Mode – Le tweed so chic !

It is everywhere this fabric Today it is in the street in fashion shows But if were to celebrate his birthday how old would he be approximately The tweed The tweed the tweed It's very old But who ultimately feminized it One could say it was Coco Chanel who restored its noble status Because she used a fabric that was still a rather masculine fabric She turned it into a small tweed jacket And that's how it's still around in the end Above all I met a woman named Eve Corrigan who bought the Malia Kant brand which was already working for Coco Chanel Twenty years ago there were four of them in the company Today they are almost a hundred And his name is known throughout the world by all the stylists And at the Première Vision salon the booth was crowded I wondered what was happening And that was the famous tweed she reimagines and recreates every season More than 1 600 samples I invite you to discover the process of creating a fabric And we didn't go very far along the Seine in Neuilly-sur-Seine Look There is a real enthusiasm for tweeds these days They have managed to revive French craftsmanship and add unexpected very cosmopolitan elements We have blended the ancestral tweed with new fibers glitter Scooby-Doo and even ribbons French expertise has been diluted and forgotten And we are currently forced to retrain very young people in this ancient skill which has practically disappeared Malia Kent's company is 30 years old but Malia Kent the founder had previously worked for Coco Chanel We work with practically all the world's top fashion houses Our clients don't give us very specific themes it's rather very conceptual Draw me a fabric it's donkey skin I want a night fabric a day fabric a crazy fabric Barbara Buy loves very form-fitting clothes she loves combinations with leather It's outdated to stick to just tweed it's better to combine different materials They drew inspiration for their latest collection from the Barhouse and managed to create these geometric lines very colorful in slightly rich colors Hiro was inspired by Berber fabrics for this collection It is true that the weaving of Berber rugs involves interlacing strips of fabric one behind the other We achieved this feat by dyeing the threads from one end of the spool to the other completely different colors Jason wanted an ethnic fabric but reinterpreted in a tweed style that could go with jeans We created geometric drawings but they were erased or nibbled to give a slightly old-fashioned somewhat aged appearance For Minimi we wanted to create a very rock'n'roll collection but also extremely modern with scuffed and worn tweeds We applied and burned them and they included nails It was both very playful very new and very modern We have the largest collection of novelty threads in the world 18 000 references of the world's finest threads especially those we create ourselves We create 2500 completely new fabrics per collection from A to Z Even if we industrialize all the drawings are done by hand to have that hand finger and stroke error It is this endless creativity that manages to keep us at the top of the global textile industry It is important The global textile industry is indeed fighting to keep it in France She has foreign competition but in any case the designers come to see her because she has exceptional things Over a million meters of tweed are woven each year because of her in France Cocorico Are these models created by all these women we just saw Yes The young women who are on these weaving workshops are ultimately textile engineers They have lots of ideas They have gold in their hands I wanted to praise their work this morning We fight to keep all of this in France We should thank Eve who is here and has ideas who runs through museums More than 2500 samples each season