CF Montreal is up for sale. Is the city about to lose its MLS team?
Nov 11, 2026
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All right, so now that we know that CF Montreal is up for sale,
what went wrong? And what happens next?
On voyait ça venir depuis plusieurs années.
I'm going to be very honest, I hope that...
MLS stays here in Montreal.
If CF Montreal leaves Quebec,
it will be more tragic than when the Expos left.
How is it that a Major League Soccer team with a footprint
in the city of Montreal of more than 30 years
is now at risk of relocating?
Well, some people point to a handful
of failed rebranding decisions as being part of the issue.
I would say there's got to be hundreds of incidents of mismanagement,
starting with the changing of the logo.
The changing of the name, the firing of so many head coaches,
the non-investments on players, transfer fees.
And for some fans, although the team still holds a very special place
in their hearts, these changes meant a loss of identity.
I think in general, a lot of immigrants that come
to Montreal resonate with CF Montreal's brand and identity
because it is reflective of the global sport.
I think fans in general are difficult to...
evolve past certain traditions
On top of that, the team has been underperforming in past years.
Just this last weekend, the team capped off
their worst season in club history
with a 2-0 loss to the playoff-bound Vancouver Whitecaps.
Now, club owner Joey Saputo has chalked all of this up
to being just regular woes within the sporting world.
So what are the chances of this team being seen
as an attractive purchase now, especially locally?
Yes, of course, if you're local.
You would have seen and heard
and read some of the difficult times they've had.
On the other hand, you look at the opportunity.
You know there's a lot of
upside.
That team was purchased back in 2012 for forty million dollars
and it's worth ten times that plus plus.
So, there's an incredible return on your investment in sports.
So, hypothetically, if it's not a local buyer
that can make a difference,
what about a local government?
Mais laissons pas partir l'impact de Montréal.
I also hope that the government of the Parti Québécois,
of Paul-Saint-Pierre Plamondon,
will not remain anonymous about all this
and will be able to help us keep the club in Montreal.
The scenario where there are subsidies,
...that are just sent for the CF Montreal is not on the table.
Can we be shareholder
or have some form of participation that has value?
We cannot close the door
because we haven't seen yet a single project on the table.
Who will actually buy the team is anyone's guess,
and the final price tag is still a mystery.
But there are some numbers that give us a clearer picture.
In February 2026,
Forbes magazine estimated the value of CF Montreal at $440 million,
the lowest of all major league soccer teams.

