SHOPEE VS TIKTOK SHOP - AI LÀ KẺ THỐNG TRỊ CỦA NGÀNH THƯƠNG MẠI ĐIỆN TỬ | CÂU CHUYỆN KINH DOANH

HỌC VIỆN BÒ VÀ GẤU
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18 Video Views·Feb 23, 2025
SHOPEE VS TIKTOK SHOP - AI LÀ KẺ THỐNG TRỊ CỦA NGÀNH THƯƠNG MẠI ĐIỆN TỬ
Shopee - sàn thương mại điện tử mất bao năm mới leo lên đỉnh TMĐT Việt Nam. Nhưng rồi TikTok Shop xuất hiện và chỉ cần 2 năm để xâm chiếm thị trường! Tại sao một nền tảng mạng xã hội lại có thể kèn cựa ngang ngửa với ông lớn TMĐT? Và Shopee cần làm gì để có thể giữ vững vị thế của mình?
Chào mừng các bạn đã đến với Học viên Bò và Gấu. Hôm nay, hãy chúng mình tìm hiểu về cuộc đua "song mã" giữa 2 chiến thần bán hàng online: Shopee vs Tiktokshop, nhé
Thank you all for coming to our super to giant session today.
The brands and brands are super hot waiting for everyone to trade.
What's the matter, you see the live stream?
I'm going to go to the bathroom.
But this one is cheaper than this one.
Welcome to the Võ Vật Gấu Academy
Today let's learn about the race between Sope and Tiktok Sop
Choose one of them, who's 0.5 kg.
The first name of the company is Sope.
You're too famous.
Do you think that Sope is the first electronic commerce product in Vietnam?
But not today.
First appeared in the year 2006.
There's a model line on ebay, operating on the model line.
C2C, customer to customer
And B2C, business to customer
Tiếp đến là vậtgia.com, has been around since 2010.
There's probably a lot of people who haven't heard of this name.
By 2012-2014, Lazada, Tiki and Red Riding Hood had begun to appear.
However, this is also a fair competition.
These days people still like to go shopping outside the street.
You're busy with your web ordering.
Until a new opponent appeared in August 2016
That's Sope from Singapore.
Why did Sope appear so often that people liked her more?
You could say that Sope's success was due to her own efforts.
And there's still enough time to get the peace.
First, Sope appeared just in time for the popularity of smartphones.
This way most people have switched from touchscreen to touchscreen.
This is where web or social networking activities become more convenient than switching on a computer.
Xu hướng mua hàng online tại Việt Nam cũng nhờ vậy mà nở rộn (Xu hướng mua hàng online tại Việt Nam cũng nhờ vậy mà nở rộn) Xu hướng mua hàng online tại Việt Nam cũng nhờ vậy mà nở rộn (Xu hướng mua hàng online tại Việt Nam cũng nhờ vậy mà nở rộn)
While Lazada, Tiki is still maintaining a pretty good web interface.
Your Sope has pioneered the development of an optimal interface on mobile app
Smartphone users can easily shop, find products, get discounted prices
Thanks for this simple look.
So if you're selected, buyers don't hesitate to choose Sope among a bunch of other e-commerce apps.
In addition to the convenience in the app experience, Sope has been helping the community shop online with a free shipping strategy.
Khoan says to the price of the item that is cheap
Shopping in Sope feels like heaven.
I bought a haircut Betty also got a free pass
The airline also has a free-shipping
Also, the behavior of people is usually like a free-range ship.
It's cheaper than a free ship, though only a few hundred thousand.
This is a very wise strategy of Sope to save customers.
But the Lazada brothers, Tiki and Sen Red, weren't doing so well at the time.
Of course this also depends on the resources of the parties
It's been freeshiped, and Sope is still in the market for a price reduction for the goods you buy in the name of Dật.
I'm using it all the time, so it's pretty much reduced.
There's a good app for that.
Thanks to the appearance of Sope, online drug addiction in Vietnam is increasing.
Because I'm just a little bit more like a game.
Recognize that this time the price is really high.
But even there, there's no help.
The price of the seller from the beginning also felt there cheaper so much with go buy outside the supermarket.
Because we're starting to focus on the C2C model.
Anyone can easily open Sope without requiring too many complicated procedures.
The soap is made from rainwater, creating a diverse ecosystem.
The price is public, the competition is higher, the price also has to be cheaper.
Thanks to this, buyers can also save a lot of time and money than before.
You go to the store and ask for the price, and you get eaten.
Been investing quite a bit in the core product already.
It's also very hot and humid in Sope's marketing.
When I'm working with a variety of people,
Like there's a Sun Tung MTP, Cristiano Ronaldo to promote his wife.
That face is not even from the other small KOLs.
For a while, Sope tried to create a brand and shopping habits for the Vietnamese.
The one event no one wants to happen unexpectedly, is the COVID-19 pandemic.
Thank you for the unfortunate losses.
In this time, online shopping has exploded more than ever.
I'll be back in a few days.
Every once in a while you'll get a few orders.
I'm gonna look around and see if I can find this or that.
Lại lên Sope add a few things to your food
Finally, the pandemic has unwittingly pushed Sope into becoming an electronic commerce product.
Young man living healthy, strong man Sope must also adjust to the emergence of a new idol
Tiktok Shop, officially launched at Vietnam in 2022
Well, then, you're right.
Because Tiktok Shop is integrated directly into the Tiktok app
There are over 50 million users in Vietnam.
So the Tiktok Shop is based on the model of Social Commerce.
Shopping on social media
Like with the model of Sope Hay Lazada.
When the viewer goes to the video or there is a live stream with a product attached to the product
If you apply it, it'll be easy to buy it in three seconds.
Before there's the help of Tiktok's algorithm
4U Page FYE
I'll watch this one a little longer than the other videos.
There's always a time when it's not.
This method has reached the right target customer
Creating more purchasing demand and increasing the exchange rate
And those who are interested in investing we will also come right to you DNSE
DNSE, free of charge for life
It's easy to use.
DNSE, simplifying investment for the Vietnamese
Open an account right below the description section please
You.
A con with a master
Help shops and brands on Tiktok shop for single audio
That's the live stream.
Welcome to the live stream of the Battle of Ti Bo
There are so many interesting products out there today.
With what?
Nhanh tay thì được còn chậm tay thì hết nha
Oh my God.
There have been almost a hundred people who have applied.
The live stream is expected to be a blast.
You can go fast if you don't want to lose everyone.
I'm going to go.
These live-streaming sessions at super-attractive prices and educational diets like this
The viewer can interact directly with the seller and the product
I'm not a psychic.
Live stream number, many people buy it, I also must buy it
From no need to become no need
And here's the live stream right now as it's pouring on Tiktok
Speaking of live stream, Shopee also has
But the Shopee users already know
With product and comparison
More than there is via livestream
And it seems that Shopee's live is not so attractive either.
So there Shopee is still serving well
For customers who have had requests from before
I haven't seen the need.
There's a lot of emotions like that.
In addition to live stream, Tiktok Shop is still very strong
With influencer marketing
The way the product is based on people with influence
Just a celebrity up on video using A-brand clothes.
US product brand B
Use of the C trade mark
Not so much.
Will someone pay attention to the product?
Because I want to be beautiful and strong
There's a VIP life for her or him.
Influencer marketing has been around for a long time.
But on the basis of a short video
The video is being shared on Tiktok.
This is particularly effective.
It's got a cool ecosystem and a cool thing.
Just attach the product link below the video
The viewers here can easily click and move.
KOL and KOC also get a percentage of the money
This is affiliate marketing.
Both sides are also beneficial
So affiliate marketing is a powerful tool.
Help Tiktok Shop become a shopping mall full of exciting people
However then Tiktok Shop
I'm still more than happy to be in the department.
Logistics, the shop has got it.
Within the internal logistics system
Shopee Express and other partners
Then Shopee can optimize operations
Just like the cost of the item.
If there's a complaint from a customer, it's resolved faster.
And the Tiktok Shop is still completely dependent
To the partners as fast as possible,
GNT Express. This is the time of delivery.
With a figure of 71,4%
In the year 2024
However, it still has to be a rival Tiktok Shop.
But born later than 6 years
Has captured 22% market share in 2024
The same shopee has been opened.
Lazada, Tikki and Sendor are coming.
The race to the top
Shopee and Tiktok Shop look pretty good
It has its own strengths and weaknesses.
Shopee then maybe should improve
Shopee live cho thu hút, thú vị hơn
When you can compete with live streaming on Tiktok
Tiktok Shop should improve its operation
But of course this will take more time.
The race is over.
Tương lai is hard to say
But rest assured there's more to this two-bit name.
We'll keep you updated as we go along.
And here's the article answering the comment.
Along with your first comment, Mr. Vietnamese.
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Kim Quang Phan
Chị Bó ơi they come from Hồ Chí Minh city
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