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Why Oura really pulled its IPO at the last minute
Fortune
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Oct 9, 2026
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0:00
Aura cancels IPO due to market uncertainty
0:16
Analyst concerns over Aura's valuation and past performance of similar companies
0:36
Intense competition from tech giants like Apple and Google in wearables market
0:58
CEO's confidence in company's position and uncertain future of IPO timeline
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