Weglot 2.0: What a Visitor From Spain Actually Sees on Your Website

Right now, this online store only speaks English, but by the end of this video, it's going to speak Spanish too. It's going to be multilingual, and I'm going to show you exactly what a shopper in another country sees when they land on it, the product pages, the cart, and everything. This video is sponsored by Weglot. a lot of people run small stores and small service sites and most of them are english only so if someone searches in their own language you're a lot less likely to show up i know especially in america we're very america focused but america is just a very small portion of the world so you want to extend that audience if you can globally and there's no reason with where tech is today that you shouldn't be able to serve people in other languages But if your website is English only, you're a lot less likely to show up in other languages when they search. And if you do show up, when people are going through the checkout process, they're going to probably get caught up. It's going to be a lot harder for them. So let me show you this store, the way that it's set up now. It's a little coffee shop I set up just in WordPress and WooCommerce. Just set it up very quickly. But it's got a little banner, five coffees. It's got a checkout and a shopping cart, things like that. Pretty much, this is what a lot of store smalls look like. I put it together about five seconds in WordPress. But if I'm a shopper, we'll say I click on add to cart on the Harbor Blend. That sounds like good coffee. Then I go to my cart, then I proceed to checkout and there's a lot of info that you have to fill out here. And you know, anytime you're shipping something, you're going to need a lot of info, but just imagine filling this out in a language that you don't understand. I mean, you might be able to figure it out. You can translate it yourself, but a lot of people are just not going to go through that process. You're going to lose out on that customer. You could translate it yourself and get, you know, different languages, different versions. Copy it all into ChatGPT or something and then paste it in, make a special Spanish checkout page and things like that. But then anytime you make a change on any page, you're going to have to go through and change all the language pages. And this is what we've had to do traditionally in websites in the past. But Weglot is an AI website translation plugin for WordPress. So it does that whole job in one place and it's already on over 110,000 websites. Weglot 2.0 is their newest version and it's built around your brand. So let's see how it does on this store. I'm just going to install it here and we'll see how it works live. So first the setup. I made my Weglot account first. I told it I want to do Spanish. If you're in the US, that makes most sense is to do Spanish first. It gave me an API key, so I copied that API key it gave me. So now if you have a WordPress site, it's just a regular plugin, so I can go to add plugin. And I'm just going to type in Weglot here. You can see 1,939 reviews, five stars. So I don't know that I see many plugins like that with such good reviews. I'm going to go ahead and install it now. Then I'm going to activate it. I'm going to copy the API key from Weglot, paste it in here, and click connect Weglot. It says, congrats, your website is now multilingual. I mean, that's pretty easy. I'll show you what the live website looks like now, the new Spanish website. But first, I want to show you just a few things that are new in Weglot 2.0. So the dashboard is new in 2.0, and the biggest change is brand voice over here in the left menu. But you give it a brand profile. So you tell it who you are, how you want to talk. So Weglot calls it brand aligned AI translation. so it doesn't just you know straight translate english to spanish but it takes into consideration your brand voice because things don't translate one for one if you've ever done any kind of translation it doesn't translate one to one exactly so their ai translator uses the brand voice to know kind of the flavor of the spanish translation with the same voice whether it's in english or spanish or russian or whatever language you're going to do and i didn't I didn't actually type this in. It read my store and filled it in for me. So that's what we sell, how we talk, but I can change that if I want a different tone, I can change it there. So based on my copyright, it said straightforward, simple, unfussy and fresh. That is how I talk. I agree. I agree with that. So and then you can test some of the translations here. You can put the original. It'll show you, OK, this is what we translated it to. And I did want to try one thing because I don't want it to actually change the brand names. So try Harbor Blend. Our everyday medium roast. I wanted to translate everything, but leave the brand in there. I'm hoping it's smart enough to do that. Prueba Harbor Blend. So again, OK, so recognize that, hey, that is a brand name. So don't translate that. So very good. So and you can set up specific guidelines for translation. So I just added this one. Keep the store name Ridgeline Coffee. These product names in English. And I put the brand names there. So it'll never translate them. and they have some templates up here if you want like never translate product names so you don't have to write these rules from scratch if this looks confusing they help you out with it okay so now let's look at the store here in espanol So go to languages on the Spanish row. Let's click edit here. Edit translations. So here's a list of everything that it translated. So you could go through it if you wanted to make sure it works. You can also go to visual editor and it shows you the website and shows you you can actually edit the translations here on the website. So it's like I don't want inicio. You can edit it right there live for this translation. Nuestro café, our coffee. I actually I took Spanish in high school. So if you want to work with the translator, you can add people so that they have access just to the translation part. So if I go to members here, I can invite members. So if I had like a translator, a Spanish speaker, I'm like, hey, come in and check these translations. I can get them access here. So let's talk again about this banner, because that's the kind of thing that usually gets missed. You might just start putting this into 100 languages, didn't realize that, hey, this is actually an image. This did not go in and get you a new image with the translation on it. And that's a problem, because this is actually the biggest thing on the homepage, and it's not actually translated. So let me go back to the visual editor here. And on this banner, there's this little pencil here that I can click on. And they actually have a translate this image. So I thought this was something that they probably missed. And actually, I was going to say earlier on video, oh yeah, but there's no way that they translated the images too. But they thought of that. So I can translate this image. It actually translated the image too. So something I thought that it would probably miss. I always love when tools go above and beyond what I expected. I expected, oh, it just missed that. I'll have to do that manually. But no, they thought of that and can just translate it right here. We have Spanish, even the button, it translated into Spanish for us. Kept the exact same design, the same beans and the same gradient and everything. Just translated the text. It's very cool. So if you want to do your own, you can add your own image link and do it that way. But again, if the tool do it for me, that's amazing. So also in Weglot 2.0, the publishing workflow is a little bit different. So it gives me control over what's translated and what goes live. So let's say Spanish. I was like, oh, actually, no, don't make that live. I can just unpublish it so I can still look at it, still edit it, still work on it. But it's not it's not published right now. So now instead of the Spanish site, they actually just get a 404, which is what I would expect. So as soon as I publish the new translation, and then I go to the Spanish page, it is there, including my updated image now. Okay, so now let's pretend I'm a shopper in Spain. We'll call me Rodrigo. I think that's a Spanish name. Let's go to the regular homepage here, and now down in the corner there's a language selector. So there's English, and I can quickly just click Spanish, and wow, now it's in my native language. I'm very happy. Yo comprendo. I can añadir el carrito, their carrito. And the whole thing is all in Spanish for me to go through this checkout experience a lot more comfortably. Each language gets its own address, so Google can show the Spanish page to people searching in Spanish. You see this has this ES, stands for Espanol. So now there's an English page and a Spanish page and Google can crawl both of them, so get the right ones to people in the results. you'll notice up here you can't see it very well but yeah there we go it translates the titles of the pages too so when google's indexing it'll know okay this one is the spanish one it'll have that title that shows up for people when they click so and i don't know if you care about looking at the code but i i always do but it also tells people based on which url they're on it tells google hey this is the english one this is the spanish one so it has the foundations for search engine optimization and also AI as there's Searching is starting to come up. They're going to be looking for this too. Show Spanish people the Spanish website. One more thing I want to show you because I always think that this is cool. But Weglot 2.0 has an MCP server. So I've talked about this in other videos. But MCP is how AI can contact services like this. You can see I added Weglot as a connector to Claude. So I can go in now and just say things like. Look at the Spanish translations on my product pages and tell me any that don't match my brand profile. So when it uses Weglot, so it uses that MCP connection that I set up and can answer my questions. So I can work on my translations. You know, if I spend most of my day in Claude or in Claude Code, you can do this from the terminal too. So if I'm just working on things, I can just say, hey, go check my translation. It knows to go use Weglot and work that out there. So it gave me some fixes that Claude recommends. And then I said, yes, keep pour over and cold brew in English, push those fixes. And it made all the updates. So right here, I didn't have to log into Weglot or anything. So same store, English and Spanish actually did all this on their free plan that you saw today. But if you want to upgrade, you can start adding more languages. Maybe you find, Hey, you know, okay. 70% of my users are English, 20% are Spanish, 10% are French. So it's like, okay, well, let me add a Spanish and a French. Tell me in the comments how you are handling multilingual websites. I mean, try Weglot free. I'll leave all the links down below. Thank you guys so much for watching. Thank you Weglot for building a tool that actually helps people. I really appreciate this. God bless you all and have a great rest of your day.