Are You Charging Too Little For What You Actually Deliver?

What's going on, coach? It's Ben Neighbors. In this video, I'm going to answer a super common question that coaches ask me all the time, and I get a crack out of this one. So this coach on Instagram asked me, am I charging too little for what I actually deliver? And so what I did is I messaged him back and I said, well, what are you delivering? And he then messaged me back like two days later. He was like, well, a lot of the kids that I work with either end up making their team or they've gotten college scholarships. And I was like, okay, well, how many kids have you trained that have gotten college scholarships? And he told me like 30 kids. And I was like, okay, well, let's go back to the original question, which is, am I charging too little for what I actually deliver? And here's the thing. If you've ever asked yourself, could I charge more? That means you should charge more, right? Because you would not be thinking that unless you know what you have is good, right? And it would be weird to think, should I charge more if you aren't seeing results with your clients? Because if you're not seeing results with your clients, you're probably going to be thinking, man, I should probably be charging less because you feel guilty because you know that the service isn't good, right? So if you're asking yourself this question, am I charging too little for what I actually deliver? Yeah, you are. You're probably undercharging by a lot. And I've seen this with really good coaches in the past. They're like helping kids get scholarships. They're helping kids make their team or be captain on their team. And they have great transformations with these customers, but they're failing to do a couple of things. They're not marketing that. They're not talking about that on their website or on Instagram. They're not explaining that at all to current prospects. And they're not weaving that in into their sales process. And if you start doing that, you know if you start talking about it on social media you openly talk about the results you openly talk about the the transformation stories and if you don't personally want to do that then interview your clients let them talk about it let them be the star of the show they're probably going to be doing a better job convincing other parents about your program than than you could right this is why like interviewing your clients having them share what they learned what they got better at what their transformation is and then like reposting that on social media or running ads to it or putting that on your website that's the sort of stuff that changes the buying behavior of people that are new to your program because they're going to be like wow like this coach has helped 30 people get college scholarships because like parents can do the numbers in their head and they're like a college scholarship could be worth what two hundred thousand dollars it's like and this coach wants to charge with 50 bucks per hour, like that, that seems weird, right? That seems very off. They've done this thing, but they're charging this little, but the thing is you're probably not broadcasting and telling people what the results are. So the average parent is not going to know anything about the results that you've gotten with your clients. So they're going to treat you the same way they treat all the other coaches on CoachUp where it's like, all right, this is going to be 50 bucks an hour. And, and you could be the best trainer in the world. you're going to feel stuck with your pricing, even though you know your training is good. So the way that you move from, am I charging too little for what I deliver to the next level in your business is A, you have to have good results with your customers. B, you need to start marketing and advertising those results. And C, you need to weave this into your sales process. Because if you have a parent on a sales call and you can just show them like, let's say that, and I'm using this guy as an example the guy who told me has 30 clients that he's worked with that are playing college sports now all you have to do is just like when you get to your sales presentation like one of the first things that you can show is like hey by the way the the kids that we work with um you know not everyone wants to play in college but you know we've worked with over 30 families that all have full-ride scholarships um to the universities that they wanted to go to so i wanted to show you that real quick that holds a lot of weight even though like i just said it very casually and nonchalant. It's like me saying that at the beginning of a sales call is going to be very different than me not showing that, me not saying that, and just assuming that the parents know. The parents don't know, right? They're not watching every little thing that you post on social media. This is why when you weave it into your sales process, it's going to move mountains in your business, right? So if you've asked yourself this question, am I charging too little? I promise you, you are. I've said this in other videos. You probably right now have between 500 and $2,500 of added income per customer that you could be charging if you're asking yourself this question. And I know this is true. I mean, I got on a call with a coach this week. He's a client of mine. He used to charge $40 per session for basketball training. Today's Friday, September 18th. On Monday, I had a call with him and I will be posting this on my interview or on my interview playlist on my YouTube channel, on Monday, he had a $5,600 client that signed up. One client that paid $5,600 upfront. So he went from $40 per session to $5,600, right? So look at the difference there. And the reason why he's able to charge that much, he knows the results are really good. He knows the program is top-notch. And parents know before they get to him what the results are like, right? So it's not rocket science. All right. Hopefully this helps you. If you want to have a really high price, high ticket type of program, and you want me to help you one-on-one to build that, package it and sell it, go right below this video, go book the free audit call with me. And that's a 20 to 30 minute call where we can understand what's going on in your business. I can get to know you, you can get to know me better, and we can see if it's a legit fit where we can work together, all right? So all you gotta do is go right below this video. You can book the call there. Can't wait to see you. See you later.