Is "Regenerative" Food Worth It? We Went to Soil Health School | Consumer Reports

"Regenerative" is appearing on more and more food labels — but it isn't a legally defined term, which means it can be used for almost anything. We went to soil health school in Minnesota to ask what regenerative farming actually is, whether it works, and which labels hold up at the grocery store.

Chapters
00:00 — A chunk of topsoil that should have taken 1,000 years
01:27 — What "regenerative" is supposed to mean
02:00 — Why Grant and Dawn changed everything
03:16 — How you can tell if it's working
04:44 — The label problem
05:34 — An "ecosystem restoration agency" that raises chickens
06:41 — What to look for when you shop

Labels that go beyond a bare "regenerative" claim: Regenerative Organic Certified · Real Organic Project · Demeter Biodynamic · Certified Regenerative by A Greener World · Regeneration International Grade A · Savory Institute Land to Market (measures outcomes rather than practices). Check each label's site for which products are certified.

Full guide — what regenerative means, which labels hold up, and what's worth paying for: CR.org/regen

"We are not chicken producers. We are really an ecosystem restoration agency that is happening by the use of chicken. We are medicine to the land instead of being the menace to the land." — Reginaldo Haslett-Marroquin, Tree-Range Chicken