Meetings are hated by (almost) everyone. Most people find them annoying, inconvenient, chaotic and unproductive. But meetings are actually quite important for most companies because that's where most decisions are made. So in this video, we'll show you how to structure any chaotic meeting, session or workshop with our simple 4C's Framework, so that you can have better outcomes with less friction.
Video Timestamps
0:00 People hate meetings but they are important 1:44 What meetings actually look like 5:00 Intro to the 4C’s framework 6:23 Collect Phase 7:53 Choose Phase 13:25 Create Phase 16:31 Commit Phase 18:40 Summary of the 4C’s 22:52 Bloopers
People hate meetings, especially if you're working in a company.
Meetings are something that people mock all the time.
They become a meme. They become a running joke.
And there's all these statistics about how much people hate meetings.
Maybe this one, this one.
But all of that can be true.
And at the same time, what's also true is that meetings
are where the most important decisions
and almost all of the strategy happens at companies of every size.
And so, especially as the AI overlords take over,
and we've got all of these tools that can pretty much like
do all the work for us and brainstorm, etc.,
there's still going to be a place in the world for humans coming together,
whether it's in person or virtually,
and making decisions based on their subjective opinions,
based on their experience, etc., etc.
And so at AJ and Smart, what we try to teach people to do
is instead of just hating meetings,
and instead of accepting that they suck,
we teach them simple frameworks and tools to make them better.
And what I'm going to show you today is a very simple framework
called the Four Cs, which I wrote about in my book,
The Workshopper Playbook,
which you can get for free down below in the description.
And this adds structure to a session or a meeting
or whatever it is where people come together
and have to make decisions and solve problems.
It adds a structure so you can stay on track even within the chaos.
What you're about to see is a recording of me teaching
at our full-stack facilitator training in California.
You can also check that out down below in the description.
We've got one coming up next July 2026.
You should definitely come to it if you're interested in that kind of stuff.
But what you're going to see is me explaining
how to deal with the chaos of a meeting using a framework like the Four Cs
so that you can get through any type of meeting
for any type of topic with any type of team,
no matter how chaotic it gets.
Let's jump into it.
Well, you guys remember on day one,
I drew this line where it's like,
you know, a meeting starts, a meeting ends,
and there's a lot of chaos.
So if you remember some of the things that happen,
we start the meeting talking about one topic.
Hey, we're planning the company retreat, right?
Then another person starts to talk about a laptop.
Another person starts to talk about,
well, last year we had this problem in the company retreat with this person.
Oh, it was this person was a problem.
Oh, maybe we shouldn't have this person.
So what should we do about it?
I think we should go to Mallorca.
Oh yeah, cool.
So yeah, but last year I didn't really like that.
Okay, whatever.
Okay, so I think we should go to Ibiza.
Okay, yeah, well, where are we going to Ibiza?
I think we should go to a hotel.
Okay, cool.
So when should we do it?
I think we should go in like May.
Okay, but last year there was a problem with this thing in May.
It could rain at that time.
Actually, this person's on paternity leave.
Okay, but what about Ibiza?
I think we already said that.
What about, okay, Mallorca.
No, but last year that we had this problem in Mallorca where this thing.
Yeah, but what about the laptop?
Oh yeah, the laptop.
Yeah, yeah, yeah.
Everyone is going to get their laptops in two weeks, okay?
Yeah, but last year you said we were going to get our laptops in two weeks.
Okay, check.
We finished that one.
That actually closed.
We finished that loop.
Yeah, but last year I still didn't get my laptop.
Okay, good.
I'll message the head of HR again.
Okay, so all right, all right, back to this.
What are we going to do there?
I think we're going to, I think the main thing we want to do is like swimming.
We want to like make sure we can go out, whatever.
I actually think Italy would be better for that.
Okay, okay, okay, okay.
Um, but is Tim on paternity leave?
Let's check.
Let's contact.
Let's message him and let's do that.
Okay.
So what's happening in almost every session is not just that we have this divergence of ideas.
What, what, what we talked about in the beginning of the training was that at the start of the
meeting and the ideal scenario, lots of things are happening.
There's lots of convergent or there's lots of divergence.
There's lots of this opening of let's just talk about lots of ideas.
What none of these models talk about is the fact that not only is that happening, but
on a micro scale, you're opening up discussions about topics.
You're ideating on them.
You're closing them, opening them up again, ideating on them, closing them, opening up
three more ideating on them, closing them with no structure at all.
So within just the, while, while we're in a phase where it might be good to just talk
about all the things on the table, we're closing topics at the same time.
So we're actually jumping for micro topics.
We're actually jumping to the end of the meeting, then back to the start, then down to the end,
then back to the middle, then back to the start, then down to the end and back to the
start.
So the only way a meeting can actually end is the time runs out.
There's no actual way to end a meeting because there is absolutely no agreed structure of
how any of this is supposed to happen.
We know that the end point of the meeting should be probably that we have like the place
we want to go, the things we're going to do there, like who's coming on the retreat,
whatever it is.
But that actually might have all been pretty much decided here in the first four minutes
and then the meeting went off track.
But then in the last few minutes, we're like, oh yeah, but Tim is on vacation, so we can't
do that.
And so now we're back to the start again.
So if this is the reality, what can we as facilitators do about it?
Well, let me tell you what we think you should do about it or what we think you could do
about it.
For us at AJ and Smart, we wanted to build things for extreme robustness.
So for us, it's better to assume that the chaos looks this chaotic.
So what do we suggest?
Well, this is why we came up with what we call the four Cs.
The four Cs is our way at AJ and Smart of building a map for the chaos so that we know
how to bring our participants from the start of the meeting to the end of a meeting without
it feeling like absolute, complete madness.
And the steps involved in the four Cs are the logical steps that we believe can bring
them through a divergent phase, a phase where they actually need to kind of battle out ideas,
a convergent phase, and then actual outcomes.
So how we do this is we break all meetings and all sessions, even if it's five days,
one day, one hour, into four clear sections.
And those four clear sections are pretty simple.
We start every section, and I'll redraw this nicer at some point.
We start every section with a collect phase.
So instead of asking the team to just, hey, let's talk about what to do on the retreat.
And then someone's already like, well, last year in Ibiza, this thing happened.
And we're already immediately jumping to, hey, this is what we're going to do.
In this particular meeting, where we're talking about the maybe retreat that we're going to
run through next year, well, I would ask, okay, let's collect all of the stuff that
we know so far about retreats that we did last year, the previous years, and some of
the things we'd like to change, some of the things we want more of, some of the things
we want less of.
So we're just getting essentially an overview, a collection of the challenges, a collection
of the ideas, a collection of the things we want to potentially talk about.
But it's going to be a lot of stuff.
By the way, including the laptop thing.
Like, it can be the dump.
I'm asking people, hey, I'm allowing you right now in this phase to just dump all the
stuff out without having to come up with any solutions so that you don't get lost on this
track.
Right now, we don't need to think about solutions.
It's actually very calming for a group to tell them, hey, we're in this phase right
now where all we're trying to do is get all the information out.
We don't need to think about any solutions, and we certainly don't need to have any
commitment to tasks or dates or anything.
Then I bring them into a next phase, once I feel like it's out of their system, where,
hey, all of this stuff here is relevant and interesting.
Let's choose which of this stuff we want to focus on right now.
Like, it could be the specific location.
It could be the time.
It could be who's coming with us.
But we're only bringing out of, like, potentially 100 different topics, we're only bringing
a couple of them over and deciding which ones we actually want to focus on.
So now we've chosen all of these things, by the way, happen naturally in a meeting,
but they don't happen one after the other in sequence.
They happen all at the same time in parallel, and that's what causes a lot of this chaos.
So what all I'm doing as a facilitator is saying, I'm allowing you just to let it all
out here.
Now I'm allowing you to just focus on choosing the things.
And by the way, you might be wondering, well, what happens if we get stuff over to here
and someone realizes they want to bring that over?
Well, guess what?
You have a map now.
You know you're actually bringing it from here to here.
So you as the facilitator, you don't have to be like, oh, like, we're already past that
point.
Like, in a normal meeting, often what happens is people say, well, we don't have time to
talk about that right now.
Like, we already talked about that.
You as the facilitator can say, you want to bring that in here too?
Like, you want to bring that into the conversation?
You might not have this visual for the client or your team, but in your mind, you know,
okay, that conversation is now being brought in here and you can help them decide whether
that makes sense or not.
So we've chosen, we go into this phase where we work on choosing which things are we going
to talk about today?
Which things do we want to solve today?
In this session that we have right now, in this 90 minutes that I have with you as a
team, what do we want to solve today?
Not what do we want to solve as a company?
What do we want to solve today?
Now, as the facilitator, I'm able to say, you know, that laptop thing, how about we
put that to the side, put it in the parking lot.
And when this meeting is finished, you and me can talk about that separately and it won't
get lost.
Now, Sean is like, all right, the laptop thing will be talked about.
We don't have to talk about it here.
Whereas Sean, in the previous version, is locked onto this problem because he knows
that if he doesn't hold onto it tightly with all of his might, that it could get lost and
he might not get his laptop.
And this is the problem when you're having, when you're in an unfacilitated session.
And Chuck, you mentioned it, like, people are like, people have different interests.
Not only do they have different interests and their egos, they're desperately hanging
onto these things for dear life because they know at this company, if I don't repeat things,
they'll get lost and no one will ever, it will never happen.
You all know companies where it's like nothing ever gets done around here, right?
That mentality leads to people feeling like the only way things get done is when they're
in a meeting, even if it's about completely something different, they need to bring in
their thing again that they're, like, campaigning for, right?
Like, if I'm at a company and I'm campaigning for us having a four-day workweek, then god
damn it, I don't care if we're having a meeting about separating trash, I'm bringing that
in, okay?
And if I have no facilitator and I happen to be good at speaking and eloquent, then
that goddamn trash separation meeting will become my four-day workweek meeting.
And this is why nothing ever gets done here.
It's because there is no structure.
Nobody is responsible for bringing a group of people from here to here.
Nobody's responsibility is that in most companies.
Most companies believe that they have communication issues, and so they spend lots and lots of
money on communication software, communication training, all of this kind of stuff, and then
they're like, why the hell does still nothing ever get done here?
Because they don't realize that one of the key units of decision-making in a company
is real-time collaboration, where multiple people at the same time are in a room or on
a Zoom call trying to make decisions, and that, the only thing that is used to make
that better is, like, AI documentation software that shows you what is talked about.
In hindsight, it doesn't matter if your AI can summarize the absolute ---- show that
just happened.
It was still an absolute ---- show.
So we move the team from a collect phase, where they can get everything out of their
system, including the random stuff, including my four-day workweek thing, now we move to
a choose phase, where you as the facilitator can help me understand that probably this
four-day workweek topic is not super relevant for our retreat or trash separation workshop.
However, kindly let me know that it is actually being documented and held, and we're going
to talk about it.
And now we're going to move our chosen challenges and chosen topics into, I mean, you guys already
know this, into the next phase, which is called create.
And so now we're telling the team, okay, look, we know what we're working on today.
We all, for the first time in our lives as a team, know what we're all now talking about.
So we all can now point to literally a written thing that says this is what we're working
on right now, and all of us can now use our superpowers individually to come up with solutions,
to create potential solutions for the chosen challenge that we're now going to work on.
And this frees the team, who normally at this phase are still thinking about, hey, will
my laptop topic be brought up here?
So I don't have space to create interesting ideas if I'm still locked onto my thing that
I want to talk about, and I think it's going to be forgotten.
And I also don't know, you've all seen this, right?
You're in a meeting.
The meeting, we all, like, everyone thinks they know what it is that we're working on.
Then we create some solutions, and we realize everyone's talking about a different thing,
right?
You know this draw a duck or build a duck exercise where you can put, like, Lego on
everyone's table, ask them to build a duck, and everyone does it completely differently?
Even though theoretically you would imagine everyone would kind of do it the same way,
everyone, you think everyone knows what we're working on in a meeting, but everyone has
completely different ideas.
So as the facilitator, you move them from the choose phase to the create phase and clearly
state this is what we are all working on.
We have a shared understanding of the challenge, and you'll have your systems for making sure
everyone actually understands it.
And the beauty is, let's say you're in this create phase, and, you know, Chuck is coming
up with solutions for something completely random.
Now you can, instead of some fight breaking out, now you as the facilitator can kindly
say, oh, Chuck, these, like, those are actually really interesting ideas for this topic we
talked about earlier.
Do you mind if we focus on these ones for now?
Do you mind if you come up with solutions for these particular things for now just because
that's what we're going to focus on in this particular session?
And Chuck might not have even realized that he's creating solutions for a different thing
until that moment, and it's actually also a kind way to tell, help a team discover this
is what we're focusing on today.
The first time you go through this with a team, they're going to be annoyed because
they're like, I want to just do my usual way of chaos.
However, when you get them to the end, the commit phase, where we say, we're going to
bring these solutions forward, and here's how we're going to execute them, and here's
who's going to execute them, when they get to the end of the loop and realize that another
meeting didn't need to be generated, and we actually for once in a rare moment closed
a task, like we checked a box of something that normally would have stayed open for months,
they start to realize that the trade-off, there is a trade-off to running it like this.
The trade-off is it feels more rigid, and the trade-off is it's not as explosive, and
the people who like to debate might get less debate than usual.
But the trade-off is that for losing some of the fluidity and chaos, they gained actual
progress.
The other cool thing is, the more of a powerful facilitator you become, and the better you
get, they won't even notice that they're going through these phases at all.
They won't feel that they're going from here to here, and they won't feel that they're
going from here to here, and you, because you'll have the map of this in your mind,
this is the beauty, you'll be able to jump them between these things, you'll be able
to be in the create phase, realize we didn't collect enough, bring them back here for a
little bit, and then jump back again, without them even noticing, without anything on their
side feeling rigid, or we're doing this, we're doing this, we're doing this, we're
doing this.
But in the beginning, it might feel a little bit like, now we're done with this, now we're
going here, now we're going here, now we're going here.
It's still fine in the beginning, but eventually, they will not notice that this is happening.
They'll just feel like, weird, when this person's in the room with us, stuff seems
to really just kind of get done.
And that's the sensation you want to give them.
And that's what we call the four C's, which is essentially a very simple way, a very,
very simple way to map out sessions.
So we've got our collect, next.
Commit.
And it's very, very simple now, if you're a consultant, to tell your client what the
agenda is.
Because now you don't have to tell them, these are the exercises and these are the
times.
It's day one will be collect and choose, day two will be create and commit, or if it's
a three hour session, first hour, second hour, whatever.
And within, you can basically describe those and what happens in those sessions.
And you can say, we might use exercises like this, this, this.
Here we might use techniques like this, this, this.
We don't want people to be locked into what exercises and stuff we're doing.
Exactly.
This is what's happening around this time.
And depending on the client, you know, for some of our clients, especially our Silicon
Valley clients, the create phase might be exponentially longer than all the other phases
because they want to actually focus on coming up with novel ideas.
For many of our corporate clients, it's the collect and choose phase, which gives them
the most value because they are sometimes unaligned with each other.
And it's a bit more about politically aligning the members of the team on what are we focusing
on.
And so for us, the four C's is like a mental, well, it's a literal, but also mental map
and a mental model for understanding structurally what we would like to have happen in a real
time collaborative session.
Sometimes even literally showing the client that this is what's happening.
Rarely, though, it's usually just for ourselves.
And it's a way to also design workshops and design work sessions without having a blank
page.
Because, you know, this is what I want to have first, broadly, because it's rare that
you don't want to have a session where there's an outcome.
And it's rare that you don't have a session where you're going to have multiple people's
ideas of what we should focus on.
But sometimes, of course, in the in the amazing case scenario where a company is just so focused
and they really know what they want to focus on and everyone's aligned.
Sure, you could start at create and go straight to create and commit.
But it's rare.
In most cases, you're starting here.
You're ending here.
And that gives you a clean and clear structure to go through almost any interactive session.
Hey, you made it to the end of the video.
So if you want to learn more about the four C's, there's this book, which I wrote, which
is down below in the description.
There's going to be a link.
You can get it for free.
And if you want to learn more about facilitation, collaboration, all that stuff in general,
you can go to facilitator.com.
That's our website dedicated to all things facilitation, where you can come to our in
person events.
If you want to come to those, you can take our different courses.
We've also got a ton of free stuff on there.
And maybe when you're watching this video, you'll also see that we've launched a listing
where you can actually hire facilitators directly from our website, which is going
to be super cool.
And so, yeah, if you're interested in any of these things, you can also hit the subscribe
button on this video and we'll show you more videos when we get them out.
Thank you so much for being part of this.
That's a weird thing to say.
And have a great day.
Bye.
People hate meetings, but meeting.
Hey, Jonathan.
OK.
OK, if you got to the end of this video.
Hey, you got to the end of the video.
Hey, you got.
Hey, you got to the end of the video.
Hey, if you like this, make sure to hit the subscribe.
All right.
I have a meeting today.
Meetings suck.
And that's what this video is about.
Nah, forget it.
Put that at the end of the blooper or something.
I don't know.