These golf clubs prove the big brands got it wrong?

Golf's biggest brands spend millions every year telling us they're making the game easier. More forgiving drivers, more forgiving irons, more forgiving everything. So here's my question, if making golf easier is the goal, why are they still selling us exactly the same golf bag setup they've been selling us for decades? Today I'm playing nine holes with a bag that completely breaks the mould. A long way from a traditional setup. And by the end of the round I want to answer one simple question. If this works, why isn't every golf brand doing it? I'll be playing nine holes on the top of a mountain, 1300 feet above sea level, in the toughest of conditions. Making this test as real as it gets. This wasn't a video I intended to make, but after watching back these nine holes, I questioned everything I had been led to believe by every brand since I started playing golf. And it is perhaps time we all had a change of mindset. I think the golf industry has an interesting problem right now. The best plays in the world influence what gets marketed, and the average golfer influences what gets bought. And those are two completely different golfers. If Rory McIlroy carries a four iron, golfers want a four iron. If Scotty Sheffler uses blades, golfers think they should use blades. But the reality is, most of us don't have their speed or consistency. So if brands know average golfers struggle with long irons, why aren't more of them challenging the traditional bag setup? Is it because golfers genuinely don't want it, or because we've all been conditioned to think a proper golf bag has to look a certain way? Though you may have noticed, I haven't played an iron shot yet. Even my gap wedge and pitch in wedge are in fact hybrids. And in this experiment, I don't have any irons in my bag at all. I also realised that I've featured these clubs a lot in recent weeks, so apologies for the overload. But watching this nine holes convinced me more than ever, that lots of golfers would benefit from these as serious options. Now before anyone says it, yes, I know hybrid sets aren't a brand new idea, but they are still incredibly rare. We'll walk into most golf shops and you'll still see rows of traditional iron sets, because that's what golfers have always bought. The question is, should that still be the case? What I find really interesting about this setup, it's not trying to make me look like a tour player. It's trying to help me play better golf. And again, they're two very different things. I honestly think if one of the biggest brands launched a complete average golfer bag setup tomorrow, driver, fairywood, five or six hybrids and a couple of wedges, it would drive opinion overnight. Half golfers would laugh at it, and the other half would probably play the best golf of their life. Because here's the thing, golfers say they want easier golf. But do they actually? Or do we still want to look like good golfers? Once again, a big difference. But I do wonder if this is a bit of a turning point. Golf fittings are becoming more personal. More golfers are choosing clubs based on performance instead of pride. Maybe the next step is brands becoming brave enough to stop selling tradition and start selling what genuinely helps people enjoy the game. So as you can see, I play pretty decent golf. And like I say, these conditions are tough. My first thought was that the hybrid irons wouldn't cope with the high winds. They are, after all, intended to help us launch the ball high. But I did what most of us have always done. If the wind blows, you club up or down, depending on which way it blows. Too simple? Yeah, the best ideas always are. The point is, I was surprised at how good my performance was with these clubs. And maybe more important, you will see my swing is a long way from perfect. And these clubs helped me out when I needed it. Would I get the same help from irons? I'm not so sure. I would still look to carry a traditional sand wedge for bunker shots. And I can't deny looking over a hybrid with 47 degrees of loft does take some getting used to. But the way they pop the ball up in the air is a huge boost to confidence in what is a difficult situation. So after nine holes, has this convinced me every golfer should ditch their irons? No, of course it hasn't. But it has convinced me of one thing. We don't question the traditional bag setup nearly enough. Maybe it's because that's what we've always carried. Maybe it's because that's what we see on TV every week. Or maybe it's because nobody has challenged the idea properly. So I'm going to leave this with you. A full hybrid set. Would you buy it? Particularly after seeing the performance in today's brutal conditions. Or would you worry still too much about what everybody else thought? Let me know in the comments, because I generally think that that's a conversation the golf industry needs to have.