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Did you know that from February 2023, you can earn advertising revenue through YouTube Shorts? I told you about it a while ago, but if you missed it, please check this video. As if you've been waiting, as if you're going to fight, TikTok has just announced a new revenue structure. It's called TikTok Pulse. YouTube is giving 45%? We're going 50%. I think TikTok and YouTube are going to have a good fight. Thankfully, I think our creators are the ones who are benefiting from this. This is not a whale fight, but a whale fight. Now, let's compare what's better between TikTok and YouTube Shorts and how different the revenue structure is. Hello, I'm Nemi. Short videos are really hot these days. Especially, a lot of young viewers watch it. There are only a few seconds of videos that I watch on my cell phone all day. TikTok, which popularized this short video, has grown tremendously. YouTube Shorts, which participated in this competition, has already caught up a lot. I'll talk more about this competition soon. Anyway, Shorts is no longer just a place in YouTube. YouTubers have to do Shorts. Shorts is not only the fastest way for new YouTubers to grow, but it's also a shortcut to more content and more opportunities. It's so important that we should know more about it. Especially, if you are using various SNS such as YouTube, TikTok, Instagram, Twitter, I wonder where to focus to make more money. It's important. Today, I'm going to compare YouTube Shorts and TikTok. By the way, the world's largest creator, Mr. Beast, summed it up in one word. It's a spoiler. Mom, I'll tell you. In this channel, I'm giving you the simplest and easiest information. Please subscribe, like, and set an alarm. And please recommend it to your friends. First, growth opportunity. It's a simple number of viewers. The more you watch, the more opportunities you have. First of all, TikTok is much bigger than you think. A lot of people became famous through TikTok. A lot of people said it was the most downloaded app in 2021. So I thought TikTok was really big. So I looked up the exact number of viewers. There was no data that compared these two platforms exactly. Anyway, let's take a look at the data. If you look at the mid-2022 data, TikTok is used by 1 billion people a month. It's amazing. On the other hand, YouTube is used by 2.5 billion people a month. Among them, 1.5 billion people use Shorts a month. YouTube Shorts just started. It's already over the number of TikTok users. Also, the number of views on the platform is important. Actually, these two companies announced the standards a little differently. TikTok is said to watch 10 billion videos a day. YouTube Shorts announced 30 billion views, not the number of videos. TikTok is a company that has maintained short videos for a long time. I think they announced the number of videos because they thought the number of videos was more advantageous. On the other hand, YouTube Shorts said, The number of Shorts is still small, but I'm confident in the number of views. In fact, the growth of revenue or channel is directly related to the number of views. I think YouTube Shorts is more useful. Anyway, both companies are growing a lot. Second, revenue structure. You were more curious about this, right? Me too. Let's look back on the past for a moment. Originally, TikTok's position was, Creators, please be famous as much as you want. We'll push you to be famous. Instead, we'll have the advertising revenue. Honestly, I admit this. It was like this. So, no matter how many subscribers and views there are, From a creator's point of view, Revenue doesn't come from TikTok. You can collaborate with other companies. It was a system of receiving sponsorships. Then in 2019, YouTube announced the ad. What? TikTok has grown a lot in a short video. Hmm. All right. Let's do it, too. Uh, we're going to share the revenue with the creators now. No, don't look over there. Here's $200 million. Didn't they not pay you back in the old days? Oh, then... First of all, $100 million for us, too. That's what happened. Of course, it's much better than nothing. From a creator's point of view, Receiving revenue is a very grateful thing. In fact, these funds are too few. Compared to the number of creators and views, It was a terrible profit. It's a very famous example. A creator is on YouTube, Facebook, Instagram, and TikTok. I've released my own income. According to him, He made this much. What's a little shocking is... Among his various accounts, YouTube has the least subscribers. But YouTube's revenue is... He said he makes almost $200,000 a year. Because of this situation, Creators think... TikTok fund doesn't mean much. There's going to be a proper revenue structure on YouTube Shorts. That's what I was hoping for. And as expected, From February 2023, 45% of advertising revenue. I announced a system that pays. TikTok can't lose either. So I made a system called TikTok Pulse. I announced that I would pay 50% of the advertising revenue. If you just listen to it, It sounds like a better way to divide 50% of TikTok. Let's take a look at the details. Oh, by the way, They're not giving out advertising revenue to all creators. You need to meet the conditions to get revenue. YouTube has to be a YouTube partner. You can get revenue distribution. If you want to be a YouTube partner, 1,000 subscribers. You have to get 10 million views for three months. Compared to that, TikTok has 100,000 subscribers. You have to upload more than five videos a month. They both have to be over 18 years old. Anyway, let's go back and look at the details of the revenue structure. YouTube is a group of videos. There's a random ad in that group. The advertising revenue from this group. It's divided according to the number of views of all these videos. The more famous the video is, the more it belongs to the group. You'll see it more often. Naturally, you'll get more advertising percentage. In this system, the number of views in my video is at least If it's in the group, You'll get at least a little bit of profit. On the other hand, TikTok is just before the ad comes out. It only pays for one video. It's not the next video right after the ad. It's not the next video. It's just a video that comes out right before the ad. So what kind of video comes out before the ad? Every day, only the top 4% of the videos are advertised. In other words, if it's not a top 4% video, You can't get the ad revenue. Also, the ad or the ad. Even if you don't watch the video, It's considered to have been watched. It's said to be profitable. I'm sure there's room for improvement so far. I think it's a system. I can predict a few things with this. First, the advertising cost will be high for YouTube Shorts. YouTube has been advertising for a long time. I'm sure you have your own know-how and algorithm. That's how high the advertising efficiency is. On the other hand, TikTok ads are... Even if the viewer didn't watch this ad, It's considered to have been watched. Advertising efficiency is relatively low. So there's bound to be a difference in CPM. That means... Second, the total ad revenue will be high for YouTube Shorts. Advertising is the amount of advertising anyway. Because it's the price of CPM. If YouTube Shorts has a high total ad revenue and CPM, That's how high the total ad revenue will be. Third, more creators will receive YouTube Shorts revenue. Because it's a system that distributes advertising revenue per group. More people will benefit. Fourth, TikTok only makes a profit from videos that make up 4% of the top. In other words, if my video is in the top 4%, It's a big price. But 96% of that doesn't make a profit. To sum up, YouTube Shorts is more advertising revenue. If it's a system that distributes 45% to more YouTubers, TikTok makes less advertising revenue. It's a system that gives 50% to top creators. And as I said earlier, It's been a long time since YouTube worked with advertisers. There's a lot of know-how in the advertising system. There's an algorithm. The system is being organized. I've made a lot of other revenue structures besides advertising. For example, Super Thanks, Super Sticker, Membership, Products, etc. I've created a variety of revenue structures. I expect YouTube to make more revenue in total. Not only that, but also big revenue sources like shopping will be released soon. I think YouTube is ahead in terms of revenue. Lastly, TikTok made $4 billion in 2021. It paid $200 million to creators. YouTube made $2.9 billion. It paid $1.5 billion to creators. Just by looking at this data, YouTube is more active in terms of revenue distribution than TikTok. Third, short videos and other benefits. In fact, in addition to short videos, I think it's YouTube's lead. Unlike TikTok, YouTube has a long video, live, and a podcast to be released soon. It's a platform where so many different and successful videos coexist. In other words, you can grow your channel with shorts. You can turn it into a long video and make money. Or you can do a live broadcast and make money with Super Chats or Super Stickers. I think it's a huge benefit that there's more than one revenue structure. In addition, YouTube can be viewed on a phone, on a computer, and on TV. In short, it's easy to access. On the other hand, TikTok is a service that is mostly used by phones, so it's less accessible. YouTube is the lifeblood of videos. Should I say it's long-lasting? Anyway, it lasts longer. In TikTok, it feels like the video is buried even after a few weeks. And it's not easy to search for old videos. On the other hand, YouTube videos are not only searched on YouTube, but also on portal sites, especially Google, so they last a long time. Lastly, various systems and tools. YouTube has been providing clear data to creators for a long time. They provide a lot of data in YouTube analysis, and you can find out in detail why a video is doing well and how much profit a video has made through that data. I think it can be seen as the result of their own know-how and efforts for creating creators while doing advertising business for a long time. It's a bit difficult to say, but in a word, it shows everything. It's just that I don't know, so I can't analyze the data, but from the perspective of YouTube, it shows everything. On the other hand, TikTok has just started to distribute profits with creators, so it's still a bit of a mystery. After a while, they make profits, so they get paid, but I don't know how they got paid in which video. Of course, TikTok will build its own system and know-how in the future. Oh, and there's a copyright issue. YouTube has already dealt with a lot of copyright issues, and of course, it's not perfect, but it has made policies, standards, and systems according to them. In the future, TikTok will make a system similar to this, but there's still a long way to go. Today, I compared TikTok and YouTube. Since I use YouTube a lot more than TikTok, I think there are some things that I don't agree with, but it's true, so what can I do? Today's conclusion. It's true that TikTok has given a lot of people a chance to become famous, but in terms of profit, it's lagging behind YouTube. As YouTube Shorts gets more ad revenue, experts predict that more TikTokers will come to YouTube. In addition to Shorts, it's true that YouTube has more opportunities because it has a variety of revenue structures. According to the person in charge of YouTube, almost 60% of MZ viewers watch Shorts and look for long videos on that channel. Not only YouTube, but there are more ways to make money on YouTube. It's said that those who are ready get the chance. Why don't you start preparing for YouTube from now on? I know a really good channel. That's it for today. I'll be back with more questions next time. Bye! Mom, I'll Teach You is a channel for mom and dad who are curious about the latest technology and trends. If you want to support our channel, if you want to buy us a cup of coffee, please click the Subscribe button next to the Subscribe button. It's a great help in making videos. Oh, and thank you to the members. Don't miss the member-specific videos and the member-specific community posts. We'll try to give you more useful information in the future. Thank you.