One thing that's Asian that needs a raise right now
is Jack's tank top.
Jack's tank top needs a raise.
If Netflix has to pay American prices
for the Korean content,
does that mean they'll still want it?
Because it's part of the appeal,
the fact that Netflix is getting a good deal.
Yeah, we got to talk about it.
This is going viral in a couple entertainment circles today.
Joining us, we got Jack Liang.
What up, what up?
Long story short, Andrew, the Squid Game lead,
Lee Jung Jae, is requesting $1 million per episode
for Squid Game season two.
Also, the Squid Game creator, Andrew,
it came out that he gets no residuals
despite the original series earning Netflix $900 million.
And of course, Andrew, Netflix is investing
over the next period of time,
$2.5 billion in Korean content.
That's 2.5 billion.
Right, now we all know that Korean content is really good,
but part of the reason why Netflix is so invested
in the Korean content is because they get
a really high return on investment
because it's cheaper to make over there.
I'm not saying it's dirt cheap,
but it's a fraction of the cost.
Yeah, I think we got to remember, right,
these are, as much as they are content businesses
and entertainment businesses, what's the key word?
They're just businesses.
They want to see ROI.
Here, let me just give you some quick stats, Andrew.
$58 million per episode for Lord of the Rings on Amazon.
$15 million an episode for Game of Thrones.
$2.4 million per episode of Squid Game season one.
Which one do you think had the most ROI?
I mean, it was definitely Squid Games,
but now I can see the main character
is asking for a million.
That's quite a bit.
Yeah, that's gonna up that $2.4 million per episode.
But I would say Lee Jung Jae's request of a million
from his original salary for season one,
which was about 250K,
that to me is not that big of a jump.
Right, because it's just a 4X jump.
That's 4X, which is like,
it's more, it's a price jump,
but it's like, I guess what they're probably afraid of
is that it's gonna make all the other actors
request a higher rate too.
But I think he's one of the only returning actors.
Honestly, he's one of two.
Right, I think that Lee Jung Jae,
I think maybe what they're afraid of on the Netflix side
is this is just gonna up the price
and lower the ROI equation for all Korean content
moving forward for the next couple decades.
Right, it's like if you give one employee a raise,
everyone's gonna start asking for raises.
Exactly, exactly.
All right, let's get into the comments section.
Oh, by the way, please hit that like button.
Check out other episodes of the Hot Pop Boys
as we get into these.
Somebody said, so the star
of the incredibly profitable show just wants a raise?
That totally makes sense.
The show can't really move forward without him.
He has all the leverage.
Yeah, I don't know if he has all the leverage
because there's another comment that kind of explains this.
He's like, well, the show made him a star
and the show obviously incorporated
a bunch of other people in it
and you need the writers and the production and all of this.
This guy, Lee Jung Jae is not quite like a Brad Pitt
or Tom Cruise level type star, although he is a star.
So no, he can't necessarily demand that much.
What do you think?
I think it has to do with like the Eastern perception
with the Western perception.
I'm not saying that Lee Jung Jae was at his peak in Korea,
but he was a preexisting star.
Like he had money and stuff, you know?
Is he like the Brad Pitt equivalent in Korea?
Oh man, to be honest, I heard it was like more like
possibly like a Liam Neeson, you know what I mean?
Like somebody who has had a great storied career,
but it brought him back.
But regardless, I think him asking a million per episode
actually makes sense and I think it's fair
for him to ask that.
It's also like fair just to get it done
if he takes like 600K, 750K an episode.
I still think that that's more realistically
of what they give him.
But honestly, guys, you know,
at the end of the season finale of Seinfeld,
they were all making a million per episode
or at least Seinfeld was.
Oh, Seinfeld, that's a comedy.
And this was like what, decades ago?
Yeah, that was decades ago when a million then
is probably like essentially 1.8 million now.
And honestly, this goes to our discussion
about valuing Asian talent,
even though they're bringing in the ROI,
are they gonna pay them like Western talent
or are they gonna put Asians more in that?
Like we're providing the value slot.
I mean, with that 2.5 billion investment,
I think they're gonna start getting paid.
Yeah, people deserve it.
But do you think, Jack, in your opinion,
do you think like if you're an Asian creator
or I guess like the movie maker in this sense,
like you're still gonna take the lower deal
for the business just because it's like business is growing
and regardless if you're making that much,
you're just like, yo, I just wanna keep the cashflow.
Well, that little amount is still a lot in Korea
or Asia or wherever it is, right?
It's not compared to the US,
it's compared to where they live.
Right, you're saying everything is relative.
And I think that, I hope that those,
that profit distribution increase
goes all the way down to like the gaffers and the PAs.
Because as we all know, we've all been to Asia,
we've all done some work in Asia.
They definitely do not pay the lower level people that well.
The cleaners, they don't have a union in Asia.
I'll say one thing that's Asian
that needs a raise right now is Jack's tank top.
Jack's tank top needs a raise.
As far as ownership of the IP goes,
Andrew, a lot of people are like,
man, just because he accepts the contract that he signed,
it doesn't make it right.
This kind of crap is why the Writers Guild Association
is striking right now what happened
to the Squid Game's creator
or the writer of the initial series.
They're saying he's getting screwed
because he signed a contract with streaming
where it gives him no points and no residuals
despite it being a 20X, 100X success.
And they're also saying because in the traditional industry
like Hollywood, he would get residuals
because streaming works differently than Hollywood.
It has different rules.
Right, than movies released in theaters, yeah.
I guess, how are you guys' feelings on this?
He signed a contract.
Obviously, contracts are there for a reason,
to protect usually the bigger dog.
But I guess, how wrong is it?
Because usually, bonus incentives
are not really built into entertainment like that.
Yeah, I mean, Hwang Jung-hyuk,
I'm sorry for mispronouncing the name,
he did come out and say,
I have not been given any sort of like bonus.
Like, I've only been paid what was in the contract.
Is it right?
Is it wrong?
Is it just how we do things here?
I'm sure in Korea, had he got that amount of profit,
they would have broke him off
like a little bit of just a goodwill bonus.
But I guess in America,
they were more sticking to the legality of it.
I don't know what their negotiations are
for season two and going forward,
but he should definitely get something
for those seasons, at least.
Yeah, but it's true.
I mean, the way it works here in America,
the contracts are the contracts.
And it's almost like you almost gotta sign it
just to get the chance to blow up.
Yeah, that's true.
I mean, trust me,
I mean, music artists signing unideal contracts
is still prevalent to this day.
Right, right, it's true.
Somebody said, Squid Game season two
is not even gonna work, man.
Some things do not need sequels, man.
It's almost like the Hangover franchise.
The first one was great,
but all the other Hangovers,
they were just money grabs.
Are you guys excited about Squid Game season two?
Jack, me and you, we watched the whole series.
I guess, are you?
I am, I am.
I'm gonna watch the whole thing.
I got to, right?
Like, I'm so invested in it.
Do you think people are gonna watch it
because they know they have to,
just because the first one was so good and groundbreaking?
But like, do you actually think
it's gonna be like even,
let's not say just as good,
but even nine out of 10 as good?
Oh, nine out of 10 as good?
That's pretty high.
I was thinking like five out of 10 as good.
I was still gonna watch it.
I think, though, with much higher budgets,
they'll probably take it to be more stupendous
outside of the game room, you know?
The game's gonna be crazy.
Yeah, yeah, the game's gonna be like,
have different environments
and maybe like a jungle inside of the box.
Personally, I would have been okay
if the series just ended here.
I think season one-
Right, because you're saying it went out on a high note.
Yeah, it went out on a high note
and it kind of made this crazy impact.
It's almost like, you know,
Psy's Gangnam Style, like his second song.
Like, there was no way-
Mother, father, gentlemen.
Yeah, mother, father, gentlemen.
Like, no one remembers that song.
Yeah, I didn't know that song existed.
I think I'm excited for it.
You know, I think they're gonna take it to another place
and I think it's really interesting
that Asian content is finally getting
this like marquee treatment.
But I hope that where the Asian content differs
from the Western content
is that it's just not a cash money grab
for the second, third, and fourth season.
Like, they actually really dedicate themselves
to making it at least equal in a different way.
Right, I think Asians do have that standard
and that quality in their work.
So I think it will be really good.
Yeah, I believe so.
Somebody said, you know, as a white American,
I'm not gonna lie,
you could just remake the new season
without any of the previous cast.
I'm just not even gonna care
because I was just there for the story.
Because obviously, as an American,
I'm watching it in another language.
I don't really relate to the actors anyway.
Oh, this is a good point
because listen, a lot of Americans
still watch Squid Game's dub.
Not even with subtitles,
they watched it dubbed in English.
And I don't think they know Lee Jung Jae's name,
to be honest.
No, no, I don't think they know
a lot of any of the actors' names.
They just were watching a piece
that was so crazy to them
and they're not invested into the character
or the personality himself.
So I guess, that's true.
I could see their point, you know?
They might not even be Korean.
They could be, like, Chinese.
They wouldn't even know.
Oh, yeah, no.
To be honest, obviously,
there's different segments
within the non-Asian population,
but probably a sizable chunk.
I don't know what percentage
fall into that category.
Anyway, guys, let's get into our takeaways.
Is it gonna be a situation
where Korean content
is almost like Japanese cars
in the 80s and 90s?
If you guys have studied,
when Japanese cars,
and obviously, nowadays,
in more of the 2000s,
Korean cars entered the market, Andrew,
they were a better value
than German and American cars,
but I don't know if people put them
on the same level,
certainly, as German cars.
But they were always,
people buy more Hondas and Toyotas
than any other car in America,
but I don't know if they value it the same.
They value it because of the price-to-quality ratio.
Yeah, because the mileage
that you could get out of a Toyota,
the utility from a Toyota
was way higher per dollar
than a BMW.
The reliability.
Yeah, BMWs are really fun cars
and really nice cars,
but you also have to take them
to the shop often.
They cost much more
when you first buy them, of course.
Game of Thrones.
Harder to fix, yeah.
BMW is kind of like Game of Thrones,
and then Squid Game
is kind of like Toyotas or Kias now,
and Hyundais, so I guess.
But we don't say that in a bad way.
I'm not saying that a bad way.
No, all right.
Even though on a car channel.
You're saying it in a value way.
No, no, no, to be fair,
Squid Games was at least
like the Hyundai Genesis, all right?
It's like the Genesis series.
It's like the top level one.
Or the iconic IONIQ 6.
Right, but Netflix partially does love it
partially because of the strong ROI.
That's right.
And over the years, Lexus sales,
which is Toyota's premium line,
that has begun to lag
over the past five years of sales.
So it kind of goes to show you,
I wonder how much will Western people
value Korean content?
Do they value it at its price point,
or do they just value it
just flat out altogether?
All right, here.
You guys want to hear my hot take?
Until there is a bona fide Western star
from Korea that makes it in America,
as in-
You're saying a household name.
As in their name is being known
and being able to be remembered by Americans,
I think that's when you start to see that shift.
But until then, for now,
it's kind of like a really good deal for Americans.
But I will say this,
some K-pop stars like BTS, Blackpink,
musically they are on that level
where they're kind of getting
a little bit more respect.
Like in general, they just are respected.
They actually, some artists make more money
performing in Asia than they do in the U.S.
Yeah?
I could see that.
Andrew, what kind of comment do you have
on just global capitalism in general from this?
Do you think that as something generates
a lot more global revenues,
that the revenues need to be split
sort of down the chain of command,
all the way down to the bottom people?
Like there needs to be some sort of trickle down.
Yeah, but it's capitalism,
even in America, like let's take it out of the globe.
Most companies, they just only want to pay
the least amount that they can
to get the job done and retain the employees.
It's true.
You don't want employees leaving all at once
because that's going to cost you a lot of money
to rehire and time and train.
You're saying you want to find
where their threshold is in any sort of capitalism
and just provide one notch above that.
Yeah, any business is doing that, actually.
That's just how most business is done
if you're trying to maximize profit.
So I think, unfortunately, global capitalism,
I mean, but yeah, I think this is just wave one
of the Korean Netflix wave, you know, the last four years.
So I think that in the next five years, you're right, Jack,
that they're going to get paid more
and I'm looking forward to it.
So that's.
They might have competitors, HBO, Hulu.
They might come into play and be like,
oh, Netflix is putting 2.5 billion.
We might need to come in with our own money.
Yeah, and you know what I hope?
I hope that as long as the Korean content
or just Asian content in general stays profitable,
they can pay more people to the actors,
to the writers, to the producers all the way down the line.
And those ROI equations might not look like
as superstar as they were, like great, great.
But as long as they look good,
I think the Western companies will still go,
well, this was still a good investment.
Yeah, it's still worth it.
Yeah. And you're right.
I don't think like Korean content always has to be this
almost like dollar dumpling version of of of content,
you know, where Chinatown cheap eats.
It's like you're just getting an incredible deal.
But I thought the Asians always known for value, right?
Well, I think they're changing.
I do think it is in Asians to care about value.
I think deep down Asians know that's like the right thing to do.
But anyways, I will say this, guys.
Have you seen the recent NBA contracts
of some of the free agents that just signed? Right, guys.
So I'm just saying this is capitalism right now.
You got Desmond Baines.
Desmond Baines making signed a two hundred and seven
million dollar contract.
Desmond Baines from, you know, that is grizzly from the Grizzlies.
But the short house will name two. That's crazy.
A shout out to Tyrese Halliburton.
260 is is a lot for Tyrese Halliburton.
I'm not mad that the NBA players are making enough.
It doesn't take any money out of my pocket, but I'm just saying
this is capitalism here.
So they make a bunch of money.
They're making more than like the entire WNBA times three.
A shout out to Lee Jung Jae.
You know, shout out to young hook and man, go get your money.
All right, everybody. Yo, Jack, thanks for being here with us.
And until next time, everybody, we out. Peace.