Citi just changed the rules for several Citi Strata credit card welcome bonuses, adding much more restrictive eligibility language. We break down what the new “once per lifetime” rules mean, which Citi cards are affected, and why it may make sense to prioritize valuable welcome offers while they’re still available.
We also cover Bilt Rewards’ upcoming World of Hyatt transfer devaluation, with transfers changing from 1:1 to 4:3 starting January 1, 2027, and whether Hyatt can still be a strong redemption even after the change.
Plus, Citi ThankYou Rewards adds Japan Airlines Mileage Bank as a transfer partner with a limited-time 30% transfer bonus, while Rove Miles launches transfer bonuses of 50% to Japan Airlines, 40% to Flying Blue, and up to 35% to Qatar Airways Privilege Club.
In this video: - Citi Strata welcome bonus eligibility changes - Citi’s new Japan Airlines Mileage Bank transfer partnership - JAL transfer bonuses and whether they’re worth using - Rove Miles transfer bonuses to JAL, Flying Blue, and Qatar Airways - Bilt Rewards → World of Hyatt transfer changes - Why transferable points and “earn and burn” matter more as programs devalue - How I think about credit card points versus cash back and investing
As always, don’t transfer points speculatively just because there’s a bonus. Award availability and your actual redemption should come first.
Timeline 0:00 Start Here 0:16 Citi Once Per Lifetime 3:49 Citi x JAL 6:23 Rove Bonuses 8:00 Bilt x Hyatt
This video analyzes recent shifts in the credit card rewards landscape, highlighting Citi's restrictive new bonus rules, the devaluation of Bilt points for Hyatt transfers, and expanded transfer options for Japan Airlines. It also provides a critical look at Bilt's internal company health and offers strategic advice on maximizing point value before further inflation occurs.
Citi updates their rules, Built is not having a good time, Japan Airlines gets a new partner,
and Alaska gets a major update.
This and more in today's roundup.
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Starting off, Citi just added once in a lifetime rules for some of their cards.
We're going to see this on the Strata cards, and let's look at the terms.
The new account bonus offer is not available if you currently have, or previously had,
a Citi Strata Elite account.
In the past, it was 48 months, so 4 years.
This is the top level card, but let's look at the mid-level.
Here we're going to have similar language, offers not available if you currently have,
or previously had, a Citi Strata Premier, or a Citi Premier account.
The second card listed is the prior iteration of the card.
Since I got a welcome bonus for it in the past, I'm not eligible now.
Even with the no annual fee Citi Strata card, we see the same thing.
Here it's for a Citi Strata or Citi Strata Student account.
Once in a lifetime language is pretty bad across the board,
and my fear is that it ends up getting a bit worse, and it can be worse.
For example, let's say they layer on family language or the ladder language.
They end up doing family, then three bonuses become only one, which is not a good time.
An example of a family language is that you're allowed one bonus within the family of cards.
So let's say ABC, pick one of ABC, and oftentimes it's going to be that C1.
Higher annual fees generally mean higher bonuses, and you'd want to optimize for that.
Ladder language would be annoying, but less painful than family.
For example, we've seen ladders with Delta cards.
It pretty much means you need to start at the bottom and then work your way up and get to the top.
So let's say you have three cards, ABC.
A is the flagship, B is the mid-level, C is no annual fee.
You'd want to get C first, and then B, and then A.
If you did the reverse, if you did A first,
then it kind of knocks you out of the B and C bonus.
And if you did B first, it knocks you out of C.
So generally, either C, B, A, or sometimes B, A,
especially if C doesn't have a great bonus, or it doesn't matter.
Right now, it's once-in-a-lifetime, but I am a bit surprised they're doing this.
I get why other banks do this, because I feel like they're positioned to,
and they kind of have the right to.
City is city.
Nothing wrong with city, but I feel like there are levels to it, and city isn't at that level.
Maybe unfair, but I feel like even Capital One has kind of stepped past city.
With that said, if there's one thing I've learned from this space,
it's to optimize for intro bonuses and aggressively redeem your points when you have the chance.
Bonuses get harder over time, and redemption options become more expensive.
Go for that upside while it's on the table.
Take that trip while you can.
Also, funny enough, depending on when you started,
there's a chance you might have gotten two or even four of these intro bonuses.
But yeah, wouldn't be surprised if a lot of people got two to three intro bonuses
for the City Strata Premier card or its prior equivalent.
One good thing from all of this is that it's only isolated to the Strata cards,
at least for now.
Their other cards are still fair game.
One of the best options given upside for a lot of us is the American Airline cards,
which are still on the table.
For example, the City Advantage Platinum Select card is going to be 48 months,
and still a great opportunity.
With the flagship City Advantage Executive World Legend Mastercard,
that's going to be more interesting because it is a bit of a different card,
but still 48 months there.
I think for most people, the mid-level makes more sense as a chase,
and then top-level only makes sense if you really value lounges.
Yeah, if you are eligible for these American bonuses,
I'd probably grab them while you can,
especially if you want to start that 48-month clock.
Worst case being that they end up adding lifetime language here as well,
and you end up missing out on two bonuses.
On a side note, if you want to learn about City cards,
or pretty much any other cards out there,
and you want to support the channel,
we have links on the website, AskSabby.com,
and also down below in the description box.
Make sure the links are competitive, that they make sense for you,
but otherwise, it's a huge way to support the channel,
so thank you in advance.
On a related note, City just added Japan Airlines' mileage bank
as a new transfer option.
With this new addition, they also have a limited-time 30% transfer bonus.
With the 30% bonus, 1,000 City becomes 1,300 JAL.
This ends October 24th, 2026.
This now means that we have four programs, technically five,
that transfer to JAL.
For one-to-one, we have Built, City, Rove,
and for two-to-1.5, we have Capital One Miles.
Oh, also, if you have City No Annual Fee cards,
then it would transfer one to 0.7, so 1,000 to 700.
Marriott, technically, is an option,
but it doesn't really make sense for most people,
unless you really don't value Marriott.
In their case, it's three-to-one,
and then when you transfer over 60,000 Bonvoy,
you get 5,000 miles as a bonus.
Normally, 1,000 becomes 333,
and then 60,000 would become 20,000 plus 5,000, so 25,000.
Effectively, three-to-1.25, if you do it in that way,
which is what you'd want to do.
The crazy thing is that with all these partners,
it's a very stark contrast to what Japan Airlines was.
In the past, it was very hard to get JAL.
For example, back in 2018, eight years ago now,
one of the meta-redemptions for Marriott coins
were vacation packages where you would pick nights,
and also miles for any airline currency.
American Airlines and Japan Airlines
were the two big ones that people would go for,
given the difficulty of getting the currencies,
and also the upside.
But yeah, Japan Airlines was one of the go-tos,
and one I even consider myself.
Given all of this, with Japan Airlines opening up its ports
to these bank partners, we have seen devaluations,
and also major bumps and jumps in redemption costs.
More bank partners means more points in circulation,
just given the nature of it,
which kind of is a points or miles inflation.
There's more miles in the ecosystem,
then things eventually cost more,
and also availability becomes tougher.
Part of it is obviously demand on our end,
but you also have to consider for Japan Airlines,
they are making an intentional decision
to open the floodgates.
They didn't have to do this.
Mind you, I don't mind.
It's kind of dependent on them,
and for us to play accordingly.
Like of all currencies,
don't speculatively transfer because there's a bonus.
Even though it sounds good,
you need to have a redemption ready
in order to use the points.
Transfer because there's availability
for something you want to do,
and you're ready to book.
If you're transferring points in,
a lot of other people are doing the same thing,
and they're going to see that,
so they're going to have to increase prices.
At least with the bank reward programs,
you have flexibility,
so if, let's say,
JAL gets devalued,
you can go transfer somewhere else.
You have other options.
You're not stuck with one program.
Speaking of Japan Airlines,
Rove just launched with them for October.
They actually ended up adding three programs here,
so Flying Blue,
Qatar,
and Japan Airlines.
For Rove miles to JAL,
there's a 50% bonus,
so 1,000 Rove is 1,500 JAL
through October 31st, 2026.
If you have a redemption in mind,
then great transfer,
but otherwise be careful.
For Rove to Qatar,
it's a bit interesting,
so it's up to 35% bonus and same date period.
If you transfer under 50K Rove,
it's just 15% bonus.
50K to right under 100K is 25%,
and then 100K or more is 35%.
So for most people,
you'd want to transfer 100K if that's an option.
Also, if you do want to go to the Middle East right now,
or if it's on the table for you,
then it might make a lot of sense
because there is a lot of availability.
It's been a lot easier than it's ever been,
but you potentially not wanting to be over there.
I think it's still relatively safe,
but I know a lot of people
who just wouldn't be comfortable with that,
which is also fair.
For Rove to Flying Blue,
it's a 40% bonus,
so 1,000 Rove is 1,400 Flying Blue and same dates.
The best use case here probably being Delta.
Flying to Europe could also work
depending on the rates
and whether there's any specials,
but be careful of taxes and fees.
Also, maybe I'm alone here,
but I feel like Flying Blue has been a lot tougher
in the last year or so.
And yeah, it's just been not a great time.
It kind of feels like a minor devaluation,
if not a very literal one,
with their recent changes.
I talk about this a lot,
but we travel pretty last minute,
we change our plans pretty often,
and with their whole program,
making cancellations tough,
it just doesn't really work as much for us.
Devaluations happen,
just the nature of things
and something that you want to be careful with.
Speaking of devaluation,
Built is devaluing their transfer rate to Hyatt.
I'm not at all surprised
because Built has been bleeding money
and also I think Hyatt is raising prices on their end.
Starting January 1st, 2027,
Built's rewards to World of Hyatt
is going to be at 4 to 3.
Before, it was 1 to 1,
so 4 to 4.
Once the new year rolls around,
it's going to be 1,000 Built
to 750 World of Hyatt.
This does mirror changes
that we're seeing across the industry.
And again, my best bet
is that Hyatt is increasing prices
and other banks are trying to figure out if it works.
And if it doesn't,
they have to also decrease their transfer rate
to make the transfer make sense.
For the most part,
these banks have internal targets
for what they're comfortable losing
or what they're comfortable paying
for these points amounts.
If Hyatt increases prices,
then banks have two options.
It's either to cancel that partnership,
which generally doesn't make sense,
or to adjust accordingly.
If you think about it for banks,
when you want to cash out your points,
a lot of them let you do 1,000 bank points
would be $10,
so one cent per point.
That's the default internal rate
that they have for their points
and what they're very happy to pay.
Also what they technically owe on the books
because these points that they owe you
are liabilities for them.
In the past,
Hyatt has wanted between 1 to 1.5 cents per point
for these book purchases.
And with the banks,
they're probably buying a lot,
probably tens of millions of points a miles.
Let's call it one cent.
So the bank pays Hyatt $10
and they get 1,000 Hyatt
and then you exchange 1,000 bank points
for 1,000 Hyatt.
It pretty much is a wash for the bank.
They're not really affected.
They're paying what they expected to pay.
If Hyatt increases prices on the back end,
then things change.
Let's say the bank pays $10 to Hyatt
and Hyatt only wants to give them 750 points.
That means in order to get 1,000 Hyatt,
the bank is now paying 13 bucks.
When you transfer points to Hyatt,
it's technically not that.
You're transferring points
to the bank's allotted amount of points
that they already pre-bought.
So yeah, before it cost the bank 10 bucks
and they didn't really care.
Now it's costing them 13 bucks.
The alternative to decreasing the transfer rate
would be to have more profitable cards.
So let's say increase the annual fee
or if the profitability of the card is already there,
then they can keep it at one-to-one.
And even if they are losing a bit of money there,
it's still making money on the other end.
So it works out.
With some other banks,
that's what we're actually seeing.
But if BILT, that's not the case.
So BILT is decreasing the rates across the board,
whether no annual fee, mid-level,
or even their flagship.
I am a bit surprised
because I think on the flagship,
I expected them to keep it at one-to-one.
Maybe they will if you have elite status with them
or if you do enough bank payments or something
or use the card enough,
but it just doesn't really make sense.
You would think that the top level is a loss leader
and they're comfortable with that.
I guess a factor might be
that there is a lot of turmoil within the company
and a lot of people don't necessarily seem happy,
even employees.
You would think employees would be the happiest
with a company doing well
and stock price going up
and valuation going up
because they have ownership.
For example, if you look at OpenAI or Entropic,
everyone's very happy
because everyone's comped very well
and their stocks are doing great
or technically stock options,
but you get the idea.
Heading over to Bilt,
it's pretty much the opposite.
So they have a 2.7 score
and a decent sample of 58 different reviews.
So it's not like one person pulling it down.
Also reading through a lot of the reviews,
it doesn't seem like a good time.
The funny thing is that
even if you look at other historically
not fun banks to work at,
let's say Wells Fargo at 3.5
or Bank of America at 3.9,
those are kind of the numbers I expected
and not ideal,
but still makes sense.
The argument against it
is that while Bilt is a startup,
they don't have as many people.
You probably have to work harder
with big banks.
You leave at five.
That's fine.
You clock out startups.
That's not the case.
Even then, if you look at other startups,
let's say Ramp 3.8 score,
not great,
but also not as bad as Bilt.
Ramp is growing fast,
lots of pressure there.
So pretty comparable to me.
Same thing with something like Brex,
which is technically now owned by Capital One,
3.8, but yeah,
pressure not unexpected
and a lot of people have to work hard.
A bit less fair is Rove,
but even then they have a 3.9,
not the greatest sample of five,
but yeah,
that's kind of what you expect
in terms of numbers,
3.5 to 4 range.
Another way to think of it is like restaurants.
If you have 4.5 or up,
great restaurant,
4 to 4.5,
not bad at all,
pretty good.
3.5 to 4 is what you'd expect
and kind of a normal area one.
You might not want to recommend it to a friend,
but it's one of your go-tos
that's in your neighborhood.
I don't know if I'd want to go to a restaurant
that had a 2.7 score.
I feel like there has to be something
inherently wrong there,
whether it's like cockroaches,
rats or something.
Maybe I'm alone,
but with a 2.7,
I'd be scared that they go out of business
or that it implodes.
Oh, funny.
Clicking into it,
it drops to 2.6,
so even a bit worse
and 31% of people who work there
would recommend it to a friend
and only 33% of people
approve of the CEO.
Looking at Ramp,
90% approved the CEO,
62% would recommend it to a friend.
Brex,
72% would recommend it to a friend
and 78% approve of the CEO.
If anything,
it feels like the employees that built
just aren't happy.
Compensation to 2.9,
diversity 2.7,
culture 2.4,
career opportunities 2.8,
so not good at all.
Work-life balance,
not surprised there,
2.5
and then senior management
is the lowest one at 2.2.
And mind you,
I get startups.
I've done a startup.
I invest in startups.
I know the space.
I'm in San Francisco for a reason.
It is very tough.
Work-life balance doesn't exist
and you are working very hard
for kind of a mission.
But the ideal though
is that you want the mission
to make sense.
Take a look at some
of the more recent reviews.
Headline here is
mediocre work
for a mediocre business.
The big disadvantage being
that they don't know
what they're doing.
The team feels arrogant
and unfriendly
and they're also unorganized
and no one listens.
No one is paying attention.
Beyond that,
it seems like they are micromanaging
and that there's no trust
or autonomy.
Suffocating controls
make work unbearable.
I'm not going to read
through all the reviews here,
but there are a ton.
And I think if you are curious
at the state of a company,
that is a very good thing
to look at.
It's a lot of negative ones.
The positive ones
feel very questionable to me,
like they're being conceded
or maybe potentially
not me saying that it's fake.
Some people might think
it was fake.
For example,
five out of five ones.
This company is supportive.
That's fine.
Absolutely love working there.
That's fine.
And there's no cons.
I love the company.
I have a great experience.
Even with good experiences,
there's generally some bad,
like you're not nitpicking
if you're trying to point out
some improvement areas
and things that aren't
necessarily the best.
Taking a look at another one,
same kind of idea
that it's a great company,
but the disadvantage being
that it's a startup environment.
So if you're not used to that,
then that's not going
to be a fun time.
Also, maybe unfair,
but I tend to be a believer
of reviews
that have a bit more depth
rather than just one
or two sentences,
whether positive or negative.
So same thing with restaurants.
If they have a one-star review
and it's just a negative thing,
like server was terrible,
that doesn't really matter
because that's just
someone being angry.
That's not really valid.
On the other hand,
if someone actually bothered
to write a detailed review
and you can kind of see
the depth of this here
and their experience,
this is a software engineer,
then I tend to believe it
a lot more.
The pros here being
that you can learn a lot,
but that's most startups.
You do have a lot more control.
You do see a lot more.
The cons are a giant checklist.
You have terrible leadership.
No one has your back.
The company cares only
about profit maxing
and nothing else.
CEO is apparently
not the greatest.
And then managers dump their stress
on their employees.
You think that leadership
was making millions
from the way they act,
which only highlights
how little it actually makes.
That's actually the part
that scares me the most
because they are still
trying to figure out
the monetization.
The prior Wells Fargo stuff
works out for them,
I guess,
but not for Wells Fargo.
So the question is
whether they can flip the switch
to find a model
that actually makes money.
The last one and the one
that kind of resonated
the most with me
is that everyone is pretending
that this mess somehow works.
There's no standard workflow
and meetings just happen.
And it's kind of a useless process.
Again, for us as consumers
and users of the product,
that's not generally a good thing.
It makes sense
if they were, let's say,
a 10 person team or something
and worth like 30 million,
but they're worth billions.
We think that at this stage,
that they're not flying
by the seat of their pants.
Also, this isn't me saying
that you shouldn't get the cards.
The cards get value,
but be careful.
Have a backup plan case.
It doesn't work out.
And you need to have
a secondary option.
I'm not sure why,
but there's a lot of people
who seem very incessant
on only running one card.
And they're like,
why would you have
any other card at all
when you can just have,
let's say, the built card
and only have that card?
But it seems like they've
never seen a devaluation
or a card get canceled before.
It kind of actually reminds me
of the Uber card back in the day.
Very good card,
very competitive.
But I think everyone knew
that it was going to get nerfed
and it was expected.
Yeah, a lot of people
pushed for only that card.
And then when it did get canceled,
they complained
and they wondered why.
And I feel like other people
just switched to other cards.
It's the state of the system
and just normal.
Also, reminder that you don't
have to use all your cards.
You can have them for their benefits
or their free nights or something,
but you don't actually
have to physically
use each one all the time.
OK, a bit of a tangent,
but let's go back
to the Hyatt end.
So even with the devaluation,
I would argue that
it does make sense,
whether built or someone else,
especially for the top luxury stuff
that we talked about
and that we cover a lot
on the travel channel.
So I'd be fine.
It tends to work out pretty great
if you are player two or fancy
and you're trying
to keep people happy.
The thing, too,
is that it doesn't have
to only be on the top end.
It also works for economic stays.
For example, I was in
Dallas for a conference
and ended up staying
at a Hyatt place.
The retail price was about 130
and then 151 after taxes and fees.
It's a very normal hotel,
so nothing really fancy at all.
At the same time,
you could also use points
to cover a night,
for example, 4,500 points a night,
which isn't bad at all.
So for that 151 night,
which isn't unreasonable,
that's something I'd happily pay
using 4,500 points.
That's 3.4 cents per point.
So very good value.
100 to 150 is in that would pay range
for these traveling hotels.
We're talking 150.
We're not talking 15,000.
Even with the devaluation,
4 to 3 would be 6,000 bank.
The 4,500 Hyatt,
let's say the bank points
would be worth one cent per point.
So 60 bucks, 4,500 Hyatt
in this case is worth 151.
With that 60 bucks,
could you get 151 value?
Otherwise, maybe if you invested,
but for that trip
that you're already taking,
not the case.
If you travel anyways,
there's probably going to be a time
where it doesn't make sense,
even if it's not all the time.
OK, but what if I invest the money
and it becomes a lot more
outside of YOLOing into stocks
or meme coins?
You're generally looking at only
7 to 10% per year,
and then maybe 15%
given the last 10 years,
which has been a pretty crazy bull run.
In order to turn 60 bucks
into 150 to cover hotel night,
you'd be looking at 7 years
of pretty insane compounding at 15%.
So at year 7, it becomes 159.
That's ignoring inflation
and the fact that the rooms
probably going to end up costing more.
So let's assume a 3.4%
year over year inflation,
which is kind of what it is right now.
And then the point
the investment gets more ahead.
So where you get more value
from the investing
instead of redeeming it for the room
would be year 9.
So 9 years at a 15% run rate compounding,
then it makes more sense.
And of course,
if you don't travel at all,
then it doesn't make sense.
Invest it, that's fine.
But what I'm trying to say
is that if you do travel
with any frequency,
there's going to be occasions
where it makes sense.
Think of it like poker.
So you'd have a bunch of chips.
You don't play every hand.
It's not always going to make sense,
but you'd want them ready
for when it does.
Again, if you want to learn about cards,
we have links on our website,
and down below in the description box.
If you made it to this point,
leave a magnifying glass emoji
in the comments down below,
and I'll try to heart it
and also respond.
Three questions.
Number one,
what are your thoughts on Citi
adding once in a lifetime language?
And do you think
that they're even positioned to?
Number two,
what are your thoughts
on Japan Airlines
adding more transfer partners?
And do you think it's going to lead
to fast devaluations?
Let me know and everyone else
know in the comments down below.
Big favorite thumbs up,
share this,
but otherwise hope you liked it.
See you next time.
Also, IHG update will be the next video
because there is a lot going on
and I'm kind of catching up.