CHAPTERS 00:00 The sleep and visceral fat study 00:40 Two types of stuck clients 00:55 The cortisol junkie trap 02:26 Why waist trainers make things worse 03:32 Metabolic adaptation explained 06:29 Stress, cortisol, and fat storage 07:09 Redefining lean and toned 10:01 Spot reduction myth vs. spot building 11:15 The step-by-step protocol 17:45 How to execute the reverse diet 18:42 Early progress signals to watch for 21:08 Real caller success story and MAPS Abs and Butt
IN THIS EPISODE • Sleep deprivation is a direct belly fat trigger: just four hours a night for two weeks raised visceral fat by 11% in a controlled study, making sleep a non-negotiable training variable, not a lifestyle bonus. • Two types of stuck clients show up constantly: the exhausted low-calorie dieter who's ready to quit, and the cortisol junkie who's addicted to the euphoria of hard training even though results have stalled. • Spot reduction is definitively disproven: you cannot burn belly fat by doing ab circuits, but you CAN spot build, meaning training abs and obliques with real resistance in the 6 to 15 rep range will actually change the look of your midsection. • Waist trainers atrophy the muscles around your lumbar spine and core, making your waist appear smaller only because the supporting muscles have gotten smaller and weaker, setting you up for injury and back problems. • The reverse diet protocol the guys recommend: eat to your protein target (roughly one gram per pound of goal body weight), prioritize whole foods, strength train three days a week, and if you're still hungry while following that template, that hunger is a signal that your metabolism is speeding up, not a reason to restrict. • Increasing daily steps (targeting 8,000 to 10,000) is more sustainable and effective for creating a calorie deficit than adding scheduled cardio, because it avoids the additional cortisol load that formal cardio sessions pile onto an already-stressed body. • Visual changes in the mirror take at least 12 weeks, but early progress signals show up in week one or two: better energy, improved mood, rising strength on the bar, better sleep, and improved libido are all green lights that the process is working. • Strength training beats cardio for belly fat loss because it preserves and builds muscle, which increases androgen receptor density, making your own testosterone more effective and creating a positive hormonal feedback loop that makes fat loss progressively easier.
This video explains why traditional \"eat less, move more\" strategies often fail women, as chronic under-eating and over-training trigger cortisol spikes that promote visceral fat storage. Instead, it advocates for a holistic approach focusing on reverse dieting, strength training, and prioritized sleep to repair metabolism and build lean muscle for sustainable fat loss.
Here's something that's crazy. This number should stop you in your tracks.
They did a controlled study cutting sleep to four hours a night for two weeks,
raised belly fat by 9% and the deep visceral fat around the organs by 11%.
Look, for a lot of women, belly fat is not a calorie problem. And here's what we're going to
do. We're going to break it all down for you right now. It's super frustrating. What's going on?
Why isn't anything happening? And this is unfortunately more common than you would
think. Again, we have callers like this all the time. And when they call them,
they're desperate because they don't know what lever to pull.
I think this is so common. And I think there's two groups that get split that this happens to.
Group one, who's been doing that, who's just frustrated and trying and ready to give up
because it is just so much, there's so low calorie. And then we have the other group,
we call cortisol junkies where are fooled into thinking that this is working or it's a good
idea. Even though they're not seeing the results from it, they get this feeling of euphoria or
this cortisol spike after their workout and it feels good. And so trying to convince that person
that this approach is not a good strategy and it's the reason why you haven't reached your goals.
And so I find that there's two different clients that I'm speaking to that are stuck in this spot,
either the one that is ready to give up because they've been doing this for a long time, no
results, or two, the one has been doing it for a while, but is addicted to the feeling they get
because they get this, this huge quarter of a cortisol dump that makes them feel in the,
in the immediate, uh, after a workout feel good, but still not seeing cortisol
as an energy hormone. So people don't realize that. And it does give you energy in the short
term. I'm glad you brought up cortisol because that gets blamed for so many different things,
including belly fat. And it definitely plays a role, but here's what happens. Uh, women,
who are doing this, uh, who are under eating, overtraining, beating themselves up,
it must be cortisol. So they go buy a supplement, this supplement promises to reduce cortisol and
it does nothing for them. Uh, and so they spend money on thing after thing to try to reduce,
uh, cortisol or work with their cortisol. Meanwhile, they're doing everything else,
uh, to cause these problems, uh, under eaten, over trained.
Yeah. They're working so hard. And the frustration is real because I mean,
usually for everything else, if you're going to work this hard, uh, you're going to see some
results from that, but there's nowhere to go when you're that low calorie. The other things that
you'll see people do with this is they'll buy a waist trainer, which I cannot hate these things
more. I absolutely cannot. First off waist trainers, you're essentially wearing a girdle
around your waist and it atrophies. In other words, weakens, uh, the muscles around your core.
And so whatever decrease in waist size you get from a waist trainer is because you've made the
around your lumbar spine, around your trunk, around your core, smaller and weaker,
setting yourself up for potential injury, back problems, back problems, weakening yourself.
Uh, it's a terrible, in fact, I know a young lady, um, who developed an obstruction because
of the tight waist trainer that was, she was wearing and had to go get surgery because of it.
Um, and then lastly, you know, uh, I'm doing all this stuff. It's not working. I know what I'll
add. I'll add a ab training circuits. Oh, I'll do a bunch of ab exercises thinking that I'm
on top of it. That's right. And it's super frustrating because it not only does nothing,
but the more you do, the worst things get. So like, well, I'm doing all this work
and I'm taking an all these very little calories. Why isn't this working? And what's happened is
your body is adapted and learn how to burn very little calories, both through activity and at
rest. And so you continue to try to cut calories and your body continues to learn how to burn less
calories through hormones, through reduced, reduced activity outside of exercise and other
mechanisms that are still not clear, but we see this all the time. Well, I, I really blame the
fitness industry for this one. Um, because we have touted the law of thermodynamics so much,
and we've got people to just focus on that where it's like, it's calories in versus calories out.
So in other words, eat less, burn more, this is the strategy to lose weight, to lose belly fat.
And so they get obsessed with that. And that strategy is just a losing strategy,
especially considering that so many of my clients, when they first start
are not in a place, uh, in a, in a good place, protein wise, calorie wise in the first place.
And it doesn't benefit us when we're trying to strength train and build muscle and build
your metabolism. And so this idea of when I'm not seeing results, I just add more cardio,
cut calories, and you just keep going to that. Eventually you run out of runway.
There's two things that are happening there. So first off, uh, law of thermodynamics is real.
So I want to be clear with that. So what we're not saying is that that doesn't exist,
but here's what we forget that your body's metabolism adapts. Your body learns how to
burn more or less calories. And what influences that, uh, are the activities that you do and
what the adaptations are that those activities promote. In other words, are you trying to build
muscle, build a metabolic rate? Are you trying to, are you sending a signal that says,
Hey, let's slow this down. Uh, and so that makes one of the biggest differences and also how you
fuel that, like building a metabolic rate through eating very little is almost impossible. Now,
there are times when eating less will help obviously, uh, metabolic rate, uh, it's healthier.
Um, but there are also times when eating more helps a metabolic rate. And in this case,
in these scenarios that we're talking about, if this is you and you're listening, you you're the
person that needs to build the body you want. You're not the person that needs to cut and
reduce and do more. And you're probably already there. You're doing more, you're adding more
activity and getting nothing for it. And so you probably feel like, why am I wasting my time?
This also leads to poor sleep. And when you stress the body like this, where you just keep
cutting calories and adding activity, uh, that signal, uh, is so loud, throws a cortisol off
and makes it really difficult for someone to get good rest, good REM, which also impacts the belly
fat. Yeah. And I do think, I mean, obviously it's a law, it's a lot of thermodynamics, but the same
time to Adam's earlier point, it's not everybody's starting in the same place health-wise, not
everybody's starting with, you know, a good healthy metabolism, a good amount of lean muscle mass to
work with. Um, and so therefore like the strategy may change based upon how you're getting into
this. An overstressed body. And I want to be very clear with this, uh, stress is not bad exercises
of stress. Okay. But when it's overstressed, an overstressed body wants to store body fat and it
does not want muscle. Uh, muscle is expensive, metabolically active tissue. Body fat is like
savings in the bank. Uh, it is calories that are, I'm walking around with in case I need those
calories. And so when I have a lot of stress, sleep deprivation, uh, or not great sleep when
I'm overtrained under eating plus all the other stresses of life, what I'm telling my body is,
Hey, uh, it's not safe. Hold on to body fat as much as you possibly can. And don't you dare build
muscle? Uh, because, uh, this is a time when we need to conserve energy. And so this is the
hamster wheel people get stuck on. I think it's really important that we define, uh, what has been
marketed to, to so many women, which is lean tone. Uh, cause I think everybody has this, this visual
of what that is, but doesn't fully understand what the definition of that is. Cause a lot of
times when I get a client that say they want a tone or they want to lean, they'd also say in the
same sentence, but I don't want to build a bunch of muscle. And it's like, that's literally exactly
what you want. That's literally the definition of a lean body and a tone body is a body that has
more muscle mass and reduced body fat. And that's what you are looking for. And so I think because
those terms have been thrown around and marketing, and we're so scared of what bulky muscle looks
like that there's idea of building muscle to sculpt the body sounds scary, but I want to be
leaner tone, which is the same thing. Yes. A hundred percent muscle helps with fat loss. Everybody.
It is what makes you, or one of the factors that improves metabolic and hormone health
and a body that has good metabolic health, good hormone health is one that is not scared of
getting leaner. And so when people are in this position, oftentimes what they tell me is, okay,
I'm eating very little. I'm doing a lot of exercise. I got another 10 pounds to lose. I got
another little bit of this belly fat to lose. Do I got to eat even less? Cause they already know how
hard it is to eat as little as they currently are. And my answer to them is no, no. In fact,
it's the opposite. We got to feed you more. We got to get in quality calories. And I want to make
sure I say quality because whole natural foods are different than processed foods. Uh, and if,
and a lot of different ways, but one of the main ways is that heavily processed foods
promote overeating above and beyond what we need to build whole natural foods naturally
produce satiety that kind of keeps things in check. So feed yourself back way off on the
training so that we're not overstressing the body, apply stress appropriately, strength,
train appropriately, chase strength. And then that makes the big difference.
I mean, I want to be clear. You eventually do create this caloric deficit, but what it looks
like is it looks like we first fuel the body, what it needs through whole foods. We first focus on
getting strong and building muscle and building metabolism. And then over time, what ends up
happening is you've now raised your metabolic rate. You've built your muscle mass. Your body
then needs more calories in order just to sustain that muscle mass within naturally kind of puts you
in this nice deficit. And then in that place, we are in this deficit and your body starts to lean
out and lose body fat. But what it looks like, and the way you have to communicate it many times to
a client is, Hey, we're going to reverse diet or we're going to feed your body what it needs to
build. And then yes, eventually we will lean out, but it looks like this actually giving the body
what it wants and needs versus this idea of always having to cut and restrict. I want to cover a
couple studies just to kind of dispel a big myth and also to kind of support what we're talking
about when it comes to stress. So let's start with the myth, right? Spot reduction. So spot
reduction is the idea that if I train a particular part of my body, I will get leaner in that part of
my body. Now you can spot build, which is very different. So I can spot build. I can build my
quads. I can build the muscles of my abs. I can build my glutes. But what I can't do is target
a body fat loss through exercise. In other words, I can't burn belly fat by doing tons and tons of
There was a study medicine and science in sports and exercise. That's the place that did the study
studied whether or not you could spot reduce. And they found, no, by the way, this echoes many,
many studies that have been done on this topic. Then there was a study done in the journal of
American college of cardiology. And what they looked at was, and I mentioned this at the
beginning here is they cut people's sleep way down. They sleep deprived them four hours. And
here's what they found an increase in body fat in particular visceral body fat. Now that backs up
what we're saying about stress, too much stress on them. And one of the easiest ways to add a lot
of stress on your body is have crappy sleep. Like very easy. If you want to study stresses effects
on the body. Uh, one of the easiest ways to do this kind of just point blank is let's just sleep
deprived people. Cause we know is what that does. And it increased visceral body fat significantly
in a very short period of time. All right, let's talk about the order of how you would, uh, attack
this. Uh, number one, let's build strength and build muscle, feed the body so that it can build
eat adequate protein, the upper limit of benefit. You're going to get about a gram of protein per
pound of target body weight. So if your goal body weights, 130 pounds, this is kind of the target.
You can be a little less than that, but that's the target. What that target says in the data,
uh, is that this is the upper limit of benefit you're going to get from protein. This is where
you get the best recovery, the best muscle growth, that kind of stuff. Don't eat too little,
make sure you feed your body, stick to whole natural foods. We don't want to go crazy with
overeating, but feed yourself. You want to have carbohydrates, fats, uh, and definitely protein.
Then you want, after that you want a moderate fat loss approach. So once you build some strength,
build some muscle, you're eating more food, you feel good, uh, eating more food. Then you can
cut from there. And a small deficit is, is, is all you need. A very small deficit. It doesn't
take that much that you have to reduce on the calorie side. And then in fact, my favorite way
to create that deficit is just increasing activity throughout the day, not scheduled cardio, not
getting over on a treadmill and running for an hour, but just increasing your daily steps and
activity. Whether that means you become consistent with a 10 to 15 minute walk after every single
meal, or you become the person that first thing, when you wake up, you start your day with a little
half hour walk, or you end your day with a nice half hour, hour walk, whatever it is, you just
start to become more active through steps and like movement that plus a small calorie reduction
creates this nice calorie deficit with that new lean body mass that we built and getting leans
you right out. And let's not forget, of course, you want to train appropriately, follow a traditional
strength training program. For most people listening right now, it's three days a week,
maybe even two more than that is typically not just not necessary, but tends to push people over
the limit, especially if you're training with appropriate intensity. But let's talk about the
number one thing that helps with stress management, which is sleep. Okay. Aim for a nice seven to nine
hours of sleep every single night. Make sure you go to bed at the same time, wake up at the same
time. This right here, the sleep part right here makes such, it literally improves the resilience
of your body to stress dramatically. Just that one piece right there. This is where you build
everything is we're going to build that lean muscle tissue. The point earlier to that with
your strength training, make sure you don't skip your rest periods because this is all strength
focused right now we're building. And so to build muscle, we need to go through that process. We
need to feed it adequately and then we need to recover and recovery is where all the magic happens.
Yeah. And let's, you know, you, you, you talked about rest periods and building, like I said,
you can't spot reduce, but you can spot build. Yeah. If you want a midsection that where you
could see the outline of some of your muscles where when you look at your midsection, not just
flat, but you've got to find a little bit definition, build those muscles, train your
abs and obliques. Like you're trying to build them. This is with sufficient resistance. The reps are
12. They're hard. You're not doing 50, 60, a hundred reps. Those rep ranges tend to not build
muscle, but the 10, 12, 15 rep range, even as low as six reps that builds muscle. So train your core
with the intention of building the muscles that are there.
I can't stress the sleep thing that you guys are mentioning because it's, it's the thing that will
dictate whether this is a success or not. I don't care how good your programming is. I don't care
how good your diet is. If your sleep is trash, your body just does not respond the way it is.
And like Justin said, like you do, you're not building the muscle when you lift weights,
when you train your abs, you're not doing it there. That's just another stress signal that
tells the body to adapt and build the muscle. If you don't let it recover, rest and fuel properly,
it's not going to do that. And so with so many of my clients, like we have to put
a focus on the sleep, no different than you would with your morning routine. You have to have a
routine and different people have different things that work really well for them, whether it be
sitting down and having your chamomile tea before you go to bed or making sure you shut off all
technology by six o'clock or having an earlier dinner than you usually would, whatever it is,
you've got to have some sort of consistency and routine going to bed at the same time, getting up,
especially as we get older. I think it's important no matter what your age is, but man, as we age,
this becomes paramount. Paramount in the success that you'll have on this.
All right. So when you look at the studies on things like belly fat, visceral belly fat,
and of course the belly fat that's outside of the muscle, here's what the studies show. It's
a combination of appropriate exercise, a whole food-based diet tend to work best, high protein
tends to work even better, and get good sleep. Okay. Make sure you get good sleep and you manage
that stress. When you combine those things over time, you get leaner in particular with visceral
fat and belly fat. Remember, more muscle or stronger muscle handles blood sugar better.
It tends to improve or increase androgen receptor density. This means that testosterone that you
have in your body, and yes, ladies, you have testosterone in your body just like men do,
just lower. You need that testosterone just like guys do. More androgen receptors means that your
testosterone becomes more effective. So now you're more in a building state, in a burning state.
Testosterone tends to do those two things. So by building muscle, you kind of cause this like
positive feedback loop. I'm building muscle, burn more body fat, build muscle. The fat loss becomes
easier. Hormones start to balance. I feel amazing. Make sure your protein intake is high. Do what's
called a reverse diet. In other words, fuel the muscle growth. Don't go into a deficit right
out the gates. Eat a little more, stick to whole natural foods so you can get stronger,
build that muscle. Once that starts to build up, you go in a small deficit, just enough to cause
some fat loss, but to preserve muscle. Make sure your daily activity is high. Monitoring steps is
the best way to do it, right? Eight to 10,000 steps a day. Get seven to nine hours of sleep.
Make that consistent and then train your muscles to get stronger. And that's really the recipe.
Yeah. Train all muscles. Give you a little bit more advice around the reverse diet because I
feel like that's where most people have questions of how many calories and what does that look like?
It's like a general rule that's worked so well for so many of our clients is if you are sticking
to whole foods and you're eating the protein first, then if you are hungry, feed. Eat.
I tell my clients, we are strength training, like we're talking about. If you're eating
whole foods and you're eating your protein first and you still find yourself hungry,
that is a great sign. That means our body is telling us it wants to build muscle. The
metabolism is speeding up. I don't want to deprive that yet. I want to fuel that. And if you fuel it
with those types of meals, you'll be fine. Where you'll have a hard time is two things. Either one,
you resist that feeling and you hold back and you don't, so then we don't allow our body to
get the nutrients it needs to build the muscle it needs. Or you make bad choices and you go
eat something that's out of bounds or you binge because maybe you resist that for a day or two
and then it gets so ravenous, you go out of control. And that's typically what happens
with somebody is they feel that feeling and they feel the guilt of, oh, I can't eat. I'm
not supposed to eat anymore. And so they don't. And then they allowed that to build up and then
it gets uncontrollable and they go way over the top of that versus that's your body trying to
tell you it needs more nutrients, more fuel, feed it, but feed it properly. That's right.
Okay. So here's what this looks like. Now, number one, and this is very important for people
watching and listening to understand visual changes, take time. Okay. Changes that you can
see in the mirror. You got to give it at least 12 weeks, give it at least 12 weeks. That being said,
there are things that show up sooner that tell you you're moving in the right direction. In other
words, there's signs that'll tell you you're going the right direction. Keep moving this direction.
And here's what they look like. If you're managing your sleep properly and your stress properly,
and you're doing proper strength training and feeding yourself properly, right out the gates,
you'll feel better. So pretty quickly you'll start to feel good and strength will go up. Strength
takes about a week or two to show up. So by week two, you'll notice the weight on the bar is going
up. You're doing more reps. You're moving in the right direction. If you continue to feel better,
you continue to get stronger. Give it 12 weeks. It'll show up in the mirror.
Don't ignore these signals. We get so caught up in the mirror and the scale,
yet we see things like energy, mood, sleep, libido, skin, hair. All these things are improving,
but because we haven't seen enough movement on the scale or enough movement in the mirror.
We think it's not working.
We think it's not working, yet all these other signs are pointing us in the direction that
our body is getting healthier. Our body is getting stronger. Leaning into that,
it does take time. It takes a little bit of time for it to really start to accelerate
and speed up and show you those results. Stick with the process.
All right. So there's two questions that we always tend to get. Number one is,
can you lose belly fat without cardio? The answer is yes, yes, yes. In fact,
one of the most effective ways to lose belly fat is through strength training. Strength training
preserves muscle and helps you burn body fat. Cardiovascular activity is actually less effective
than strength training for this. Now, that's not to say cardio doesn't play a role or doesn't have
a role in any of this or that it's bad, but yes, you could definitely burn body fat without cardio.
We do it all the time. Another question we ask, okay, well, how long is this going to take?
How long is it going to take for me to see my belly fat go down? You got to give it at least
12 weeks, everybody. 12 weeks of consistency before you see something in the mirror and you
really notice. Stay patient. Pay attention to all the signs that Adam said. I feel better.
I've got more energy. I'm getting stronger. Libido's going up. That means you're moving
in the right direction. It's a snowball effect. It starts off very small, but it starts to build
and it builds momentum, but it takes time. And don't course correct early like so many people
do because they're not seeing fast enough results. Keep paying attention to those signs. Stick with
it. I want to talk about one of our most recent live callers. We have a lot of callers that fit
this avatar, but we just had one recently. This was a woman who was working out five to six days
a week. She was also doing cardio on top of her workout. She was limiting carbohydrates. She was
eating very, very low carbohydrates and very low calories. Circuit training. Circuit training like
crazy. And she was stuck. One of the first episodes that I listened to, you spoke to a
listener who was trying to get her cycle back. You spoke with her about the importance of reducing
training volume and eating more calories so that her body could feel safe again.
I felt like I had nothing to lose, so I gave up my daily cardio and intermittent fasting and
purchased MAPS anabolic and focused on daily steps, taking rest breaks between sets. I also
started intentionally eating more calories and carbohydrates on a daily basis. I was able to
get pregnant naturally with my son, who is now three years old, and I also have a one-year-old
daughter. Thank you from the bottom of my heart. My kids are my entire world, and I'm not sure I'd
have them today without your advice. I am 32 years old, 5'10", 160 pounds. I average 10,000
to 11,000 steps per day. I enjoy lifting weights, and I've really enjoyed your MAPS 15 style
workouts because I like getting up every morning and moving my body before my kids wake up.
My husband encouraged me to reach out to you. Over the last few years, I have watched him
completely transform his body through reverse dieting and running your MAPS programs. Just
preparing for the call, I've been tracking over the last few weeks so that way I could give you
guys some more specific numbers. So I have been averaging 2,700 calories per day, and I've been
hitting 160 grams of protein every day. I would like to lean out my midsection, as this is where
I have always carried my weight even before kids, and I would also like to gain more muscle,
specifically in the glutes and legs. I realize that these are contradicting goals.
Since postpartum, I have worked my way up to a 200-pound deadlift, a 145-pound squat,
and a 105-pound bench press. I'm currently feeling somewhat stalled, and I was a little
bit stronger than this prior to having kids. I want to be a strong, healthy, and confident mom
for my kids. I want to be an example of a healthy relationship with nutrition and exercise while
feeling confident in myself. Thank you so much for your time and everything you do.
Now, her challenge at that time was not, I want to get leaner, I want to look different,
although that was always her challenge. It was about 8 to 10 pounds she said she could never get
off, but she needed to improve her fertility. She was trying to have a baby. She listened to one of
our podcasts about eating more, reducing stress. There was a caller that we had on that actually
had a similar question about fertility. We told her to eat more, do less exercise, and then boom,
she got pregnant. She listened to that episode, applied those strategies, which by the way,
the same strategies that would have helped her lose 8 to 10 pounds. She did it. She got pregnant,
fell in love with the process, continued down that path. Here she is now, two kids later.
Her youngest is 15 months old. She's eating 2,700 calories a day. This woman's a 150-pound woman,
fit, lean, 2,700 calories a day. She's lifting weights for about 15 minutes a day. She's
following MAPS 15, which is wild. It's one of our lowest volume programs. It feels amazing.
She's like, I can't believe this actually worked. That's because obviously every time people believe
that it's not going to work, but when you try it, watch what happens. By the way, if you're
listening, what have you got to lose? You've already been doing it the wrong way. Nothing's
happening. Try now. Try this way. What we did is we built a program that does the real work.
It's called MAPS Abs and Butt. It is a full-body workout program. You do train the whole body,
but most of the training volume, most of the focus is on the abs and the butt. You still work the
shoulders, the arms, the back, the chest, but most of the training is focused on abs and butt.
It's designed to give you the glutes that you want, give you the abs that you want. It's also
designed and it comes with a guide on teaching you how to eat to fuel and feed all of this.
The program is MAPS Abs and Butt. It's a brand new program. Because it's brand new, it's at
discount. It's 40% off. Then what we did is, because the program itself, obviously,
it's a three-month program, and then what you will follow up with, we included for free
our other popular program, Muscle Mommy 15 or Muscle Mommy. You get that for free. You can
follow it up with another three months of workout programming, a little bit more volume. You've
scaled things up now. You get MAPS Abs and Butt. You get Muscle Mommy 15 or Muscle Mommy. Plus,
you get a couple of guides. One of them talks about your diet, how to fuel all of this,
how to feed that muscle. Another one talks about the supplements that might be helpful. Although,
I will be honest, supplements make up like 5% of all of this, so don't get excited. It's diet,
exercise, and sleep. The program itself covers all the workout part of it. You get the exercises.
You get the demos of what to do, the sets, reps. The whole thing is mapped out. It's at
MAPS Abs and Butt.com. The code is LAUNCH for the discount and all the free stuff.
This is one of the first programs that we've ever given another program for free to follow it up
with that we recommend. Part of that reason is we've talked about how important it is to
fuel the body, feed the body what you need when trying to build your butt,
build your abs. The idea is that as you go through this program, you actually do it in a reverse
diet, fueling the body, and you save the second program for the cut where you start to reduce
calories. If we do this correctly, we're going to build metabolism. You'll probably see a recomp
during that process too. In other words, you'll start to see yourself build muscle, lean out a
bit, but the main focus is to build as you run through the first program. The second program
is where you think about starting to reduce calories. Hit your protein intake. Eat whole
natural foods. Feed yourself when you're hungry. Follow MAPS Abs and Butt. Watch yourself get
stronger pretty soon. By week two, you'll see strength gains. By week two, you'll feel the
energy improvement. You'll feel the mood improvement. You know you're moving in the
right direction. Give it a few months. Watch what happens. Follow it up with the cut with the free
program Muscle Mommy 15 or Muscle Mommy. Watch what happens to your body. It's MAPS Abs and Butt.com.