How ONE Decision Changed Everything - Membership Owner Panel

e e e e e hello my friends welcome back to the less hustle more profit membership week oh my goodness I kind of pulled a 360 here because I'm also live streaming on my YouTube channel makers is going to learn I've been bragging on it all week and I wanted to share with all the creative entrepreneurs this conversation I am so excited to be doing a Live membership panel today with all of you sharing what it's like to be a membership site owner there's so many people here this week that have been telling me they want to transition from one-on-one coaching from service base and really start creating a community and being able to monetize all their knowledge to serve even more people and over the last decade myself and my guest Edie wodsworth has been building a membership and it's truly transformed our entire lives I am so excited to have her here today to share her story to share why she chose membership I think for a lot of you you're going to be able to see yourself in both my transformation and edes um what we each have built which is totally separate and totally different um and so beautiful I'm so excited to have you guys here so if you have questions throughout this entire conversation please drop your specific questions in the comments what we're going to do today is we're going to let Edie introduce herself for everyone that is not familiar it's kind of crazy I have such a great business friend and Mentor uh here in my little town of mortown it's so good um and this is going to be such a great conversation so Edie welcome to the studio I'm so happy to be here oh my goodness should we tell everyone that we just about have killed ourselves at our workout this morning listen we work out together and it's so much fun every day I guess you could call it fun I'm I'm really hurting today I am too me too but I am really happy to be here thank you yes so glad to be here I've been over at your studio two times lately so good I'm so glad you're here I know um tell people that have never heard of you y who you are and what you do okay I'm Edie wassworth I started out as a family physician so I worked as a medical doctor for 10 years we have a lot of Physicians and medical practitioners here at membership week oh welcome yes they are like on fire oh listen you're going to love my story then you guys because I actually loved practicing medicine there were so many parts about it that I loved but I always kind of felt like I'm not getting to bring my full set of gifts to the table and after I'd been practicing about 10 years we had four kids at home at the time and Stevie and I are both Physicians so we knew that one of us needed to sort of be at the home base the kid the two older kids were going to sports all the time and then we had the littles and so I decided to quit my job crazy and stay home and actually ended up homeschooling my uh two youngest girls and that transition for me was crazy because I think especially if you do have lots of professional people here when you give up that thing that has defined you that has you know you have felt like oh this is my source of purpose and meaning in the world it was really difficult for me so what I did was I started online blogging to kind of blog our journey of homeschooling and I loved creating a home and a family and I loved kind of blogging the journey so I started blogging online probably about 15 years ago I think you and I might have been I feel like I'm the grandma of blogging um but that led to a book deal a few years later and then led to um a crazy Journey where I ended up trying to heal my own self from some wounds of my past I ended up in sort of the life coaching space yeah and I knew as soon as I kind of fell into all of this life coaching stuff and self-development I'm like oh my gosh this is actually what I'm what I already have been doing and kind of what I'm called to do and how I'm called a name to what you're what you like oh this is what I do yeah yeah and and I realized that that is kind of what I had been doing even in medical practice a lot of what I was doing was really helping people with their life stuff yes and um so after I found that I decided even as a medical doctor to go get certified as a life coach crazy and I wanted to create something so I kind of started out doing this sort of beta program where I just gathered I I wanted to create like a small group a coaching program and the materials that I created I wanted to see like how does this land for people does this really help them in the way that I think it will so I started with 20 people we did eight weeks together it was so incredible you guys that I knew I had to create something where I could help a lot more people yeah and I am so grateful that I decided to create a membership I had no idea back then really we met right around the time I started it that you were starting your membership I remember talking to you about yearly versus monthly and like just all the logistical of membership which is kind of nuance and it's funny because I knew that my you know I had gathered a community around me the the years that I had been blogging and I knew that they needed what I had been finding yeah but I knew that if they were like me and a lot of them were they'd be like what life coaching that's so weird and I thought you know introducing it in the form of a membership would make it more financially accessible but also just more accessible to them in their brains like oh I mean I kind of know what that is like a gym membership kind of like a gym membership but for your heart and soul yes and so I started that in 2019 this month is actually or September is actually our five year anniversary of my membership yeah and it has been just the hugest blessing to the women that we serve it has allowed us I think that's what's so beautiful about a membership is it allows a lot more people access to something yes at a price that feels accessible to them yes whereas what I had been doing is like you know paying thousands of dollars to hire coaches to get training to get into small intimate rooms yes instead of in Mass serving a lot more people at one time yeah and I think that's one of the things that people get very daunted by about creating space for more people more impact you're really kind of having to pred decide that you want to hold that much space right to have a community of people it's very scary I there's so many different places I want to go with your story yeah the first thing that I really want to kind of illustrate and touch on for everyone here because there's so many people in the middle of their tinex jump right you know when you are to level up kind of what has worked for you in the past isn't going work for the future you yeah and that happened for me in my story when I I was doing a ton of freelance work um I ended up losing two six-figure contracts it felt like my world was falling apart I had been building this you know at that point for multiple years with Courtney um a thriving website and blog and brand deals and all that and I was like this isn't working I want more control fored to be a to serve and I wanted them I didn't want to work for the Cent I didn't want to work for the BR I wanted to work for the people like for the people I want to hear from the people direct to Consumer so that was part of me having to like burn the boats but for you I see two very distinct leaps that you had to take one when you left being a physician yeah and then second to build the membership from your Young Living practice in your Young Living career cuz like when you are in an industry like that like at your heart and soul yeah and you had to take you didn't have to leave it but you had to make space to hold both yeah can you talk about that like what it felt like for you to decide to level yourself up when things are going so good cuz everyone here I've said all week like people that are at membership week are top performers right like they are at the top of their career they're maxing out that's why they're here they're ready for it what would you tell someone that knows they want to level up yeah when I went the transition that I made from practicing medicine to doing sort of online work required a huge shift in my self-concept because you would think to yourself well I mean you are already a medical doctor so you had the confidence yeah there but when you transition from doing that because the first shift I actually made and you mentioned it was that my my own health crashed which um led me to finding Natural Health to finding Young Living and then I ended up kind of accidentally bu building a six-figure Young Living business crazy at home which is crazy from home this is when by the way y'all yeah this is when Edie became the queen of morome like everyone knows Dr Edie that's where I it's a weird transition to make you guys from actual respected medical doctor to Appalachian Medicine Woman pedaling oils and supplements out of your trunk yeah but but you were like the I mean everyone how many people would you say had enrolled under you oh my gosh 10,000 like so many people crazy so many people over the years have so people and this is what I want to illustrate for people you were at the top of your game yep yes and but it's kind of like what you're saying in both of those instances in the instance of my medical career I had very little control over my schedule and I really wanted that freedom I wanted to be with my babies and I wanted to show up at every game and I wanted to go to you know on field trips and I just wanted to be accessible yeah to my kids um and I just didn't have the leeway of doing that and believing that it would be possible for me to create something where I had more lifestyle freedom I I think for maybe a lot of people who who are in membership week you're thinking to yourself I've got a steady thing here it's going really well to give that up and then you know really take a take a beted on myself and pour into something else like that is that takes some serious courage yes and so that First Leap I mean it took me a while to really step into the the that next version of myself and then when I went from um I you know I had just been helped so much in the Natural Health world that it wasn't hard for me to teach the stuff that I was teaching but I'm sure it was like other people would be like that's so weird that you know she's a medical doctor and now she's totally pivoted to Natural Health and then when I made the next pivot and the reason you guys the reason that we often pivot professionally is because we're pivoting personally right so here's what happened I started feeling so much better physically so much energy in my life that I'm like Okay now what's next how do I now what I want what do I want to do how do I want to help people and so it was naturally like oh okay definitely this life coaching thing you know after I got healthy enough physically and started to get healthy mentally and emotionally I just wanted to help women in my age next level experience that kind of freedom and for me what it required was really doing a lot of mindset work around my beliefs about what I thought was possible for me right um and again you might think well you are already were a physician but it I I don't I mean that might have made the transition a little bit easier but transferring that belief to something totally different feels hard because again being a physician is respected being a life coach maybe not so much and here's the here's the other thing when you are okay with it everybody else is okay with it so true so when you settle into that belief and you settle into no this is how I can help people this is my dream for how I use my gifts in the world when I was okay with it then everybody else is okay with it and even the few people that aren't it it doesn't shake you anymore because you're like no you don't understand like this is so amazing and the lifestyle that doing that has given me I wouldn't trade it for anything oh it's so good I love you and your business because it is more so about a lifestyle business that allows you to be expansive in your person life and serve more people and I think a lot of people here at membership week I taught on day three all about pricing and pretty much the goal is to not burn down what's working for you now however you're making your income and revenue you know we teach a very specific process on whatever your revenue is now and the way you do it we're not taking that away quitting we're adding to it we're adding you know your own membership and then as you build that up you get to decide from a super empowered place what you want to do from that so whether you want to not renew a client contract or you want to stop one-on-one or whatever that is yes as you grow what happened for me was I knew I had to obviously pay my bills I have been financially supporting myself and my mom since gosh I was like 13 which is a whole other day a whole amazing story that I whole other story um so I didn't quit any of that I started working on my membership in the evenings and like my membership really was in a creative realm but it wasn't crafter that use the cricket was General craft and I was like I'm going to Target cricketers and like really do a little pivot and my Crafters were like why would I buy this machine I'm like well I'm going to tell you all the reasons why like and really just pivoted my content still doing what I was originally doing but really focusing in on this machine I think for some of us the way that we are used to running our business will have a little pivot but it's more personal so much less for your customer and your audience um that you know as I built the membership I was able to then be like okay I got to decide if I wanted to renew more of these freelance contracts or things that are not scalable with our time one concept I've taught this week that I think has blew a lot of people's mind and why I chose membership I was reading a book I don't remember what book it was but it pretty much laid out the concept of a membership where you are serving such at a high level that whether you have 50 members 500 or two you're doing almost the same work it scales you know you're creating a revenue stream that is very scalable with your impact and we could talk more Logistics like customer support things like that but when it comes to your teaching your philosophy and everything like that you know you get to create it and it's available at the beginning so I think about the foundations that both of us have buil our new members that just join are getting to benefit so much more you know no matter if they've been a member from day one or they just joined there's so much so whether if you're starting small and you're going grow the membership or you already have an audience and you can just like add it you know either way the content you create now you know is go pay dividends that original group I would love to go back to the original group of 20 people yeah when you decided to do that how did it feel did it feel messy did you know what did you feel like you knew what you were doing no because here's absolutely not how okay let's just stop right there how did you decide because we have people here that have spent this week they have their notebook they have their workbook and they have ideas how did you decide that you were going to do it anyway um I because I look back and I try to figure this out for myself for yourself I don't know I it was from a place that I just felt so on fire that I was meant to do it yeah and I had been so transformed by what I was about to teach like these I had lived these Concepts in my own life and it helped me move past a really difficult story that I'd been telling myself about my past uh it helped me move past money mindset issues it transformed my relationships it transformed the way I dealt the way I you know related to my kids it had transformed so many things in my life that I felt like somehow I got to get this out to people but I also thought let's do it in a kind of a smaller group because I just want to test my ideas yes it had a start date and an end date it had a start date and an end date and I think it was that was for me a beautiful way to start the other thing that I don't know if you know you may know but we were supposed to start the group on January like 25th or 27th or something like that and we got the call on January 22nd that Miss Irene had died and we were getting full custody of Thomas wow so right when I was about to start this brand new thing that I was unsure about yeah and I almost canceled it and I thought well this can't be the right timing then and it's I'm so thankful that I that I did it because I needed it I needed to go through the material again I needed to remember those mindset things and those emotional things that I was about to teach yeah and I look back now and go oh my gosh I'm so grateful for the timing of it it seemed like the worst timing yeah at the time but as it's funny you bring that up because a lot of friends here that I've got to hear and get to coach they are telling themselves all the reason why it's not the right now it's not the right time right and now's not you know what I mean circumstantially a lot of times it's not the right time yes you know I it's really funny how similar our story is I tested with a $27 Workshop I teach my clients how to do that as well we call it a pilot Workshop because it is you're like piloting it off you know so it's like a very stressfree way you have a start time you have an end time it could be an hour class I accidentally did mine as like a a six week oh course um for $27 but it really made people fall in love we sold like a lot uh way more than I expected but I really love what you were saying about the circumstances cuz we we've heard I mean a lot of people are here and they're telling us you know I have all the different reasons all the different family stuff all the different all of it right what would you have said to yourself like you know what I mean like now's it's never the right time never feels like that but here's what I will say to me and I know this more in retrospect than I knew it at the time but those obstacles it reminds me of the book The obstacle is the way what if the version of you that overcomes those obstacles that is sort of the pathway to the next version of you so what if the version of me that can increase my own own capacity to hold space for what's going on with Tom to hold space for this group of people that I'm leading through this program like I became a different person because of that and that to me is the point yes you know business to me is such a great personal growth tool it challenges us it it makes us run right up against our limiting beliefs and our fears and our doubts and our insecurities and and I love that I love that when I see an obstacle I'm like oh who is the version of me where this is not an obstacle anymore yes and who is the version of me where I don't make excuses and I don't even think if I had decided not to do it I wouldn't have even called that an excuse but I'm also thankful that I stepped into yeah something that felt hard for sure but then I became the person who that no longer was an obstacle and um and it just paved the pathway for such a beautiful here's the crazy thing so I almost didn't start the membership and the membership has been the thing over the past five years that has given me so much time Freedom with Tom yeah isn't that crazy like doesn't that blow your mind so when he gets home from school I can spend hours with him doing homework doing hiking we can hike we can go on the four-wheeler we can go on the jet ski can you know and I've been able to provide like literally if you look at the way we have spent our time together in the afternoons it's been like therapy for both of us and therapy that we both have needed being outside being together doing things that are active I never I don't think I would have had the same Freedom the same you know if I hadn't started the membership so the crazy thing is again the obstacle is the way this feels like an obstacle to starting the membership but then the membership paves this beautiful that gives me this lifestyle where I can pour into this little guy who's not so little anymore but that I have so much time freedom to pour into him and yeah so think about that for yourself like what if the obstacle that you're placing in your path right now paves the way so that that is no longer not only is it no longer the obstacle but it actually gives you the thing that you're looking for oo I love that I love it so good when you were thinking about membership what was the hardest thing that you felt like you had to overcome to be a membership side owner what was the hardest confusing part for you like what felt like impossible what felt like really challenging I've had some people come to me and say Tanner you know they may have sold oneoff courses and they're like it's a recurring like I have to show up I think a lot of people here are in this place where they're like if I do a membership like it's forever it's never ending it's never ending I have to just keep showing up yeah and it it is a commitment but also you know for me what I did was I said okay I'm going to give this my all for three months I'm going to build up you know I built the demand with my pilot Workshop My Little small course got a lot of feedback but then when I went to launch I was like okay I need 60 people and I'm just going to show up for three or four months and work to grow that and whether it's as fast or slow as it is it's what it what if I can hit that number I know I'm set like I know I can continue it's worth it for me to keep going so I call that like the minimal number yeah we ended up surpassing that really quickly which was crazy y um definitely I think whatever number a lot of you are thinking you possibly could do you're probably not giving yourself enough credit right like you probably have way more people in your circle in in your realm of influence that want what you have that want to be the current version of you which is what for most of us we're teaching is like how to get how I got here right like that's the secret sauce what was it for you what was that hard it's interesting I do resonate with kind of what you're saying where you feel like oh my gosh if I do that this is forever but I think that you take that and realize like okay of course that's what your brain is offering you right because your brain doesn't want to do the work to create the thing so your brain is going to give you all kinds of NE beliefs and negative thoughts and negative whatever and it's interesting because I had some of that too I think a lot of times with memberships if you're not careful you can get yourself from that thought you can get yourself on a crazy content treadmill yes where you feel like I'm kind of a slave to creating and I went through that what's next what's next and I have definitely um you know experienced that too but what if you decided like oh my gosh this opportunity is such an amazing opportunity where I can um keep growing keep showing up yes keep using my gifts like think about anybody else in any other job we wouldn't do that to ourselves like when I started practicing medicine I didn't think to myself oh my gosh this is just going to be forever that I have to keep doing this we don't do that with other things you know but I do think we tend to do it with something like this and I would just be careful when your mind keeps offering you that you get to decide what you want to think about this so what if starting this a business like this is the key that opens the door to everything you actually want in your life what if it's the key to your clients getting their most amazing transformation yeah like I look at it now and go this feels like a miracle to me like this program feels like a miracle to me I was in my um Facebook group earlier this morning looking at comments and it's insane isn't it so special it's so special I will never forget so we launched our membership with pretty much no content um other than 30 pieces of art so in my maker is going to learn membership we give artwork files um classes courses curriculum all of it community community is like the one thing that people are like I would pay four times for this just for the community yes which is crazy I'll never forget I was shopping with my mama and I had just launched I was trying to explain to her what I was doing no one really understands no which is fine okay and I was shopping with her and it was within the you know the first week of launch in the community and I saw someone use the art to make a project and like that moment where I was like whoa like someone used what I provided and what's funny is I've spoke with a lot of content creators who are on this content treadmill of like create create create and like view like trying to get views and they feel like where they're making their money off affiliate deals or ads and things like that that they have to get all these page views and membership's like the complete opposite y you are going out in the world and you are finding the right customer the right client who wants a real transformation yeah and a membership I think is beautiful because it's very mutual you are showing up every month you are showing up with your staff you're showing up with your team and what you have to provide and then your client meets you there and they're ready to do the work yes like I think about when we pay for the gym yeah like we did something really hard today y but we chose to do it like we paid for it and like they get to see our transformation and we get to show up every day to work on it and we show up messy we show up you know at our best day and our worst day we're still showing up and that's what I love about a membership you know for all the different transformations that we have here what was the number one thing that helped you really decide membership over anything else cuz there's so many ways there's so many different ways to make money onl and I had had some small courses that I had sold when you're doing a course there's usually you can deliver it live you know that one time but there usually if you're doing a course there's not that um there's no community no Community it's not like you're doing it together and what I knew about the material that I was teaching because again teaching women how to really believe in themselves teaching confidence and mindset and emotional regulation and relationships and habits I knew that these were things that women do much better together yes and I wanted to create something where it felt like we're all going through this this month together so I kind of designed my membership where every month we cover a different topic we kind of organize it into quarters every month we cover a different topic so they get the teaching for the topic and then we have the live coaching we have small encounter groups we created a planner to kind of help them live out like you know the stuff that they're learning but we get to do it together in real time so for example this summer we were teaching a lot about kind of like what you're saying a lot about how do you want to show up and our habits MH are a way that we can just decide ahead of time like this is how I want to show up to my life this is how I want to show up to my health to my family and we had some discussions about it being summertime and you know how do we want to show up in our lives this summer and a lot of women were saying like I've gotten to the point where I don't even go to the pool I won't even get in anymore I won't even put a swimsuit on because I don't like the way I feel or I don't like the way I look or whatever and we have had so many sorry after after story after Story Of My Summer was so incredible because I actually got in the water I put my swimsuit on and I did this thing with my family and I stopped worrying so much about myself and I decided you know how I want to show up to the world yeah and so doing that together feels so empowering so I knew that I wanted to do something that felt more like an experience yeah um kind of a live together experience of something in a community versus they're doing a course and I don't know where they are in the course and I don't know what transformation they got this feels like the closest thing to like what we experienc together at the gym in real life it feels like the closest thing to that and then you know like you do for your community and like we do for ours we do have Live Events yeah and so the crazy thing is that these women who have bonded together over Zoom uh whether that's in a live coaching call or that's in a you know a small group together when they see each other in person it is Magic insane everybody's crying they're screaming and hugging each other like oh my gosh I can't believe it's you you know or you're looking at somebody like I think that's her that looks like the way she looks on zoom and so we have been able to take our community even deeper by you know creating these Live Events and to be honest we have people so many people at our live event in June said I've been in this membership three years I've been here four years I've been here since the beginning and it becomes this really rich empowering community in your life like for our women this is a huge part of their lives yes and um it just makes me so thankful that we have the technology that even makes it possible that we have people like you who are teaching people how to do it I wish I had had you I did have you but I we didn't all have it as nearly as much figured out as we do now so those of you who are going through this like take advantage of this you guys don't give yourself the excuse that it needs to be a different time it needs to be when whatever because I could have done that I think just get started and you'll figure it out along the way and the way my membership looked five years ago is so different than it looks now but we have just been able to we were beginners back then we did what we knew and we just kept listening to our people and serving them harder and showing up for them and then the way they best yesterday I taught on I first of all I love hearing no I think that's like teaching hear why people are not wanting to join not able to join like I love getting to the no place like that tells me that you're putting yourself out there you're marketing you're reaching enough people but the second thing that I think a lot of people who teach membership get wrong is that they don't focus enough on listening to the actual members yes and continually asking yourself like can I contribute more and what is it and listening to your members to better the program like the on the they're go tell you like if you're worried about if do I have enough do I need you know any of that just ask them like and don't you find I know you find this is true but here's what I find we're always worried about oh I need to be giving them more our people are often like feeling a little overwhelmed by all the content yes a th% like they want more I would I think the best people you know when it comes to a teach sure can explain it fundamentally to anyone right like to a kindergartener like I think about that and I'm like oh doesn't mean they over te means that they can explain it so well and make it clear right like when we think about you know any type of teaching and program like we want it to be so rich yeah and it doesn't like and what that means isn't 5 hours yes it could be however it long it needs to be you know because we as creators want to be like we have this this this this and this yeah instead of I'll help you with this result right and the simplest process to get you a result is what our job is to do yes right you know we want to talk about there's 800 hours of of teaching teaching instead of here is exactly what you need to get this result and I think if we all focused on the client transformation doing everything we need to help them with that transformation then it would give all of us more permission to go harder to get started sooner because it's probably a lot less than what people are thinking yes what did you start what did you start with your membership tell me this like let's let's get down a little more granular you started your membership off the back end of your trial program with the 20 people yes what did you do was there any curriculum for yours so that was built what I had done it's crazy because I had taken I really wanted to write my second book about how I healed from trauma and how I healed from my past I wanted to write a book about how I had made peace with my life and was ready to move on and so I joined a program to create the book and it was like this bait and switch she's like okay so you're going to write the chapters to your book and when we got the book done she goes instead of publishing this as a book gather some people together and take them through the curriculum make it into a live wow program and so that's what I did with those first 20 people and so I didn't even know what to charge I charged $1,000 like you're going to spend eight weeks with me in this very intimate container we're going to go over these 12 chapters which became like the 12 months of the year that I teach now in the program we're going to go through it together and that's really what I started with was those book chapters of how how I it was basically how I healed my life and rewrote my story and started really living in my purpose and so I took those first 20 people through that and then when I started the the um coaching program we just started with those teachings I used the same teachings wow that I had used with the 20 people and just started taking more people through it adding live coaching calls and then over the years we just tried to figure out we've added a lot of content of course but the main things we like to add now are anything that helps our client get better results love it whether that's we created before we had a planner we would do these workbooks that would give them stuff to do then we turned that into a planner and then we realized that they needed a little more intimacy because our our membership grew to you know it's over over 2,000 people now so we wanted to keep giving them this intimate experience yeah of having 15 or 20 people on Zoom or whatever so we create created sort of these small groups within the group those two things alone I think have added um so much that our clients get so many results so fast so much faster than they used to and um even though again we love providing content and if I you know feel like oh I now I know so much more I want to teach this in a new and different way than I will but um I used to always always think like I mean this would be crazy but oh they need maybe they need teaching every week or whatever but I find that giving them some teaching but then giving them plenty of time and space to implement that to integrate that into their lives coaching calls where they can come and ask me questions or whatever so all of that has really helped but I would say tools that help them Implement what you're teaching instead of more teaching all the time yes I look back and I'm like I would have never thought my membership would be where it is today I mean it's like a it's like a legit you know I mean like it's like we it's meaty yeah we got I mean so much good stuff in there yeah like I built my version one website for our membership like uh like overnight like one night and then I was like okay and then when we got to like really start building it out you know we had a version two website and then over the last year and a half two years almost reaching 2 years we did a complete overhaul of our membership site Y and the platform looks 20 times better like it's a dream platform but how we started yeah was with one sales page not a full website like people think we need a website we need this I'm like no I had a sales page and I had a backend yep that's it yep had one dashboard it's so funny that you say that Tanner because we still don't have like a robust website we have a landing page but when you think about how you can really serve the people that you love we focus so much on things that don't matter to them right instead of how can I do the things that matter most to the people I'm serving so that they get the results they want and not worry so much about you know what does my website look like and you know all of that so I totally agree I think we are so often focused on the things that don't really help them and it's so funny because it's more so about us and what we look like and what's for you know what people are going to think about us instead of the client result so you know for those of you that are like on the fence about membership like ask yourself like is waiting going to serve the future client and notice that you know this isn't a conversation about like you have to have this big of an audience before you can have a membership that's really not true um you know Ed and I both have backgrounds on online space but it's still been a challenge to learn marketing and the easiest way to learn how to do it is to do it yeah that's the thing it is and I will say this I mean I have said to people and I do believe that I do believe this is true but let me make a caveat I do believe that you need to love marketing to do online business of any kind you definitely need to train yourself how to love marketing if you're doing a membership but the best marketing is great delivery th% so the best marketing is when I deliver an amazing product to the clients I already have have and then they go oh my word you have to be in this program yes and that has been great so the better we have gotten at getting our clients results delivering to them like you said earlier being in conversation with them so that we're hearing them what they need and how where they're getting Stu and it's 10x because if you can figure out the few things your clients need when you deliver the fullness of that to the client when I put that in the membership I'll never forget we didn't have true curriculum for the first year or two yeah but when we started asking them like what they needed I was they wanted full curriculum on how to use the machine yeah which I was like oh that should definitely be there because I had designed it originally for people already loving their Cricket to like put gas on it like even more but there were so many people that didn't feel like they could join because they didn't know how to use it right so when we built our 30 days to master your Cricket challenge it served the however many thousand clients that we had then yes so well they were obsessed with it they they paid for the membership without it and they got a free gift but here's the beautiful thing of a membership and why I love it of outside of anything else when you figure out those things that really help your clients get better results when you put it into the marketing yeah are enrollment because people are like that's what I need like that's what it is like I need this yes so it's it helps both it helps get new people that were on the fence over the fence inside the people that are already in it that's that's how every year we evolve you know we just listen and we develop and that's how we have our you know our teams to help build out beautiful workbooks and things but neither of us didn't have no beautiful workbooks when we launched like that is not no no like we just and I would totally agree with you that now when we are creating marketing we do paid launches paid workshops once a quarter and we design those so that they are great for both to bring people in and expose them to our work and help them see how we can help them but also to take our current clients deeper in the work and I think doing that kind of marketing that serves both people to me is so powerful because you have these two groups of people in a room one group of people that has been in your world doing the work and want to go deeper and want like a concentrated time to do that and then you have people who have no idea what you are you know who you are and how you serve and what you do and it gives you this way to really serve both people at one time so I love thinking about the marketing that way that this is a way that I serve my current clients I serve clients ahead of time who have not been in my world yet yeah I think YouTube channel that way it's like if you go to my channel and look at any video it's always using pieces of our membership yes so like the members are going to get the best impact the best change but you can still be transformed through the free video you're not going to get the same experience as a member of course so that is like helping them ahead of time yes and I have this concept you know people ask like Tanner like how did you grow your YouTube channel to almost a million subscribers the answer is the membership because I had to promote myself to CEO of the membership to lay everything else down to give this you know piece of work this whole library of work to even grow to that like if I didn't have you know the membership and people to serve I would have never had the time to put in to my membership right like I am so grateful for that initial group the initial people that said yes so that I could continually show up for them and the future people which has just been incredible for you what would you say for someone that's on the fence that may have a membership or may want a membership and they can't even fathom having a a true community of a 100 or 200 like what would you tell them I mean I love the idea of doing something like a beta program where you try it out with you know you gather a group of people I love the way I started mine it gave me exactly the confidence that I needed to go oh this is going to be great this is really going to help people I think if you've never sold for anyone here that's never sold um a digital good a digital transfer doing a group like that is so incredible um and I built it as I went I mean I had I did have the content but I didn't have any videos anywhere right so I did you're paying for this you're going to show up this day we're going live I'm teaching this and I think it's yeah we did a teaching call and a coaching call each week for eight weeks and we got through you got to know all of their all of their concerns all of their things and this is what we teach inside our program y in the accelerator because we want you to see a value exchange yep your value they're not paying Edie for really the time they're paying her for the value right that exchange happens and what's beautiful is our clients will do a workshop and they're like I got 30 people in this work shop and I'm like yes and they're like I don't know where they even came from yeah and then they do it and then they're like Tanner I understand what their pain is more we just had a yoga instructor local to he she found me online I don't even didn't know her but she's local name's Joselyn and she just did her pilot Workshop she had like 20 people or so come and she's like Tanner like I get it like I see the people I see what I need this and it'll help you kind of like direct like pulse check check because we are building all of this off of our past experience our past confusion our past you know o overcome like what we've overcame right but like when you do like an intimate class like this kind of like pulse checks like oh I'm really tracking good here oh actually they I'm to far yeah like I'm too far ahead I need to simplify this even more so it'll just help you and what I've love is that those people are going to be the amazing founding members yes like those are the people that are going to be like oh my gosh like that's what I found like after I did my pilot Workshop I was like I need a vacation yep and then they all emailed me I'll never forget this they're like well what's next I like what do you mean like I'm exhausted I don't know I was like what do you mean what's next and then that happened for me around the same time August was when I launched the pilot workshop and then by November I had built out the whole membership and I was like here we go Lord and that's what we did it was crazy it's crazy too I'm so grateful because when I started mine you had already been doing yours I can't remember how years so we launched in November 2017 of 2017 so you had been in it for two years and the Lord just brought the two of us together so that we could celebrate and cry on each other's shoulder but mostly just brainstorm and you know keep each other going so I'm really thankful but I telling you don't hesitate to do it it's such a beautiful business model is it g to require work yes are you gonna have to overcome obstacles and limiting beliefs you have about yourself but don't you want to become the person who did that yeah yeah I love it I was telling them all yesterday like we did a lot of like brainstorming on our their communities and like how many people they would love to have and what they would be doing with them and like I found my notes I was on an airplane and I was like What if I had 300 members yep like I look back at that note and I'm like I wish I could tell like that version of me like wish I could tell baby Tanner baby Tanner like we have a community of like 11,000 10,000 however many I'm like it's crazy it's crazy by just showing up every day you know membership is that 1% Improvement so if you've been on the fins I just invite you to like go all in on yourself I never want to look back on anything I did and feel like I didn't bet on myself you know I think all of you watching whether you're watching the replay or live with us you'll know that this is right for you or not um we'd love to have you work with us if you've talked to one of our success coaches reach back out to them if you have questions if you haven't fill out your application we'd love to work with you or we' just like to support you in your own membership Journey along the way okay I have one more thing to say tell us you guys I have paid invested so much into okay Ed is like into myself building my business I'm going to tell you something one of the most valuable things that I have is I have access to Tanner your ideas are incredible and the people who would have the opportunity to be coached by you and mentored by you it's a huge huge gift um and I have the benefit of just having a friendship where you know I have that all the time but I don't think I've ever met anybody I do have one more friend who is probably as energtic and has so many ideas but what I love about you is that you have such a good Vision I think because you've been doing it yourself for so long like there are things that I get stumped by you know in my business in my membership and you're always like oh for sure you got to do this and you should do this and try this like so many times I can think of things that you ideas that you gave me that have worked so well so these amazing people in this challenge are so blessed to have I think what you have learned over the past seven years what you have you know learned from trial and error and and from a lot of success and they get to take that and not make a lot of those same mistakes and kind of distill it down like I love that they get this opportunity so I mean I've been just to be super transparent I've thought about this program in this room since about 2020 and I've been thinking about it and like just going through my own transformation of creating the space of business because I love what I've done I've Loved what it's allowed me to do we just adopted three babies yes that I look back and you know through the foster care journey I look back and I me and Courtney all the time talk about how if we did not have an amazing business model an amazing business that has allowed us to show up to all of the appointments and to do all of the things and to say yes to three beautiful children yes it would not have been possible if we didn't build this business and I feel like there's so many more people out there want to level themselves up so that's why we do it I um was telling inside the program on Wednesday I was like listen y'all like if I have had this on my heart to do since 2020 if you want to see someone that is still every day like marketing away and testing different things like I am still doing it like I'm still in it it's so much fun we do it in the Craft Company we do it you know here at Les hustle we love helping our clients to you know make back their investment and then 10 exit easily so that's what we love doing it's so fun Ed thanks for being here this has been so good I'm going to be using this for all the people that come through and are just questioning you know is membership for them so this is going to be something that we use for years and years to come we do have a question is there a preferred platform to work with membership yeah Ed what I did was I used my uh backend of my word press site to build that first version and iteration uh Ed uses kajabi y uh if you're end up working with us we have like taken all of our top performing funnels and landing pages and we've put it into software that you could access to you get over a Year's worth if you end up working with our team it's like it's like amazing concur tech support it's kind of crazy well at all that we do inside the program for you guys just having that where you don't have to worry about all of that is crazy like I can't imagine if I had had that kind of thing from the beginning where you've got the landing pages and the funnels and the you know all of that like we've had to build all of that out so that's a huge perk we love it we love it love it love it but thank you guys so much for being here this has been such an amazing membership week we are going to send out uh all the replays of all the days you can still download your workbook you can still go through the curriculum this weekend I am so excited for you we have some other amazing success stories coming next week so be sure to check your email we are super super excited for you be sure to watch the replays if you're ready to take the next step fill out the application to chat with my team you'll be paired with either Katie Calvin or shayin they are all incredible amazing amazing people that do this every day where they help you see where you're at where you want to go and what it looks like to really get there so if you're ready to do that book your success call super amazing no cost to you just to talk all about you and it I don't know about you but it's like I love the idea of taking some time to like really step into that Visionary space and that's what we do on the call I've instructed them on exactly what I would do so that we can give you all the love so the link is less hustle more profit.com apply um they'll help you if you are interested in working with us or just need that Clarity on what those next steps are another thing I want to share if you're watching and you're like I missed out on membership week um we've we've linked it down below so you can go sign up will'll send you all the repes but Edie thank you so much for being here this has been so fun so nice to be here thank you so much for your friendship and onward and forward we go with our membership so good you're going to love it thank you guys so much I hope you have an amazing day and we'll see you back here real soon bye guys e