Salvation Army kicks off Red Kettle Campaign at Holyoke Mall for holiday season
Nov 14, 2026
The sound of ringing bells has returned to the Holyoke Mall as the Salvation Army officially kicked off its annual Red Kettle Campaign on Friday, encouraging shoppers to help families in need this holiday season.
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The Salvation Army kicked off
their Red Kettle campaign today at the Holyoke Mall.
And 22 News reporter Gabriela Villas-Boas joins us live
with more about the Christmas tradition.
Thank you, Ciara and Claire.
Salvation Army is now accepting holiday donations.
Their Red Kettles can be found at various exterior entrances
and interior locations at the Holyoke Mall.
Leaders at Salvation Army say
that Christmas is not just about presents,
but it is about spreading joy, especially to those in need.
The Holyoke Mall is partnering with Salvation Army
for their Red Kettle campaign this holiday season.
They celebrated the kickoff with a choral performance
and speeches from leaders at Salvation Army.
They spoke about the year-long efforts that their programs make
and how Christmastime makes that need for support even stronger.
It's such an important time, a joyful time,
so for a parent that may not have...
Salvation Army is there to help them.
A dollar, ten cents, it all adds up at the end to help someone in need.
All you need to do to donate is listen for the sound of this bell.
But here at the Holyoke Mall, they do have a special angel tree
with the names of specific children that you can make donations to.
Our angel tree, we have children that we have registered,
and the ages are there, and if they're a boy or a girl,
and you can come and pick one, shop for them here at the mall,
or you can shop anywhere.
Any gifts purchased for the angels can
be dropped off at one of Salvation Army's barrels
located by the angel tree at the Holyoke Mall on the second floor.
Gifts can also be left at their location
at 512 Pleasant Street in Holyoke.
If you have a couple dollars to go spend it in a coffee,
donate it to a child that's in need that will really appreciate it.
It'll make a memory that they were blessed with somebody's kind heart.
The Red Kettle campaign is going
on from now all the way to December 24th.
Working for you, I'm Gabriela Villas-Boas, 22 News.