NHL Eyes Bigger Media Deal
Nov 13, 2026
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Video Summary
AI GeneratedThe NHL is seeking a 50% to 100% increase in national media rights fees for its upcoming negotiations starting January 1st. Following record-breaking playoff audiences and a 25% rise in regular season viewership, the league is looking to leverage its growth as it discusses renewals with Disney/ESPN and Skydance, while potentially attracting bidders like Amazon and Versant.
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The NHL is seeking a 50% to 100% increase in national media rights fees
as it prepares to negotiate new agreements
with Disney slash ESPN and Skydance
beginning January 1st, according to CNBC.
Both media companies have expressed interest
in renewing their agreements.
The NHL signed a seven-year,
$4.5 billion media rights deal with ESPN and TNT Sports in 2021.
However, Skydance is prioritizing debt reduction
and preparing for higher NFL rights costs.
The NHL enters negotiations following a 25% increase
in regular season viewership and record playoff audiences.
Disney is particularly interested in acquiring more playoff games.
Other potential bidders include Versant and Amazon.
The outcome could establish a benchmark
for upcoming sports media rights negotiations,
including Major League Baseball.
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