THE MOST UNUSUAL CAR DEALERSHIP IN AMERICA! (Cherokee Mitsubishi) Jon Dawson
What if I told you one of the most unusual car dealerships in America is unusual for all the RIGHT reasons? Today, I’m sitting down with Jon Dawson of Cherokee Mitsubishi, and this interview is unlike almost any dealership conversation we’ve ever had on The Homework Guy.
And there's a personal story behind it.
Seventeen years ago, when I first entered the car business, Jon Dawson was there to train me.
I remember asking Jon a question that was extremely important to me:
“Is a car dealership a suitable place for an honest person?”
Jon's answer? “Not only is it suitable, but it’s desirable.”
That helped me see that I had a mission from the very beginning.
Fast-forward 17 years, and not surprisingly, look at what Jon and the team at Cherokee Mitsubishi in Canton Georgia are doing today. This is a dealership that believes car buying can be fair, honest, transparent—and actually FUN.
And here's just one example of how unusual this place really is:
THEY'RE CLOSED SATURDAY AND SUNDAY. Not many dealerships follow this!
Yes. A car dealership that's closed for the entire weekend. Why? Because they want their employees to have weekends with their families.
Think about how unusual that is in the car business, where Saturday has traditionally been one of the biggest selling days of the entire week. And, that's only part of what makes Cherokee Mitsubishi different.
If you've watched The Homework Guy for any length of time, you know we spend plenty of time exposing what dealerships get WRONG: junk fees, financing games, deceptive sales tactics, ridiculous add-ons and the practices that make consumers dread buying a vehicle.
But fairness works both ways. When we find a dealership doing things RIGHT, we're going to tell you about that, too.
And after this conversation with Jon, I think you'll understand why I consider Cherokee Mitsubishi a CROWN JEWEL in the dealership business.
This isn't about claiming every dealership should operate exactly like Cherokee Mitsubishi. It's about demonstrating that a dealership can treat customers fairly, treat employees well, have some fun and still run a successful business.
Maybe the car business doesn't have to be the way we've always known it. Watch my entire conversation with Jon Dawson and decide for yourself:
Is this the kind of dealership YOU would want to buy a car from?
And if you're in the car business, there's another question worth asking:
What could YOUR dealership learn from this one?
— Kevin Hunter, The Homework Guy
America's Consumer Watchdog for Car Buyers
We’ve helped car buyers for 17+ years.
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