Top Marketer on How to Grow Your Real Estate Business Online

So, I think having a powerful social presence nowadays is what makes the difference if you're going to land that listing, if you're going to land that buyer. And so, that's what we help realtors do. We make sure that they position themselves properly with the best social presence possible. And then we help them actually connect with buyers and sellers every single day. >> Really? So, tell us a success story. >> So, I have a ton of success stories right now. one of my top clients that I work with personally, Angel Nicholas, who's actually part of Sirhan's company. Um, he just closed a deal with Dave Portoy for 27 million two weeks ago. So, it's amazing to have clients like that, you know, as part of, you know, our resume and the clients that we help. And every single day, we land realtors, new buyers and sellers every single day. So, it's a great feeling to do what I do. >> So, how did you help this uh 27 million uh 27 million sale? >> So, the 27 million sale actually was a lead from Sir. So I don't take credit for that lead that we brought. But what we did do is we positioned our client Angel in the best way possible so that he can be one of Ryan Sirhan's top guys. >> Right. So tell us a little bit about this what has changed either on the social space or in the market that allowed you guys to be so successful so far. >> So it's not so much what has changed. Maybe what has changed is that you know social media is constantly evolving and certain people don't know how to leverage it and utilize it correctly. And so we're bridging that gap, showing you exactly how to do it and most importantly doing it for you, right? One thing is, you know, selling a course and you have to figure it all out yourself. We don't do that. We like to offer done for you services so we can actually guarantee the results for you. >> How are how are your clients feeling about the market at the moment? >> Well, you know, interest rates are kind of going down. People are always waiting, right? There's this kind of funny meme around like you wait and you keep waiting and then the prices just go up, you know? So I think the market is, you know, at at a at a weird time right now, right? We just started, you know, new presidency, right? It's fairly new. So maybe in 2 years we'll see the market start to boom again. I think right now we're kind of holding that stagnant position, but there's always different things happening in different countries, right? So there's different opportunities everywhere. You just have to capitalize on them. >> So I'm sure in your line of business, you're looking at you can help in any of the different sectors. social media these days can help whether it's LinkedIn whether it's Facebook there's a platform for everyone seems to be using it where do you see or where do your clients perhaps see the the opportunities moving forward say the next 5 10 20 years >> so there's there's opportunities like you said on every social platform I always recommend being on all of them because there can always be somebody that comes from a platform that maybe if you were just posting on one they wouldn't have found you right if someone's only on LinkedIn you're only posting on Instagram they may not find you on LinkedIn Right? So, it's good to be omniresent, right? Stay everywhere. Everyone has their benefits. You know, each platform does. Tik Tok is great for, you know, going viral to more of a general audience, but also a targeted audience. And Instagram, I love it cuz it's a great salesunnel, right? You have the amazing content that's laid out smoothly. It works great for DMs. There's so many features there in the DMs. So, I personally love Instagram the most, but as you mentioned and and I mentioned, right, all platforms are great. >> You've been in business for eight years. How has the uh the real estate market changed over that time? >> Well, you know, there was a time when you know co happened, right? Things started to be virtual, right? So, even showings were done on FaceTime, you know, and you were able to close international clients easier. So, I think it's just becoming a more digital game, right? Back then, it's just been a lot of door knocking, cold calling, you know, now it's just posting the right content could literally get you millions and millions of dollars in transactions just because a video goes viral organically, right? So, I think it's just super important to stay active on content because it's a free tool. Back then, there wasn't ways that you can market yourself for free. Today, there is. >> Sound like Gary Veaynerchuk. Um, what does it take for a video to go viral? It takes a good hook, which many many people already know. Um, you know, so those first three seconds, you don't want to start it with, "Hi, my name is." You want to start it with something that is going to catch the audience's attention whether they know you or not. You can also start those first 3 seconds with a video that has already gone viral. So maybe you've seen something like, you know, a meme of somebody slipping and falling and then the realtor starts the clip also slipping and falling right after those first 3 seconds. So a lot of different strategies like that will make it happen. You know, drone shots, everything, aesthetic, all that. >> Nice. Hey, appreciate it. >> Of course. Thank you. Thank you so much for having me.