兩位紐約大學生在60天內打造一個新創APP公司【中/ENG】EP1

I snap on the track like the fingers of Thanos Como tambien nosotros perdonamos All I have in this world is my flag and my sword I'm on the battlefield with the flag of my lord My shahada is my cantata Hi guys, I'm Benji I'm B-Bro And this is the first episode of our Founder Series In this video we just want to introduce ourselves to you guys And just to show you guys what we're going to be doing Within the next 60 days So we're two 18-year-olds in New York City And we're building a tech startup here We're just bootstrapping the entire thing We want to launch a self-improvement app Within the next 60 days I'm from NYU And so Gabriel was just actually doing his startup back then A dating app called Glance, right? I was building I was in a time period where I was trying to find The next thing to work on basically And I sent one of the projects to Benji to get his feedback And we just kind of started talking And we were like, yeah, we should build something together Like we kind of have skills that complement each other So I have more like a technical side of it We have a lot more of like a business experience So it's kind of a great partnership So we decided to build this product We think there's a need for it Especially because what we see on social media Like the recent trends in the series So the purpose of this series Is to just first of all document our journey So it's something we can look back on in the future But also we're inspired And love to watch other people's like founder content So we thought why not create our own Especially because we think we're doing cool stuff I think we also have a very good track record In terms of our businesses Like me personally I did a lot of hackathons I did policy research You know my sort of interest Lies within finance business and politics Most of my experience is more on the technical side But I've always pursued entrepreneurship Since I was young Like I've always been building stuff With the purpose to make money And gain some sort of independence through it So I've built a lot of projects I did the latest one Which is something we talked about Actually before me for the first time was CareerWiz Which is basically an AI career system Yeah, I think I bring more like the technical skills But also I, you know I'm really passionate about entrepreneurship And I'm slowly learning a lot more About the business aspect of it And especially I think working on CareerWiz Gave me a lot of experience In terms of marketing and distribution It kind of made me realize How distribution really is everything Like you can have all the skills You want to build a perfect product But you don't know how to get it to your audience And the right audience It's kind of useless for sure In terms of coding For the first version of the app We're only building it for iOS But obviously we're planning On bringing it to Android So at first for the iOS version We're using Swift Which is like the standard language For iOS apps And then we're just going to Basically translate it to Android Once we got a fully functioning version So we're using Xcode by Apple And we're using a simulator That allows us to run the app on a computer So basically imagine like an iPhone Running on your computer And I'll show you what it looks like in a sec A really nice thing about coding nowadays Is that AI makes the process a lot quicker So I personally think that If you have the technical skills And you know how to use AI Which is honestly not that hard You can literally build something That would previously take you six months And maybe in a month Like AI has really like skyrocketed The speed at which you can ship products Which is amazing for developers Basically like a fake iPhone on your computer And you can install the app That you just programmed And you can see a preview of all your features So for example one of the features That we're going to have Is the ability to copy celebrities Entrepreneurs People you admire Copy their routine And there's a few bugs in the app right now But the idea is that You'll be able to see their skill set And how it compares to yours Basically their daily habits And things like that And copy it to their routine So that you can pick up these great habits And become a more disciplined individual yourself And the really nice thing about this Is that first of all It's a feature that Apple makes it really easy To test on virtual devices And also you're able to test Things like widgets So something we want to have in our app Are widgets that allow you to Keep track of your score every day So for example If you have a really long to-do list It would be really nice If you could look at it Without having to unlock your phone And open the app every time So we want to have widgets that'll give you that So widgets are basically Help you keep track of your routine And this is really easy to test Since you have a virtual iPhone This is like the sky lounge of our apartment And yeah It looks like this Usually we don't really have much people here So we kind of just tend to Treat this as our office But or just like on Just in our rooms in general Yeah so for example If you make 10k right First of all App store takes 30% of that already So you're actually making 7k Our cost mainly includes LSE formation fees Our web posts Our marketing And just a lot of our storage as well For our users We haven't even done any marketing yet And our projected cost Is already 700 dollars And 500 dollars comes from Forming the LSE But also you have to think about Having a business means You have to hire like an accountant When you're publishing apps You have private policy And terms and conditions right So these are basically to Ensure that the data That you get from users are legal And you are going to need a lawyer for that And I actually consulted With a few law firms here in New York City For them to draft like All these stuff for us It's gonna cost 2.5k bro And I think that's a bit too much And one hour consultation session Costs around 400 to 500 dollars In New York City So when people say They make 10k in revenue The money they actually put into your pocket Is actually a lot less than that Also for a company Where we have two co-founders We're splitting the profit in half as well If you were to start the business You have to think about the cost The lawyer fees But just everything that comes So don't believe it When some online course guru Tell you that they make X amount of money In revenue You really have to look into What's the actual profit of those people But yeah having a balance sheet That keeps track of everything Really really makes it a lot easier For you to keep track of your expenses And just manage finances For your company as well Alright so in terms of marketing We have a few strategies We're gonna implement We're gonna try out influencer marketing But it's not gonna be our main thing But we're actually going to go After the pages the most Cause you know there's a lot of Motivational content being released Everyday on social media So our goal is to target those pages And get them to push our content So that's why we're implementing A lot of features in our app That have viral potential So features that if someone Were to take a screen recording of Or take a picture of Could be turned into viral content Whether it is by implementing Names of like celebrities Things like that As well as things that are just like Purely just funny You know or out of the ordinary That make our app unique So I think that's something One should always keep in mind When building apps Especially if it's a consumer app Direct to consumer app To keep in mind How can you make this app Like does this app have viral potential Basically and these features If you were to show these features To someone Would they be like shocked Would they It wouldn't be something that That sticks with them For example for one of the old projects Like I mentioned earlier was Most of the marketing I did Was just organic via TikTok Which is really time consuming And if I were to do it again I would honestly outsource All that time that I spent doing it Because I think As the founders You should be spending Most of your time On making the product better Manual tasks That one has to repeat Like over and over again That might not require As much brain power Although that sounds a little bit bad You shouldn't try to outsource Because most of your time Should be spent on making The product better And making sure your company can grow You should really value your time As a founder right So you have to make sure You're putting it Towards the right thing Which is why for this project We're going to be outsourcing All of the organic Social media marketing So content production on TikTok Instagram And in future videos We'll also show you What we're thinking of In terms of like Topic content That we're going to produce And the plan we have To make this app go viral Over and over and over again Yeah And I think that's pretty much Everything for our Yeah So thank you guys for watching And make sure to And subscribe Yes sir