Don't Get TRICKED by Car Dealers | Do THIS to Scare the @$!? Out of Them

Screw Driver
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#car #automobile #business #consulting #salesagent
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Okay, pops, we are in for a good one here.
Ms.
Kimberly Klein.
How you doing is joining us.
We did a video back in October of last year, and it was all about how when
you're at the dealership, you're getting forced really, really, really not close
as close to forced as possible to buy all sorts of add on products, blowjack
paint protection, whatever the list goes on and on.
We recently launched our car dealer reviews and got over a thousand
of them and a bit over a week.
I don't want to say everyone, but a lot of people are dealing with forced
add-ons plus on the community forum.
A lot of people are telling us they're dealing with forced add-ons.
Ms.
Kimberly Klein has a tactic that you can use when you're at the dealership
before you go to the dealership to kind of, I'm going to use it.
I'm going to say fight back against that pushback pushback against that.
This is why we're a team.
Yes.
I thought let's get her on the channel.
Let's have her share her wisdom with all of us.
Absolutely.
I mean, and, and what Kimberly says goes because, well, she was the
F and I got us for 15 plus years.
Well, I don't know if I'd say they certainly didn't call me back then,
but don't you love the dealerships that say, or are now saying
we don't charge over MSRP.
I love that.
We all love to hear that, which is crazy to me.
But, um, then later to find out or shortly thereafter that you've got
another $3,000 in forced ads that happens every day that we hear it.
Don't we all the time?
See it in the forum every day, every day.
So what I would like to do is have, let's empower the people and have
them challenge the dealership.
It's easy.
It might work.
Uh, I think it's a great shot anyway, but let's all remember that the rule
is every product has a what has a contract.
Yes.
All right.
Every product has a contract.
So I have three ways to cut, to challenge this, um, or as you said, to
push back on these forced products.
So whenever a dealership or a salesperson says, Oh yeah, that's the theft or etch.
Um, it's already on the car.
You have to take it.
You must take it.
I would say if you're at the dealership scenario, number one would simply say,
okay, let me see the contract.
I want to learn about this product.
Why in bold at the bottom of the contract, whether it's theft or
paint and interior protection, whatever the product is, look for the
clause that says the purchase of this protection program is voluntary.
Key here.
It is not a requirement for the purchase lease or financing of this vehicle.
Look for that people it's in bold.
It should be on the very first page and some product contracts will also
have a declination box that says.
Sign here.
I wish to decline this product.
Look for that.
So there you are.
You're in the dealership.
You ask for the contract.
They may give you a little bit of pushback.
Be nice about it and just say, I know, I know you have these additional products.
I just want to take a look and see exactly what the contract
says, and then look for that.
Scenario number two would be if you're doing it via email, do the same thing.
Could you please email me the contract on ABC products so I can take a look at it.
Look for that clause.
Or the one that I really like is wait until you have done all the front end work.
You've got your OTD, you know, they're giving you forced ads and then
you get into the finance office.
When you get into the finance office and you're going over all these documents
to sign, one of them better be that contract that goes with whatever
product they're making you buy.
And then bring it up to say, wait a second.
It says here, I don't have to buy this.
I don't have to get this.
I see a declination box.
I declined this product.
Take the price of that $299, $695, $999, whatever it may be.
Take that off.
I like that way because you're through the process.
If you're confident about it and you've made it that far to the finance office,
what better time to say, oh, wait, I'm either going to leave, you
know, or just take that off of the contract.
And at that point, trust me, if you were to do it that way, well, the finance
manager is going to go running into the sales manager's office to say, well,
the customer saying that, that we either have to take this off because it says
on, on the contract that it's not mandatory, it's voluntary and they're
going to leave and the sales manager knowing that probably they have four
or five, six hours invested in this customer is going to go in there.
And at a certain point, he's going to acquiesce.
Yeah.
He or she is going to acquiesce because they don't want the deal
to blow up in the finance office.
And if they let you walk, then walk.
But more than likely 90, 99 times out of a hundred, they're going to figure
out a way to make it work, whether it be, um, they end up selling you
the stuff at their internal cost, as opposed to the retail amount.
Uh, but they will work with you at that point because they don't want a
deal to blow out of the finance.
They do not, nothing discourages a salesperson more than that.
Is this going to work in every situation?
It may not because the dealership might say, okay, take it or leave it.
You know, they might be the ones to actually walk on the deal, but at least
it empowers people to challenge this.
This is crazy.
I'm going to sell this to you at MSRP.
Oh, by the way, we've got an additional $3,000 in whatever fluff.
That's that's insane.
I want people to know that you have the option.
You've got the choice.
It's on the contract.
So ask for it.
This is, this is totally brilliant.
Kimberly, thank you for bringing this and sharing it.
It reminds me, you know, we have the Napleton news that broke a couple of weeks
ago.
Now they got fined by the FTC and the Illinois state's attorney general brought
the, the, the case that they ended up admitting no, no wrongdoing to, but it was
a $10 million fine that they have to pay back.
And that money goes to customers.
83% of customers at nine Napleton stores ended up buying these forced ads and
bogus fees.
And this is the type of stuff who knows if it worked would have worked at
Napleton, but it sure as hell would have empowered that person sitting there
who's thinking to themselves, well, I just, I invested six hours into this.
I need a car.
All right.
They're putting it in the loan.
Like, I guess that's okay.
Ah, okay, fine.
But if you do exactly what you just said, even if you end up walking it or the
dealer ends up walking, think about how, how level that playing field now is.
Yeah, there's a contract.
We're both looking at the same thing.
It's no longer, you have this information and I'm in the, in the dark on it.
We're both looking at the contract and now you can look me in the eyes and say,
I don't want to do business with you because you're not going to make us
extra profit by not buying this thing.
But then at least you have to face that demon.
And I don't like I'm empowered.
I love this.
This is such pertinent and relevant information.
It's a great tactic.
Yeah.
I would love to see people try that.
I really, really would.
Cause we see so much of it in our forum community.
We really do.
So power to you, go for it, do it, try it, bring it up.
Let me see the contract.
Absolutely.
And like I say, dealerships don't ever really want to see a car deal
blow up in the finance office.
I know when I used to talk to customers and they'd go, well, well, what's the rate?
I said, I don't know exactly yet.
They've submitted to the several banks, the interest rate on a loan.
Trust me.
If you walk out of there because you're not happy with the rate, you're going to
be the first person that's ever, that's ever done that, you know, the rarity of
that is it just doesn't happen.
So the dealership doesn't, the sales person doesn't want that deal to blow up.
The sales manager doesn't want that deal to blow up.
The F&I manager in reality doesn't want that deal to blow up.
Nobody wants to have invested the amount of time that they
have and gotten zero for it.
So that's a great tactic.
Try it, use it, push back.
And I think more, more likely than not, you'll find yourself successful
in finding a common ground that might work for everybody, a
compromise that'll work for everyone.
I agree.
I love it, Kimberly.
And if, as you use that tactic, feel free to let them know that, you know, you're,
you're, you got your, your aunt and uncle, they, they used to be in the business.
So you can, you can reference that when you're in there.
This is really great, Kimberly.
Thanks so much for bringing it up.
And I think, I think this one will be really valuable for, for the YA community.
I can't wait to see what you come up with next as a way to push back against.
I love a good challenge.
I love a good challenge and dealerships are giving us every reason every
day for us to challenge them.
Exactly.
Well, thank you both.
Really appreciate it.
Thank you, Jack.
Thank you guys.
Bye bye.
Bye.
