How can GM CEO be THIS BAD and still have a job!? | The SHOCKING truth about Mary Barra
Dec 7, 2025 #Marybarra
General Motors, the renowned, legendary American automaker, has passed through the hands of
various CEOs.
The automaker has seen a fair share of leadership from a long list of different people, but
the current leadership seems to be the very worst.
The company, which has been known for ages for nothing short of quality, credibility
and customer satisfaction, is now not even regarded as a true automaker anymore, all
because of one CEO, Mary Barra.
Join us in this video as we tell you how Mary Barra is ruining our beloved GM.
In the cold grip of a January day in 2014, Mary Barra, the then newly appointed CEO of
General Motors, GM, found herself seated in her chauffeur-driven Cadillac Escalade on
her way home from the company's headquarters in Detroit.
Little did she know that her world was about to be shattered by a piece of devastating
news.
Mark Reuss, the head of product development, called with a sense of urgency, revealing
a grave problem with GM vehicles.
A flaw in the ignition switch that would later lead to a recall of a staggering 2.6 million
cars.
As Barra recounts the moment, her memory blurs, overshadowed by the whirlwind that was about
to engulf her.
The next 30 days became a haze, a flurry of events and decisions that demanded her immediate
attention.
Things were transpiring with such rapidity that her mind struggled to keep pace.
The gravity of the situation began to take hold.
2014, the year Barra assumed the role of the company's CEO, would prove to be an arduous
year for GM, marked by the ignition switch debacle.
This crisis had already been linked to at least 21 deaths and over 500 injuries, thrusting
Barra into the unforgiving glare of congressional testimonies.
Four grueling appearances in total.
To address the mounting casualties and compensate the victims, a $400 million fund was established,
overseen by the experienced hand of Ken Feinberg, who had previously managed the 9-11 compensation
fund.
Moreover, a thorough internal investigation, conducted by former U.S. Attorney Anton Veloukos,
uncovered a damning truth.
GM had been aware of the ignition switch issue since 2001, but a culture of silence and evasion
had allowed the problem to fester.
Unaddressed, the Veloukos report, spanning 325 pages, confirmed the worst fears.
Barra, a then-GM veteran of 34 years, faced a heartbreaking reality as she read through
its contents.
The report mirrored the criticisms that had long plagued GM, an organization plagued by
secrecy, a lack of accountability, and a relentless passing of the buck.
It was a punch to the gut.
Amidst the maelstrom, GM found itself under the scrutiny of various entities.
The U.S. Department of Justice, the Securities and Exchange Commission, and 45 state attorneys
general embarked on their investigations, while over 100 private lawsuits loomed on
the horizon.
GM's struggles intensified as recalls expanded to include an additional 27 million vehicles,
grappling with diverse issues.
Fifteen employees were terminated as they were found to be complicit in the switch crisis,
While Barra and her top team were cleared of any direct involvement, given their alleged
ignorance of the problem, it was a bittersweet exoneration that did little to ease the weight
on Barra's shoulders.
The Veloukos report, with its brutal indictment of the company's failings, cast a shadow
over her, leaving her filled with sorrow and regret.
Yet, despite the tumultuous circumstances, Barra seemingly demonstrated resilience and
poise in the face of adversity.
Many experts hailed her crisis management skills as exemplary, a model for others to
follow, but her tenure at GM would be defined by more than just her response to the switch
crisis.
GM, having emerged from bankruptcy only five years prior, needed to sell cars and generate
profits.
Barra wagered the company's future on technology, envisioning the introduction of nearly self-driving
cars by 2016.
Luxury also played a role in her strategy, as she had announced plans to elevate Cadillac
into its own business unit, headquartered in the bustling city of New York.
Moreover, China loomed large in GM's plans, with the vast market serving as the top destination
for Buick vehicles.
Barra also set her sights on reclaiming market share in the lucrative truck segment, where
higher profit margins awaited.
However, her most audacious goal was to transform GM vehicles into the safest in the industry,
a daring ambition given the recent switch crisis.
Achieving this objective meant confronting a deeply entrenched corporate culture marred
by dysfunction, where decisions had no single owner.
As the Veloucas report revealed, this challenge had plagued GM for ages, and now it fell upon
Barra's shoulders to spearhead the necessary change.
Amidst all these lofty ambitions and goals, she had in mind for GM, what did she later
achieve?
More and more manufacturing faults, and of course, more and more recalls.
She most definitely ended up ruining the little surviving part of GM, and we'll see that.
Let's go back in time.
In 2021, General Motors, GM, made a startling announcement.
Every Chevrolet Bolt, including the latest electric utility vehicle models, was being
recalled due to a serious safety concern.
The problem stemmed from a manufacturing defect in the LG-made batteries, which had the potential
to cause fires.
This wasn't the first time Bolt had faced such issues.
Initially, in November of 2021, the Bolt was recalled after five vehicles caught fire,
despite not being involved in any accidents.
Digging deeper, Chevy discovered two manufacturing defects that could occur simultaneously, a
torn anode tab and a folded separator.
The combination of these defects created conditions that could result in a short circuit and affect
itself.
The alarming part was that faulty batteries had caused 10 fires so far.
With the third recall, a staggering 73,000 Bolts manufactured from 2019 to 2022 were
included, bringing the total number of recalled cars to nearly 142,000.
With over 100,000 sold in the US alone, the initial recalls were projected to cost GM
$800 million, and the latest one was expected to add an additional $1 billion to the total.
GM planned to seek reimbursement from LG, the battery manufacturer.
Fixing the problem involved replacing the batteries, a complex and costly procedure
that would take time.
Of course it will, but that's a very horrendous and avoidable mistake.
If only the CEO were much more careful in scrutinizing the materials being used in making
their cars.
Well, it's Bara.
What else could we expect?
A lot of other management, maintenance and manufacturing errors have also been born in
her tenure, but let's touch a very significant one that had just happened before our eyes.
Earlier this year, General Motors found themselves trapped in another recall saga.
They issued a recall for nearly 1 million of their popular sports utility vehicles in
the United States.
The reason behind this decision was a defect in the airbag inflators that posed a serious
risk during crashes.
On a Friday, General Motors took action by submitting a safety recall notification for
994,763 vehicles to the National Highway Traffic Safety Administration.
The affected models were the Buick Enclave, Chevrolet Traverse and GMC Acadia from the
2014 to 2017 model years.
These vehicles contained airbag inflators manufactured by ARC Automotive Inc. based
in Tennessee.
The recall allowed owners of the affected vehicles to have their faulty airbag inflators
replaced at no cost, ensuring their safety on the road.
The urgency of this recall arose as federal regulators demanded that ARC Automotive Inc.
recall a staggering 67 million airbag inflators in the United States.
The reason for this recall was the risk of these inflators exploding and causing harm
to drivers and passengers.
Tragically, there have been instances where these defective airbag inflators caused fatalities.
One heartbreaking incident involved a Michigan mother of 10 who lost her life in a seemingly
minor accident involving her 2015 Chevrolet Traverse.
The police report revealed that metal shrapnel from the airbag inflator struck her neck,
leading to the fatal outcome.
General Motors took this matter seriously and launched an investigation into the issue,
seeking the assistance of a third-party engineering firm.
The company emphasized its commitment to customer safety by taking swift action and expanding
the recall.
GM acknowledged two previous incidents involving ARC-manufactured airbag inflators in 2015
Chevrolet Traverse vehicles, which led to smaller recalls of about 3,000 inflators.
So you just know General Motors faced a very dire and critical situation with that defective
airbag inflators, prompting them to recall nearly a staggering 1 million vehicles.
The safety of their customers seemed to be their utmost priority, and that they worked
diligently to address the issue.
But then why not get it done at the time of manufacturing?
Well that's still a management issue and another feather off the cap of the CEO, Bara.
Honestly, it's been from one problem to another since Mary Bara assumed the management
role of that company, and it's glaring to everyone.
She is just the problem.
No doubts.
In fact, General Motors in April reported an 18.5% drop in profits in the first quarter.
GM said its net income in the first three months of the year fell to $2.4 billion, from
$2.9 billion in the first quarter of 2022.
Another grave fall-off by the company just due to wrong leadership.
But what do you think about this?
Let's hear your thoughts in the comment section below.
Thanks for watching and see you again soon.

