Cristiano Ronaldo goes Sneaker Shopping with Joe La Puma at Honor 23 in Beijing, China in his first interview since joining Juventus, and talks about his humble beginnings growing up in Madeira, Nike making new sneakers for Juventus, and his son, Cristiano Jr., wanting to dress like his dad.
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What's up everybody? It's Joe from Complex. We're in Beijing, China at Honor 23 with the legendary
Cristiano Ronaldo. He's gonna do some sneaker shopping today. Gonna see what he's feeling,
what he's not, and then hopefully he's gonna buy some sneakers. Let's go. Cristiano, Air Max 97
recently released. Now there's a good story behind these. You had two pair of shoes growing up. One
you went to school with and one you played football in. Exactly. And you beat them and
your mom would patch them together. How important was it for you to tell that story in this design?
Well, I think it's a good story, especially for the young kids that they do it the same way,
that they have possibilities to have money to buy shoes. So this is my history since the beginning,
that we don't have great possibilities to have shoes, Nike shoes, and we did it in that way.
So Nike gave me the opportunity to do it in these shoes with the color, with the badges here. It's
And it sold out quickly. Good. Yeah. Good news. Now, do you remember those humble beginnings in
Madeira and the two pair of shoes? What was it like growing up? Well, it was good, you know,
difficult moments, but I think the difference is when you grow up in the difficult moments
and when you grow, you do, you know, the difference between to have a good life and
normal life. And I knew that. So it's good. I'm not to regret nothing and appreciate everything
that I passed in my life. It was for a reason. So I'm so glad now I have the opportunity to have
my line in the shoes. So I'm blessed, you know. So fast forward a little bit, the Mercurial boot,
you signed to Nike in 2003. And since then, you've been the face of the Mercurial boot.
Now, do you save any pairs if you have an exceptional game? Yeah, I have a few ones,
of course, because, you know, my history, my legacy, you have to keep it some memories. So,
of course, I keep some boots in my house, in my museum. So I have a lot. Cristiano,
we know you love white and we know you love the Air Force One. What's it about this iconic design
that you love? Well, especially they are very comfortable. And I started to use it when I was
in England. White, comfortable. You can put it with tracksuits, you know, any clothes. So
it's good that it fits with anything. You're wearing a new model, the XDs. They're more of
a fitness, functional shoe than the Air Force Ones. What do you like about those? The comfort
and you designed a few. Exactly. Well, this is a special shoes, not because they made it for me.
They have my name. But if you use it, I don't know if you had the opportunity. I got one back
there. You should use it. You're going to feel that it's simple. It's beautiful. Great color.
You can use with anything. So it's perfect. I think Nike did a fantastic job and I'm happy,
of course. I wanted to ask about Cristiano Jr. You and him dress alike. Is he getting into sneakers?
He loves it too. He copies me a little bit, but it's good. He looks at me as a model. So
it's great. And the taste is a little bit similar than me. So it's my son. So I'm glad that he
uses and he likes Nike too. Cristiano, like I said, we know you love white. We know that you
have a denim line yourself. But what do you think of like a collaboration like Levi's and Jordan
getting together on a shoe on the Jordan 4? I'm not surprised. They always made it fantastic.
But I'm a little bit surprised, a little bit. The way they did, you know, I watch these ones
and these ones, you see. Great imagination. So I keep it too already for me. Someone I want to
ask about. 2015, I'm at a New York Giants game. Odell Beckham Jr. 67 yard touchdown. And then he
does your celebration. And then you guys hung out in March. What was that like? It's fantastic,
you know, to be related with these fantastic stars. I like to play football, but I like to
appreciate another sports and to see stars speak about you, to do your celebrations, to use your
sneakers or do something related with you. For me, it's a motivation, you know, and I like it and I
appreciate it a lot. We have a lot of people on the show, but only one person debuted the
HyperAdapt to the world. That was you. I remember I was a little bit surprised when they arrived
at home with these shoes. I said, wow, it's nice. But I didn't know that when you put the feet,
they squeeze the feet. So unbelievable. Great imagination. You know, they have the
battery here. What I'm going to say, Nike always surprised me with the great stuff.
You're one of few lifetime Nike athletes. Do you still get excited when packages show up?
To be honest, yes. I'm not going to lie to you. I like to wear new shoes. I have a lot. As I
said before, I'm a huge fan of sneakers. But when I go to the kitchen and I see boxes, I say
it's coming. But now it's coming sometimes stuff for my kids because I have four kids, you know.
For Cristiano, I have for my girlfriend. And sometimes it's not for me and I'm a little bit
disappointed. No, I'm joking. I have a lot, so I'm happy. Now, you're very competitive,
obviously. Are you competitive with getting sneakers first even, you know, not even with
the family, but outside? Do you like debuting new sneakers? I like it. I like it. But, you know,
it's not my priority, you know, to be the first one. In football, yes, it's my priority. But
with the sneakers, no. Of course, I like to be, I like to have the new style, new stuff. But Nike
always, Cristiano needs to be first or second or third, so I'm happy with that. Now, a very rare
pair we have here, 2003 Air Max 95 Juventus. Obviously, the transfer is big news. Are you
looking forward to maybe footwear, boots, and sneakers in that colorway coming down the pike?
Definitely, yes. I didn't remember the shoes, to be honest, the color. But I had to put in,
of course, I'm signed now for Juve, and I'm excited and very happy and very proud. And I
had opportunity already to speak with Nike to do it. The new, okay, shoes with these colors. Black
and white. Black and white. So, I'm looking forward for that. You've seen with social media
now, everyone is paying attention to what you're wearing more than ever. Kim Jones and Virgil are
doing special makeups. You have a lot of off-whites, but you wore a Kim Jones mercurial boot.
What do you think about now seeing this culture explode?
Well, it's good. I like to be the role model. And, of course, to be connected with the guys,
which is important in the market. I think it's great. Not just football, football or NBA or
other sports, but to be related with the great names. So, I think Nike did a fantastic job and
good imaginations. I speak about the boots that I wear. It was amazing. And I hope for the future,
Nike can keep doing the same job. Absolutely. Well, we talked about everything. Now is the easy
part. Get to browse the shelves. See what sneakers you're going to take home. I have a few already,
but I will choose a few more. Let's do it. So, hey. Hi. You're okay? Welcome to my store.
Thank you. Yeah, I like this one. Jordan 23. Yeah. Or this one. The full? Yeah. This one.
Bingo. Thank you. This one. This one. White. I think it's great. I want to take that one.
This one. And this one, too. Oh, amazing. Perfect.
Totally 23,498. Thank you. Sorry. Thank you. So, an iconic episode of Sneaker Shopping,
CR7. Thanks so much for taking the time. Make sure everyone checks them out this season.