From the Casio G-Shock Square to the Rolex Explorer, these are six watches collectors keep coming back to. The OMEGA Seamaster Diver 300M, Tudor Black Bay, OMEGA Speedmaster Professional and Cartier Tank round out the list—but why do these watches inspire so much enthusiast affection?
Some watches take time to understand. You might dismiss them as too obvious, too small, too simple or too expensive—until you try one on. Today, we’re exploring the watches you’ll end up buying anyway, and why their appeal lasts beyond the excitement of a new purchase.
We’re talking G-Shock practicality, Seamaster personality, the everyday appeal of Tudor’s Black Bay, Black Bay 58 and Black Bay 54, the enduring attraction of the Moonwatch, and how the Cartier Tank and Rolex Explorer can change what you want from a watch.
Whether you’re starting a watch collection, researching your first luxury watch or considering your next purchase, these are six watches worth understanding.
Which watch did you resist before eventually buying—and which one are you still refusing to consider? Let me know in the comments.
This video includes a paid sponsorship from IFL Watches, featuring the hand-painted IFL Watches × Laphont Bloc collection: Skybound, Cloudling and Bouquella. Explore IFL Watches: https://iflwatches.co.uk/
One of the funny things about watch collecting
is how much time we spend trying to avoid buying
the watches a lot of us end up purchasing anyways.
You know the ones, the watches everyone
recommends so you decide it's too obvious,
or the one you think is too boring, too small,
too expensive, or too overhyped.
And then somewhere along the way you try it on
and something in you shifts, it just feels right.
These are the watches that seem to find
their way into a lot of enthusiast collections,
sometimes early on and sometimes after a long expensive detour.
I have picked six watches,
ranging from Casio to Rolex,
each scratching a slightly different collector itch.
This seems like the right one to start us off.
This is the right starting place. Casio. And I'm
going with the classic square G-Shock.
You might buy one of these before you know anything about
watches. You might buy one of these after you've already spent
an alarming amount of money on
watches. Either way, the little resin square makes
a pretty persuasive argument. I think the appeal
is the pure practicality.
If you're swimming, moving furniture, going to the gym, doing anything
Anything with a toddler?
There's such a nice feeling
in being relaxed about whatever life throws at you because this
isn't going to scratch or break.
For the purposes of this video, I've narrowed it down to the square
G-Shock, so the 5600 series.
I think it's practical, distinctive, and has absolutely no interest in
looking expensive. I think that last part is a part
of the reason why enthusiasts have such a
soft spot for it. I love this hobby. I love watch collecting.
I have a few pieces I never thought I
And still, I've emerged on the other side.
Still saying, should I buy another Casio G-Shock?
Now, the Omega Seamaster Diver 300 is a different sort of inevitable.
This is the watch that gets lodged into your brain.
For some people, that happened watching Piers Brosnan in 007.
For others, it was seeing the blue dial in the shop window
or actually trying one on
and discovering all those slightly unusual design decisions
that weirdly work together.
Because, if we're being honest,
if you look at this watch, there's a lot going on here.
Scalped bezel, skeletonized hands,
five-link bracelet with lots of detail.
On most versions, it's the wave dial and the helium escape valve,
the ever contentious
helium escape valve at 10 o'clock,
and I'm not going to say anything more about that.
I feel like you could make an argument about any
of these decisions individually,
but when they come together they make the Seamaster what it is.
That's why this watch
has staying power. It has
an identity you can recognize from across the room.
I gush about the S&P a lot and I'm going to do it again.
I feel like this is one of
the most considered and beautifully executed dive watches ever made.
It almost feels fluid.
The design is distinct, which is hard to do on a diver, especially a
diver released in the 1990s versus the 1950s.
And I think there's clearly a charm in it because so
many of us return to it again and again.
Omega is also doing a lot to protect this price. I think
They clearly see it as their entry point into the brand
and it's something they care about a lot,
possibly the most important watch in their modern collection.
It's almost a bargain when you compare
it against the other watches in the catalog.
I have very few bad things to say about this one.
Now for a watch some of you have already decided you
are never going to buy, the Cartier Tank.
Maybe it's too small, too dressy,
you don't wear suits, you only like sports watches.
I've heard the defense, but I think the Cartier Tank is one of the most
interesting watches on this list
because it asks you to reconsider what it is
You actually enjoy a bit wearing a watch.
I really respect designs that have stood
the test of time, which this one has.
First introduced in 1919, the design has stayed almost the same.
Humans have all collectively looked at this design
and thought, yeah, this is great.
When you first get into this hobby,
you become obsessed with measurable things.
Water resistance, power reserve, movement specs.
And those things matter,
but they don't fully explain why you put something on your wrist,
why your eye is drawn to something,
and why you ultimately choose a watch.
I think people undersell the versatility as well.
I think it looks as great with normal
everyday clothes, casual clothes, jeans and a t-shirt,
but it can also be worn to a formal
affair. I would also happily,
controversially be comfortable with putting the quartz variation on
I have the quartz variant for me with a two-hand dress watch.
Quartz is practical. It's not noticeable.
You save some money, set and forget.
Now I'm very aware just having the name Cartier
on the dial makes it quite expensive.
Some more affordable alternatives include the Seiko Tank,
Longines Dolce Vita,
Frederic Constant Classic Carre,
or for something truly unique something like the
IFL watches and LaFont
and I've got in the Cloudling Edition and the Bukele.
This is an official collaboration with LaFont.
It is their first collaboration with them,
hopefully first of many because these look awesome.
So there's the Skybound.
with a white rabbit steering colorful kites against a deep navy dial,
cloudling with a teddy
bear being carried away by balloons,
and Bukele features a girl lifted skywards by flowers.
Even a teddy bear needs a holiday and I respect that,
but the important bit is every scene is
painted by hand, every little stroke,
and at this scale those tiny fingers, the flower shapes,
fine lines. You're asking someone to create
a miniature painting inside a watch.
There are no hour markings crowding the scene.
You get this lovely open space,
with the polished case acting more like a picture frame.
If you're not as familiar
with the LaFontBloc, it has a stainless steel case material,
35 millimeters by 27.5 millimeters,
just 7.6 millimeters thick.
So really thin wearing experience, sapphire crystal,
and powered by a Japanese Miyota quartz movement.
Easy to pick up and enjoy, set, and forget.
Great watch, fantastic watch,
but ultimately the appeal is looking down
and seeing a tiny hand-painted scene that makes you smile.
These are limited, very limited,
just 999 pieces of each design,
priced at $399, launching November 2nd.
If you like the looks of these,
go click the link that is down below in my description.
It'll take you to this collection,
all subject to availability, so don't sleep on these.
Go click that link, and thank you so much to IFL
for sponsoring this video.
Right back to divers and I'm going to say the Tudor Black Bay
but this is going to be a bit of
a catch-all for the Black Bay 41 millimeters,
Black Bay 58 and Black Bay 54. I think Tudor is
exceptionally good at finding the precise version
of this watch that will eventually get you.
Do you want a smaller diver?
Well the Black Bay 54, mid-size, Black Bay 58, more presence,
the larger Black Bays.
Honestly Tudor divers are so difficult to beat as an overall package.
You get that recognizable design, snowflake hands,
restrained tool watch character, enough
vintage influence but not taking it too far,
and then exceptional movements.
I think Tudor is unmatched for what it offers for the price,
and even competes against watches that are far more expensive.
If you watch this channel, you will know this, I say it all the time,
but I chose my Black Bay 58 over the Rolex Submariner.
For me, the Tudor made more sense, I thought it felt more like a tool,
The size was better for me and met.
my needs more. the reason i constantly say
this and i'm gonna continue to
is because i think we need to retire
the idea that buying a tudor was just
a waiting room for a rolex. you wish
you could have got that rolex but you
couldn't so you got the tudor. if you really want a submariner, buying
a black bay won't scratch that itch. but plenty
of people buy a black bay
because they wanted a black bay. maybe they prefer the proportions of
the 58 or the compactness of the 54.
Either way, it's a perfectly complete reason for wanting one.
Okay, we all knew we were going to get here eventually,
the Speedmaster Professional.
I gush about this watch a lot.
I think it is one of the most handsome watch designs of all time.
I think most people watching this video will already know the history.
You've already seen the photographs.
You've heard the recommendations.
But this watch is so well-loved for a reason.
The dial is beautifully composed.
There's so many details to enjoy,
and the whole package remains coherent.
It has this particular character on wrist.
For me, one of the biggest selling points is it being
manual winding. There aren't a lot
of manually wound chronographs at this price point. I enjoy
winding my watch and that little interaction.
Does owning a Speedmaster automatically make
you an astronaut? Yes.
And I just think it's a beautiful mechanical object. One quick little
gripe I have is people often compare
the Rolex Daytona with the Omega Speedmaster.
I think this is the silliest comparison.
This is like comparing apples and oranges,
maybe like apples and cricket.
They're so different to each other.
They're both wonderful in their own way
and they're icons for a reason,
but I don't think these are comparable.
Speaking of Rolex, of course we have to put this one on here,
the Rolex Explorer. If I had to
specify, I would say the 36 millimeters,
but for the widest catchment here, we are just going to
keep it the Explorer. This watch is fascinating
because its appeal can grow as your priorities
change. Early on, you might think, wow,
that's very expensive for a black dial three-hander,
and you wouldn't be incorrect.
But I think most of us grow to value the execution.
in what it is that rolex does so well. perfect proportions,
excellent legibility,
great bracelets with a useful clasp,
the ease of wearing something that feels appropriate for
almost anything you're going to do in your week,
and there's almost nothing you have to negotiate
with or work against. there's no date that you have to set,
no rotating bezel, no extra functions
waiting for you to invent a reason
to use it. it just gets on with being a watch.
I don't know if I want to confess this but as I age
my eyes have been aging with me and I've grown
to appreciate the no-nonsense easy to read highly legible watch.
I love a complication
but usually I just want to be able
to look down tell the time at a glance
quick easy and something that looks cool
while doing it and that's the Explorer.
I think this is a marvelous place to end
and I should say this isn't an administrative
checklist.
These aren't watches everyone has to buy.
That would be a very expensive endeavor.
This is just a list of watches that I see winding up
in enthusiast collections all the
time and there must be something to it.
Did I miss anything big?
Did I miss your favorites?
I'll pop it in the comments down below.
I can't wait to see what you guys write down there.
Um, I think.
Thank you for your viewership.
Thank you to IFL for sponsoring this video
and thank you to the Popetier patrons.
Get their names on the screen.
Hello, Popetier patrons.
Hello all your patrons.
Hello, anyone who just made it to the end of the video.
It's been a while since we've incorporated singing again.
Oh, woof.
Time to stop again.
But guys, thank you so much.
Thank you so much for supporting my weird little channel.
I hope you keep enjoying the work we do here.
I am the luckiest person alive.
I have the best job in the whole world and you guys make that possible.
Thank you.
I hope you keep enjoying the work and we will see you in the next one.