In this one I wanted to lay out the single easiest way to start running profitable ads for your business, even if you have never touched an ad platform before. The whole idea comes down to retargeting. Instead of trying to win cold traffic with perfect creative and targeting from day one, you tie a campaign to the web infrastructure you already have, things like your website visitors, your customer list, and the people who have engaged with your social profiles over the years. Those are your warmest leads, and if you have been in business for a while and never run ads, that audience is basically untapped. I walk through how ad platforms and placements actually work, why most ad spend leaks, why retargeting sidesteps almost all of that, and a simple dog walking example that shows how a small spend against an existing list can turn into real revenue. If you want one ad strategy to start with, this is the one I would pick.
CHAPTERS: 0:00 The Easiest Way to Start Running Profitable Ads 0:34 Who This Ad Strategy Is For 1:04 Sponsor: The Gold Market Setup (Fort Knox and ECB Buying) 2:15 Sponsor: Canadian Goldfields Discovery 4:02 Ad Platform Basics: Google, Meta, and TikTok 4:36 What Ad Placements Are and How the Funnel Works 5:07 Why Most Ads Fail and Why You Have to Test 5:37 The Single Easiest Ad Strategy: Retargeting Campaigns 5:50 Tying Retargeting to Your Existing Web Infrastructure 6:16 Why Past Visitors and Customers Are Your Warmest Leads 6:52 Why Retargeting Is Blue Ocean If You've Never Run Ads 7:26 Real Example: Retargeting a Dog Walking Business 8:12 Is It Really That Easy? Setting Up Your Retargeting Lists 8:44 Final Advice: Just Go Try It __________________________
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In the next few minutes I want to get across to you the absolute easiest way to start running
profitable ads for your business. And that's profitable in the sense of whatever long run
is going to return capital to your bottom line. Maybe for some people that's directly converting
to a product checkout page. Maybe it's sales calls for your service business. Maybe it's
just getting people into your content ecosystem and following you. Or it's deals that take years
to kind of sit in the pipeline and just building a relationship that'll work out down the line.
Whatever it is for you, if you don't run any kind of ads online, there's a very good chance that
this is going to be a fit for you and something you want to start doing. I'm not trying to sell
you any kind of ad platform or software here. I've just seen this work for a lot of people.
I want to get across how you can do it. And thankfully it is extremely easy to do nowadays
because of some of what we'll talk about in this video. That is going to be the next 10 minutes or
so. I hope you're having a good day wherever you are in the world. And that in mind, let's get into
the video and hear a word from the sponsor. Now, before we go on, I want to show you guys something
that's happening in the markets right now that I think is getting completely overlooked. Gold has
actually pulled back for the last three months and gold stocks are down this year so far. So people
are looking away. Yet meanwhile, it was also just reported that the ECBs now hold more gold than
treasuries. So retail is looking away but the most conservative buyers on the planet are piling in.
So that's a worthwhile setup to pay attention to and it's why I want to tell you about the sponsor
of today's video, Canadian Goldfields Discovery. And this one stands out for a few reasons. For
number one, management insiders and institutions own roughly 60% of the company and that means the
interests of the people who are running this thing align with yours. And second is the pedigree of
that team. They come out of giants like K92 Mighty, BHP, and Ivanhoe. And K92, for example, is one of
the greatest junior to producer stories of the past 20 years and a Canadian Goldfields director
is currently a VP. Now the real story of the company is in the ground. They have two gold
projects in northwestern Ontario and that's in the belt that produced Kirkland Lake's mile of gold
that was over 700 tons of gold or nearly a third of a trillion dollars in today's value. And on the
flagship project, Miminiska, they've already confirmed two high-grade zones at either end of
the system and in between there's a 12 kilometer corridor that has never been drilled with modern
technology. And the drill program to test that exact gap is scheduled for the second half of
2026. So you have a generational backdrop, insider ownership, a billion dollar mine track
record, and a drill program that's about to hit land that no one has touched. And so all in all
that is a pretty noteworthy setup. Now this is an early stage exploration company so there's real
risk there and you should always do your own due diligence and homework. And to dig into the data
and see if this is a fit for your investment thesis, you can check out Canadian Goldfields
Discovery. That is ticker CGMXF on brokerages like Fidelity, Schwab, Interactive Brokers, and
E-Trade. All of that is linked below. So again, super cool setup and story and company. Hope you
find it interesting. Check those links out and now let's get back to the video. So I want to start
off with just 60 seconds of the absolute basics of what kind of ad infrastructure looks like.
Basically for every quote-unquote platform out there, so you're talking Google or your quote-unquote
web ecosystem on social media, you have Instagram and Facebook, so Meta and then TikTok, there's an
ad platform that you can sign up for as an individual or a business for each of those
different little dominions. And when you sign up you can go create your ads, you can set your
targeting so who they're going to show to, and you can spend a certain amount of money and push those
ads to those people within certain placements. And a placement could be a video playing before
another video on YouTube. It could be just what you see when you're scrolling on your Instagram
feed. And then usually the goal of an ad, right, it's to get someone either to watch or engage with
something or to follow through to convert and then take another action or do something else. And there
is a lot of leakage across that whole funnel for a lot of businesses who just don't see measurable
return from their money and that's because maybe they're targeting the wrong people, maybe they
have the wrong placements, maybe their creatives or what the ads visually look like aren't very good.
There's a lot of things that can go wrong. And usually the way you get past that is you test a
lot of different things, you iterate, and the faster you can iterate and the more volume
you can test with, the faster you will start to see profitable and consistently profitable numbers
that then you can use to kind of scale up spend and therefore your return over time. So that's
the context you need. And that in mind, the subject of this video and the single easiest kind of ad
funnel or strategy to set up is a retargeting campaign. I'll say that again, a campaign to
retarget. Well, retarget whom? Well, that ties into your existing web infrastructure. That's
things like your website and your social media profiles or your Google profile, right? Basically,
where do people currently engage with you online? Even if you're not running ads, nearly all of you
watching this, you'll have a website, you'll have some kind of Facebook profile, right? Some way for
people to find you and connect with you. And so who are the type of people that already have connected
with you online? Those are the warmest leads, quote unquote, right? Those are the people who have
probably bought from you before. So your existing customer list or people who were on the edge of
buying from you but didn't end up converting or people who heard about you. They're a little
farther off, but they know who you are as a brand because they engaged with you on your website.
They read your about me page. They saw some of your YouTube content, whatever it may be. So that
pretty logically is a really good group of people that you want to get a message or a narrative out
to. And if you've never run ads before, that is completely blue ocean territory. And so that is
the beauty of a retargeting campaign. If you've been in business for six years, there might have
been 40,000 people that visited your website and you've never run an ad, you can basically at will
get a message out to those 40,000 people with whatever message you want. And there's probably
thousands to tens of thousands of people in that group who are either on the edge of closing or who
haven't bought from you in a long time. And so any kind of offer, any way to kind of warm them up and
get them back into your ecosystem, even a mediocre ad can do extremely well in that context. So I'll
give you a few material examples. Let's say you run a dog walking business and you've been in
business for five years. You have a website. What you could do is you could run a retargeting
campaign or you could retarget everyone who has visited your website. Maybe that's 20,000 people
over that four to five year period. And what you'll say to those people is, hey, I've expanded my
business and now I will wash your dog and do grooming before or after I give them a walk. And
maybe you spend $5,000 on those ads and it goes to those 20,000 people. And let's say only 1%
convert. That right there is 200 paying clients. Let's say LTV is a thousand bucks just for the
first year. You just turned 5,000 and spend into 200 grand in revenue. Now, is it as easy as that
in practice? In some cases with retargeting, it actually is. In a lot of cases, it's not. But you
can get an idea for why this is so valuable. And it's pretty easy. In a lot of different platforms,
these retargeting lists are set up automatically. If platforms like Google Analytics have been ever
set up for a website, it's going to catch a lot of that data. And if that's not being tracked,
you can go, you can set it up now. It takes 10 minutes. Just ask, check GPT. And then if you see
this being a fit for your business, just go spend a few bucks, see if it works. If it doesn't, no
harm, no foul. And if it does, that is the easiest way, right? Forget creative testing and targeting
optimization and placements. Just do this. And my hope for you is you make some money doing that.
That in mind, that's this video. Appreciate you being here and I'll see you in the next one. Cheers.
