Is the Most Popular Wine Actually Any Good?

World of Fine Wines
1 Video View·Oct 28, 2026

One of our most-watched videos says the way to buy better wine is to walk into an independent shop and ask the person behind the counter. This episode asks the rude question: what if that's nonsense? What if you could skip the chat, open the websites of the big liquor chains, sort by most popular and simply buy what everyone else is buying?

So we did. Three whites and three reds, each the top seller in its colour at BWS, Liquorland and Dan Murphy's as of January 13th, all poured blind. Battle of the Big Three: whose shoppers have the best taste? Every glass gets the same treatment. Guess the grape, guess the style, then put a number on it: how many bottles would you buy, and what would you pay? Bogan or bourgeois? (Bogan is Aussie for redneck, and somehow it's a badge of honour.)

Along the way we dig into what 'most popular' really means on a retailer's website, who's actually behind these labels, and whether there are diamonds in the trash or just trash. Grab a pen, call your guesses and your price tags before the labels come off, and check the timestamps for the reveals