web apps okay. So what is mean by that okay again you know I'm not explaining anything to the AI but my intention is basically there are lots of you know web application available in the market SaaS available in the market on the internet that can help you to create any kind of web application android application, iOS application without writing any single code okay. Now most of the people know about it most of the people don't know about it so my goal is to aware people that there are certain platform where you can go just write prompt and you can you know design any kind of application for example you can see bold.new this is no code website builder, no code application builder. So you can write any you know prompt like let's build a prototype to validate my XYZ idea okay and you can see there are lots of people who are already using bold okay there is another tool called loveable.dev this is another popular tool available in the market okay so you can see ask loveable to create a blog about you know XYZ topic create a web application that can solve maybe project management things okay so there are lots of tools available right so as an educator my responsibility is to guide everyone with my article okay so when I write this write a blog post no code web apps okay so let's hit enter yeah so you can see the article quality no code web apps build powerful products without writing code a few years ago building web app means hiring developers learning programming language and spending month you know tuning an idea into reality okay so this is I think very generic and I don't know like people would love you know to read this article okay so simultaneously let me open another chat gpt and let me give you give the detail prompt how it look like yeah so you can see this is a detailed prompt from for the same task okay this is single line and very bad prompt and this is multiple lines like act as a senior sass content writer and SEO strategist okay see we are writing articles for search engines we are writing articles for the people okay and our articles is going to rank on the google yahoo ready or maybe on the safari right so we have to keep SEO in the mind what I'm doing here I'm saying AI that you are a senior sass content writer and you are also a SEO strategist who know better how search engine works and I'm saying my instruction like write a 1200 words beginner friendly blog post on how to build no code web application without hiring developers so this is my title the target audience is students startup founders and non-technical entrepreneurs in India the tone is conversational practical and inspiring what it should be includes a strong hook in the introduction step-by-step process best no code tools in 2026 real world use cases common mistakes beginners makes SEO friendly headlines and conclusion with cta call to action right and I'm saying mark this article into markdown version so I can quickly copy and paste let it enter now you can see the quality the biggest myth intake is that you need to know coding to build now see how to build a no code web application without hiring a developer so let's see if I am a founder or maybe I want to you know launch my web application in the in the market okay so definitely I need to hire developers okay so hiring developers it will cost lots of money okay so hiring developer is my pain point okay now AI is now understanding the biggest myth intake is that you need to know coding okay I don't know coding how to code to build a successful web application so this article is you know talking in my language okay in 2026 the simply simplify not true anymore so you can see what is no code web application so this is a clear you know definition why no code is booming in India so hiring developer is very expensive this is my pain point and this is in the quotation mark you can say the simple mbv minimum viable products can cost anywhere around you know from 50,000 to 5 lakhs if outsourced you know step guide to building a no code web application this is all the step defined okay examples of mbv structure if you are building a resume builder for example you need to create a user login resume templates pdf download AI suggestion etc okay there are lots of you know AI builder tools you know mentioning here so this is a detailed article that AI is writing against this particular AI prompts okay so I hope this this was useful for you okay in the next lesson I will give you another example of prompt maybe for the image generation okay see you soon thank you so much welcome back this is chapter number two the craft formula and this is the magical formula that everyone use on the internet okay one simple framework every great prompts forever in this chapter what you will get the craft framework explain live transformation week to great right so you can see the craft formula look like this see stand for context what is your situation okay you need to define your situation okay to the AI or stand for role who should AI become for example act as a senior brand strategist with 15 years of experience for the contest you know so this is the situation you are explaining to the AI for example you know so this is your situation you know I'm a freelance website designer pitching uh you know commercial to the school or maybe for agency this is the action a for action what exactly do you want write three tagline option each under seven words so this is the action you are explaining to AI this is a format how should it look written as a table tagline tone white box okay so it is asking give me a result in a table view and the table view there are four there are three column tagline this is the tone and why it works this is again t stand for tone what styles or voice warm playful slightly cheeky like a fun teacher so this is a craft formula and one example I would like to show you here is this is the before and this is after right so you can say watch a weak prompt become a great so this is a before write a LinkedIn post about productivity okay and this is after I'm a solo SaaS founder in India act as a LinkedIn growth coach for tech founders write 150 word post about productivity lesson I learn hook in one line story in the middle one line take away and end with situation and t conversational confident not preaching this is a detailed prompt following the craft formula right so let me give you a real example how it looks like great so you can see there are two windows open here chat gpt and chat gpt okay so I'm writing one single prompt like write write a LinkedIn post about productivity right LinkedIn post about productivity okay no instruction no clear goal no craft formula you know defined here so I will just give simply hit enter right and you notice here is a professional and engaging LinkedIn post you can use productivity is not about doing more things it's about doing right things consistently more people confuse being busy with productive okay so this is one you know the results I get it now what I what I will do I will write a detailed prompt following or using the craft formula so the prompt is I'm a solo SaaS founder in India so I can say so this is a solo SaaS founder in India right act as a LinkedIn growth coach for tech founders I can say the act as act as a LinkedIn growth coach for tech founders LinkedIn LinkedIn growth coach for tech founders okay so let me pause the video and write all the so this is the result with this prompt and let's see I'm a solo SaaS founder in India so this is the situation act as a LinkedIn growth coach for tech founders write a 150 word post about productivity lesson I learn hook in line one story in middle one line takeaway and with the question conversational confident not rigid and hit enter yeah so you can see the result most productivity advice made me feel rigid not effective okay so this is conversational you know I'm talking with my you know content I'm talking about me but in this post you can see productivity is not about doing more thing it's about doing the right thing constantly so this is you know this is something like I'm giving advice on the LinkedIn now LinkedIn is a platform where there are tons of you know advisor there are tons of consultants you know CEO founders directors okay they don't they don't need actually advice from right so this is something like you know Gyan you know or maybe you can say a Vasant okay but when I talk about this okay the most productivity advice made me feel busy not effective so I'm talking about my own experience as a solo SaaS founder I used to smart my day with 15 taps open slack notification everywhere and you know gang to-do list looked impressive but change nothing you know so I'm talking about my frustration also then I noticed something the days I made a real progress where the days I worked on the one important thing before teaching anything touching anything no email no analytics you know no quick fix just you know so this is you know this is a greatest output that I got from the chat equity with this prompt okay even I can define this prompt in a more you know crispy way you can say I can add more words to make it more clear okay so this is one you know real examples how you can use from you can say lazy prompt to the see you in the next chapter thank you so much for watching hello and welcome so this is lesson 5 image generation prompts okay like I promised I'm going to give you very simple and a step-by-step formula to create a high quality image okay so again there are certain framework subject style setting lighting mode and camera okay now most of the people you know most of the beginners they generally you know type a beautiful house okay or maybe a headshot for my LinkedIn profile okay see you are generating images from the AI okay then you need to think like a photographer you need to think like a you know photo editor you know a photographer always think about subject that person think about style settings lighting mode camera background everything's okay and because AI know everything then you need to define the role you need to define the situation right so you can see there are two prompts weak and using the formula so the weak prompt is a beautiful house result generic stock image could be anywhere using the formula modern you know so you can see this is Scandinavian cottage snow forest golden hour you know serene wide angle 35 mm film result cinematic magazine quality okay let me show you the real example okay so let's see I want to create a promotional image for maybe Nike shoes so let's see create a Nike shoes advertisement okay so when I hit enter it will start creating images without asking any further question or maybe any further explanation okay so we can wait great so you can see just do it this is quite fine with the simple prompt okay and there is one update that I would like to share like chat gpt you know you can say open AI image 2.0 so this is one image generation model this is you know very improved version and you can generate high quality images okay with chat gpt image 2.0 so this is greatest things okay so you can see like this okay now this is another so I'm going to open another chat gpt and let me give this prompt here okay so what I'm telling here create a premium cinematic advertisement for Nike running shoes okay what scene we are explaining a professional athlete you know sprinting on a rain soft urban street at night okay focus on Nike shoes with dynamic water splash you know motion blur and dramatic lighting style the style is basically hyper realistic commercial photography high contrast moody atmosphere ultra detailed texture cinematic shadows shallow depth of field so this is you know the style of understanding or the you know essence of photography you know when you ask someone who is a photographer like how you generally consider a subject to film or maybe how how you generally capture any image okay so he or she will talk about these things okay the color black neon blue and electric orange essence this is the what I'm asking to include visual Nike you know Swiss logo dynamic action post okay so these are the things and I'm also mentioning the camera angles to DSLR look 85 mm lens effort okay effect so let's enter and we can wait I think this is almost done yeah so you can see this image okay this image and this one you can see the difference clearly okay so this is you can see one the night Nike Air Zoom S41 Nike and this is exactly how cinematic photography look like okay so you can see the detail image creation with the detail prompt okay so I hope this lesson was useful for you and I'm hoping you will definitely write such a kind of prompt to generate any images thank you so much keep watching this is the most important topics research and learning prompt okay if you want to get most of the AI capabilities then you need to master in writing prompt specially for research and the learning okay let's see if you want to learn digital marketing or if you want to learn SEO or if you want to learn how to code okay you can use this prompt in AI okay so these are the formula you have to explain compare argue and teach so for example for the explanation you can say explain I'm why what you are telling I'm a five years old student explain me x like I'm five using examples from the cricket and cooking okay when you want comparison from the AI you can say compare x and y in the table definition pros cons when to use okay argo still man okay give me the strongest possible argument for this view even if you are disagree okay so this view means you can replace any kind of view that you would like to argue with AI this is at least familiar frame teach me blockchain using simple examples from a piano song daily operation okay now let's jump to the real practical example for maybe let's learning so let's see I'm from the digital marketing background okay and I'm basically interested to learn digital marketing and I'm I want to start from SEO search engine optimization okay so I can simply write you know teach me SEO okay teach me SEO search engine of optimization hit enter yeah absolutely less than SEO into some things are practical and easy understand what is SEO search engine optimization it's a process of helping website appears higher in the search engine like Google when people search for topics related to your content business or product okay example if you own a bakery or someone searches this chocolate cake near me okay so this is I think I think good output from shortest prompt okay but let me try some long prompt one long prompt to learn SEO so let me paste one prompt so what I'm telling here act as an expert mentor and research assistance in digital marketing okay so I'm telling the role to be played by the chat gpt is expert mentor and research assistant in digital marketing what I'm asking or what I'm asking to help you know teach me complete fundamental of SEO in a beginner friendly way okay so this is the style that I'm looking for structure the response include what is SEO and how is how it works on-page SEO fundamental off-page SEO backlink tackling SEO okay styles simple explanation practical examples easy English okay and use analogies whenever wherever possible avoid unnecessary jargon format use clear headings and bullet points add many exercise after each section and with 30 day SEO learning roadmap this is the way when you write a detailed prompt to the AI so now AI can realize Ritesh is looking for a mentor who can teach SEO search engine optimization in a very simple okay let's hit enter complete beginner guide to SEO 2026 edition SEO can completely change a business a small blog can outrank big companies a local business can get outcomes without paying for ads a freelancer can attract clients while sleeping okay think SEO like this Google is a grant library SEO helps your website become the best organized and the most trusted book in the library right okay you can see what is SEO SEO stands for search engine optimization okay so it is explaining best running source WordPress designer in Pune why SEO matters it is also explaining with SEO your website become easy to discover trusted by Google and visible to people searching for your services okay type of SEO so these are type of SEO on-page SEO off-page SEO technical SEO local SEO e-commerce SEO for on-page SEO it is it is saying optimizing content and pages okay how search engine works there are simple three steps crawling indexing and ranking okay so you can learn I think in a more better way you can say URL structure how it look like okay so this is bad URL example and this is a good URL example okay so this is giving you in a structure way how URL look like okay so you can see the difference between one week or you can say lazy prompt and this is a professional prompt okay see you in the next lesson and I will explain more topics in writing prompt thank you so much for watching yeah so welcome back this is Ritesh and I think this is the quick video of reverse prompt writing concept what does mean by that if you like any any photo on internet so let's see let's go to the maybe for freebie okay and let's type some things for maybe business woman okay let's hit enter and we would like to download one image this is okay so let's try on class this is free website let me cancel this and search for business woman okay so let's consider one one photo maybe this one okay what you need to do let me try another one yeah I think that this is no but this is getty images I can't download this because this is promotion so I would definitely try another image yeah yeah so this is fine okay just click on download and let's try to download in a medium version so I downloaded it now I would I would go to the chat gpt and will upload this image here and now I would paste one prompt that I use okay so what I am trying to you know give the instruction to the chat gpt I'm asking AI to analyze carefully the attached image and deeply understand it complete visual identity before generating a new design okay study and preserve okay I'm not asking only for the study I'm asking to record the thing overall artistic style and the mood lighting style as a shadow okay do not copy the image directly instead create a new original design that maintain the same visual style creative direction and the static consistency okay the final output should be feel like a belong to the same campaign brand universe or a design system as a reference image okay but I'm asking I'm asking to generate same kind of image but another woman okay so let's hit enter yeah so you can see the image right all the details you can see everything is perfect okay so this is the prompt you can use I will share this prompt with you in the study material and you can use this prompt okay now in the next session I would you know explain you how you can extract any image prompt simply by uploading the image on the chat gpt okay see you soon thank you so much for watching okay and welcome so as I promised let's see you want to extract prompt from any image okay so what is mean by that let's say you want to design image look like this okay or maybe images from the you know apple website maybe this this model or maybe this model or maybe iphone errors okay what you need to do is simply download the image so let me download the image and go to the chat gpt and upload the image and paste one simple prompt attach analyze the attached image in extreme detail and generate a professional AI image generation prompt based on it okay you can simply write this also but let's try a detailed prompt here okay a clean professional AI prompt let's hit enter okay so you can use this prompt multiple times just upload the image write this prompt and you will get another prompt okay so this is I think almost done okay what you need to do simply so you can see the art styles the lighting setup and shadows camera colors mood background everything is now ready okay now you can see the professional AI image generation prompt this is a single prompt so let me try this just copy this go to the chat gpt and paste this here okay a cinematic tropical beach scan during the sunset featuring for some okay let's hit enter we can wait yeah so you can see the image generated by this particular prompt okay so this is very beautiful looks realistic okay but some of you maybe face challenges to write a detailed prompt okay like like this okay like this one okay what you can do simply you can you know add two or three lines to extract the prompt okay how you can do that let me show you so let me first you know paste this prompt okay analyze the attached image carefully and understand the full visual styles composition lighting colors mood texture okay and same as static fill while keeping output original okay now what I will do I will go to the you know apple website and we just copy this image and we'll paste it here and let's hit enter let's analyze the image so you can see chat gpt is analyzing the image great so just I would copy this one okay and we'll paste it here that's it okay what I did here I just add the image and two or three lines prompt okay and here is the interesting part when the image is you know getting ready what you can do you can simply type try another version without you know changing the contest or a contest without changing okay you can see this is another image try another version without changing the style okay or maybe try another version okay or you can say try three different versions okay so AI would you know create three images side by side to showcase this is the first second and third okay so you can say how the AI is you know designing the images so we can wait for this although so you can see these are three you know separate examples okay so this is the way you can you know extract prompts from any image okay in the next video I would show you how you can copy any person writing a style from the linkedin or maybe from the blog post okay see you soon thank you so much for watching hello and welcome once again so this is the second last session and I'm going to explain you how you can copy someone writing styles with AI okay for example you know Seth Govind is a very popular you know content writer in the world on the internet okay so he writes lots of blogs on the internet you know Seth blog you can follow him okay I personally you know follow this gentleman so you can see there are lots of particles the night blur okay and you can also go to the you know copy you know blogger okay copyblogger.com so this is another you know content writing agency even academy also and they also write you know great articles so let me show you the blog section how to build audience from scratch in 2026 how to get coaching clients consistently simple process okay so let me top the 10 best personal branding courses detail analysis so let me open this one okay so this is what the personal branding and this is a very detailed article you can see with lots of you know text images headlines body paragraph charts and graphs right what you need to do you can simply copy the entire content okay before copy paste our master comp analyze the provided writing samples carefully and deeply understand the author writing styles tone sentence structure vocabulary storytelling flow emotional trigger and viral hook titles i will provide my own topic later your task is to create you know a totally you know original content on that topic while following the same writing style energy structure communication pattern without copying the original text so this is the prompt that you need to add in the ai now you can see contents below and copy your contents for example i can just i will try to copy smallest one yeah i can use this let's find this copy everything's this is a very i don't know let's try everything copy and paste it here so this is being pasted as a text field now enter and wait okay so you can see educational and conversational hybrid experience led authority okay so it is saying everything that you need to understand why this article looks very professional very engaging and conversational okay so ai is giving the detailed analysis what i will replicate later when you provide your topic i can reproduce identical pacing same hook psychology similar paragraph flow complete authority tone matching conversational energy so it is asking just give me the topic and it will start writing okay so this is the one small effort that you need to just paste this particular prompt okay add your article ai will analyze and simply you have to topic like you know topic maybe how maybe you know jiminy helps to you know build website faster okay so this is the topic just hit enter and it will start writing so this is the way you can you know reverse write the prompt from any person writing style okay so thank you so much for watching see you in the next lesson okay so punctuation you have successfully completed this ai writing mastery course okay now this is the seven day challenge for you and i would like to invite everyone okay so this is the day one and this is the day seven so on the day one rewrite the week prompt using craft formula okay generate three social media posts in your own voice create one cinematic image using six part formula okay that i have shown you use explain like i am five to learn any new topic day five try the reverse prompt let's ai question you first day six run the same prompt on the chat gpt claude and jiminy day seven share your best prompt with someone who need it okay so this is a you know seven day challenge and i would like to invite everyone okay see you soon thank you so much keep watching and keep learning