What Scotiabank’s $2,500 a year priority access says about concert prices: prof

This is simply a form of price discrimination. It's not designed for everybody. So what the people that are running the concerts are doing is they're trying to figure out how to maximize their returns from the spectacle. And one of the ways of doing that is by making sure that they charge people who are willing to pay more, more for the tickets. To be honest with you, the prices of tickets For most of the concerts, Scotia Bank Arena are huge. I mean, your average low-income person can't go to these concerts anyways. I mean, it's true that when I was a kid, I mean, the prices were, you know, $75, $80, and you could sort of rationalize that. Which was expensive even in those days you could rationalize those prices but now prices of 400, 500, 600 dollars these are sort of normal prices for these tickets. So whether these are accessible to everyone even without this $2500 ScotiaBank Arena priority access is a question in itself. Many of these things are not really that accessible. And that's because we're a very big city, and we've got a lot of people with lots of money who want to go to concerts. So guess what? They're the ones that are filling the arenas.