There is one Facilitation Technique that you probably have never heard before (at least in this context) that will help you improve your workshops, trainings and meetings. And it's priming yourself before you start your sessions.
This video is a clip from our highest level in-person facilitation training called Full Stack Facilitator. We ran this facilitation training in summer 2025 in Palo Alto, California. In this video facilitator.com's CEO Jonathan Courtney explains the importance of "Priming" and how it can make any session better. Some participants also share their favorite way of priming themselves.
⏰ Video Timestamps
00:00 Intro 00:44 Changing the tone according to the state 06:08 The most important thing for facilitation - Priming 11:01 Tip 1 (from participant) 12:37 Tip 2 (from participant) 13:55 What happens when you don’t prime yourself 16:25 How do we prime ourselves 19:31 Tip 3 (from participant) 21:41 How do you prime senior leaders?
Hey everybody, Jonathan here from
AJSmart. The video you're about to watch
is a clip from a training I ran two
weeks ago in PaloAlto, California. This
is our like top level full stack
facilitator training. And the clip we've
chosen to show you, it's kind of a weird
section where I talk about like
spiritual stuff and things I've never
talked about on this channel. You might
not like it, but you might find it
really interesting. I think it's one of
the most important differentiators
between a great facilitator and a good
facilitator. It's this idea of getting
into the right mental and kind of primed
state before you facilitate. This was
one of those parts of the training that
was unplanned but just turned into
something super special. I don't want to
waste more time here. So enjoy the clip.
Talk to you later. That was fascinating
and I think really also very deep and a
very different tone uh to start the day
than yesterday. Actually such a
different tone that I'm going to bring
it in a slightly different direction
than I was expecting this morning. I
wanted to go right into the uh mindset
of a facilitator. But while I was doing
my morning pages, um I also realized
something that is maybe more important
than anything you can learn about
facilitation.
And I think a lot of you probably
realize that after doing this exercise,
you're in a slightly different headsp
space um or very different headsp space.
Uh I am too. And I realized that uh and
this is something this is going to get a
bit weird. Okay, just this is not part
of the real training.
Just indulge me for a few minutes. Okay,
so I have this uh mentor, a guy called
Blake. Uh Laura and I work with him and
he's actually like very very very very
different to me. I grew up Catholic in
Ireland, but now I'm I don't even know
what I am. He's a like a preacher and
also a ridiculously successful
businessman who unrelated to the
religious stuff trains us on business
related things. But he uh brings
sometimes like sort of spirituality
elements into the way he talks to me and
I'm like usually very very resistant in
the beginning. Again, I went to a all
boys Catholic school in Ireland. it was
after a while it's just like I just
don't believe this [ __ ] whatever. Um but
he always brings back in sort of
spiritual things into into and sometimes
it actually clicks with me. We we spent
two days with him 10:00 a.m. until 2:00
a.m. working on AJ and Smart hard. It
was hardcore. It was like mentally
exhausting. But very early on the first
day we were trying to figure out some
things like how do we make more money
here? And he was like, "Stop, stop.
There's something happening here that we
need to focus on." And it's he would
notice that there were times when I
would like tap into something a little
bit more real than when I'm talking
about business stuff. Like he would say,
"I'm tapping in now." Tapping in meaning
I'm like getting some I'm getting into
like a flow. I'm being more I don't
know. I don't know even what it was. He
he was presenting it as more of like a
yeah like mysterious kind of thing. He
would say that there's times when I'm
talking about something where it's just
like flowing through me and I'm not even
controlling it, right? And I was like,
"Yeah, that does." We were talking,
Laura and I were again, he's charging us
100K, right? We're at a business thing.
And anyway, we're Laura is like, "Yeah,
actually Jonathan does have these times
where he like it's almost like just it's
just coming out and those are usually
the best ideas. Those are usually the
most interesting moments, whatever. And
we ended up talking about that basically
for two full days, this idea of like,
how can we get me in that state more
often? And so, uh, what he kept saying
to me and and he texts me before this
training and he said, "Jonathan,
remember state is more important than
the script. It's getting into the
state." And he also sent something
really cheesy which I was definitely not
going to read out to you guys. Uh I I'm
going to read this guy to you guys now
because it's embarrassing as [ __ ] but
I'll tell you. Um so he said,
"Oh god, this is not going into the
video." So he said,
"Oh, it's definitely not going in the
real this is because this out of context
will be so embarrassing." So he said
like the the best way for me to get into
this state where I can really do a good
job in this training is if I get into my
head that I actually love the 35 people
in this room. Not that I want to train
you guys. Not that you have to learn
[ __ ] but actually these people like I
actually connect and empathize with why
you're here and I love you guys. When I
got this text message, I was like, "This
is kind of weird." But actually,
when I was doing this uh morning pages
thing, then that really started to make
more sense to me because I was I was
like, "Okay, next thing we're going to
do, the mindset, whatever, whatever,
whatever." But actually, while I was
doing the uh morning pages, I started to
tap more into this feeling of, oh, okay,
now I'm starting to feel the flow of
this. Now I'm starting to realize that
there's humans in this room that all
have their own lives going on and their
own, you know, missing family,
diagnosis,
like losing people, all of this stuff
going on. Uh, and that completely
changes my state. Hearing these things
completely changed my state now. like
100% moved me from I need to like hit
these people with so much knowledge that
their brains are going to explode to oh
actually I want to really make sure that
they just have this time and space they
feel like it was you know an enjoyable
experience they get to connect with each
other they get to feel present connect
with themselves and actually I think
more important than anything else when
it comes to facilitation
is getting into the right state before
you start working with people. Like I
honestly think that figuring out which
things can tap you into that state. I
don't know if any of you guys have ever
read Jillian Gilbert's Big Magic book. I
think it's an amazing book. Again, it
moves into more this kind of spiritual
realm a bit where she has this concept
which I believe in personally. You don't
have to believe it to still find it
useful, but she has this concept that
like ideas and concepts and art and
whatever are just kind of like floating
around in the ether and that uh you and
people are just like antennas that can
sometimes listen to the stuff. Um,
Coldplay,
Chris Martin from Coldplay regularly
says that the songs come to him and he
just wakes up and a fully formed song is
there and he if he records it then it's
their song. If he doesn't then like
someone else is going to get it. And it
sounds really silly, but actually I do
believe it because I think when you're
open and when you're willing to receive
the signals, then it just starts to
happen more often. But it does depend on
your state. And there are things that I
know that remove the state from me
completely. For example, if I'm on my
phone all the time, I simply don't get
any ideas. There's a reason why I think
a lot of people get ideas in the shower.
your brain is just in some sort of
neutral default state where you're just
starting to receive things. By the way,
you could just as easily think, yeah,
your brain is just processing stuff. It
doesn't have to be any magical thing.
It's just I think it's a nice way of
thinking about it. And I think for
facilitation especially uh as the stakes
go up a lot of the conflict that we have
a lot of the issues and a lot of the
tension that happens when we're
facilitating a team I think could be
offset quickly by us turning up just in
a more open state for the group because
I think if we turn up and I know this
happens to me. we turn up almost like in
a defensive mode ready to like battle
whatever comes up in the session.
Whereas if we turn up actually thinking
I just want to I just I just think these
people are great. They have a lot going
on and I just want to make their lives
better. It's a completely different
flip. It's not I want to get them some
amazing outcome and get them a list of
to-dos. It's when I am in the room with
these people, they can have an
experience that they don't get to have
in their normal day-to-day practical,
you know, this this this structured work
life. And I think for me this is this
kind of idea and sometime I don't know
if you heard you've probably heard of
Tony Robbins, he calls it priming. Um,
and I think like so the idea here is
having things that put you more reliably
into that state before you do the work
that you're going to do. And turning up
in that state, even if you don't have
good technique, even if you're kind of
don't remember the right workshop,
whatever, people can sense it. people
can sense when you're in this more open
state, when you're in this state where
you're really paying attention to
people, where you're actually I hate
using the word because so gener generic,
but where you're empathizing with the
group, it is an energy that people can
feel. And that's often what I think
sets the tone or the vibe of a session
that you have with your participants,
with your team. When you come in and
your goal is to show them how good of a
facilitator you are or to get the
results or to rush them through a
process, they will automatically react
based on that. You're you're you know,
you get the energy you give. But I think
if you come into a session, you know,
having primed yourself to be open to the
people and not just hyper practically
ready to do exercises, I think it can be
a complete complete game changer. Does
anyone have things that they do that
like they know prime them that they
know? I'll just could Oh, yeah. Thanks.
Because I'm curious actually what things
work.
>> Okay. So, when you first started talking
about this, it reminded me of
a related thing um that could totally be
used in this way, but it was um talking
about stage fright. Uh this woman said
that before she goes um to give a talk
or speak um she has this playlist. I
know you said stay away from your phone,
but she has this playlist of little
videos that she's found like on YouTube
um that are that evoke empathy. Like
those videos where it's like, oh, the
puppy and then the bird was saved and
then like the baby and like she watches
kind of like just a few of these empathy
invoking videos and it takes her out of
herself and her own fear. Um, and just
like, you know, you can feel like like a
chill or like almost like you're gonna
cry and you're just like, and she says,
and it takes me out of myself. And then
I I just love everyone in the room
instead of like thinking, oh, I'm so
worried about what I'm going to say and
scared scared um fear, but like, oh my
god, I'm going to go out there and I'm
just going to love everyone in the room.
Um, and so that kind of thing could
totally be used in in this way. um where
it could be a poem that just evokes that
kind of feeling from you or a little
letter that you got from your child or
something just anything that um just
makes you kind of on the verge of
wanting to reach out and go I love you
you know it's like and and you and
people will be see you know feel that
change in you I think um so there's an
American opera singer Beverly Sills who
in her book wrote that before every
performance she goes out and She um
walks around her theater like the permit
like just um experiences all the seats
kind of walks around so that she had she
knows like and imagines the people
sitting in them right the very last row
the very back of the balcony that she's
singing to those seats but she wants to
know what it feels like for them to sit
there and I think about that a lot and
so I try to walk the perimeter of the
room that I'm going to work in and
imagine who's going to be sitting their
what they might be hearing and feeling
beforehand.
And then most of the time before
something like a performance or a
session, I'll think of just one word
that I've thought about before. One word
that embodies what I want to remember.
Um, and I don't tell anybody that, you
know, everybody has their own word, but
there's so many things going on in your
head before you go on. You can't think
of five or 10 things. one word that
embodies all those things for you like a
symbol. So those are my thoughts.
>> I think that's a great point. I
definitely I'm with you on that one.
>> Yeah. So I mean I think this idea of
again it's not even something we're
thinking about in the training but for
me this idea of being able to
consciously move into a different headsp
space before working with a group rather
than coming into it. I mean because what
normally happens I think is that you go
and uh run a session lead a session you
have to warm up into it in real time. So
basically you know you start off and
you're like and then you know slowly you
get to know the group and then maybe by
the end of the session you're like oh
this I would have done this differently
if I had felt a bit more open and I
would have been a bit more calm if I had
known the other people were also nervous
about the session and it wasn't just me
etc. But I think there's it one thing
that's special about sort of priming
just using that term is that you can go
in already having warmed yourself up and
I think it's like a you know we
constantly think as facilitators how do
we do ice breakers and warm-ups etc. But
we actually also need it for ourselves
like we need that pre going and actually
talking to these people. For me, this uh
morning pages has always been the thing
like has always been the thing that for
me gets me in the mood. I also have a
playlist on Spotify called get in the
mood and that is uh for facilitation
guys. God the Vaseline has really messed
with your heads. Um so
it's flammable as well. So yeah, so I
for me the the priming thing is a is a
humongous uh element that I think can
and I think it can really also move you
into this space where people also want
you to be in the room with them. Again,
it's not all about practicality as a
facilitator. You're literally helping
guide people, you know, through a
session, helping them go through a lot
of different emotions. I mean, it's
actually pretty tense to be in a meeting
where a lot of decisions need to get
made. It's actually everyone's like ego
is on the line and there's career is on
the line and all these other things are
happening in the background that no
one's verbally saying, but it's going on
anyway. So I think if you're able to
come into these sessions somewhat
primed, somewhat like tapped in to
whatever that is, that energy of just
being a bit more open is, I think it can
be a huge huge game changer.
>> Yeah, it's good there
>> for now or later. But I'm also curious
your experience like your favorite ways
to prime the people in your that you're
facilitating with and for you and for
the group because I've seen lots of
different ways that people do it. I'm
always looking for new ones. Yeah, I for
me I mean we have loads of kind of
standardized ways at AJ and Smart, but
the honest answer for me is that I
decide based on the vibe because I don't
know what the vibe will be. So
sometimes, for example, when a client
comes to our office, our priming is
giving them a tour of the office and
showing them all the funny weird stuff
in there. And so that process in itself
starts to create some priming because
they get to see they ask questions about
the space and they're wondering about it
and they're that opens up like non
practical conversations. Um we have done
I mean the the morning pages we've done
many times with clients. We do another
thing sometimes with clients which is
kind of funny. Again it always depends
how much we think they're willing to go
with us. uh we do this um future
journaling thing uh where you ask
someone to journal as if it is x amount
of time from now. So sometimes we'll say
one year, sometimes we'll say 10 years.
At our first design sprint training for
a corporate, we did the 10-year edition
where it was like all right everybody,
what we're going to do for the next 15
minutes is you're going to do a journal
entry as if it is 10 years from now. how
you want your life to look basically or
how you imagine it's going to go if
things go the way you want them to. Uh
and this exercise really opened up
people a lot. Um but we didn't do it at
the very start. It wasn't right in the
beginning. So often we
just kind of at least for us we figure
it out based on the feeling in the group
when they first start. For me, it's more
important that I prime myself, though.
For me, that's the thing that's more
important than me even getting them
ready because they can sense when I meet
them if I'm open or like defensive. Um,
or I I believe they can sense it. That's
my feeling on it.
>> I the same way like like having a lot of
tools in the tool box. So, hearing can
you just like read the room and then
decide on
>> Yeah. I mean, we'll definitely So, for
example, the Have you guys you you
didn't do this during the orientation?
The paper rock scissors thing. That's
insane. Like, that gets that's one of
those ones that I don't like because as
in I don't like it in theory and then in
practice. No, but in practice it works
really well. Like, yeah, in theory I
hate it because I think it's too cheesy.
And then in practice, it's like
literally people's energy goes from zero
to a thousand within three minutes. Uh
10 seconds. Yeah, it's it's totally
ludicrous. We can actually uh do it
after after a little break just for fun.
But yeah, there uh we can definitely we
can definitely have like uh Did AJ, did
you just want to add something as well?
>> Thank you.
Um, since we're talking about getting in
the mood, um, I guess, well, I think
it's very, well, for that state of
>> facilitation,
>> for presentation, right?
>> Jesus, guys,
>> need to relax over here.
>> Um, I think we sometimes forget that
it's not all in our mind. Like, we don't
have to use our brain cells only to get
into that state of mind, but we can also
I'm coming back to body language. Amy
Cuddy has a great TED talk on that if
anyone's interested in it. um how our
physical like how we can get into the
right state of mind by changing our body
language because actually the way we
stand or yeah has an influence on how we
feel not just the other way around. Um,
so that's something that um I sometimes
work with uh people who are even if they
have a talk before something like I try
to find a symbol or a position of body
language that they feel like they're
more comfortable or more um confident in
and then they sometimes do it I don't
know in the restroom or something. It
feels kind of weird whenever you first
start doing it but it's actually it can
actually help too.
>> I think that makes a lot of sense. That
is my my priming is I do go to the
restroom and I like do the whole like
stand and like and do a big like and it
does just like because if you're like
>> can you can can we do it right now? Can
you just show us what we should do right
now? Yeah, let's do it.
>> Okay. So, stand up and go.
>> Yeah.
>> Big belly breath too.
>> Does feel good. So sometimes I do like a
belly breath and then I do like a rib
cage breath. So it's like big belly
breath and then like also breathe out.
So your whole like your whole expands
your whole rib cage and then then I feel
good.
>> Yeah.
>> And it totally is weird to do but I
totally I do go in the bathroom at work
because and or a huddle. We have like
little huddles. I'll go in the huddle
and
>> it does feel good though.
>> It definitely feels good. Do you want to
add something? Yeah. Yeah.
Yeah. Um, we've been talking a lot with
lots in the group about that work with
senior leaders. So, I was just curious.
I'm I'm trying to think when you have a
lot of leaders in the room that have
high stakes in front of each other or in
front of their big big boss. Have you
been in situations like how do you get
them into a different state when you
can't like they won't they won't want to
do anything in front of anyone that
would be perceived as breaking a trust
triangle where they're be they're seen
as too open, too silly, too vulnerable.
Um so do you have any tips for how you
handle those types of groups and how you
prime them?
>> Yeah, so I think this comes back to I
hope it's not too unsatisfying of an
answer. The standard answer is you do
warm-ups and ice breakers etc. But I
think the real answer because often that
just doesn't feel comfortable in a group
of leaders. Like sometimes I just don't
want to do that when I can sense that
it's already a tense highstakes
situation where they already are like
don't [ __ ] waste my time. Just give
me the stuff. Because also like to be
just 100% honest I also want those gigs
and I'm not going to mess them up right.
don't want to be like all right guys we
all have to do a meditation now uh
because they won't hire me again so for
me it is about priming myself for me
it's about getting myself in the state
that's going to make them just feel more
open so it's not about me trying to
force them into doing exercises that
opens them up because I don't want them
to do anything they don't want to do um
it's really just about me coming in
they're open to what's about to happen.
Giving them the sense that I'll take
care of them. I think that's also a big
thing that they have the feeling, oh,
Jonathan is going to bring us through
this day, whichever way it goes. But
also, in my mind, just allowing the
person who's pissed off to be piss be
pissed off and the person who's not in
the mood to be there to to continue to
not be in the mood. So for me, I just
don't want to even remotely try to
change anyone's mind or mood. And that
makes it more relaxing for me and makes
it also more relaxing for them where
then they can let some stuff out is
actually through the together alone
exercises where I where they can
anonymously contribute
information to the group and that's
often that often slowly opens them up
and so I expect when I go into most
groups that there'll be a closed offness
I
I mean, it's even more the case now uh
with our other business where we're just
help people come to us and their goal is
for us to make them more money through
our partners' business, right? They
don't want us to do ice break. They're
not even they don't care about
facilitation at all. They care about
well, how does AJ and Smart help me make
more money? And so we'll have their team
in our office um and
we are I think from their perspective
they can't tell they're being
facilitated at all but from our
perspective we're running a workshop
like straight Uh,