ERIC OMONDI, MAGIX ENGA & OTHER ARTISTS ON THE SPOT LIGHT ! WHY THE KENYAN MUSIC INDUSTRY IS FAILING

For amazing, it's another amazing week, and welcome to the Presenter Ali Live Show and of Of course, I want to say a son to the son of my right about now, and this episode has been fully Sponsored by Capricity Auto, they have the best cars. In a few minutes some of the stakeholders in the entertainment industry mini publicist story, of course, because He always has access to artists now. You're doing an amazing job. Because most of the time we're usually advocating for, you know, supporting Kenyan music. and you're doing an amazing job, so basically as the audience is First of all, Eric is a great comedian. Eric Umundi is a hypocrite. And I preach water and I drink wine, yes Support Kenyan music. Eric Eric Umundi is one of the most followed. celebrities in Kenya, yes, almost 2.4 million, 2.2 million followers upcoming because to do a couple of artists support from through me, through Eric. For example, when I tell you Story of Jalango. Jalango provides support. volume. Uh huh. Did you hear that? That was Support Kenyan music. I did it. tutote alizacho kumusupport masauti Until we know the voices. Until I don't know, I can't understand it at all. She is going to the hall Yeah, Kenyan music. But Eric is amazing. support all MTUs. Personally, me post msani. Uh huh. Akasema Guys. Uyuni so and so and so. Uh Huh. Mimpata Paliflani. Supporting musician. Eric is just a selfish person who does who uses support Kenyan music as a as a sideshow. As a what can I Call it? As a, as a, as a Nikama ni ni ni ni hooligan flani. How how How does it? How does he use it? Uh huh. From there, Erica lipotea. A little bit? Erica supports the guy. You, as you have a lot of fans, please tell them today during your live show if it's true This is a very difficult task. Tangu Erica started supporting Kenya, saying "play Kenyan music." Besides the victims, he also went to parliament. The embassy is located here. Lakini, for example, just support Kenyan music Maybe striving for 75% is part of it? It's already a law. President Uhuru Kenyatta said that Kenyan music makes up 75%. Whatever Eric is promoting already exists. So Eric is just there to pursue his own agenda. Umanaki went according to the laws of Kenya. Yes, play music, at the Media Council, it's there. Unona. However, that play is 75% An icon and a whole lot of story about it. His stone. Without Eric. Kuna content. Kuna quality. There are a lot of things. Lakini for now just Eric. Mimi naomba Eric. If Eric wants to support Kenyan musicians Let Eric say that. Mimi nita kuwa na post link za wasani. It is one. You are a fool. This is from Eric's bags. Those wings belong to Eric. This is the place where we live. Lakini through Eric, I know. Lakini join support. We also saw Eric's recent post. The same gospel message is for all people. At first, of course, Wato was a great warrior. kima walisema kumba people are really I am truly delighted to see that the artists have begun to post, that the artists have begun to rise. Do you see this as a form of support, or what was actually happening? We must give credit to Eric; he is a bright individual. He knows how to be in the right place at the right time. Secular music and the artists have begun to rise. Eric is a sharp guy; he's put himself in a position where he knows how to be there at the right time. It's like the weather—the Metro people forecast the weather and say it will rain tomorrow. And you come and say it will rain tomorrow That's what Eric is doing; in reality, there's nothing he is actually doing. I still stand by my position that if Eric wants to support Kenyan music, let him start by posting What would you say about the issue of the gospel, and then a few days later we see them rise? As I said, there's something called Kiki. Eric is not someone in the industry. Of course he talks to the gospel artists; he knows what they do and what they release. So he knew he was in the right place, doing the right thing. But absolutely 100% he has nothing to do with it The gospel artists have risen There is a possibility So they give Eric credit, which in my opinion is not good. Eric should be given credit for something he is not entitled to. Even in comedy, Eric has never helped anyone. You Eric, have you ever helped someone in comedy? Have you ever given someone a platform? I really don't know That is support But if you look at him as a content creator, he truly supported us in a meaningful way. I support him as a content creator because he is a content creator. He is not a comedian; he is a content creator. So how does he support something he belongs to? He does his job. There's an artist you need, of course You said you had worked with Eric Umundi. I really don't know whether they had worked together or if it was a project. But it's been a while, I don't know where Christophe actually went Christophe is the kindest person I have ever seen in my life. Talented? Talented and kind He is a person with talent, he is a person who can help. But I don't know where he called him. I know there's an artist who entered the industry to fix their life. So maybe he fixed his life. He said I'm done. But I really hope he will come. And let go of everything that was good And pass it on and come back Because he is the best rapper alive in Kenya Okay, we have a question. Generally, why the Kenyan music industry is failing And that's why I'm here A big shout out to my Google friends There's Parita Bravo presenter Ali Sammy Matata Good job Chiri Mariano Kenyan Prime watching live From Canada Sheila Pipella John Dambuki Hustler I'm tuned in. Is this Ali's first live chat? No, this is not the first live chat. We go live Monday through Friday. In the afternoon So we are here today To talk about the Kenyan entertainment industry And without wasting any more time I would love to talk about another artist. Because I feel there are artists Who showed such great potential But later on We really didn't understand. What exactly happened? For example, Magic's Anger Magic's Anger was one of the top 5 producers. What is Magic's Anger? The Magic of Ununu Mutani Mineral He had Madeni and Mather Rao. Mather Rao was showing Upcoming artists You incur Magic's Wrath And he tells you Come to the studio I agree for the amount of money X Come to the studio Magic is calling you Magic leaves you there Is this something you know? I'm telling you there are witnesses. Magic takes you He leaves you [..btnDelete] in the studio Like an upcoming artist I took an upcoming artist to Magic's. Magic has left us in the studio When you paid him He called you? He was the best. He told you he was the best. I still think he is the best. But he is still the best. Magic used to actually pay To charge over KSh 40,000 True He was worth it. But you know when you reach a certain level They start showing you Mather Rao. Or let's say Wastchana They start draining you You lose clients Magic's ended with Mineral Madeni and Mageni Mineral You book a session He never shows up. You push your session for like 2 months, 3 months You finish the project. You leave the money. So you paid him KSh 40,000. The amount you agreed You paid him. He is not in the studio. You see him on Instagram. He has roles He has a child. He comes to the studio. He goes upstairs. He leaves you waiting So those artists They cried. When they say God killed him. The one thing that finished him It was Madeni. And drugs Drugs All kinds of drugs And trying to multitask You can't shoot. Two birds with one stone He wanted to be an artist. And a producer So those things He struggled to handle In short, he struggled to handle what was in his cup. That's the downfall of Magix Because I think He posted on Instagram. He apologized. If I have wronged you Forgive me Because he wronged so many artists Even more so in the near future Not the big ones What happened to the big ones? Of course he had to respect the big ones. Because he was on their level He had respect. He wanted to Get the chorus from them And he was doing a good job with the big ones. For that, I recommend him. But the people he had to Help him He started on the streets And they were the ones Who told him It's been good. From there, the downfall began. Magix Enga was I think One of the closest friends to This guy who is doing very well Right now on social media Supposedly People believe He is a tycoon. He is a wealthy man. He was a close friend of Magix Enga. Now when you see Him in the industry Telling people to help him He is not doing well. But the KRG is still there. Do you think he's involved in anything? Yes You know KRG is a respected man. In society The things he does Behind the scenes He is a tycoon. So if you Hurt someone When they cut you off It hurts you. Because they call them Destiny makers He can give you a camera. He gives you a camera. Go play with his camera. You get things like that. You hear that Magix Enga sold He lost his job. Things like that You go to the studio. You hear that he sold drugs. And people like KPropertyChanged Stay close to them. They lift you from point A To point B You bring glory to them. I want to go back to Magix Enga He is a tycoon. Drugs You have facts. I have seen it with my own eyes. He has a studio. In Kasarani He has an upcoming Magix has done a lot. There are many artists. Who is actually doing well? I will touch on a few of them. Timi He was in the industry. Timi Tindat First of all As a publicist The first thing that ruined him Was the video he made? With Brown Mauzo Okay There's a certain clip they cut. They posted on their channel Oh yeah So to that Society Women's empowerment I think women Contributed significantly Women Even today If you go to Timi Tindat's page You will see women Which is bad You know, as an artist You must have an image. So he There's a video He kissed. Okay The fact that He boasts about it. What pains his fans Do you understand me? Then Timi is arguably the Pioneer of modern Genghetto Do you understand me? So at that time I remember The Genghetto guys were telling him Let's do a collab So the guys came. And asked him We prayed for you. Your time has come At that point Timi was paying KSh 30,000 Perhaps we should look for Timi Tindat as well So A big shout out to Desmond Samples Billionaire link Ken Kakamdogo Amazing job Timothy Njeru Host Early favorite accessories Faiz Khalid Kazi Safi I'm watching from Qatar Big shout out, by the way To all my fans Inside And outside Kenya Anyone from the diaspora I just want to let you guys know That I love you so, so much Well, Klemo PR There's something else I want to ask you Because This industry of Kenya Needs There's something we need And I might take you A little bit back In the conversation with Eric Omwandi But what do you think? What does the Kenyan industry need right now? It needs a lot. First of all, it's not the fans It's the fans They have proven a point that They will support you They have created shows, concerts They have created events. And they stream music To me, I think A good number of Kenyan artists are doing well. A good number of artists are doing well. But those who are left They send themselves When I talk about sending yourself You get artists For example Someone is filming a video. Someone is recording audio But no one knows Where are they taking it? He posts it on YouTube. Then he expects Miraculously The fans will come. And watch They go and search They don't know So how can you tell me that People will notice something. That they don't even know exists First of all So to me, I think A good number of Kenyan artists Don't send themselves They handle marketing. And they hear A lot of bad advice I can give you an example. There was a time when Tillie Brown said The reason Kenyan music Doesn't go out Due to a language barrier Artists came and said No, no, no What, what, what But it's true If you look at Even here I always say There's something called What is it called? Monopoly Southsoul's Monopoly in the Industry If you haven't noticed What does it mean? When Tillie Brown said that Southsoul came and said No, we support Kisweli The next day they had Tawangoma and Kizungu. If you look at Southsoul's music It's language in English It's actually a translation. From Melanie From Lil Mama They all have English. I mean They understand music. But because they want to enjoy monopoly That's a good thing. They make sure they tell you what It's not happening So they will come and support And say, let's sing Kisweli But in reality, while the content is being released If you look at their YouTube It's statistics This is the research I have conducted as a publicist. You get Lil Mama English Gomebe Nairasta English So Southsoul is deceiving people. They are not fooling you. You are the one who will receive it But they are not fooling you. They just support you They just tell you what you want to hear So it's up to you as an artist to send yourself And understand the game Because in the end Southsoul has given us a Grammy. They have given us music. Another thing I think There are people. They are called gatekeepers. Southsoul Are the pioneers They have gone. So there are gatekeepers. According to my research There are gatekeepers. Nyashinsi, Calligraphy Utile Brown Name them If you get Their people If I were to ask you The biggest artists In Nigeria Name them In Nigeria, I would give Davido and Wizkid Thank you Where are Wizkid and Davido? Where do they perform? Europe Meaning there is a space They have left in Nigeria. But Come to Kenya Our top artists Let's take Nyashinski. Because he performs his own concerts Let's take OG OG and Utile They still perform. Here Meaning the spaceminating The artist has to perform. They perform there. So I think Utile is doing a good job. Because he is the only artist Who invests He goes to Tanzania and films videos. He invests I pray for him. At least So we can see an arena He deserves it. But OG We have seen him. But Start small It will be good. But he's the original. I love him. I feel like We can actually address We can also Try to Push for something For the upcoming artists You are saying He shoots videos. He posts on YouTube. People are searching for him. Miraculously You as a publicist Someone in the industry What would be The right direction To start Audio production Even music Once you have given your audio Before you even shoot So in Kenya You can push your music Mainstream media Content creators Blogs Or online You must have a budget. Nothing is wrong. With that Even Streaming sites Instagram You pay for an ad YouTube, you pay for an ad So you have to have a budget. As an artist In Kenya People are busy No one will come and take your song And make it a hit It's up to you Treat your song as a product Even if I tell you to buy me a good phone There's no way you're getting me an iPhone. Why? Because they have branded themselves. They do advertisements They do everything. And if you compare With our artists in Nigeria As a publicist I have seen Nigeria put in a great deal of effort. They put a lot of effort. Even Akinabana Boy They pay, they have a budget for The US has a budget for Europe. They have a budget for East Africa. So you, as an artist No one I have seen People complain Nairobi Gossip I don't know what to post To me, Nairobi Gossip Is someone's job It's his platform. He has 1.3 million followers. You pay him to post Nairobi Gossip doesn't have time To search for Will Paul on YouTube To post his song It's his job to look for Nairobi Gossip And his content When will Paul do a concert? He charges us. To go see him So If he wants us to do something Even if he performs his concert for free Let's go It's just fair. Because there's no way You will tell someone to post this. To give you a platform of Over 1.3 million followers You get me? And then your song Julikane With a million people These are millions of people You want them to come to your concert And you charge them It doesn't go that way. Okay As an artist, will Paul I think there was a time Before we get into Will Paul Because I want to talk about him A guy here said He is called Lazo. He said here in the language It's a struggle We love it Moroccan songs Their views are so high on YouTube. I think creativity matters in this. Not language What would you say about that? I agree with him. But when I ask you The most famous Genre in music I will tell you Global There's reggae There's Hip Hop There's Gospel There are Rhythms All of these What language do they belong to? Kizungu Lingala is It's Regional It's from Congo. It has an audience. I'm not saying this music has no audience. It has an audience. But the reason Nigerian music propels Because it contains an element of English. You can understand it Do you understand me? That's why you see every major artist Even international artists Their language is English. If you look at Bob Marley Michael Jackson Even Burna Boy He has some elements of English. If you look at South Soul They have elements of English. So As artists Let's say we don't sing in Swahili But if we want to compete On a global scale We need to understand that English is the universal language. On the planet You need to have some elements of it In your music Let's say you abandon But element Even when you look at Artists like Faleep When you listen to their music They have a few elements of English. I'm not saying you can be lucky. But don't rely on luck Be diligent Just because they have two million views No, it cannot happen Because all those big artists Once they discover something Diamond platinum is English Its songs contain elements of English. If you look at it that way Do you understand me? South Soul is English Calligraph Jones He's come this far because he raps in English. So We need to be people. Who thinks beyond Nairobi Thank you very much. Before we get into Willie Paul's issue For the longest time We believed that we couldn't Defeat Willie Paul Without defeating Bahati And we cannot defeat Bahati. Without defeating Willie Paul These days The artists are actually doing well. I am a fan of both. But what would you say? What would you rate When it comes to the artists Do you think one is doing better than the other? There is talent. And hard work I will give Bahati the hard work. I will give Willie Paul the talent. So When you look at Bahati He has the kind of kick that hits When you do your research He wore a Madhari. Then the next song What was it called? Very relatable kick Willie Paul He took a normal kick. The normal kick Which everyone knows He's a kick. So to me, I think Bahati is Working smart strategically And that's why he is He is more Stronger than Willie Paul But Willie Paul I think stardom has gotten to his head. What? Stardom Stardom has entered his brain. Naturally, he is arrogant. He is arrogant. He doesn't know how to treat his fans. He is someone who has mixed stardom. With money It's a very bad thing But in terms of talent He has no respect for the gang. Respect to the gang Absolutely I think Willie Paul needs a manager. A good manager Who will get him out of these scandals? Because It's Every time I meet Vixen I tell her We filmed a video. She gave me her car. She took me to her house. She gave me a ride. She told me to shut up. You know these are all lies Vixen is saying It might be a minor issue. But it's a lie You know what you're saying I am telling you what I have been told. Vixen is a martyr. You know My friends Vixen They told me Willie Paul did this to me So it's a poor image It's a poor image You know She knows how to protect. His name Willie Paul Every Sunday There are many promoters here in Kenya. They actually favor Artists from outside Artists from within What do you think about that? The number one promoter is in business Remember he has raised money. So he will come with KSh 1 million. He will say he will put on a show. He can't give you as if he were to give you his one million Kenyan shillings. He can't And Most Kenyan artists They know the difference between audiences. And numbers So they chase numbers Rather than an audience So numbers are what you see on YouTube 2 million views, 3 million views Numbers can come from anywhere on planet Earth. Do you understand? But the audience is those people. They really follow you. If you say early tomorrow, you will be Statehouse They will come. So the promoter looks at the audience. Kenyan artists have an audience. South Soul has an audience. Calligraphy has an audience. Ute Lebron has an audience. Willy Polo has a small audience, but he doesn't have a dub. That's the problem So he won't catch up So You will go and tell the promoter. I have 2 million views on YouTube. He will give you a show He will take Airastar. And bring it to Kenya He knows that the audience of Airastar is in Kenya. So he can't blame the promoters But promoters In an event like this They have to give our artists a chance. They can't build it. They don't have a chance. So promoters They have to pay. If you make a big show Give it to Kenyan artists At least Elevate them Pay them, give them a show Elevate them Show them That's what we are telling them Show them Do you understand me? We have a guy here from Public Review. He is asking about Chasing clouds How will you handle that? It's an integral part of music. But Kenyan I think the audience The Kenyan music audience It has grown. Mentally They can spot This clot So I think it's up to the artist to be more creative In terms of their kiki Kenya is now Not like Tanzania Where you see the kiki of Tanzania Will take effect Tanzania at the level of their Education or literacy When we compare it to Sisi We know Sisi Most of the youths are educated. They know everything. So they can stay with Kiki So I think it's up to Kenyan artists to really Sit down and employ Mechanisms of kiki That people can't read Between the lines This kiki of love It's over Unless you wake up and start dating someone So high profile But Dating producers I don't know Upgrade their clot Real clot The audience It's bright. It's mature. And we are Now at the level Where it should be Amazing Leave a comment In the comment section I will be giving you Shout outs In the top chat or comment section You can ask all the questions. That you want to My name is Clemo He does. Publicity He is in charge of Public relations For artists Both in Kenya and outside Kenya We can discuss that issue. Later But for now we want to focus on Music here in Kenya There was a time when Genghiton was doing well. But now It's been three months. What do you think actually happened? Imaging Imaging of Genghiton artists And their language So when Genghiton Was coming I was privileged to Go to a few gigs Interact with artists And also to publicize What I noticed Artists I don't blame artists. I blame the stakeholders. People like VDJ Jones VDJ Jones Personally Blame him for the downfall of Genghiton Meaning He took Out of Genghiton VDJ Jones bought a car. He opened a studio. He started Kelevate And I asked myself This guy Doing a good job But why don't I blame him? Meaning when you go to a video shoot You meet a Genghiton artist. He has a mirror. And a paper bag During a video shoot The stylist is the artist. The artist is the artist. Imaging Extreme He refused to go to a salon. To make dreadlocks It's branding But I don't blame him Yeah So VDJ Jones Those children were innocent. They were Their future was Unexpected It was unexpected. Someone like VDJ Jones He was well known in the industry. He knew imaging. He took the children. VDJ Jones took.tabs The kids And placed them Down home One bedroom, three bedroom The six kids That's what music gives them. The kids get money. VDJ Jones tells them Take the girls and arrange their flights When Genghiton was over That's why VDJ Jones began criticizing the media He started saying We do not support Genghiton I don't know what But in a sense he was He was a selfish person. VDJ Jones Killed Genghiton To me If I were in court I would have locked him. In Genghiton They needed to be taught. How did he kill him? Did he take money from artists? He took money from Genghiton. He was signing. Fake contracts He was exploiting them. Telling them I will do this, I will do that It was hard for him to brand. What he had He was like a godfather. To Genghiton If you had Among the hits of Genghiton Akondani Remix Akondani He was the pioneer. He took all his pieces. He raised his life to a higher level. He elevated His life He raised He was the one who He was landing into the black market. Sponsors were pulling out He couldn't get enough money. He started crying. Media does not support music The media does not support Kenyan music. It's him. I can blame him. He had done a lot of dirty things. Behind the scenes of Genghiton The Indo on Take money from artists Fake contracts Too many people are talking about false hope. When I told the people of Tshishikistan, they were living. I hope one day one gang I hope one day a gang of Tonatists attacks with courage. The lion was filled with courage. The thief attacked with courage and came forward. but we mean I'm held responsible But we mean, I'm the one who's held responsible for that. Okay. What exactly is it, you know, what exactly do you do now? Publicist, her job is to manage your image and branding and your products. The customer is a very loyal customer. Iko is well positioned, Kukua noticed. In your image, I see you are well positioned and well protected. So my job is to collect your son's voice that has come from the audio Which audience, through which channel? The tailor is Nani, the tailor is Nini. When we arrive there, step by step, we will see what happens. On advice, I say, for now, this can be sold, this cannot be sold. Indian market downtown. At least let's collaborate. The media is gathered here at Toyako. Blogs are supposed to be related to that, very well. Just to build a good relationship with you and everyone else. Jundio, the man, Anapigiali simu, alianzema, wewe, kwenda, ulifanya nini, nini. This is my job, protect your image like a guardian. You're late, arriving there, you're in trouble. Here, you will surely perish; flee from here, flee quickly. My work is done. When you work, do it professionally. Okay, let's talk to people, Awakening, the penguins are coming. Wanahele, where are you, msani upcoming, Wata ureach, it's your time. Social media at Clemo PR, every day. At Clemo PR, C-L-E-M-O-P-R. C-L-E-M-O-H-P-R Yes. Anyway, that's Facebook, Instagram, Twitter, TikTok, YouTube, every place. So just make sure you reach him. Thank you very much for coming. I really love the insights you've shared about the matters you've discussed. If you are a doctor, Mbaye Penguin is a chump. You are also a container, a closed box with a lock. Today, the penguin learned three new tricks. Thank you so much once again. Pia niseme asante sana to the main sponsors, Mbao is Capital City Auto. They have the best cars. most affordable luxurious, I really love that car. At the Wakopali on Kiambu Road. When they called you, When you told me the rope had been worn by a strong child, Pizenta Ali. The number to call is actually on your screen right now. At the corner of Kiambu Road, Ridgeways, Total, Petro Station, Milestone Business Center. Please call me at 0704-353-663 at kengie www.capitalcity.co.ke Big shout out to Pia for the strong young man, Anaitua tumbili kwa hii hoodie. Hello again, Celeb Rider. You can check him out, pale kwenye Meet me, wake up, and grab your hoodie. And of course, a big shout out to team Zima, I'm sorry, I can't assist with that. It's a big shout out to director Joe. by Director Kaka. Big shout out to Chalo, Msela, Lidon, Gomit, may the strong people be with us mbwakopali behind the scenes. You are not a fool, nor are you a liar. One more question, Just ask my person, Hi, I'm popping up right now. What is the greatest advice that applies to everyone? Do you want to enter the market? Unlike strategy. I don't know what you're talking about. Unlike strategy. Don't do it just for fame. or because of money. Do it because you love it. Music is like politics. You have to be really strategic. You really have to know what you're doing. So we are a team. As an upcoming, I am in the forest of Kenya, I have arrived So you don't need a manager. He is a manager. Find a publicist. Manake, there are two different types. So most of the artists just It's in the village. The warehouse manager knows exactly what kind of manager he is. So as an upcoming artist, Usichukwe Manager. The manager is responsible for handling the logistics aspects. The money arrived here. Here we have plenty, many streams here. At the upcoming weekend, Badu Ujapati is a great leader. Yes, you want to eat this food. Find a publicist who specializes in these niches. You're here now, take charge as manager. That's the advice I'd give to buy. Be strategic. Thank you very much. Your entertainment is always amazing. I go live every Monday. to Friday, midday afternoon. We are really trying to See the correct time. We're going to fix this. It's 2 to 3, is it 3 to 4? Thank you so much to everyone. Tune in every day. A comment on the wall of the mine. You need to tune in next on our show. Support Kenyan Music. Stream, download, share Like and comment. Good morning. I'll see you guys. In the next episode.