See how Chocolate Fish Coffee makes its award-winning coffee
8 Video Views·Oct 21, 2026
Our last entry for Roaster of the Year was in 2023,
was the last time we were finalists.
Since then, we hadn't reapplied,
mainly because we were finding our feet under the new ownership.
Obviously, it was a huge change to go from,
you know, losing your original founders.
So it took us some time to, you know,
find that foundation and find out who we were under the new ownership.
um max actually met the people from Roast Magazine
at World of Coffee in San Diego um
and they encouraged us to apply um i
was a little bit apprehensive uh you know it's a big
accomplishment um yeah max handled all of the um like
the form side of things i was handling the
coffee and together you know just we brought things together
and got that confidence and it's
you know it's a big confidence booster to make it to this point
so yeah hopefully the years forward
we'll keep trying and i think um a really big deal too is you know me
and andrew both were hired
under the original ownership
and so we actively saw what was the culture when we started what did
the change look like and how was it up to all
of us to foster a new culture for Chocolate Fish
and I think me and Andrew have just been so aligned in our goals
but while being aligned
but having very different approaches
and so as apprehensive as Andrew was I was just ready to
hit the ground running and I think kind of his carefulness
and my just excitement was like a
really good match it was a really good balance
for being able to put out just like really good
energy but something that's very thoroughly tested like
these coffees were not just things
that we threw together even
though andrew was saying it kind of had to get that blend in the
last minute i mean those were coffees we were already profiling
and so it was just kind of up
to us to decide what was a good blend to share
which you know after presenting that to um roast
magazine it's now available for sale the Tatari blend
um so yeah i think kind of our balance and
how hard we've worked to foster a culture
that we're proud of has made this achievement just
feel that much more
or more flavors as you go all right

