Cash In On The Ancient Secret Wealth Principle

I want to talk to you today about how to cash in on wealth, or level up your wealth, how to cash in on the ancient wealth principle. We've been lied to, manipulated, deceived, tricked, coerced into believing so many lies about what it takes to get rich. However, I've discovered that it's much simpler than we've been told. In fact, if you're going to find the secret to wealth creation, you're not going to find it in working harder. You're not going to find it in more degrees and more education. You're not going to find it in just getting lucky and winning the lottery or going to Las Vegas, where I just came from doing a seminar. If you think you can beat the casino, just go into the casino and look around, and then go home and look around your house, and that will let you know you ain't going to beat the casino. I've discovered that wealth creation is very formulaic, and once you know the formula, you can put wealth on rinse and repeat. Wealth creation on rinse and repeat. How many of y'all would like wealth creation on rinse and repeat? Say me. By the way, I realize that this video is not for everyone. There are some of you who what I'm going to say, it's not going to resonate with you at all. But for those of you who are serious, not curious about creating wealth, and you're serious, not curious about cracking the wealth code, the systematic, predictable way for wealth creation in this video is definitely for you. I shared this with a friend of mine, and I'm not exaggerating. I shared this principle I'm about to share with you with a friend of mine who literally makes hundreds of millions of dollars a year. His business generates hundreds of millions of dollars a year, and it blew his mind. He was like, this is one of the greatest wealth principles I've ever seen. This explains so much into why some of my clients do well and some of my clients don't do well. In fact, I've seen him use it. The first time he heard me talk about it, he asked me to come on his podcast and share it with his people on his podcast. Then I've seen him use it to teach people when he's having events. I just came from this event in Las Vegas, and 2,000 people there, his very first presentation was based on this framework, but applying it to AI. I'm going to give you this ancient framework, and I know some of you already know what it is, but what you've got to do is you've got to level up. See, people think that the key to creating wealth is working harder, but the key to creating wealth is not working harder. The key to creating wealth is working higher. What does that mean? Wealth is created at the higher levels of value. Let's talk about wealth creation. What is wealth? Wealth is your ability. Whose ability? Everybody type yourself and just say mine. Wealth is your ability to create value for someone other than yourself. Wealth is your ability. You will be wealthy in direct proportion to the value that you have the ability to create for someone other than yourself, or for several someones other than yourself. Wealth is something you get in exchange for value you've created. Everybody got it? Let me hear you say I got it. In order for you to create value for someone, you have to discover what's valuable to that someone. Isn't that right? Remember I said wealth is very formulaic. I'm going to go over here and show you some of the formulas. This is not even the main formula, this is just the formula that's leading to the formula. I said wealth is your ability to create value. It's so wild how different people look at the same thing and one person will look at this thing and think it's expensive, the other person will look at it and think it's cheap. Why? Because of how much they value it. If you value the thing more than you value the money, then it feels cheap, but if you value the money more than you value the thing, it feels expensive. Is that right? In order for me to create value for someone, I have to discover what's valuable to that someone. The question then becomes, what is value and where does it come from? Where does value come from? Value comes from four places. I know you've heard me talk about it before, but I'm going to keep saying it until you get it. Here's what I noticed. I noticed when people in business, they talk about their business and they're making their offers, they offer the things they value instead of offering things that marketplace value. If you're struggling financially, you want to know why? Because you're thinking about yourself. That's why. Jesus said it. He's greatest among you, let him be servant of all. So you figure out what somebody else wants served to them, what value they want served to them, and you serve that and stop attempting them to get excited about the stuff you care about. Okay, so number one, where does value come from? Number one, it comes from past perceived voids. This is a big one. Past perceived voids. What does that mean? Things that you feel like were missing in the past are things you value in the present. It doesn't matter what it is. It literally doesn't matter what it is. If you feel like you've been missing out on something, that thing you feel like you've been missing out on, the longer you feel like you've been missing out on it, and the bigger that thing is to you, the more you have a desire for that thing. So past perceived voids create present perceived values. So if you can discover in the audience that you serve what they've been missing out on in the past, then you can serve them some value and they'll happily pay you for it. Okay, great. By the way, the arenas in which past perceived voids create present perceived values, maybe more than any others, are health, wealth, and relationships. Okay, so past perceived voids. Number two, values come from present perceived virtues create present pursued values. So if something is virtuous to you, if you feel like, oh, this is good, then you're willing to pay for it. I'm pretty much, you can judge me or you can pray for me. Either one's acceptable. I'm pretty much a golfaholic. I love golf. I'm addicted. I'm confessing my, confess your faults one to another. Okay. So I'm addicted. It's bad. Like when I'm not playing golf, I'm thinking about when's the next time I get to go. It's a thing. Okay. So to me, I see a Facebook ad for a $400 putter and it's face balanced. It won't like, it won't, the weight of the putter won't make me pull the putts and I missed most of my putts to the left. I'm buying that putter. I don't care if I don't ever, like if I test it and don't like it, at least now I can check that off as something I don't have to worry about when I'm putting. I got fitted for golf clubs. It was insane. Like I got a friend, he's a low, like four handicap golfer. He said, man, you need to get fitted. You get fitted. It'd be better. I got fitted, bought some golf clubs. They were $7,000. I've never paid $7,000 for golf clubs in my life. I had never paid $1,000 for golf clubs. Right. $7,000 went out to the golf course. Hated them. Hated them. I don't even play with them anymore. I'm telling you this present perceived virtues create present perceived value. I have in my house in a bedroom in my house, I have $128,000 golf simulator in my house. Now why? Because I want to be able to get better at golf. And I don't want to hear when I get ready to go play golf, the range is closed. The driving range is closed. No, my driving range is always open. It's open whenever I want to go. I go there at six o'clock in the morning. I can go there at six o'clock at night. Doesn't matter. It's open. Why? Because it's in my house. I had to pay $18,000 to get the room expanded that I put the golf simulator on just so it would fit. You say, why would you pay? That's insane, man. Yes. Pray for me. Don't judge me or judge me. Either one's acceptable. But that's one of my present pursued virtues. When I buy golf balls, I get Pro V1s. Pro V1s are $5 golf balls. Like every, each golf ball is $5. You buy a sleeve of 12 golf balls, it's $60. I'm okay with that. And then I get custom. So it's a little bit more than $60. I get it with my logo printed on them. And I usually order 12 boxes at a time. Why? Present perceived virtues create present pursued values. So if you can figure out what somebody, what's virtuous to someone right now, what somebody value, like something that somebody perceives as good, piece of cake, easy, easy peasy, lemon squeezy to sell it to them is what I'm saying. Resonate. Okay. And we're not even to the wealth formula. This is like the, this is like the, this is like the precursor to the wealth formula I'm about to show you, but you have to understand this first or the next part won't even make sense to you. Okay. So number three, future perceived visions, create present pursued values, future pursued. So future pursuit, perceived, perceived visions, create present pursued values. What does that mean? That means if I can have a clear vision for an outcome in the future, and I can see that thing, that's really desirable. And maybe that maybe the future perceived vision is for fixing a past perceived void. And if somebody shows me, Oh, this is doable. And this is doable in a short period of time. And it's going to be easier than anything you've ever done in the past. I'm like, I'm all in. I'm, I am one who believes in my future. So it's easy for me to say yes to that. Now, if you can, if you can create an offer where you're offering any one of these things, the likelihood of your ideal avatar saying yes is very high. If you have an offer that has all three, you have what is known as an irresistible offer. It is absolutely irresistible to your ideal avatar. So, so now we understand. So what I'm going to do, if I'm going to create wealth is I'm going to go create value for a market. Here's, here's one of the reasons you struggle financially for those of you out there in the YouTube sphere. You struggle financially because you created value for a man instead of creating value for a market. What does that mean? Well, there's somebody out there who has a business that they started and they risk everything to start because starting a business is a risk. You don't know if it's going to work, but you tell yourself it is, right? I hope, I hope, I hope, right? And so you tell yourself it is, and then you work on it. And then, maybe it works, maybe it doesn't, but then you hire people, and then you have to train them, and then sometimes they quit, and sometimes they get fired, and sometimes they steal from you, and you have all this stuff. And so this person created this business, and, and there's some part of the business that they either are not good at or don't like to do, but you're good at it, or you like to do it, or both, and so they hire you. So you created an offer for that person, and they pay you 50, 60, 70, a hundred thousand dollars a year to do that job. So you created an offer of value for a man instead of a market. I like to create value for a market, because if I create value for a market, there are a whole bunch of men and women in that market who will buy that offer from me. Everybody tracking? Let me hear Sam tracking. Okay, so now, now that we understand where value comes from, and that if I'm going to create wealth, I need to, I need to like create, convey, and like deliver value to someone other than me. Okay, now the next thing I need to do is I need to make sure that that value is on one of the highest two levels of value. There are four levels of value. You've heard me talk about it before. I don't think people really get this. This is like four levels of value. I don't think, uh, of value. So I don't think people get, this is like in the very first chapter of the Bible. This is, this is how life works, y'all. Four levels of value. Okay, the lowest level, the lowest level of value is implementation. Now, here's the thing about this whole structure. Wealth, wrap your mind around it now, is a spiritual, spiritual result. Wealth is spiritual. By the way, poverty is spiritual too. What does that mean? Wealth is spiritual. Poverty is spiritual too. What does that mean? Well, poverty is always, everybody say always, poverty is always the result of spiritual warfare. Period. Always. The thief cometh not but for to steal, to kill, and to destroy. That doesn't mean he comes to steal, kill, and destroy. That means he ain't coming unless he can steal something, kill something, or destroy something. Which means, but then Jesus said, what? I am come that you might have life and that you might have it how? More abundantly, not abundantly, more abundantly. Wealth and poverty are both spiritual outcomes. Wealth is the result of spiritual enlightenment. And I know some of you, yeah, but there are people who are evil, who are, who are wealthy. Yeah, I know. But they're wealthy because they applied the spiritual principles of wealth. They may not be applying spiritual principles to anything else in their life. But they're applying spiritual principles of wealth. They created value for a lot of other people. They may not even be good people. It doesn't matter. Wealth is spiritual, which means if you're going to create wealth, you have to operate at a higher spiritual plane. So on the lower level, implementation, well, that's a good color. Implementation. So on the implementation level, the resource that you use to create whatever level of income you create, is you use your muscles over time. Now, here's what we have to really wrap our minds around. Muscles, are they a physical resource or a spiritual resource? So muscles are physical. Time, limited or unlimited resource? Limited. So, I am attempting to produce an unlimited, I'm attempting to produce an unlimited outcome, but I'm using a unlimited spiritual outcome, but I'm using a physical resource times a limited resource. And I'm wondering why I stay stuck. See, on this level, you clean something, you fix something, you carry something, you move something, you are using your muscles over time. If you are using your muscles over time to make money, the amount of money that you will always make is always going to be limited. How limited? Well, it's going to be somewhere between minimum wage generally and about $80,000 a year. Minimum wage if you're making tacos at Taco Bell, $80,000 a year if you're working on high-end cars as a mechanic. But it's still limited. So in order for me to make more money, I need to level up. So I'm going to level up to the next level. And this is the unification level. So, unification. On this level, I'm using my management skills to make money. Managing people, wrap your mind around it now, managing people is a higher spiritual activity than doing the thing yourself. That's why managing people pays more than being managed as a person. Everybody rocking with me? And so, on this level, you're going to make somewhere between $80,000 a year and $250,000 a year. You're going to make $80,000 a year if you're managing the Taco Bell that this dude works at. You're going to make $250,000 a year if you're managing, if you're a middle manager at Lockheed Martin, let's say. But if you're a middle manager at Lockheed Martin and a company is paying you $250,000 a year, they want you to know they know they own you. They don't just want you to know they own you, they want you to know they know they own you. And so, here's the beauty. The beauty is that wealth is created above this line. This is what I mean when I say level up to create wealth. We do things that produce a result and then we don't like the result, so we do more of the same thing. Yeah, but I'm just going to work harder at this. Well, hard work on the wrong level does not make you more deserving of success, it just makes you more exhausted. Maybe you like feeling exhausted. So, the next level, this is where it feels almost too good to be true. It feels almost miraculous when you start operating at this level. This is the communication level. Now, on this level, the resource you use to make money is your mouth. Now, here's a caveat. You must have a mouth. And you must learn how to use it to have conversations that create cash flow and develop messages that move the masses. If you can learn how to use your mouth to do those two things, sookie, sookie, let's go. Think about it. The people that we like to pay attention to are people who are good communicators. Now, they may be a good communicator. As a songwriter, like Dolly Parton just passed away, she wrote so many songs that we love, right? She was a communicator. She communicated by writing songs. She communicated by singing songs. Might be a singer. Might be an actor. Might be a playwright. Might be a director. But all of these people are people who create. Might be a preacher. Might be a pastor. Might be an evangelist. Could be a salesperson. Could be a motivational speaker. Could be a teacher. I had the privilege of speaking at Harvard Business School, which was really a cool experience. But I also had the of going to a couple of classes while I was there. And then I understood why Harvard gets to be Harvard. Because the way they teach is remarkable. It's like their framework for teaching is on a level. They're not paying me to say this. I'm just telling you. It's on a level. And they teach very Socratically. They ask a lot of questions. And they get the students to argue their points so that the students learn to develop critical thinking skills instead of just parroting what somebody else said. It was amazing. And then I got to go to see one of my favorite authors, who is a professor at Harvard Business School, Professor Arthur Brooks. And he teaches a class on success and happiness or something like that. It was remarkable. Anyway, so when you are operating at the communication level, you might be an author. You might be a playwright. On this level, you might be an A-list actor like me and Denzel. Why are y'all laughing? Y'all know y'all ain't got no business laughing at Denzel like that. He an A-list actor. Okay. So, yeah, okay. Making sure y'all paying attention. Okay. On this level, on the low end, if you're a salesperson and you sell insurance or sell cars, you can make 100 grand a year. On the high end of the communication level, you might make 100 million or more a year. If you're an A-list actor, that's pretty cool. You know what I love about the communication level? This is a level that doesn't, like this is a level where wealth can be created that doesn't have a barrier of entry. Like you could literally sell something. Like you could become a salesman or saleswoman, and you can start selling insurance. You can start selling cars. You sell financial services. You could sell roofing. You could sell solar. There's so many things that are for sale. There are people who make fortune selling pest control. I've got a friend who I play golf with. He's a sales vice president or regional vice president or something like that of sales for a company that sells home security systems. And they literally like recruit all these kids, and they go out door to door selling security systems. This guy makes like hundreds of thousands of dollars a year working part-time. I know he works part-time because he's playing golf in the middle of the day, in the middle of the week, just like me. So communication level, it's like a level playing field if you get good at selling. Yeah, I don't like selling. I know. But most people who don't like selling, the reason they don't like selling, most people don't like selling, the reason they don't like selling is because they love money. What? What does that mean? Well, they don't like selling. They love money. And because they love money, they hate to be sold to. They hate it when somebody sells to them because they care more about the money. They put money on the pedestal. And so if you have money on the pedestal, then you're going to always resist spending the money. You're always going to resist investing the money because money is the thing that's the highest to you. And so because you don't like other people selling to you because you think they're trying to get your money because that's the thing you value, you don't want anybody else to feel about you like you feel about sales and that's why you don't like sales. Oh, I like sales, but I also like buying. I'm a really easy person to sell to. If you're selling me something that's going to fill a past perceived void, present perceived virtue or future pursued vision, I'm easy to sell to. Easy peasy, lemon squeezy. I'm like one of the easiest sales you'll ever make. But I love salespeople. I love salespeople. I love buying stuff. I love buying the stuff I love to buy. I love buying like I'm at the golf course. Now, when I can pull up to the golf course, I can take my golf clubs out of my car. Ain't nothing wrong with my bat. Take my golf clubs out of my car and put them on the cart myself. But you know what? Some kid comes out and he loads up my car, loads up my clubs for me, takes them off, puts them on the cart. I give him five dollars. It takes him less than a minute. I give him five dollars. When I come back and I'm done, I let him load them back in the car, pay him another. All right, that's all right, Mr. Golden, you already took care of me. That was for that. This is for this. I love to pay people. You know why? Because every deed is a seed. And if I love to pay the people who serve me, the people I serve will love to pay me. I don't, like people say, I don't care about the money. I do care about the money. I just don't care the most about the money. I use the money and love the people. I don't use the people and love the money. And then I take it to its extreme. I use the money to love the people. I'm telling you. It frees you up. And see, one of the reasons you want to hold on because you're, I don't know when I'll be able to replace this. Man, my money replaces itself. And you're probably thinking, well, how does it do that? It probably doesn't. I just made that up. Well, no, no. Okay. It probably doesn't. But that's how I think of it. And because that's how I think of it, I'm not worried about spending money. You think, oh, this is gonna be so hard to replace. You made that up. A belief is nothing, is not much more than a story we made up about a future outcome. And usually we made up that story about the future outcome based on a past experience. Well, that's kind of dumb unless you want to recreate the past. Why not design the beliefs so they help you step into a new future? That makes sense to me. And so what I do is I literally make up, I have people who are close to me tell me a lot, man, your reality distortion field is very large. Cool. And my question is always the same. How do you know if my reality distortion field is large? How do you know? What makes you think it's my perception of reality that's distorted? How do you know it ain't yours? Yeah. And I get an attitude about it. So the reality is, the reality is we're all making up stories about our future. If I'm going to make up stories about future outcomes, I might as well make up stories that serve me and empower me instead of stories that don't empower, that don't serve me and don't empower me. I'm making up stories anyway. So I said, this money is going to be easy to replace. No, I'll just turn that expense into a profit center. You made that up. I did make it up, but I made it up so it gave me someplace to go other than, oh my goodness, this cost that much and that cost this much. Well, what am I going to do to replace this money? Eh, it just replaces itself. Okay. So communication, you have to have a mouth. You have to learn how to use it. The highest level of value that exists. This is people who come up with the ideas. And on this level, you use your mind and your money to make money. Imagination. What's the root word of imagination? Image. So imagination is my ability to see something in my mind before I can see it with my eyes. Or I could say imagination is my ability to see something in my mind so that I get to see it with my eyes. See, Steve, like if I, if I, if I were to mention Apple corporation, I say name the, when I say name the person comes to mind, Apple corporation, Steve Jobs. Steve Jobs died in 2011. That's 15 years ago. And everybody still says Steve Jobs. Nobody ever says Steve Wozniak. Steve Wozniak is the guy that invented the Apple computer. The reason nobody says Steve Wozniak is because he was an implementer. Steve Jobs was the imagineer. Jobs was, I mean, Wozniak was smarter at tech than Jobs. Jobs was better at imagination than Wozniak. And see, when you operate, here's what most people do. Here's what most people do. Most people, somewhere between 10 and 20% of their work time is spent on the top two levels. And somewhere between 80 to 90% of their work time is spent on the bottom two levels. You got to flip the script. Literally 80 to 90% of my work time is spent thinking and communicating, thinking and talking, talking and thinking, and then talking and thinking, and then thinking and talking. 80 to 90% of the time I spend working but that didn't sound like work. Right. So maybe, potentially, ostensibly, you need to adopt a new definition of work. I'd rather make my brain sweat and let my body chill than have my body sweat and my brain chilling. When you operate at the highest levels, you literally, like you create, you create things that just, this is going to sound crazy, that they just print money. Like you don't have to worry about money, you just print money. When I think about, and I'm not Bill Gates rich by any stretch of the imagination, but I'm doing alright. I'm going to be okay. Y'all don't have to worry about me right now, financially, I'm going to be alright. And by the way, by the grace of God, I've set up my life in such a way, I don't have to work anymore. I don't have to work anymore. I can literally pay off every debt I have today and live off the money that I have and don't have to do nothing else. But why would I do that? I'm having so much fun. Don't I, look at this, don't this look like this is having fun? I'm having so much fun. Why would I stop doing this? And when I stop, what am I going to do? Just play golf all the time? Then my body's going to be sore all the time. No, no, no, no, no. This is my vibe. This is my jam. And what I am telling you is you can operate in this higher level. You know what I love? I love, I love writing books and I love thinking about the books I'm going to write. I love creating new offers. I love, I love figuring out like how to create new ads. I love communicating with my AI that it took me like months to program to think like me. I love having conversations with my AI and I love telling it to go do stuff and it comes back in five minutes with the thing. It's so crazy. I love all of that. I love creating ways like leverage for other people and other businesses and then sharing that leverage with them. So they're like, ah, yeah, let's go. Like my day today is so full and I'm so thankful. And what I want you to do, my desire for all of you is for y'all to start switching, like literally, like get up here, go upstairs in your value creation life and spend your time upstairs. Stop dealing on the first floor and down in the basement. It'll change your life for the rest of your life. Now, I said this and people always get stuck on this because I said it's in the first chapter in the Bible. That ain't, I never saw that in Genesis. It's actually in Genesis 1 and 2. So would y'all like me to give y'all where I got this from in the Bible? Okay, y'all, everybody already know? Okay. So when God created everything, he created three categories in creation. He created creation, he created creatures, and then he created creative creators. When he created creative creators, when he created creation, he said, let there be. That's how you can tell when you're reading Genesis 1, let there be is light, like let there be a firmament, water, like let there be. Okay, great. Let the dry land appear. That's creation. When he said, let the earth bring forth, that's land animals. And when he said, let the waters bring forth, that's the fish and the fowl. So those are categories. The creation ain't creatures and creatures ain't the creation. They're two different things. Then he created creative creators. He didn't say, let there be man. He didn't say, let the earth bring forth man. And he didn't say, let the waters bring forth man. He said, let us make man in our image and let them have dominion over the fish and the sea and over the fowl and the air and over everything. Okay, great. So when God created the crown of creation, which is man, and when I say man, I'm talking about Adam man, which is men and women. When God created that, here's what he said. He said, let us make man in our image, which means the image had to exist before God could say, let us make man, which means the image existed first. Image is the root word of imagination. That's the highest level. In fact, everything that we see in the world gives witness to this. Heaven gives earth meaning. Earth gives heaven expression. Do you know why your feet are on the bottom and your head is on the top? Wouldn't it be interesting if your head was under your body? That would be crazy. Physically, that'd be crazy. But you know what's really fascinating? That's how so many millions of people live their lives. God put the head on top because the head is a picture of heaven and the body is a picture of earth. And so the head gives the body meaning and the body gives the head expression. And where people mess up is when they attempt to get meaning from the body. That's why you have people addicted to drugs and addicted to alcohol and addicted to sex and criminals and all that because they let the expression rule over the meaning. So the highest imagination. And then God said, God said, let us make man in our image. So the second level was communication. God spoke it. But God didn't say, let me make man in my image. He said, let us make man in our image. That's unification. You know what's really interesting about unification? Unification is so important to God. Unification creates stability. What does that mean? The scripture says a double-minded man is unstable in all his ways. God created man in his image. We're a body, soul, and spirit. God, father, son, and spirit. We're made in the image of God. We're not just made in the image of part of God. We're made in the image of God as a whole. And the last thing God did, the lowest thing that God did was in Genesis chapter two, verse seven, where it says, and the Lord God formed, which literally means squeezed man out of the dust of the ground. And so God formed man's body last. God did the implementation last. Why? That was the lowest and least important part. And then what did he do? He breathed into his nostrils the breath of life and the man became a living soul. And so those are the four levels of value. Imagination is higher than communication. Communication is higher than unification. Unification is higher than implementation. So that's where I got that from in Genesis chapter one and two. Now, if you will apply this to your life and work mostly up here, I'm pretty sure you're going to be blown away by the results. Tina asked me this morning, so when you first started, did you see all of this? Could you envision this? Did you have a vision board? Did you have goals? I didn't have none of this. I didn't envision a state-of-the-art studio where people would come and listen to me. I didn't envision a YouTube channel with millions of subscribers and millions of views a month. I didn't envision a business that does seven figures a month in revenue. I didn't envision any of this stuff. I just followed the formula and let the formula take me where only the formula could. Like I said at the beginning of this video, success is very formulaic. Wealth is very formulaic. When you get the formula, just put the formula and rinse and repeat. If you'll do that and you'll work higher, you'll level up for wealth, I think you're going to be shocked. You'll be able to more wealth than you ever dreamed possible. So I hope this video helps you and blesses you and gives you some generational wealth for your family so your kids and your grandchildren don't have to start from scratch. Thanks for watching and we'll see you on the next video.