What Makes a GREAT Manager? (it’s not what you think)

Professional Development
12 followers
4 Video Views·Mar 12, 2025
We’ve all had good managers who bring out the best in us, and bad managers who we avoid as much as possible.
But if we think about it, what really sets these two types of managers apart?
In The Making of a Manager, Julie Zhuo shares 8 universal qualities all great managers have and in this video, I go through the top 3 that I think make the biggest difference.
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Apparently, there's a question we can ask ourselves
to see whether we would make good people managers
in the workplace.
And that is...
Do you get more satisfaction
out of the outcome being achieved
or in playing a particular role in getting to that outcome?
To illustrate, imagine you're in the sales team.
You love chatting with clients and closing deals.
You enjoy being in the role of a salesperson.
And because you're so good, you're promoted to a manager.
A week later, there's a problem with an internal process.
Salespeople are fighting over clients
and travel expenses are not being reimbursed.
As a manager, you put down the phone
and spend the next month fixing those processes
because that leads to a better outcome for your team.
So is that it?
There's a special group of people in this world
who are just magically able to prioritize the outcome
and are destined to become great managers.
Julie Zhuo, ex-VP on Facebook, says no.
She became a manager at the age of 25
and based on her own experiences
and by observing other highly rated managers,
she concludes that great managers are made, not born.
And in the making of a manager,
she shares the three universal qualities
all great managers possess and more importantly,
what they did to get there.
Let's get started.
Quality number one, great managers build trust.
Trust means different things for different people
but if you think about it, there are three things
we all do when we trust our boss.
We share problems and challenges we're facing.
We're not afraid to give them critical feedback
and given the chance, we would happily work for them again.
So what are the things great managers do
to encourage this behavior and build trust?
First, they're not afraid to show vulnerability.
Professor Brene Brown is an expert in the study of emotions
and has famously said,
"'Vulnerability sounds like truth and feels like courage.'"
I remember this one time I asked my manager
how to communicate in a nicer way with my colleagues
while still being as direct as possible.
And she told me, Jeff, I'm still working on this myself
but here's what I learned so far.
Her not pretending to know everything
made me respect her more and I definitely didn't think,
oh my God, I can't believe she didn't know
the answer to this.
Second, they give specific recognition, advice
and feedback.
Emphasis on the word specific.
Just imagine after a presentation,
your manager says, great job, I think it went really well.
Compare this to, great job keeping us all engaged
with that interactive poll.
And I think the marketing team really appreciated
the call out on slide seven.
Those extra few words show a manager paid attention
and recognize the parts of the presentation
we made the additional effort to get right.
Third, they prepare for our one-on-ones.
Julie's premise here is simple.
Managers are very busy people
and if they show up to our one-on-ones fully prepared,
it means they prioritized us above other work.
Interestingly, fully prepared does not mean
our managers came with all the answers
but rather relevant questions
that help us decide on next steps.
Broadly speaking, these questions can be broken down
to three categories, identify, understand and support.
And managers should draw from this list of questions
depending on the situation.
I also have an entire video
on how to run productive one-on-ones with your manager.
So check that out after.
By the way, this video is not being sponsored by Julie,
although that would be cool,
but it is supported by those of you who subscribe
to my paid productivity newsletter.
Link in the description to learn more.
Quality number two, great managers give great feedback.
I always thought feedback meant suggestions for improvement.
And although that's certainly part of it,
Julie says great feedback inspires us
to change our behavior.
And there are three things great managers do
when giving feedback.
First, they set clear expectations
at the very beginning.
And a tip here is for the manager to share ideal outcomes
according to a timeline.
When I first joined the marketing team,
my manager Greg said,
in the first three months on the job,
I expect you'll take ownership of this spreadsheet
and help me plan this offline event.
In six months, hopefully you'll be running
the weekly status meetings without me.
It was clear what I needed to do.
And more importantly,
I knew how my success would be measured.
In six months, if the weekly meetings went smoothly
without Greg in the room, I would have succeeded.
Second, they make their feedback as specific as possible
to drive action.
Instead of saying,
Jeff, your presentation was complicated and we got lost,
where the word complicated is ambiguous,
it's better to say you lost the room
when you shared seven different designs for the review.
It would be great to let us vote on three options next time.
The feedback is crystal clear.
And it also states specific next steps
I can take to improve.
Pro tip, Julie says every time a manager sees
their report in action is an opportunity for feedback.
A short note of praise or constructive criticism
is most effective when the memory is still fresh.
Third, they collect 360 degree feedback
for maximum objectivity.
According to Ed Batista of Stanford University,
our fight or flight instinct kicks in
when we receive critical feedback.
And that hurts our ability to process
what we just heard and react thoughtfully.
When managers combine their own observations
with feedback from our colleagues,
we feel less threatened because a 360 degree view
is more objective and comprehensive.
Pro tip, if your manager gives you feedback
you don't necessarily agree with,
ask them to verify with their teammates.
Actually, let me know in the comments
if this is something you wish your manager
would do more of.
Quality number three and my personal favorite,
great managers run amazing meetings.
According to Julie, every meeting
needs to have a clear outcome.
And there are only five outcomes that warrant a meeting.
First, when a decision needs to be made.
The pro tip here is the decision maker
needs to be in the room and the people affected
by the decision needs to feel that the process was fair.
Second, when information needs to be shared.
Only invite the minimum amount of people necessary
and it's the speaker's job to keep the audience
engaged and entertained.
Third, when feedback needs to be given
on a project or a plan.
The presentation should include changes
since the last check-in,
problems the reviewer can immediately give input on
and end with specific next steps.
Fourth, when ideas need to be generated.
It's actually been proven that people are most creative
when they're alone.
So the key here is to prompt attendees
to brainstorm before the meeting
and use the meeting time to discuss
which ideas can be turned into action.
And fifth, when relationships need to be strengthened.
The more we learn about our colleagues, hobbies,
life stories, and interests,
the more we enjoy working with them.
So Julie argues social events are just as important
as formal business meetings.
In total, Julie actually covers eight qualities
all great managers have,
but I thought these three, build trust, great feedback,
amazing meetings, were the most relevant
for the majority of us.
I'll quickly touch on each remaining aspect
in the next 60 seconds.
Even great managers struggle with imposter syndrome
and a practical tip is to search for
the name of your role model struggles on Google
to see how someone you look up to
deal with uncertainty and failure.
They understand the importance of hiring well
and a candidate with mixed reviews, but vocal supporters
usually outperform those with consistently average ratings.
They know perfect execution is more important
than perfect strategy.
So once you pick a reasonable direction,
move quickly to learn what works and what doesn't
and make adjustments on the go.
They're able to delegate effectively by reminding reports
of the purpose, not of the task.
I love this quote by Antoine de Saint-Exupéry that goes,
if you want to build a ship,
don't drum up the men to gather wood.
Instead, teach them to yearn for the vast and endless sea.
And finally, they walk the walk.
The quickest way for managers to lose respect and authority
is when they say one thing and do another.
If you're a working professional,
you might enjoy my collaboration
with the Harvard Business Review
on email etiquette in the workplace.
See you on the next video.
In the meantime, have a great one.
