Casino Player Acquisition: Better Offers, Human Service

What seems to be like the kiss of death when it comes to player acquisition that you see where you're like, well that never works? Yeah, that's a that's another good question. I think being too conservative is is makes it a challenge because if you're saying, let's say a 580T their local property, let's say again 250 free play and three free nights and you are saying, hey I want I want Fly out here, try something different, but we want to be extra conservative. We're going to do Monday through Thursday nights, and we'll give 100 free play. Why would the people travel there? But I get it. I mean, you want to be, you're taking a risk, you're trying on a new player, you're having to sell it to your boss, and they're like, ah, let's not risk too much. I can see why people kind of can be conservative there, but I think that is the challenge. Over invest, not, not get ridiculous, um, upside down, but like whatever you're offering that level player, bump it up an extra 10% or something. So people are like, you know what? It's too good to pass up. I'll show up. And then you could lower the offer on the next trip. I feel like all of the casino marketers are going to send this clip to their finance department. I feel like that. Guys, 10% more says the professionals. Awesome. Yeah. So being on both sides, what do you think operators sometimes underestimate about players and what they're wanting? I think operators can undervalue customer service sometimes. Like I think operators can undervalue the value of customer service and human touch. I think now with everybody's trying to do AI and kiosks and automate so much, which I get it. I mean, I mean, it's a tough labor market. It's hard to find good talent. But... Customers really value, they like that high-touch service. I think there's a novelty in seeing a cleaning robot go by and a robot bartender doing all this stuff. But people want, it's luxurious to get served by a human. Like a human, hey, how are you? How are you, Ms. McAfee? Great to see you. Being treated that way, it's so awesome, and it's not something that a robot can do. value that. They want to be treated well. They want to have that access that like velvet rope open for them. And so I think sometimes casinos may lose sight of that and not invest in it enough because it's tough to quantify customer service, but just we deal with players all the time. And we know like if we get a little thin staff, we need to hire more because we're not responding to people fast enough and we're not able to give them the care and attention that They like, then, you know, we feel it, we feel it on the NPS scores and, um, rebooking percentages, things like that. So, uh, yeah, I think customer service is one of those things that are tough to quantify, but it's, I definitely, I make big investments and bets on, on that, on the human side.