The Truth about Permanent Life Insurance (Canada)

Finance Shield
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4 Video Views·Jun 26, 2026
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There is no topic in the world of life insurance that is more fiercely debated
than permanent life insurance and the validity of it.
Whether that's whole life insurance or universal life insurance,
you'll find advisors on both sides of the fence
that either vehemently oppose it or are 100% for it.
And it's the secret of the rich and you need to put your money here.
And in today's video, I'm going to be going over the truth
about permanent life insurance and whether or not
this is going to be the best product for you.
What is up, guys?
For those of you new to the channel, my name is Philip Seder.
I'm the founder and CEO of Affinity Life, where we've helped
thousands of Canadians find the right life insurance coverage
at the right price, all from the comfort of their own home.
If that sounds interesting, I'll put a link in the description below
and you can check it out.
But without further ado, let's just get right into this video.
To start off this video, I'm just going to go over the basics
of how permanent life insurance works here in Canada.
And then we're going to go through the benefits
and the challenges and the sales proposition
and why advisors have these, you know, competing points of view
and why it's such a heavily debated topic.
So let's just get into whole life insurance first.
And by the way, I've made like dozens of other videos on my channel
and I made two videos in particular that really does a deep dive
into these products.
So if you want to watch the whole life one, I'll just put it there.
But let's talk about whole life insurance first.
So whole life insurance is the easiest form
of permanent life insurance to understand.
Easiest way that I explain it is it's like buying a house.
You're paying the mortgage now, which is a considerably higher amount
than it would be if you were renting.
At least it used to be, you know, rents have gone up
so crazy over the last few years.
But it's just like paying the mortgage on the house.
You can pick a different payment period.
So you have your death benefit.
You have the cash surrender value, which I'll explain here in a second.
And then you have your payment period.
Pardon me.
So the most common payment period with whole life insurance is a 20 pay.
You could do a 10 pay.
You do a pay to 65.
You do a pay to age 100.
20 pay I find is one of the most common ones.
So what does that mean?
That means that you pay your premiums for 20 years.
And if you pass away in those 20 year period,
of course, you're going to get the death benefit
or, you know, your beneficiary will.
However, after that 20 year period, you're done making the payments
and you own that policy.
And it continues to be enforced for the rest of your life
and eventually being paid whenever you pass away.
Now, one of the greatest benefits of whole life insurance
is its guaranteed nature.
It has a guaranteed payment structure,
a guaranteed death benefit and a guaranteed cash surrender value.
You know, unequivocally, it's contractually obligated
that, OK, I'm going to pay for whatever it is,
10 years or 20 years.
At the end of that, I no longer need to pay for it anymore.
However, the downside to whole life insurance
is that it can be more expensive dollar for dollar
than universal life insurance.
And I'm going to talk about universal life insurance here in a second,
but that's the major downside.
Now, let's talk about the cash surrender value,
because that's probably what most advisors,
and that's not probably,
that is what most advisors pitch this whole life insurance
or permanent life insurance sales pitch on
is the cash surrender value.
Now, the cash surrender value within a whole life insurance policy
and UL for that matter,
can most easily be thought of as like the equity within your home.
Just like I kind of explained,
whole life is kind of like a house and you're paying the mortgage.
The cash surrender value is now like the equity within your home,
the equity within your whole life insurance product.
Now, of course, you know, if you bought a house
and you had some equity in there,
you know, maybe you owed $400,000
and you had, let's say, $100,000 of that already paid off.
The house was worth $500,000.
That's your equity, OK?
Now, you can just go to the bank and use a bank card
and swipe it and use that equity.
Of course, you'd either A, have to sell the house
and you'd get that back,
or B, you'd have to take a loan against that.
So it's the same thing with whole life insurance
and the cash surrender value within that.
You can do one of three things.
You can either partially or wholly surrender your policy,
meaning you say, OK, I don't want anymore.
Let's say my death benefit is $500,000
and my cash value is $100,000 anymore.
Cancel my policy, send me a check.
They have to do that, OK?
And they'll send you a check for $100,000.
Or you can partially surrender it and you say,
hey, you know what?
I only need 50%.
So bring it down to $250,000
and send me a check for $50,000.
That's the first option.
The second option is you can do a policy loan.
Now, policy loan is directly with the insurance company.
They give you a loan and you pay interest on that loan
or you eventually repay that loan
back to the insurance company.
But then you can use that loan for whatever you'd like.
Now, I made another video talking about the specifics
of loans because it can get quite complicated
and I'll put that video right there
and you can watch it and you can see
all about policy loans and collateral loans
and how they actually work
because there are some complexities with it.
Now, the third option you can do to access that equity
is a collateral loan.
A collateral loan is now with a bank.
You go to a third party lending institution
and you pledge this cash surrender value
as an asset to them and you get a loan.
It's very similar.
There's some minute differences here and there
and it all has to do with taxation, credit worthiness
and the minimum amount that you're allowed to borrow.
Again, I'll put that video or I already put it there.
You can watch more about that if you would like.
Now, on the other side of that coin
is Universal Life Insurance
and this is another hotly debated topic
and there's a lot of people that are very for UL
and a lot of people are very against UL.
Now, Universal Life Insurance is just another tool
in the toolbox.
It's a misunderstood product
and unfortunately, it gets very often sold
to the wrong person and incorrectly set up
and it has a very bad reputation for that matter.
However, Universal Life Insurance
works very quickly like this.
Instead of having it all as this, you know,
shiny little all-in-one box
that Whole Life Insurance is,
Universal now becomes this unbundled,
separate, flexible, customizable product.
So you have two main features.
One is the cost of insurance
and the other one is this investment fund.
So let's go over the cost of insurance first.
When you start your policy,
you can set it up one of two ways.
The first way is what's known as level cost,
meaning that the cost is going to remain fixed
until you die.
The second way is known as YRT
or yearly renewable turn,
meaning that the price,
the actual cost of the pure insurance
is going to be based on whatever age you are
and then the next year, it's going to increase
and the next year, it's going to increase
and so on and so forth.
Now, the other component is this investment fund
and it works exactly the same
as other investment accounts
that you would typically know,
such as a mutual fund or stock or bond or GIC, et cetera.
Now, within this investment fund,
you can choose a number of different investments.
You can choose, like I said,
you know, stocks, bonds, GICs, equities,
the S&P 500, different indexes,
whatever you'd like
and that is going to get a return
similar to any other type of investment.
Now, the returns within this account
are tax sheltered up to a certain amount
and this is one of the main selling features
of this type of policy is that,
hey, it's tax sheltered,
everything grows here tax-free.
There are some strings attached,
so hold on, don't, you know,
get carried away quite yet.
The idea of universal life insurance
is that you will pay a premium,
you will choose a number,
you'll pick one, let's say it's $100
and a portion of that, let's say $30
is going to go to the cost of insurance.
Now, depending on whether you set it up
as YRT or level,
it's either going to stay the same
or it's going to increase.
Obviously, YRT is going to be
much cheaper at the beginning,
but then increase over time,
whereas level is going to be a fixed cost,
but it's going to be much higher at the start.
Now, the additional amount
of the premium that you pay,
let's just say it's the other $70,
that's going to go into the investment fund
and the theory is that
after a certain timeframe,
maybe 20 years or 25 years,
you will pay these premiums,
your investment account will earn a return
and those returns will be able to
replace this cost of insurance.
You can stop paying any premiums
and your returns now pay for the cost of insurance
until you pass away.
However, sometimes this is very difficult to achieve
because the market goes up and down
and the illustration that the advisor
initially gives you
is going to be based on a specific return
and if it doesn't make that return,
then their projections are not going to work
and in later years,
you're going to have to put more money into the policy.
There's also very high fees
within this investment fund.
I just looked at a policy the other day
that had a 3% fee within that account
and the illustration was illustrated at 7% net.
That means that it's actually 10%,
meaning that if it did lower than 10%
every single year for the next 20 years,
he would have to put additional money into the policy.
So there's a lot of strings attached
with universal life insurance.
It's a very complex product
and I think it's only really used
or needed for a very specific clientele
and I made another video on this
and I'll put it right there
and you can watch it if you want to know more about UL.
But in essence,
those are the two types of permanent life insurance
here in Canada.
The number one benefit of permanent life insurance
is of course what it sounds like.
It's a permanent life insurance.
It's coverage that is meant to last until the very end.
So if you are looking or know
for whatever reason unequivocally,
you want to have a coverage
that's going to last until the very end,
this could be a good product.
The other main benefit of permanent life insurance
is that fund value or cash surrender value
within the policy.
And again, it's named some differently,
whether it's Whole Life or UL.
And I'm not gonna get into the specific
which one you should use,
but that's the other main benefit.
And what is this used for?
Well, in my opinion,
the two major benefits of this cash value,
I'm just gonna call it cash value,
is number one, the use of a buffer asset.
So buffer asset is essentially
a non-correlated market asset
that you can use if your other portfolio
is in a down position.
So what do I mean by that?
Well, let's say you still have other investments,
registered accounts, RSPs, TFSAs, non-registered account,
and you wanna have it in obviously something
that's earning a high amount of returns.
So usually the investments that have the highest returns
also have the highest volatility,
meaning that you might get plus 15% one year
and negative five the next year.
So if you're in a position during retirement,
where you need to start pulling from your portfolio
to fund your life,
you now have a decision to make
whether you should keep it
in that high volatility investment
or lower into something that's safer,
but doesn't make as good of a return.
Because obviously if you're pulling income
from a portfolio that's in a down position,
it's gonna take much longer to recover.
Where I think life insurance
or specifically permanent life insurance has a good place
is as the use of a buffer asset.
The cash value within whole life, for example,
it doesn't go up and down with the market.
It just goes up and then it's locked in.
You can't lose money within that.
So if you're in a position
where you stay within a high equity position
in your investment account during your portfolio,
during retirement with your portfolio, pardon me,
you can then in a down position
pull from your life insurance policy
to fund those years while your portfolio is recovering.
Like if we had another 2008 or even a 2020
and it took a few years to recover.
Buffer asset with life insurance is a very effective tool.
And of course, the other reason you can use that value
within your life insurance policy
is for the use of business or investments.
If you're pulling from your life insurance policy
from the cash value, the fund value,
and you're using it for the purposes of business
or other investments,
theoretically you can deduct the interest cost,
which is gonna lower your tax bill for the year.
And then hopefully whatever asset you're invested into
will then be able to repay the loan
and you'll double dip between these two different assets
that'll both grow in tandem.
However, there are some challenges
with permanent life insurance.
It's definitely not all roses and glory
and all things like that.
The number one downside to permanent life insurance
is it's just incredibly expensive
compared to term life insurance.
Like I mentioned, it's 20 to 25 times the cost
of a corresponding term life insurance product.
So if you wanted a million dollars of coverage
and term was 100,
whole life would be 2000 to $2,500 a month.
So if you're using this as the whole thing
for your life insurance,
it's gonna be incredibly expensive
to get the face amount that you want.
Another downside to permanent life insurance,
as you can see from this video,
is it's incredibly complicated.
Like there's so many different variables
and things to consider,
whole life, universal life, fund value, YRT,
cash value, policy loan, collateral loan,
dah, dah, dah, dah, dah.
All of these things are very complicated
and trying to design it that fits your needs
and work with an advisor
that understands all these things
to make sure it's structured properly for you
can be very difficult.
And sometimes it's just easier to opt
for a very simple and easy investment.
You just put your money in
and the stock market goes up.
That's relatively easy to understand.
It doesn't come with all the complexities
of permanent life insurance.
And another thing to consider
is that the cash value or fund value
within your permanent life insurance product
is going to compare quite poorly
to other traditional investments,
specifically like your RRSP and your TFSA.
Usually those are gonna give you
a much better return on your money
than any type of permanent life insurance policy.
And the last challenge that I find
with permanent life insurance,
and it's often sold or marketed
by other advisors,
is that they will try and replace
traditional planning with permanent life insurance.
I think permanent life insurance
definitely has its place
within specific clientele.
However, it's not meant to replace everything.
You still should go out and get an RRSP
and a TFSA and an emergency account
and save up for retirement
and other different accounts
and buy your house and try and pay it off
and pay off high interest credit card debt
and do all of these other things
that's the quote unquote traditional planning
and then, yes, this could be a very good
supplemental part of your plan,
but it's not meant to replace
the entire plan altogether.
So there's definitely a place
for permanent life insurance
and I think it fits really well
in these three different categories.
Number one, high income earners
that have already maxed out
the other traditional vehicles
such as your RRSP or your TFSA
and you're looking for some additional place
to store some wealth,
this could be a good place.
Number two, business owners.
There's a lot of unique tax advantages
that life insurance has within a corporation
that can be very effectively used
not only during retirement,
but also, of course, upon death
and I made another video specific about that.
I'll put it right there
if you want to look at that,
look at that, pardon me
and the last number third person
who should consider this type of policy
is people who just value lifelong coverage
over cost efficiency
and sometimes this just happens.
Sometimes people say like,
you know what, that's great
that I could maybe earn
a little bit more in this account
if I invested this
and I put it in term and yada yada,
but at the end of the day,
I'm not very disciplined for whatever reason
or I don't want to worry about it
or I just don't want to think about it.
I already know I want to leave,
you know, half a million or a million
or whatever it is to my family
and yes, I could get more over here.
However, I just want to set it and forget it.
I value the efficiency over the cost.
I'd rather put it here
and just have it done with.
So in conclusion,
you can see that permanent life insurance
can be very powerful for some individuals.
However, it is a specific tool
and it shouldn't be used for everyone,
but it definitely has its place.
So with all that being said,
I hope that you guys enjoyed today's video.
If you guys have any questions or comments,
just drop them below.
And if you guys are enjoying this content,
please just give me a thumbs up
down below in the comments.
And with that, I'll see you guys in the next one.
