Gallo Family Vineyards, the world’s largest winemaker, is planning to shut down a facility in California’s wine country, saying it is rethinking its long-term strategy. A survey shows alcohol consumption declining among Generation Z. -- 📺 Watch NTD News 24/7 on cable, broadcast, and streaming: https://www.ntd.com/watch
Is the wine industry winding down?
Gallo, the largest wine producer in the world by volume,
plans to close down one of its facilities in California.
Almost 100 workers are being laid off at several wineries
and tasting rooms in Napa County and Sonoma County,
regions known for luxury wine tasting and tourism.
The company made the announcement on February 12th,
and the cuts will be effective by April 15th.
Employees will receive support and opportunities within the company.
The company says,
Gallo is aligning parts of our operations with our long-term business strategy
to ensure we remain well-positioned for future success.
As part of this process,
we made the difficult decision to reduce certain wine country operations.
These changes are driven by market dynamics,
evolving consumer demand,
and available capacity across our wineries.
Gallo was founded in 1933 by two brothers
and is the largest family-owned winery in the U.S.,
owning over 100 different wine labels.
Gallo closed the winery last September,
resulting in the loss of almost 50 jobs.
Non-alcoholic wine and beverages have entered the market,
displayed alongside vintage wines at major trade shows in Paris.
It's a growing market, and I would say it's not a trend.
It's here to stay.
As people are more mindful of their body,
people are more watching about the consequences of alcohol.
If you drink today, you probably have a headache tomorrow,
and they don't want it because you need to function.
You have kids, you have a job.
So, yeah, it's a performance society,
so more and more mindfulness is becoming an issue,
and it will stay.
From 1997 to 2023,
at least 60% of Americans reported drinking alcohol.
But that percentage has fallen to 54%,
according to an August 2025 Gallup poll.
I don't really see people drinking wine my age.
It's either tequila or vodka.
It definitely damages your liver early stage.
You become like an alcoholic.
Don't drink.
Just be safe, I guess.
Do whatever you want, but be safe.
Don't drink and drive.
David Lam, NTD News, California.
