Dealers always say no, but you should
ask these questions anyway. Hey
everybody, Kevin Hunter here, the
homework guy. Welcome back to the show
where we expose the tricks, traps, and
hidden profit machines the car industry
hopes you'll never discover. Today,
we're tackling a dealer habit that is so
predictable it should almost be funny.
They always say no. It doesn't matter
what you ask. Can you drop that fee?
Nope. Is that the real buy rate? No. Can
I see the OTD price in writing? No. Can
you remove this add-on? No. But here's
the truth. The first no is not really a
no. It's actually a reflex response. And
if you understand why they do it and
what the law actually requires, suddenly
that no turns into leverage for you, not
the dealer. Before we jump in, make sure
you're following us on TikTok at the
homergua.
We drop short daily buyer power tips
that can save you thousands on your next
car deal. Now, let's bring in my amazing
co-host, the one and only Amazing
Elizabeth.
>> Hey, Kevin. It kind of reminds me of the
eeny meeny miny no.
>> Okay.
>> Tim Hawkins.
>> Yeah. Tim Hawkins. One of our favorites.
This is a big topic here because the
dealer no is one of the most
misunderstood parts of the car buying
process. Most buyers hear no and assume
the dealer has the authority, the legal
standing or the market conditions to
back it up. Buyers think they must know
what they're talking about, right? But
in reality, dealers say no first because
it protects their profit streams. That's
it. has nothing to do with whether the
request is legitimate, legal, or even
required. And today, we're going to show
you exactly why you should always ask
anyway.
>> Why dealers say no? The business reason.
Let's start with the most basic fact.
Dealers make more money when buyers
don't ask questions. So, they don't want
you to ask questions. They want you to
feel like every number is fixed and
nothing is negotiable. Every fee is
mandatory. Every add-on is included.
Every interest rate is non-negotiable.
So, when you ask a question, the
response is instantly, "No, we can't do
that." Why? Because the dealership is
trained to number one, protect the
price, protect the finance reserve,
number four, protect the dock fee, and
number five, protect the trade-in
margin. Every no you hear is actually
them saying, "We'd rather keep that
profit in our pockets."
>> And here's what most buyers don't
realize. A huge portion of dealer
revenue is built on compliance with your
silence. If you don't ask, they get
paid. If you do ask, suddenly things
change. Want some examples? That
mandatory nitrogen fee slides right off.
The required paint protection suddenly
becomes optional. The interest rate
drops one to three points when you ask,
"Is that the buy rate or the sell rate?"
The we can't discount the car magically
turns into, "Well, let me see what I can
do." The truth is brutally simple. Most
nos are strategic, not factual.
>> The legal reality, what dealers must do
when you ask. Now, let's talk law
because this is where buyers get their
real power. Even though dealers say no,
several consumer protection laws require
them to comply when you ask specific
things. Here are the big ones. Number
one, the right to see the full OTD
price. Federal and state deceptive trade
practice laws protect your right to
receive the total all-in cost before you
sign. If you ask for the total OTD
price, all dealer fees in writing, every
add-on listed and itemized breakdown,
they cannot legally refuse that, but
they still try to say no because they
want the negotiation muddy. Number two,
the right to buy rate. Under federal
lending regulations, you are legally
entitled to know the lender's base
interest rate, that's the buy rate, the
dealer interest rate markup, that's the
sell rate, and the finance reserve
compensation. When you ask, is that the
buy rate or sell rate? They must answer
truthfully, but again, they start with
no, we can't disclose that except yes,
they can and they must legally. Number
three, the right to remove every add-on.
Under federal tying regulations, all
add-ons must be optional, clearly
disclosed, removable, separate from the
purchase price. If a dealer says,
"Sorry, that package can't be removed.
It's already on the car." They've
crossed over into deceptive territory.
And number four, the right to see any
verbal claim in writing. Verbal
promises, rebates, rates, discounts,
repairs, warranties are meaningless
until written. If you ask, "Can you put
that in writing before I sign anything?"
They may try, "No, we'll finalize that
in finance." But legally, they must
provide it before you sign the contract.
>> So, in summary, dealers want to say no,
but legally, they often must say yes.
And this is exactly why smart buyers
always ask.
>> Why asking works, you trigger
accountability. Now, let's dig into the
psychology on this one because that's
where this becomes most powerful. When
you ask a question that forces
accountability, you change the dynamic
in the room. Suddenly, the salesperson
has to walk back their bluff. They have
to be accurate. They have to disclose
things they'd rather hide. And they have
to reveal what's negotiable and can no
longer control the narrative. That's why
your question is the dealer's worst
nightmare. A few examples. Can I see the
OTD in writing? You remove their ability
to add junk later. Is that the real buy
rate or sell rate? You expose their
markup instantly with that question. Can
I remove this add-on? You reveal whether
it's actually optional. Can you honor
this written quote from another dealer?
You corner them into competing. This is
why dealers are trained to say no.
You're asking questions they would
rather not answer.
>> And remember, the moment you ask, the
dealer knows that you're not an easy
target. You're not falling for pressure
tactics. You're not buying the
dealership's version of the truth. We've
seen hundreds of deals where the buyer
simply asked one question and the dealer
folded instantly because a dealer isn't
prepared for a buyer who knows the
rules.
>> The 10 most important questions to ask
anyway. Let's give you the homework guy
power list. Here are the questions you
must ask no matter how many times the
dealer says no. Number one, can I see
the OTD price in writing? They'll push
back. Ask anyway. Is that the buy rate
or sell rate? They'll deflect or try to
ask anyway. Can you remove this add-on?
They'll claim it's mandatory or it's
already on the vehicle. Ask anyway. Can
you break out every fee separately?
They'll say it's all included or try to
divert to something else. Ask it anyway.
Can you show me the itemized trade in
evaluation? They'll hide the numbers if
they can, but ask anyway. Can you match
this competing written quote? They'll
say other dealers are lying, but ask
them anyway. Can you show me the factory
incentives? They'll claim you don't
qualify, but ask them anyway. Can you
put that verbal promise in writing?
They'll try to move you to finance, but
ask it anyway. Is this fee required by
the state or is it dealer profit?
They'll definitely try to blur the line,
but ask them anyway. Can you show the
exact terms before I sign anything?
They'll say everything is finalized
later, but ask them anyway.
>> I think it's important to note that
these questions aren't rude. They're not
aggressive. They're not confrontational.
They are your legal rights. If a dealer
gets uncomfortable, angry, defensive, or
starts acting like you're the problem,
that tells you everything you need to
know about whether you should buy from
these people.
>> So, here's some real examples when no
turns into yes. Let's walk through some
Real Homework Guy viewer stories without
the names that show how this works in
the wild. Example number one, the $2,700
add-on removal. A viewer from Texas
texted us. The dealer said, "No, the
protection package is required." Buyer
asked again. Dealer said no again. Then
the buyer said, "Please put in writing
that the package is non removable and
mandatory." That was shrewd. Suddenly,
it disappeared from the contract.
Example number two, the 3% rate drop. A
buyer in Michigan asked, "Is that the
buy rate or the sell rate?" The finance
manager said, "No, we don't disclose
that." Buyer pressed again. Manager
side. And the rate fell from 8.9% to
5.9%. That's awesome. Example number
three, the competing match quote. A
buyer in North Dakota had a quote from
Minnesota. The dealer said, "No, we
don't match that." Buyer ignored the no
and emailed the written quote anyway.
The dealer changed their tune. Okay,
bring it in and we'll take care of you.
>> The pattern is always the same. The
first no is a bluff. The second no is
resistance. And that third ask is the
negotiation. A fourth ask brings
honesty. And sometimes that fifth ask
brings your victory.
>> So keep asking. And here's why you must
ask. Silence equals profit. Here's the
final truth before our closing. If you
don't ask, you're paying for silence.
They expect silence. They depend on
silence. They profit from your silence.
Asking questions is the entire homework
guy philosophy because laws protect the
buyer. Documents protect the buyer.
Written offers protect the buyer and
transparency protects the buyer. And
informed questions protect the buyer.
>> And we'll say it again, the first no is
a fake. It's not real. It's a strategy.
Once you know that, you'll never fear
asking again. And remember, no matter
what vehicle you want, the secret to
winning is the same. Get the allin out
the door price from home in riding
before you step foot on the lot.
>> If you'd rather skip the games entirely,
our homework guy car buying service can
do all of this for you. We source real
quotes across multiple regions, handle
the negotiation, and make sure that you
never overpay.
>> We handle both new and used deals,
leases, tradeins, even lease buyouts,
and the total service is around $1,000.
Most buyers save at least four times
that amount on their car deal. If you
found this video helpful, give us a big
thumbs up, share it with your friends,
and drop a comment down below. We love
hearing your car buying success stories.
They inspire and protect the entire
Homework Guy community.
>> And as always, if you haven't yet,
follow us on Tik Tok for short daily
buyer tips that will save you thousands.
>> To all of our longtime subscribers out
there, you guys rock. God bless you all.
I'm Kevin Hunter, the Homework Guy,
signing off on behalf of Alex Stevens,
our auto expert, the amazing Elizabeth,
our master negotiator, and the entire
Homework Guy car buying team. Stick
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