How This Mountain Village Became Japan’s #1 Organic Yuzu Producer

Farm Life Adventure
3 followers
12 Video Views·Jan 5, 2026
The yuzu harvest! 🍊❄️Learn how this tiny logging village became Japan’s organic yuzu powerhouse using clever circular farming and some pretty genius marketing.
📖Chapters
00:00 Intro: Umaji Village
01:21 The Yuzu Harvest
02:21 Meet a Yuzu Farmer
04:28 Working Holiday Workers
05:13 Yuzu Processing Center
07:40 Compost Center
09:38 Umaji’s History of Resilience
10:47 Retro Japanese Commercials
11:43 Umaji’s Rural Branding
14:29 Cooking with a Local
18:14 Umaji’s Vision for the Future
It's a fox
Definitely isn't it
Definitely the fox is here
Oh
It's impressive the
timing is great this
Today I'm visiting the seasonal sweet
potato dish this summer before entering
the sweet potato dish is ready
Now after several
months of waiting
the main event is
ready Winter Sweet Potato Festival
welcome new visitors
Welcome back to those returning
I am Mika
This is Jessie
This is our dog Penguick
Today I am away from home to visit Umayji
With Mr Kinoshita
We have come to find a way to
turn this town into Japan's organic yuzu capital
Yuzu Half Festival is an event for the entire village
Everyone children and grandparents is walking through the
grassland
There are 180 representatives
Representative The representative you see
If you just double it considering a couple that would be
360 That's right
It's probably going to be
three times as many collaborators on weekends The ones who come to help Or rather
the people who come They might be relatives
Since relatives and friends gather on weekends I get the
feeling that around 600 people might not be able to come
Hello I can't
see it I can't
see it now I'm taking a photo alone but I feel lonely
Local farmer Kiyooka is
picking one type of fruit by himself
He is the
master of his work And he is
They are showing how the experts do it
It's sunken in
This part of the basket
Oh I
see That thing on
the basket The bottom of this one is sunken in
This is why it's indented
Oh I
see Sorry It's
in the way
Understood understood
He makes it look clean
However between the famous Ray Long Torn and
Halfist Paul
I am not yet mustard
Oh no
Sorry That's what we did together
Bad
Why
Practice practice
Strong No we're discussing it
In labor
regarding the yuzu plant
everyone sometimes wants to reach out
Just one hand
This is so many of them
Oh I see In Osaka
Marie Porter in Osaka
Did it end
I'm not me
Mr Kinoshita said I
could use the welfare
I didn't take it on my own
No no there's no name written
Mr Kinoshita didn't take it on his own
Buy it all
I'll buy it all
50 000 yen
On average
the village grows about 800 tons of yuzu
However this year
About 1 000 tons of
fruit is difficult to
handle even if the whole
family participates
Japanese travelers
who do a lot
of work to manage the load are
participating with their entire
family for one month
growing Umayuzu
It's good that they are
being helped When the basket is drawn
the clock battle begins
Oh right the truck left
Wow amazing
All yuzu
Because everyone is squeezing them on top I'll show you
Wow amazing
I want to show you Do
you want to see
I want to show you because it's in front
of me Everyone is here
It is 4 o'clock
The blush time of Umayuzu
All farmers go to
the product center
to measure the weight of the fruits
Fruits need
to be harvested
on the same day to maintain
their organic
freshness This can save the team a lot of time
At half past six
You'restless aren't you
What time is it from
6:30 to 7:30 I work until 9 o'clock
Night work 9 o'clock
That's being quite cautious about labor violations
Then all at 11 o'clock
The person above
Hmm
After collecting the product
Yuzu begins the next journey
High-tech machines harvest the fruit
Fresh fruit is
prepared for Marvel Aid
The rest is
The juice is frozen
In the horse area
nothing can be discarded
For maintaining
a solid organic
service for the village's own
skincare line there are no
shortcuts or quick
fixes Once a year
We will send all the yuzu
at 3 o'clock for testing
We will also conduct a residue pesticide test
The remaining
skincare line and the
skincare line return to the composting site
For the cultivation of the next year
Cultivation is a rotational method
A
large fragrant livingenvironment
This is a clean
operation but this
citrus industry did not arise overnight
In fact it
was an industry born
from a crisis
For a long
time Umayado
was a thriving
logging town
However the
cultivation collapsed
and the village
gradually collapsed
To recreate
themselves
yuzu was
pressed by hand
down a steep slope
first they pressed
fruits they sold the juice at
department stores and
The village contacts
direct
people to the distributor
for the
email order
business from
Simple Juice
It was made
at all
levels of use
Guggun Umademura is
Cool mountain streamsand internationally
Beginning with
two staff members
For over 90
years staff and over 100
Guggun products from Umayamura but they did not
grow just to sell
good products
They did it and gave their senseless charm
Supporting the stylish cosmopolitan design of 1990s Japa
Umaji drew close to the
roots of their border They
have a rustic design a locally playful adventure
They supported the direct attack on the mainland
Mr Matsuzaki
The creative ideas behind the brand explain their philosophy
In the 1990s being with people was what made us happy everyone
Being the same as others
If the neighbor bought a TV we wanted to buy one too
If people are in a big car I want to be in a big car too
Since 1990 my value has come from being different from others
Maybe that's why the beginning was so unpredictable and I
think that's exactly the kind of feeling we had at that time
This is the first poster I made
as a message This one My younger brother will
get angry Because I said the older
brother was coming back but he's a liar
It's good that you're not smiling
Usually people use photos where they are
smiling But sometimes you end up looking a bit angry
By setting up a street were able to draw the street on a map
It was successful due to the sincere charm of the locals
This is Ocala the 2nd year of the Mura Prize
My father is growing yuzu in the mountains
This is my father
My father and the village are both loved by me
The village of the horse road's ponzu soy sauce yuzu
Today is no good
Going to the bath isn't bad
That's not good
That's right It's no
good it's no good
That's right
Everyone together it's warm
It's still the same as always ponzu
Alright Hurry up hurry up
Hurry up hurry up
Hurry up and press it Freshly
pressed and soaked Marujima Agricultural Cooperative
When branding captures the charm of the village
it is the food that gives that charm to the plate
Mr Kawanami is
You came to make country sushi
I filled it up Sorry It's
translated as "Country Sushi "
but in this region's cuisine
they didn't use fresh fish
It was difficult to collect in
the mountains Instead
the people of Marugō village
were looking around the mountains
They used what they had collected
We made a sushi dish featuring the region's fresh vegetables
The scent is nice
The new scent is nice
What about the taste
The taste is still there
It is thin
It becomes清爽
Then add the
special feature
of Yamajima village the
youth juice to the rice
vinegar
Mix it Yes Bright earthy
The village has a similar feel
I'm sorry
It 's
difficult
Is it difficult
I managed to do it somehow
Practice practice
I'll eat this
But Hiraoka was not
very satisfied Now Taura is reading
Thus
Here is some sushi It
is soft It is better
to leave it for a
while It will settle
Let's eat
You're hungry aren't
you Breakfast
Stay quiet
Until this time What happened
did you mess
up I think I put in a little too much
This entry is in the cold
Maintaining this way of life is not only about respecting the
past but also about valuing it
We need to find the future
In the village of Maruyama this
land's characteristics and the small
population the idea that small
is best seems to have worked well
Makurayama village and 96% of it is forest so there are houses
and a river in the remaining 4%
and there is almost no farmland
It is because of such creative efforts that
the yuzu industry has reached its current state
Maybe if there had been a large farmland area like in
Marugun I think Marugun wouldn't be the way it is now
Thankfully Yuzu is now popular and we have
many customers which is very appreciated
but the agricultural cooperative is still taking the lead in new initiatives
I think we have to do it
What we are aiming for or our philosophy or purpose is something like that
I think it's whether the people of Maru village can have a rich life
It's because there's only a middle school in Maru village
After graduating from middle school go to a high school in Takamatsu City and then go to university
So what I'm thinking of doing in my future efforts
is creating something like Marumura High School
How to create various aspects of Marumura
that's what I think leads to richness
It's not that I can't think of
anything I think It's all things
that can be done I think the
challenges will become the bright side
I think that way you know I don't
know if I can or can't but I'll
try I'm looking forward to it Thank you
Let's do an interview again
in about five years
While many Japanese cities are fleeing
The village of Maru is overcoming the crisis
We seek prosperity
not merely survival
However Marumura is not just in Izu
They have a community like a family
The village that
collapsed the country 's
history was created Marujima village
Effort and work for the sake
of enjoyment in
the process of
Welcome to the people of
Umati Welcome to the world
And then
Thank you for
watching this channel
over the past year patrons and
supporters the free version of
the voice-over is
waiting for you
Have a great year
Let's meet again next time Goodbye
