How to Achieve More in 12 Weeks Than Most Do in 12 Months

if you're anything like me you probably get to the pointy end of the year like we are now in December rolling through into the new year 2025 and you're maybe spending a bit of time reflecting on the year that's traveled before you and looking at your work your relationships your money how happy you've been and various other things and ruminating on what you got done and maybe what you didn't get done and perhaps thinking about well how can I get more stuff done in 2025 cuz I can guarantee as well and imagine because you're a subscriber to this Channel or watching this video that as a business owner you probably get a million ideas each and every second that you live and as much as they're all fantastic ideas there's just no humanly possible way that you can probably even do a tiny fraction of of a percentage of those things however it's likely that you do want to be a little bit more productive and perhaps earn more money next year or just get more stuff done and so in this short video I'm going to be sharing just one really simple way that I managed to set and Achieve big hairy audacious goals for myself I don't think there's one that I haven't met yet but I'm going to talk you through just this simple framework that I use in order to get stuff done but what it means is you've got to be selective there are going to be some choices that you've got to make I know you've got hundreds of fantastic ideas but you are going to have to narrow it down quite simply there's PR principle which is 80/20 there will be 20% of the things you do in your business that contribute towards 80 0% of the outputs I'm actually a a firm believer in the 4% rule the 20% of the 20% there are 4% of the things which you do that make the biggest impact overall in your business and to your life and I would suggest that they might be Clues as to what you should be doubling down on in 2025 most of the time when I have this conversation with business owners their focus turns to marketing activities so in order to build your personal brand and get your name out there and generate some interest in your business you've actually got to do this thing called marketing that tends to take quite a lot of effort but one of the things I've discovered and this is a first part of the framework is once you found the things in your marketing mix which you know work on time and time again for you and your business those are likely the things that you want to double down on um maximize the amount of time you're spending on those and forgetting about all of the other stuff so for me my marketing mix over the past 20 years has predominantly been around guesting on podcast getting on stage as a speaker and also giving away copies of my book you can get your own copy if you don't have one yet if you head over to fearless. bizy you can get a free signed copy yes that's a physical copy of take your shot I'll pop that and a post to you but I've discovered that those three things speaking podcasts and my books are the three things as my marketing mix which consistently work day in day out week in week out month and month out and so what I tend to do is I try and create big hairy audacious goal be hags around these specific activities so that I can maximize the reach of them so I'll give you a little example one of the ones which I came up with in September was this notion of operation pod blast and we'll share an enlarged version of this on the screen so you can see it but you'll see here all I've done is I've created a little Q card basically which I've handwritten on I mean there's loads of fancy tools out there that you can get like todoist is one which I've used in the past number of like task related tools that you can get which tell you you know send you reminders and stuff like that which is great if you're fully you know into your techn and don't mind getting notifications popping off every 5 seconds but what I've noticed is over time I become a little bit desensitized to those apps and the notifications because along with like the good positive notifications like todoist there's lots of other not so positive notifications and no matter how much I try and get rid of them off my phone off my pc they always seem to stick around and annoy me So eventually I kind of just ignore all of the notifications I'm just one of those people however having this little postcard here which I've hand drawn on the different interviews which I wanted to get and I'll talk you through how operation pod blast Claim about in a second this sits on my desk it is always there physically I walk into my desk I may be at a bit of a loss don't know what to do I look at operation pod blast and see what my progress is and then that motivates me to want to go and do things in order to get more podcast booked or do I need to do any admin on the podcasts which are outstanding so the be hag which I set for myself in September was really simple I wanted to get booked on to 30 podcasts and then if I could deliver them those interviews on those 30 podcasts I actually got booked onto the 30 podcast really quickly it was actually using a toour called pod match which is a fantastic platform built by Alex San filipo we'll share a link in the description because if you want to guest on more podcasts it's a really Fant it's like a Marketplace basically which matches up Podcast hosts with podcast guests and as a guest you can pay a very small monthly fee and you can actually get access to hundreds of podcasts that you can potentially be a guest on so I I managed to book the first 30 podcasts within about 8 weeks so I figured I would set myself a stretch goal and go for 40 podcasts now I've actually recorded since in that first 3 months at September and the first 90 days I recorded 33 podcasts so operation pod blast was a roaring success but it was purely down to this postcard which was sat on my desk and every day reminded me what my mission was going to be for those 90 days that set me on that train of thought that I need to go and book more podcasts and make sure that I'm set up and prepared to be interviewed for each of those podcasts as well there's an awful lot of work believe or not involved with guesting on 30 and booking 30 podcasts and this was just a really neat way of visually tracking it through and you can see the ones where I've booked it but not actually sat the interview yet there the little uh the little square without the X in it and obviously the ones with the X's through them those are the ones that I've actually completed the interview for and it's also got to a points bearing in mind I started this in September we're now on currently at time of recording December the 17th I've actually started doing it on the back as well so I've actually now booked up to 47 podcasts I'm nearly at 50 which is pretty cool and we haven't quite broken broken up for Christmas so I might just make the 50 there and then a majority of those two well three four fifths of the way through actually recording them so having a manual way of recording the process of your big hairy audacious goals is a really fantastic and simple way of getting more stuff done very focused way of getting stuff done so first of all Step One is come up with what's your big hairry audacious goal going to be if it's to write a book your goal might be to write 500 Words a day over the course of 200 days if I've done my mass right that should be well that's going to be about 100,000 words that's probably a bit too much for a book but you get the picture so decide on what your big hay audacious goal is break it down into smaller chunks how are you going to know whether youve completed each of those tasks each day or not and then as you make progress through it start to tick it off and make sure it's physical and it's somewhere where you're going to see it every day cuz that will definitely motivate you to get stuff done that that's it that's a really simple framework and probably once I finish completing this I'll find something other another crazy big hairy audacious goal to to do and to consume my life I've got a book which I'm in the process of finishing up as well using the same methodology I'm about 30,000 out of 40,000 words written so I just chip away at at two or 300 words a day just break it down into small manageable chunks you'll get to the end of the year and I know now having recorded you know 33 podcasts out of 40 I know what impact that is going to have on my personal brand I'm going to have a ton of backlinks coming to my website I'm going to have a load of people requesting free copies of my book so it's fantastic from a marketing perspective and I can rest easy over the Christmas period now knowing that I've done all of that hard work and I will be reaping the rewards heading into 2025 I've just got to decide now on what it is that I'm going to be doing in 2025