How India’s Ancient Crafts Are Still Made Today in Lucknow | Made In | Condé Nast Traveler

Amazing Traditional Craft
4 Video Views·Nov 6, 2026

In this episode of Made In, we explore how India's centuries-old crafts are still practiced today. In Kannauj, Pranav Kapoor of Pkapo preserves a 2,000-year-old tradition of making attar, India's traditional perfume, using ancient distillation techniques. In Lucknow, House of Kotwara and Divani create intricate chikankari and zardozi embroidery, with some garments taking months to complete. Discover the skill and artistry that is keeping some of India’s oldest craft traditions alive.

00:00 Intro
01:03 Attar perfume
04:55 Chikankari embroidery
09:08 Zardozi embroidery


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