Chǐ (foot), Chengdu, China by Jumgo Creative

BEN MOO, a local brand specializing in traditional custom woodworking in Chengdu, has been dedicated to customizing wood production for over thirty years. From its humble beginnings, it has evolved into a company with a comprehensive wood product line, never compromising on quality or respect for users.

The creation of the "Chǐ (foot)" installation originated from a chance conversation between Holy He, founder ofJUMGO Creative Design, and the director of BEN MOO. The director mentioned an unused outdoor space next to her current exhibition hall and envisioned a unique place for experience in the hope of creating a window display effect...