Google CEO Sundar Pichai Grilled By Lawmakers On Data Privacy And Political Bias

Sundar Pichai
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AI GeneratedGoogle CEO Sundar Pichai testified before the House Judiciary Committee regarding user data collection, political bias, and algorithmic transparency. While Pichai defended Google's neutrality and user choice, lawmakers expressed frustration over the \"black box\" nature of search algorithms and the extent of personal data harvesting for advertising.
Google CEO Sundar Pichai was on Capitol Hill Tuesday in his first appearance
before Congress. Members of the House Judiciary Committee grilled him about
his company's process of handling user data, filtering information, and whether
political bias plays a role in its platforms. Here's some of what he said
before lawmakers. Mr. Pichai, is it true that the Android operating system sends
Google information every few minutes detailing the exact location of a
smartphone within a few feet, the speed of movement of the phone, the altitude of
the phone sufficient to determine what floor of a building the phone is on, the
temperature surrounding the phone, and other readings? And if so, with Americans
carrying their phones with them virtually at all times, doesn't the
collection of this volume of detailed information really mean that Google is
compiling information about virtually every movement an individual with a
smartphone is making every hour of every day? It depends on the applications
users choose to use. If you're using a fitness application, which is deducting
the number of steps you walk, you expect it to send that information. But it's a
choice users make. We make it clear, and it depends on the use cases. So the
answer to my question, my first question, is yes. Is that correct, that the
information that I cited is gathered by Google? If the, for Google services, you
have a choice of what information is collected, and we make it transparent. Do
you believe that Google has been brought out here in some question is
biased? Congressman, it's really important to me that we approach our work in an
unbiased... Do you believe that Google is biased? It's either yes or no. No, not in
our approach. Let's bring in Connie Guglielmo. She's editor-in-chief of CNET
News. She's in Los Altos, California. And in New York, we have Issy Lepofsky. She
is a CBS News contributor and senior writer for Wired. Ladies, welcome to you
both. Issy, let me start with you. Conservatives accuse Google, which has a
90% market share of web searches, of political bias. Is there any evidence of
that, and did we get a clearer picture of their content policy? There really
isn't much evidence of that, and Google has denied this claim repeatedly. They
say that they have conducted their own internal surveys, and that they find that
the searches are relatively equal for conservative and liberal causes. Of
course, some of the Congress members today held up one study in particular
that Google has challenged its methodology. I think that it's, what's
really complicated here is that Google's algorithms are a black box, and they're
really hard for the public to understand. They're equally hard for lawmakers to
understand, and Google keeps it that way because it doesn't want to be nitpicked.
It doesn't want to be asked about every single decision it makes, so it prefers
to leave this as a black box. But Sundar did try to explain a little bit about
how Google search works. He says that when you type in a keyword, we will
search all of the Internet, crawl all the web pages out there, and look for that
keyword. And then we'll try to rank pages based on 200-plus signals. Some of those
signals have to do with relevancy, or freshness, or the popularity of the
content. And he said we're really trying to reflect an accurate view of the
conversation about this topic, not necessarily an equal view on partisan
lines. Well, Connie, we heard Pichai reluctantly confirm that Google collects
extensive data from users. What do we know about the data collection process
and how that data is being used? Well, what we do know is that Google is an ad
supported service, and that means that you are the product. That information
about you and what you're doing on many of its services, and let's remember
Google has eight products that have each more than 1 billion users, and they're
collecting all sorts of data. If you have maps on, they know exactly where you are
within a building, or a city, or a location. And so they are using that data
to serve as advertising, and the more targeted the advertising, the more
lucrative it is. So, of course, a big part of what Google does, and as was
pointed out, is in a black box. We don't know exactly how all of these algorithms
work. We don't know exactly all the information they collect, but we do know
they collect a great deal of information. They're one of the most powerful
companies in tech, and they make a terrific amount of money from
advertising. So, Connie, Democrats will be in the House majority come January.
Did today's hearing give us any signs of how they want to approach regulations on
the tech industry? Well, what we do know, in general, is that lawmakers are
getting increasingly frustrated with tech companies and their ability to
basically self-regulate. So regulation is something that is being discussed more
and more, and there's more examples of companies like Google and like Facebook
erring in how they handle customer data. Remember some of the biggest incidents
this year, Google with its Google Plus service, and Facebook with Cambridge
Analytica. Those were not hacker attacks. That was how those companies set up
their business practices to allow vulnerabilities in, and the more that we
as Americans and citizens around the world use these services and rely on
them for information, the more important their influence is. Therefore, their lack
of transparency in how they're collecting data, how easy it is for you to find out
what data they have about you, and to check those boxes. The CEO of Google today
did say that they need to do work on making it easier for you to even
understand what you're agreeing to when you agree to use Gmail or YouTube or
Android or any of their big services. Izzy, what do you think? Do we have a little
bit of a clearer picture, you think, of how it is some lawmakers intend to go
about the business of regulating this technology? I think Connie is right that
there is increased appetite for this on Capitol Hill, but what's really important
is that we're seeing increased appetite in Silicon Valley, and that's not just
out of the goodness of their hearts. That's because in 2020, there is a
privacy bill that's set to take effect in California, and that bill is opposed
by almost everyone in the tech industry. It's much stricter than they would like
to see, and they want to preempt it with a federal privacy bill. So what you're
seeing is not only this increased appetite from lawmakers, but also a lot of
corporate lobbyists heading to Capitol Hill and saying, work with us on a
privacy bill that we can we can both agree to. Well, a few moments from the
hearing are getting some attention. Let's play them. I have an iPhone, and if
I move from here and go over there and sit with my Democrat friends, which will
make them real nervous, does Google track my movement? Does Google through
this phone know that I have moved here and moved over to the left? I have a
7-year-old granddaughter who picked up her phone before the election, and she's
playing a little game, kind of game a kid would play, and up on there pops a
picture of her grandfather. And I'm not gonna say into the record what kind of
language was used around that picture of her grandfather, but I'd ask you, how
does that show up on a 7-year-old's iPhone who's playing a kid's game?
Congressman, iPhone is made by a different company, and so, you know, I mean,
it might have been an Android. It's just, it was a hand-me-down of some kind.
All right, so taking a step back from those specific technical questions, Izzy,
you talked about sort of this black box off the top, trying to sort of keep some
of this tech a mystery. Do we get the sense that lawmakers understand the
technical side of what they're asking questions about? I think it's pretty
clear from those clips that they don't, and what was really troubling today is
that they weren't taking the time to allow Sundar to explain the technology,
which is what, after all, he was there to do. So, for instance, Steve King mentions
that a game on his granddaughter's iPhone is circulating news about him.
Frankly, I would like to know what that is all about. And, you know, with the
earlier question about whether an Android phone knows if you move from one
side of the room to the other, well, that really does depend on a user's privacy
settings. And Sundar Pichai was trying to get those answers out, but lawmakers
really weren't allowing him to do that. They wanted a yes or no, and they didn't
want to understand the nuance. And I think at this point, it's a little
embarrassing that they are not, that they don't understand the nuance, because
they say that this is something that they take seriously, they say that this
is something they want to regulate, but in order to regulate, you have to
understand the difference between Android and iPhone. You have to
understand the difference between Apple and Google, and how they treat data
differently, and how they treat privacy differently. These are core questions to
any debate about regulation. All right, we continue to watch it all
closely. Connie Guglielmo and Izzy Lipowski, thanks to you both. Thank you.
Thank you.
