NEW at COSTCO: 10 Items That WON'T LAST (And 5 to Avoid) - November 2026
Nov 3, 2026
This month, Costco is jamming the shelves
with more new items than I've ever seen before,
getting ready for Black Friday,
and the deals are already insane on everything from electronics
to home goods. Plus, I'm going to show you
a major price gap that I just uncovered
between shopping in-store and Costco online.
Don't buy anything until you see this.
Also, some products you need to avoid. Let's go.
This just arrived overnight.
It's Chefman's new digital electric kettle.
And the price is right.
It's actually selling cheaper than the old model
and cheaper than Chefman is selling on its website.
Let me show you the new features.
First of all, the handle.
You can see they put this digital display right
on the handle now.
A lot of people were also saying,
we don't want our water to come in contact with the plastics.
So they fixed that too.
This is glass.
This is stainless steel.
Your water never comes in contact with plastic.
You can actually see the temperature settings.
And there are seven of them on the side.
Plus, I want to show you this.
The power, you can boil, they say,
two cups of water now in under three minutes.
Chefman is selling this for $39.99 on its website.
They're bringing this in Costco right now.
Much cheaper, $10 cheaper, $29.99.
It is a buy.
I'm obsessed when Costco does this.
They just brought in this sharper image rolling massager for $79.99.
We were literally just here yesterday, and it was $79.99.
I took pictures for research.
There's the proof.
They just dropped it on manufacturer's discount down
to $59.99 ahead of Black Friday.
Come on in.
And it's actually a great product with good reviews.
Eight rollers on this handheld massager,
four speeds, and it's got a rechargeable battery.
One other thing I want to note, whenever Costco does this,
and let's say you bought this at
$79.99, you're watching this video and you're like,
come on, I just lost 20 bucks.
Within 30 days of buying it, you can bring this back to Costco and say,
if you had a price drop, I want you
to honor the new price, and they will.
They'll give you the money right back.
This is really cool, the brand-new Mikasa Candle Warmer Plug-In.
So if you don't want to have to light your candle with a flame,
you can actually still get the fragrance.
You buy this, you put this under it,
you just plug this device in right over here,
and you can see there's a little remote as well with the power setting,
and you can get the fragrance because it warms the candle.
I'm going to get to the price in a second.
This also has an adjustable handle here.
So depending on the size of your candle,
you can actually bring this up and down.
Now, here's the thing.
Based on inventory at your location,
this is a good price right now or a bad price.
They're selling this for $18.99 that just came in.
We've seen the old model of these selling
for as low as $6.97 at Costco's.
So you're like, why in the world would I pay $18.99?
It depends on inventory at your location.
That's how we're going to make the best decision whether to buy
or wait.
So at my location, look at this thing.
It's kind of selling out already, and they just put it on.
So Costco, why would they lower the price?
So grab it at $18.99.
If at your location, the pallet is up to here
and it's not moving and there's a lot of inventory,
hold on because they have lowered this before under $10.
Impulse buy alert.
If you're traveling for the holidays,
you need a travel neck pillow and I just found it.
Half the price here at Costco.
They just stocked this, $12.99 for this.
Look what they're charging on Amazon right now.
It's the same thing basically.
Travel neck pillow, boom.
Nearly $25.
Half the price at Costco.
Impulse buy, you need this.
Just go to sleep.
This is basically a 2-for-1 deal.
Costco crushing Walmart on the price here.
And the reviews are great.
Come on in.
This is from Soch.
This is the Magic Mount, Mount and Power Bundle.
So you get two of these mounts for your phone, for your car.
You can mount it basically anywhere, from the dash to any flat surface,
like if you want to attach it to the big screen in your car,
or even the windshield like this.
And you can charge it at the same time.
You get two of the mounts, and you get two of these,
the USB-C to USB-C chargers.
Or if you have an older car, it still comes with the cigarette lighter.
Look at this.
So you get two of them here for $29.99.
I was just on Walmart.
Look what Walmart, same exact thing, social magic mount.
Look how much they're charging for just one of them, $25 almost.
Be $50 at Walmart, you're getting two of them for under $30 here.
it's a buy and it's also great for the holidays
if you're traveling one for your car one for the
rental car these earbuds have just gone viral 14 million of them sold
and everyone loves it
because of the special technology in it to get rid
of the noise outside if you're at a concert
for example and let you hear
the concert music perfectly clear come on in this is the loop
experience 2 plus but it's a special bundle here
at costco you actually get the earbuds right
But they're also gonna give you,
if you come right over here,
the different size ear pieces,
and they're also throwing this in.
It's a magnetic closure, so you actually never lose them.
Here at Costco, this whole bundle is going for $39.99.
If you were to buy this all separately,
it's a value of $70.
It's a great deal if you go to concerts.
It's actually a must-buy.
I just found you a sick deal on this cookware.
This is from Tramontina.
Stackable cast iron four-piece set.
You have the grill pan.
You have this Dutch oven, and you have the brazier,
and if you have limited kitchen space,
which all of us do, you can stack them, right?
So the Dutch oven goes like that,
and then the brazier goes right into that,
so it's less storage space.
Here's the deal.
The price is great,
but I have a bit of a controversial take on this.
Come on in.
$69.99 right now at Costco.
Look what Tramontina,
the actual website of the manufacturer,
is selling it for.
Same exact thing.
Boom. $130. So this is almost half the price, but here's the thing.
So get it if you need it.
I think the price is going to come down
because I've been covering Costco for a long time.
Tramontina, especially
when they have a lot of inventory like this, you can see a ton of it.
They tend to slash these prices and put them on instant clearance.
I think this price could get
into the 40s if you wait, because there's a lot,
but I still like it at $69.99 right now.
What the heck is this thing?
One of the weirdest products I've seen Costco sell,
but I've been looking into it.
It's actually a really good gift this holiday season
for anybody who likes being in the garage.
So this is from Trek Terra.
It's basically a stool
if you like working on stuff in the garage.
Now, Costco, I'm gonna sit on this thing.
But just so you know, the Costco doesn't trust us.
They tied it down.
So let me see.
Let me show you.
You sit on this.
It's padded, holds 350 pounds.
And the cool thing is it's got this drawer
for tools right over here, just like this.
This is $49.99 right now at Costco.
There's no real price comparison because I've never...
I'm going to get up because I feel stupid sitting sideways.
I've never seen anything like it, but come on in.
This is what you want to look for at your local Costco.
It's a great gift if anyone likes the garage.
$49.99.
By the way, real quick, do me a favor.
Hit like on this video if you're enjoying these deals.
My leg hurts.
Also, hit subscribe so you never miss any of our money saving content.
We do all the big retailers.
Costco, Walmart, Amazon, Dollar Tree, Sam's Club.
We got all of them, so don't worry.
We got to get back to work.
All right, more deals.
All right, Laura, more deals.
I just found an item here at Costco that is so cheap.
The savings you get from this one product will cover
your entire Costco membership for the year.
You got to see this coming up.
In my house, we go through these chips fast,
so this caught my attention.
Masa Chips is announcing an exciting change.
They're sponsoring this video.
Masa has been available online and at other retailers,
and now, for the first time ever,
they're in Costco in select locations,
and they just made the biggest bag they've ever sold.
Right here, just for this launch, 12 ounces of masa original,
more masa, Costco value, which we love, and the same three ingredients,
organic corn, grass-fed beef tallow, and salt.
That's the entire ingredient list.
And starting now.
An even bigger bag.
They taste like corn.
They have a great crunch and actually hold up when you scoop.
I eat them nonstop, usually straight from the bag for me.
So look for the 12-ounce Masa original bag.
This is what it looks like at select Costco locations.
They'll be right in the chip aisle on the tray display right now.
If you can't find it at your location,
ask your local store manager to put in an order.
I promise.
You want to try these.
I always hated shaving.
Why?
My razor irritates my skin and the replacement razor cartridges.
are way too expensive, all for a razor I don't love to begin with.
That's why Henson Shaving caught my attention,
why I'm a customer, and why I'm thrilled they're
sponsoring today's episode.
Oh, and I got you a special deal on them, too.
Henson started in an aerospace shop.
Their focus?
Building a better razor to help reduce irritation.
I'm all in for that.
And the replacements don't break the bank.
I love that too.
The razor is made by aerospace machinists
who solved the design flaw in mainstream razors,
the Bladeflex.
A 2024 survey found more than half of men
get irritation when they shave right here.
But we put up with it.
We buy more cartridges, rinse and repeat.
Be done with that.
Change your shaving routine.
Switch to Henson like I just did.
And if you get it today,
they're going to throw in 100 free blades
with the purchase of a razor.
Just scan the QR code on the screen right now
or head to hensonshaving.com slash RossumReports
and use code RossumReports to save your face today
and get that deal.
This is crazy.
The amount of money you'll save on this one deal
covers your entire Costco membership.
Come on in.
And this is from.
Zwiesel Glass, it's a German glass maker.
This is their eight piece stemware called Senza.
That's what you want to buy, the Senza.
And here it is right over here.
It's actually well known.
Wait until you see the price on this, nuts.
It's well known for its patented technology.
It actually avoids breakage
and makes the glass much more brilliant.
Trust me, it's brilliant when I'm drinking wine.
So you get eight pieces of this
and let me show you the price on this, which is insane.
This is what the label looks like for your local Costco.
$49.99.
Williams-Sonoma is selling the same exact thing
from the same exact company.
Zwiesel glass, set of eight, it's the Senza.
There it is.
Oh, come on in.
$125.
$75 savings here, 60% cheaper.
One other thing I want to notice,
Costco just brought this in.
Oh, we have a shopper.
We have a, yeah, they're good.
They've already discontinued this,
which means it's a one-time buy in time for the holidays.
Once they sell this out, it is absolutely gone.
That's why Costco is selling it so cheap.
That's what that little Death Star means.
$49.99, it's a buy.
I gotta do it.
I gotta put a do not buy alert
on this new product from Shark.
And I don't usually say that about Shark products.
They're getting into skincare.
So you have this facial pro-glow extraction system machine.
It exfoliates, it extracts, and it hydrates.
Here's the problem.
The reviews are very so-so,
and I'm gonna show you how they're trying
to manipulate the price a little bit to get you to buy it.
The machine on Shark's website, the actual machine,
goes for $250, and that's what Costco is selling it for.
But Costco is saying, we have an exclusive bundle,
which includes the machine.
Then they're throwing this in as well, just at Costco.
The travel case and then a four-month supply
of their skincare products.
The review, right there.
The reviews say it's just too expensive,
and I don't see that big of a difference.
Also, Shark isn't really known for skincare,
so people are a little shaky on it.
At $250, it's a skip.
It's not worth it.
Home security alert.
This deal just dropped on the brand new Ring camera.
It's porch pirate season.
Scammers are out.
This is prime time because they know over the holidays,
the packages are going to start piling up.
Great time to steal them from you.
You need an outdoor camera.
So this is from Ring.
Brand new outdoor camera two-pack.
And they're throwing in here at Costco this quick-release battery.
This is Retinol 2K Clarity.
It's their brand new version.
It has night vision as well.
Look at the price, $179.99.
I haven't seen it that cheap for a brand new ring.
It's a grab.
Love this.
Instant $30 savings on something I've always wanted to use.
It's the T-Fal Clipso Pressure Cooker.
I always watch Food Network, like guys' grocery games,
and they're always like, yeah, pressure cook it.
So instead of waiting all afternoon to cook a pot roast
or chicken or any, you can stick it in here,
you close this up and it cooks it twice as fast or more.
It cuts, you get, how many quarts?
This is eight quarts, so it's pretty big.
You also get that steamer there on the bottom
and you get a recipe book.
The price is right too.
By the way, Bon Appetit magazine called this
the top stove top pressure cooker.
Come on in.
At your local Costco, this is what it is,
the Tefal Clipso, $68.99 here at Costco.
Right now at Target, they're selling this for $100, $30 savings.
It's a go.
Do you want me to buy this for you for Christmas?
Would you?
You'll buy this for me?
I want this.
I like dream of cooking like on Food Network.
It might be on the list.
Do it.
Double whammy on this Hodo auto-dispensing automatic glue gun.
Not only is it half the price here at Costco versus Amazon.
You actually get more glue.
Come on in.
This is from Hodo.
So what happens is instead of the manual glue
gun where you have to like pull the trigger
so hard, you just touch it.
It's auto dispensing.
It heats up the glue.
These are the glue sticks right here.
Heats it up in 30 seconds.
It's cordless.
So there's no cord around you, which I really like.
And also as a safety measure,
once you set this thing down, it'll automatically, they
say, shut itself off.
Here at Costco, look at the price.
This is a little bit of a manufacturer's rebate on it.
Through mid-November, $23.99.
You get 60 glue sticks with this.
On Amazon, it's double the price.
There it is.
Same thing from Hodo.
And you only get 40 glue sticks.
Look at the price.
$49.98, so $50, double the price.
You only get 40 glue sticks here, 60 here.
This is a definite buy.
Two of the most popular name brands going
have come together.
They have a collab and Costco has the US exclusive.
This is the only place you can get it
and it's already selling out.
It just got here, coming up.
I am so torn here because I love
when old school gets trendy again
and that's what this is.
The old school Polaroid is back.
People want to print their photos.
The problem here is the price, and I got to do it.
It's a no-buy alert.
Do not buy it.
Come on.
It's the price, $99.99 for the Polaroid,
for the actual camera, and they give you 36 pieces
of the paper for that $100.
The problem is, we did the math.
Once you run out of the 36 pieces of paper,
you got to buy more and more and more, and
it's $22 a bundle.
We did the math.
It comes to $1.37 a photo,
whereas if you just take your phone and your photos on your
phone and you go into a Walgreens and you say,
I want to print these Polaroid style,
it's $0.50 a photo.
I love you, but do not buy it.
Costco just brought this back for the holiday season,
just like they have for the past couple of years,
and it's cheaper now, which I love.
Come on in.
This is from HoMedics.
Great for a gift.
It's the Shiatsu foot massager with air and heat.
Here's what people love about it.
It's the deep-kneading Shiatsu,
the air compression, and the targeted heat.
This has five settings and four massage modes.
On the HoMedics website, a similar massager is going for $170.
These do get pricey.
Here it's under 100 at 99.99.
That's what the label looks like in your local Costco,
but I like it.
Costco just went big on prebiotic sodas
and they just loaded the shelves.
One of them is a buy, one of them is a skip.
Let's start with the skip.
It's the Olipop Limited Edition.
They're just out with the winter flavors.
You have the Vintage Cola, the Pomegranate Sparkle,
and the Ginger Ale.
Look at the price here at Costco.
This is the problem, $19.99 for 15 cans.
Same exact thing at Sam's Club.
Same exact thing.
$14.98, like $5 cheaper.
No, no, no here at Costco.
Here's the buy, though.
It's poppy, and the new flavors are here,
but what's really interesting is so many of you wrote to Costco saying,
we like this product so much, we want you to carry it year-round.
They're not doing that yet, but they do have it back for the season,
and the price compared to Amazon is unbelievable.
So come on in.
This is the Cranberry Fizz.
That's what they're going with for the holidays 2026.
$14.99 here, but we're not going to look at that
because we're comparing it to Amazon.
They sell different amounts of cans.
83 cents a can here at Costco.
On Amazon, same thing.
Cranberry fizz, $1.61 a can.
So it's nearly half the price here than on Amazon.
It's a buy.
Oh, little insider Costco trick.
This is going to drop right after the holidays in January or February.
Expect the Olipop to drop to like $9.97 for all these cans.
They always get rid of everything in January.
Toblerone and Biscoff, two brands that people love.
They've collabed.
This is really delicious.
And wait until you hear how much it costs.
So these are the Toblerone Truffles.
It's milk chocolate on the outside.
It's got the caramelized biscuit.
Oh, I'm just going to read this.
With the honey and the almond nougat pieces.
That's my like.
Soothing food voice on the inside.
How good is that?
It's a truffle.
Comes out to 22 cents per truffle for this.
It's a U.S. Costco exclusive.
The only place you can find this collab in the U.S.
is Costco, and I wanna point something out.
You can actually return food at Costco.
If you try it and you don't like it, bring it back.
You don't have to do what somebody here did,
which is open the box, eat it,
and then they even left the wrapper in here.
Please don't be disgusting.
This is getting everybody's attention at this Costco.
Literally everybody was just gathered around.
Then we turned the camera on.
They're like.
Running around. This is from LIFX.
It's a smart LED wall mirror, but we're trying to figure out
why in the world you would want this.
You can change the colors from your app. It actually
connects up to your phone.
It's got all these preset lights and brightness. This is it right
here, but the price is insane. It's $149.
A woman was just here with me, and she said,
what do I need, a disco in my bathroom?
Like, why do I need, like, that's the color you need,
But why do I need it turning that color or the purple?
I don't know it's a smart it's 36
by 22 you can hang it vertically or horizontally.
It's a confusing for me one for me
but I think it's a no buy like what the hell do you need this
for? Instant buy alert on this item
which is one of Costco's most popular in fact it's so popular
it keeps selling out they keep coming out
with new models they just did it again this is from Fanttik.
Am I holding that right? Yeah.
It's like, is that upside down?
This is their air inflator.
Basically, it's a tire inflator for your car,
for your bicycle, for basketballs, anything like that.
I use it for my car.
It's so small. Look how little it is.
It fits right in your glove compartment.
You just take this out and you fill up your tire.
You don't want to be stranded on the side of the road
or calling AAA or a tow truck for like hundreds of dollars.
Come on in.
$29.99 here at Costco for the brand new model.
This is the box.
Wait until you see what they're charging on Costco online.
This is the Fanttik X11 Pro.
That's what you want to look for.
It's the new one.
$29.99 in-store.
This is Costco online.
This is the X11 Pro.
$39.99, a full $10 more.
Buy this in the warehouse.
Everyone is going crazy online
for these novelty socks, so I had to show you.
There's also a giant price gap between buying it in-store
at Costco in the warehouse and on Costco online.
Come on in.
They have all the different kinds.
They have the Grinch.
These are novelty socks, by the way.
They have the Grinch.
They have National Lampoon's Christmas Vacation.
There's Clark Griswold.
This is really funny.
They also have peanuts, you can see.
And by the way, they're not heavy at all.
They don't cost a lot to ship.
So I don't know why there's so much more online.
Look at the price gap.
So here, $24.99 for four pairs of socks.
Look what it costs on Costco's own website.
$36.99.
I mean, $12 more.
Just to buy it online, it doesn't make any sense.
Oh, and by the way, the people
who make this Stride line on their website,
these cost 50 bucks.
So even the online is a deal.
Buy it in the warehouse though.
Do you like these?
Should I wear these?
I like those. Snoopy.
I tell you what to buy and what not to buy.
This is a do-not-buy at Costco.
This is from the Berkshire Home Company.
This is their heated Luxe Faux Fur Throw.
Hugely popular right now as the weather gets colder,
but I don't like the price.
These are going for $29.99 here at Costco.
They're actually cheaper at Aldi.
A national name brand has these heated throws at Aldi much cheaper.
And speaking of...
There are a lot of things that are really cheap at Aldi right now.
They just got a ton of new stuff in.
I have the deals.
I have what to buy and also what not to buy there.
Buy this there.
Click on that.
We'll see you here at Costco next time too.

