How to be a SUCCESSFUL Real Estate Agent in 7 Steps | Ryan Serhant

Professional Development
12 followers
A lot of people ask me how I became the number one real
estate agent in the world. They want to know how do I sell
almost $100 million worth of homes every month. Sorry, I
intermittent fast and I'm hungry, whatever. So I decided
to create a video the video you're watching to show you how
to become a real estate agent. I'm going to give you the seven
steps you need to take to become a million dollar broker like me.
Hey, can you approve these listings? Those listings? They
look great. I'm going to show you how I went from being a
broke, lonely real estate agent to being a big one with this
huge team and five assistants who helped me every single day.
Can you sign this check? Sure. What's it for? Don't worry
about it. Okay. So step one, you need to find the best real
estate agent in your neighborhood. And you need to
work for them for free. Yes, you need to be their intern. And
you're going to do a lot of things that you don't like,
like getting coffee, shredding paper, getting their dry
cleaning. But when you do this, it's going to give you the
opportunity to realize if real estate brokerage is really for
you with really low risk. And if you do right by that real
estate agent, they're going to hire you on their team. Thanks,
intern. Hello. You want to know where to get your real estate
license? I'm glad you asked. Next step is getting your real
estate license. All kidding aside, getting your real estate
license is really, really serious. And the way you do it
depends on where you live. So go to Google or ask your mentor who
you just interned for where they got their real estate license.
It's easy. See, I can type it in how to get your real estate
license in Texas. Pretty simple. Scroll down. Okay, step one must
be at least 18 register for and complete 100 hours of required
education. Either the team leader who you're interning for
or the internet will tell you where and how to get your real
estate license. And what's great is most times you can do it from
home. You can also do it in person, which is the way I did
it. Or you can do it at work or at school. And what could be
really cool is if you're doing it at work, because you already
have another job, and you're getting your real estate license
online. Sometimes the person next to you wants to do real
estate too. And you can ask them maybe to join up on your team
and you can get going right away. Like bliss right here.
Dude, I'm getting my real estate license. You want to get yours
too? Nope. Okay, so now you got your license. Now what? Before
you can go out onto the street and hold up your hand and say
Hi, I'm a real estate agent. Would you like to buy or sell a
home with me? You need to get your license sponsored by a
brokerage. And better yet, you want to join a team. You don't
want to do what I did when I first started and work by
yourself and not know what to do. Because most real estate
agents who start and work by themselves who don't know what
to do end up quitting and doing something else. So that's not
what you want to do. And if you did step one, that mentor is
your easiest first way in to that team. And the team's gonna
have all the resources, the knowledge, the know how to
basically be your continuing education into the business
after you get your license. And honestly, the best part about a
team is that it's like family. And everybody does everything
together and they all love each other. It's super, super cool.
What's up team. So you're on a team. Now, step four, you build
your sphere of influence. And you do that in two separate
ways. One, you do your warm sphere. That's your mom, your
dad, your foster mom, your baby daddy, everyone you knew in
first grade, everyone from Facebook, from Instagram, you
reach out to them and you say, Hi, my name is Bill. I'm a real
estate agent. Now, would you like to buy or sell with me? I
promise you, your first clients are going to come from that warm
sphere of influence that you're going to build. Your next sphere
is your cold sphere. Those are people you meet on the street,
people you meet like I did in Starbucks. Some of my first
clients were pregnant women in Starbucks because they needed
more room. And it's easy to do here. Look, I'll show you how to
do it right now. Hey, man, my name is Ryan. I'm in real
estate. Would you like to buy or sell? Okay, it takes time. Now
you've got the ball rolling. You're licensed, you're on a
team, you've got support, people are starting to know who you are
even on the street. What's next? Step five, set up your day for
success. Also known as finder, keeper, doer. If you read my
book, or you take my course, you'll know that I set up my
entire day and I calendar it so that I can be successful and
generate leads. Finder is putting on your CEO hat. Set
time in your calendar every day to go out and think about how
you're going to build your new business as an entrepreneur.
Because that's really what real estate agents are. We are
entrepreneurs who go out and try to find people to buy and sell
homes. Next, you're going to set a little time for keeper. Keeper
time is like the CFO. Keeper time is time you're going to
focus on advertising money. How am I going to go out there and
spend money to make money because scared money don't make
money. Maybe that's taking $10 that I have in my pocket and
going to Starbucks and getting a couple lattes for people that
could be clients. Maybe that's doing a mailer and putting
stamps on postcards, whatever it might be, you have something to
spend to make money. And then lastly, is the doer time. Doer
time is the operations. That's you actually putting the stamps
on that postcard. That's you actually running up and down the
street, showing the apartments, painting the walls of the little
studio that you just got to rent for $600 a month. Finder
Keeper Doer FKD, you structure your day for success that way,
and you will grow your business as a successful sales
entrepreneur, I guarantee it. Okay, so your day is structured,
you're starting to build up your sphere of influence, you are
networking your ass off, you're using the other agents in your
office, you're helping them maybe running their open houses,
and you're building now you feel like a true salesperson. Now
what? Now it's step six, probably my biggest action item,
maybe the most effective step. That's the three F's follow up,
follow through, follow back. It's how I really have built my
entire business by structuring my day Finder Keeper Doer by
working with other agents and networking my butt off and
following up like it's my job because it is my job because I'm
a real estate agent. And that's what real estate agents do. We
follow up, we follow through, and we follow back. So the first
F is follow up. That's making sure everybody I meet on the
street, everyone I talked to, I stay on top of them until they
die. And their grandparents. I'm kind of joking, kind of not.
That's my job. I'm going to follow up with everybody because
when they think real estate, I want them to think right. Then
you've got follow through. Following through is the easiest
thing to do. But the one that people have the hardest time
with, it's just doing what you say you're going to do. If you
meet someone at an event, and they say, actually, I am looking
for a home. Cool. You say, I'm going to send you something
right now. But when I get home, I will send you a listing. Do
it. It blows my mind how many real estate agents out there say
they're going to do something, and then they don't do it. And
then probably the most important F is following back. Anyone that
you've ever met anyone you've ever worked with, going back to
them. Hey, happy birthday. Hey, congrats on your one year
closing anniversary. The house across the street from you just
sold for a record price. Aren't you happy you got the deal you
did? Follow up, follow through, follow back. Those are the three
F's that are step six. You do that on top of everything else.
You are now well on your way to crushing it. And now a quick
word from our sponsors. This video is brought to you by the
good people over at Audible. Audible is one of the greatest
companies in the world. Actually, when I was writing my
book, I thought to myself, man, who reads books anymore,
literally, but I knew I wanted it to be on Audible. So if you
go to audible.com, you can download sound like Sirhan and
you can listen to all of the chapters the same way you would
listen to podcasts, you can listen to it on the go. It's
actually really cool. And I read it myself. But Audible is an
amazing, amazing place. And it's not just for audio books, you
can get news, you can get comedy, they've got original
content, it's really, really, really, really cool. And if you
go to the link, that's right here in the link in the
description, which is audible.com slash Ryan Sirhan.
And you use this code somewhere here on the screen, and you text
it to 500 500, you'll get a 30 day free trial. And you'll get
one audio book download for free and two Audible originals.
Crazy, crazy, make your mind right and make your body right
and make your heart right. And you will be a better sales
person. Go to the link now type in the code, get your free
trial. Step seven. And I can't stress this enough. Become a
people finder. You are not a real estate agent. You're not
real estate, you're not anything else. You are someone who goes
out and finds people all day every day. People who want to
rent people who want to buy people who want to sell and you
want to find other real estate agents, build real estate agent
relationships next to you, both in your office in other offices,
go to other people's open houses, go to broker open
houses, go to networking events where other real estate
likeminded people are and become part of the conversation. Now
there's social media, you can meet new people through hashtags
on Instagram, you can meet new people through DM on Twitter,
you can meet people through LinkedIn, through Forbes,
there's so many ways that you can meet new people. And you
should be using all of those platforms to build your personal
brand, and to shout it from the rooftops through social media,
because that's what I use social for both Instagram, Facebook,
Twitter, YouTube, I'm continuously reminding people
every single day, actively and passively, that I'm the greatest
real estate agent in the history of the world. And that when you
think real estate, you should use me. And that's what it's
for. So do that as well as meeting people on the street and
talking to your mom and your mom's new boyfriend, become that
people finder, and they will bring you more business. And a
bonus step, step eight, I know the capture the video said that
they were the seven steps to becoming a real estate agent.
And that's true. But one little bonus step that I want to give
to you especially, is everybody else in the professional
workforce trains, they study think about professional
athletes, they make so much money, they spend 95% of their
time practicing, and only 5% of their time in their life,
playing games that we watch salespeople, for some reason,
don't think that way. They spend 95% of their time in games,
meaning they're with clients talking to people on the phone,
not practicing, not studying at all thinking to themselves, Oh,
I'll just get more experience and I'll learn more. And then
they spend maybe 5% of their time maybe taking a course here
and there, they don't focus enough. And so I'm imploring to
you as my last little bonus step, I want you to focus, I
want you to train, I want you to study being the best sales
person you can be who's going to make the most money, whether
you're doing this full time or part time, takes practice, and
it takes training, and it takes learning from somebody who knows
what they're doing. So I created a course just for you. You
ready? This is how you do it turn negatives into positives.
It's a really beautiful building to look at. And it's not like
it's another residential building where everyone's looking
into your apartment. Do you have a fireplace in your current
apartment? I don't. Would you like one? Why not? There it is.
I'm literally gonna walk you through how I've done
everything my entire career and how I do it today. And that's
what this course is about. I want to show you exactly how I
did that. It comes out tomorrow, Thursday, August 15. I've been
working on it my entire life. It's everything I've ever
learned about real estate, ever how I do everything. The course
is right here. It's through my website, Ryan surhand.com slash
course, you can sign up now or you can go there after August
15. It's super easy. And I promise you it is going to help
you sell more, make more and live a much better lifestyle.
That's how you become a real estate agent. That's how you
become a million dollar broker. I will see you on the other side
of success. Ready?
Thanks for watching the vlog. Now go sign up for my real
estate course. It is the only real estate agent sales course
you will ever need. And if you don't do real estate, you just
do sales or you just are a human being, you should sign up for it
too because it is going to make you a better business person. Go
to Ryan surhand.com slash course. I'll see you on the
the link right here in the description. It is going to
change your life. I'm going to help you sell more real estate.
I'm going to help you sell more stuff. I'm going to help you
make more money. I'm going to make your life better. Okay,
Ryan surhand.com slash course. Go there right now. Why are you
still watching this? Go there now. Open a new tab. Plus hit
the plus sign. Do that. Go there right link in bio. Why are you
still watching me talk? I don't understand. Time is money.
