The 4 C's of Diamonds Explained & Bridal Jewellery Trends | Tarun Jethi

The Secret of Diamond
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Video Summary
AI GeneratedThis interview features industry expert Vasundhara from TJL, who explains the fundamentals of diamond grading and analyzes the current market trends. The discussion covers the \"4 Cs\" of diamonds, the stark difference in value between natural and lab-grown diamonds, and the shifting purchasing behaviors of brides in North India amidst fluctuating gold and diamond prices.
What are those that do not exist in Jadhav?
I-F is the one that does not exist in Jadhā.
It's only like that in theory
It's internally flawless.
So a flawless diamond
Some people also prefer yellow-colored diamonds.
Depending on their needs
They do, not in India though
A yellow diamond is more expensive or a white plain?
So the American company that started selling these
Labrador Diamonds is now bankrupt.
Real diamonds are all it is
Because it's the cheapest right now?
Yeah, it's really cheap right now
And the price is definitely, definitely going to increase.
The North brides
How are they buying jewelry at such high gold prices?
We believe that within 8 to 9 months
The price of diamonds, solitaires, and pointers
It's definitely going to increase because
The exports are going to return to the normal level.
What is the largest diamond you have ever seen?
How many carats?
Welcome back, everyone
We are yet again with
A new industry expert has joined us recently.
Vasundhara from Tarun JT, TJL
From Panipat
How are you doing, Vasundhara?
I'm good, thank you very much
Delhi is good
How is the show?
Do you like the diamonds around here?
Yes, I do, I do like a few pieces here, yes
Do you think the jewelers would be feeling some FOMO?
After looking at your pearls with your diamonds on your ears?
Well, I bet
So, let's start
Let's give consumers what they want first
Can you explain this to our customers?
The 4 C's of a diamond are cut, color, clarity, and carat weight.
Okay, the 4 C's are cut, clarity, color, and carat.
Could you please provide a brief explanation for each of them?
Yeah, so the cut refers to different shapes of diamonds.
The way the diamond has been cut
And clarity is
And then there is clarity.
So, clarity begins with IF
Then there is VVS1, VVS2, VS1, VS2
IF rarely exists because
IF is the best
It's the best
And what is the lowest?
The lowest is like
Well, we only deal with SI2 colors
But that's not the lowest.
The lowest goes down to I
I3
That's the lowest
So, what's the difference between high and low?
So, if it doesn't exist much
It's only like that in theory
It's internally flawless.
So, a flawless diamond
You know the shape of the diamond that you know
You know the
Diamond shape
Yeah, of course the diamond shape
It's called the round cut.
Okay
That is supposed to be
If that is internally flawless
With no impurities within
That's called internally flawless.
Or IF diamond
VVS1 would have very few impurities.
VVS2, a bit more
Negligible to the human eye
Yeah, of course
Okay
And SI1 would look a little bit
Inclusions or
Yes, there will be inclusions in it.
It will appear slightly darker than VVS1
Okay
So, and then there is color.
Color begins from
There are brackets.
So, it starts from DEF
You know, that's the best color.
So, color starts from D
Yeah, color starts from D
What would you say it is?
On the other side of the scale
Z
Okay, Z
Is that, does that mean
It's a bad color.
It's just
Well, then you call it a yellow diamond.
Okay
So, it's not a bad-colored diamond.
But a yellow-colored diamond
Yeah
Some people prefer
Yellow-colored diamonds as well
Depending on their needs
They don't in India though
Okay
Yeah, it's mostly abroad.
Is a yellow diamond more expensive?
Or the white plain
The white diamond, of course
Okay
The better the color
The better the clarity
The more expensive the diamond
So, are we done with all four?
Then there is carat.
Yeah, sorry
Carat is the weight of the diamond.
Okay
So,
Where does it start?
Starts from 1
If a diamond is 1
If a diamond is less than 1 carat
Then we use the unit's pointer
Okay, and what is the largest diamond you have ever seen?
How many carats
10 carats
That's amazing
Lab-grown diamond solitaire
Valuable
Compared to natural solitaire
And how's that?
Well, absolutely not
Something that is natural
It is definitely going to be more expensive.
Right
Lab-grown diamonds
When they came into the market
It was worth it.
One carat was worth 5,000 rupees.
And now
1 carat of lab-grown diamond
Is worth less than 1,000 rupees
That's less than one fourth
Less than way more
Less than one quarter of the price
Yeah, that's right
And do
Can you buy back lab-grown diamonds?
So, the American company
That started to sell these
Lab-grown diamonds
Is now bankrupt
So
The biggest corporate
Who is supposed to buy lab-grown diamonds?
Don't have money to buy
Their lab-grown diamonds back again
They don't, exactly
Okay
Diamond purchasing
In
Northern consumers
Is it
Toward lab-grown?
Is it natural?
Are people asking you about
Lab-grown diamonds in North India
So, personally
We've had a very mixed reaction.
When lab-grown diamonds came
Then, you know
People were rushing after
Buying lab grown diamonds
They thought that
Natural diamonds are
Out of the market now
Okay
But
Ever since the price started falling
People have returned
To natural diamonds
So, if you see
Actors like Ekta Kapoor
You'll see her
Wearing solitaires
And they're not going to be lab-grown
Yeah
You'll see any actor
Wearing any solitaire
It's not going to be lab-grown.
It's going to be a natural diamond.
Okay
Because, as I said
It's worth more
And when
Lab-grown meat
So
The price of
Natural diamonds
It obviously decreased.
Now that lab-grown diamonds
The price has dropped.
Now
The price of natural diamonds
Will increase
And I think
This is the best time.
To buy
Solitaires
Natural diamonds
Solitaires
Because it's the cheapest right now?
Because yeah
It's really cheap right now
And the price is definitely
Definitely going to increase
Perfect
So
That was an amazing insight.
For the diamond industry
Now
How
Let's go towards
More towards
The consumers as well
Diamond prices are falling.
Gold has reached the moon.
So
Everything is upside down
The Northern Brides
At such high gold prices
How are they purchasing jewelry?
Are they buying more gold?
Are they buying more diamonds?
How is it happening?
So the jewelry brides
Well
You know
When we
Previously, we used to have customers
Bridal customers
They would
Prefer to buy polki
Or diamond
But now
They've all switched to
Gold
Because the prices have increased
Right?
Because they think
That it is a better investment
And those people
Like middle-class people
Who used to come to us?
To buy jewelry
They used to buy gold sets.
But now
They want the same jewelry.
But less
Lighter in weight
But with more diamonds and gems
More gems
One thing
Which I also wanted to know is
That
Is there any
Pricing potential
For diamonds
Left?
We believe that
Within 8 to 9 months
The price of diamonds
Solitaires and pointers
It's definitely going to increase.
Because
The exports
Are you going to come back?
To the normal level
Now exports have decreased.
But
Within 8 to 9 months
They will increase.
Yeah, because of the US tariffs
And China especially
Being one of the highest consumers
Because of that
The exports of diamonds
Which India?
All the diamonds in the world
90%
Is done from India
And since that is down
So
Exports are down.
But since
Once the global
Uncertainty improves
I think
Diamond pricing
Will get a bit
I agree with that.
Absolutely
So with this amazing conversation
With my friend from Toronto
And
Best friend of solitaire
We end this conversation
Thank you so much
Thank you
For lovely insight about diamonds
Lovely insight about
Northern consumers
Thank you for having me.
That was lovely.
Thank you
