Copywriting with ChatGPT: Formulas, Headlines and Hooks

So, in this class, we're going to talk about the five limitations that ChatGPT currently has right now. The first one is that he's a statistical model, which means that he doesn't actually know anything. He just, for the next word, calculates what would be the best next word to follow up. So, what does it mean? It means, first and foremost, that it probably will give you wrong answers about factual stuff. Like, for example, this might be wrong, you know. So, I mean, I might have had bad luck here, and it might have been right, this case, but I bet you that if I were to give it, like, three different inputs, that at least once it would be mistaken. So, that's the first thing you should bear in mind, that it's statistical, it doesn't quite know exact stuff. So, the consequence of this is our second objection, that he will invent a lot of things. So, if we're asking, give me five pickleball court locations in Los Angeles, California, he'll probably invent a lot of them. This Poinsettia Recreation Center probably doesn't exist. This Mar Vista as well probably doesn't exist. So, have this in mind whenever you ask for factual stuff, even if it's not like science-y exact stuff. And the third thing that you should bear in mind that is very much in line with this with those problems is that it only has knowledge up until september of 2021 let me prove this to you see it only knows up until september 2021 however whenever it's updated to current day you know like might it be 2023 or only in 2024 i'll let you know and i'll update this course accordingly but that's a very important limitation he has right now so even though you might ask him about something about 2022 and he might give you like an answer that is correct bear in mind that it might be a something he invented or b something that is indeed true but he only got that right because of his statistical mind the next thing you should have in mind is that show me a picture of a chipmunk on a motorcycle it has no concept of giving you any type of images so it's not Midjourney it's not DALL-E you can't even ask him for images about those locations here for example to play pickleball so bear in mind that he has no no knowledge about images but if you really want something about images let me know and i'll show you some free resources about that in a future lesson and the final objection he has and you might run into is that unless you're paying for it, and I'm paying right now for ChatGPT Plus. If I open it, you can see it's plus. It might go offline, and it probably will, because a lot of people are using it. It just reached 100 million users, and more and more people will be using it. And probably to roll out the need for the paid plan, they'll probably shrink the service for the free plan. So yeah, the truth is, If you really want stable and ready-to-use service, have these in mind. Those are the five limitations of ChatGPT. I know those are a bummer. But let's cheer up, because from now on, everything will be nice things about ChatGPT, okay? So, see you in the next class. Hey, everyone. So, in this class, I'm going to give you three quick tips that will help you a lot in whatever you do with ChatGPT. The first one is that use a lot of those topics. Whenever you can, use those topics. I have used a lot for major topics here, like C++, Unity, Git. For small topics in Portuguese, for my other course in Portuguese. And now I'll be using these in English as well. Because otherwise, let me just show you something for pickleball, for example. It might grow very, very big, very fast. Like, how can I find something here? And it was just half a day of using it. So, use a lot of those topics. Let's even use this one to say five current limitations. Okay, so that's the first tip. The second tip is that, and let me show you this here. Even in Portuguese, it's the same thing here. If you ask him to write a sales letter for cat training, he will cut it off suddenly. And then you just say continue, because this is continue in Portuguese. Just say continue, and he'll continue from where he stopped it. And why is this tip important? because everything else you might say he might understand as a new prompt and interrupt whatever you are trying to ask him so it it would be unnecessarily long you know so just say continue that's the second tip and the third tip is that whenever you start asking something for him that you don't like let's ask like um what do you think about vegan food and you know like you just realize you didn't meant to ask these or something else you can just click on this stop generation here because otherwise sometimes it can give very lengthy answers so you just want to stop him whenever you can and also a fourth bonus tip delete topics that you won't be using so you keep it neat and tidy even though there are like 30 topics here it's believe me much more tidier than it would be if i had hadn't created any topics okay so i'll see you in the next class okay so So now to one interesting bit, formulas and small text. One thing you can always ask ChatGPT for is for formulas and knowledge and summarizing things. So, for example, give me the top 10 most popular copywriting formulas. And he'll give it to you. And he will even go ahead and give you a small explanation for any of them. But we won't stop here. Let's let him finish and then I'll show you something else. talking about AIDA, PAS, FAB, before-after-bridge that's very popular for Russell Brunson for example um 4C is clear concise compelling incredible i'll confess to you that i didn't know this one four piece uh that this one i knew i knew all of those except for the 4C so far so let's wait for him to to finish it off once he finishes it off it's easy for you to come here and ask him to write a small text using any of those so for example write me a small convincing text about a product called thin today for weight loss using the formula um PAS yes can you see here the problem is stated are you tired of struggling with your weight and feeling like you'll never the body wants. The problem is many weight loss products out there just don't work, leaving you frustrated and hopeless, agitating the problem. And then, okay, he goes out and gives way more weight to the solution than to the agitation of the problem. But okay, okay. But nevertheless, he followed the formula. So if you want him to rewrite it, just say, rewrite it again but write more about the agitate bit okay the problem okay this is agitating it's still agitating yeah can you see that it now gave you like three phrases for agitation instead of just one on his original text so that's how you can leverage this type of idea on ChatGPT. You can ask not only for formulas for small texts, but for formulas for headlines. Those, by the way, are much more aligned with headlines than small texts. And then you can ask him for small texts, persuasive texts, using a certain formula. And then you can tweak as you like the bits of the formula. So I find it very useful. And again, doing what I said I would do, let's organize it formulas and small text and this is one of the most powerful things you can do right now ChatGPT and let's jump to the next one so you can see how to make it even more powerful okay see you soon so the way to make it even more powerful is that sometimes you might need to write some text to WhatsApp to iMessage to Facebook to Instagram and you might need to use emojis you know so this one's going to be a quick one because you can simply say something like this rewrite it but using emojis here and there and then simply he'll add emojis here and there okay that some of them are kind of off putting like this one thinking here is not exactly what i would put here but this one was pretty much in place this one's pretty much nice as well this one's like hey the problem is weight loss product yes yes suffering thing today you can see that he he even uses it to a fair amount. He doesn't overuse it or underuse it, so it's neat, it's nice, it's sufficient and it's instantaneous. You don't have to scroll through your text and think about what emojis you would use. And even though you might use some other emojis that he wouldn't use himself, you can just edit it. It's much easier to edit something once it's written than just write it from scratch. So, here's the tip for this class and let's jump to the next one so this class is going to be about problems and objections so let's jump straight to into it so you understand what I'm trying to say tell me all the problems that an adult male 45 years old with a family would have when trying to earn money by investing so this way you can learn about your persona your clients much faster than you would like just by reading stuff or interviewing people it of course it doesn't replace those acts but it's a very much faster way to get start your research about your client and here let's see what he's saying lack of investment knowledge and experience that's true limited investing funds okay it's true but it's also true for everyone risk aversion makes sense with his family family obligations absolutely market volatility yeah makes sense but i mean it also makes sense for everyone scams and fraud tax implications this one's very big even though it's more or less for everyone you know and once you know his problems and again you can ask ChatGPT to improve upon those and give you more or you know like just improve like on the risk aversion one for example you can also ask him something about like objections let's pretend we have like a newsletter for crypto promising two percent dividends every month and let's ask him which objections this same persona might have you know under the light of those problems so let's ask him exactly that lack of understanding of cryptocurrencies makes completely sense high risk indeed a lot of cryptocurrencies have high risk they could the entire cryptocurrency system is a high risk system so it's it's pretty fair to have this objection suspicious of too good to be true yeah that that's absolutely i i guess that would be the biggest one because a guarantee two percent return every month sounds too good to be true so you really you would really need to back it up with a lot of proof concerns about the credibility of the newsletter yes proofs as well authority social proof regulator regulatory concerns makes a lot of sense with the SEC going after a lot of staking options nowadays so you would need to address that in your product Scams and fraud, absolutely. The cryptocurrency space has been riddled with scams and fraud here and there So it's amazing because with just two simple questions, you now have a much deeper understanding of your client and the objections he might have against your product. And I mean, it's somewhat obvious, but you can just ask Ask ChatGPT to write something addressing those objections, you know. We'll see that in detail in another class. But from this one, I just wanted you to realize the power you get when you ask those two simple types of questions to ChatGPT. Problems and objections. Problems and objections. So that's it. I'll see you in the next one. So this one is going to be a nice lesson because this is going to be about the Alice effect. So what's the Alice effect? Pretty much like Alice in Wonderland, This is going to be about shrinking and enlarging text. So, let me first show you something very nice that doubles down as a productivity tip as well as a copywriting tip. That is, if we are to open YouTube and go to someone with a video with slightly less than 10 minutes, and why do I mean 10 minutes? Because otherwise it might be too much for ChatGPT to handle because he has an input limit that is more or less a little bit more than 10 minutes so let's open something like Thomas Frank, lovely guy, let's see if it has a video, yeah we have a video like how to break our phone addiction, just nine minutes so let's open it, pause it, go here, show transcript, let me tell you, yeah yeah yeah yeah, scroll down, copy everything, so and you'll see that in the end he start doing like some remarketing to other of his stuff so 30 day trial so yeah yeah yeah yeah yeah Kevin Mitnick, so up until the eight minute mark it's useful, you know so let's find where on demand yeah I don't care about that original programs, okay so here so far is useful, so let's ask him hey hey please, I mean you don't need to say please but it's nice form of human beings, so why not with AI? Please summarize the following text. The author describes how social media has become a huge time sink, leading to people spending around two hours a day on it. This time could be spent on activities aligned with personal goals, logging out of social media when not in use. It's a simple solution. The author argues that adding a little bit of inconvenience, a little bit of friction, which is similar to Michael Polanyi's suggestions, could So I guess the entire video can be boiled down to log out of social media whenever you're not using it. So you just saved nine minutes of your life with this entire summary here. So it works best for videos like these, like productivity or self-help videos. For technical things, I have not had this much luck trying to summarize tutorials, but sometimes it can as well. You just have to be smart about the duration and now let's do the opposite let's find a product that we really like and try to enlarge the text about it so let me open Podia for example I love Podia to create courses your website your products your community thousands of people like you use Podia to build okay so let's ask him to enlarge this text enlarge this text with more compelling arguments and since we gave him no specific length he's just going to increase by the length he feels like it's just right but we could have we could have given him something like to 500 characters to 5,000 characters so bear that in mind so let's see what he's bringing to us here Podia offers a comprehensive platform for creators and entrepreneurs to build market and sell their products not only blah blah blah not only is Podia free but also powerful blah blah blah and building sales analytics you can optimize sales and efforts in addition you host online courses and blah blah so you can see how we simply transformed something like this into this and something like this into this so we'll see it together with a lot of other of the other tips we have been saying here in next classes but just take a moment to admire the power that you have like of summarization here right now it's no coincidence that Microsoft right now has the integrated on Teams the possibility of having a summary of your meeting with someone because that's exactly the same idea here but also the power of like enlarging something you know like you have a small prompt you have like oh well i have like thousands of people build you know websites with portfolios and courses and digital products and host communities and hey it's also free and you know like make practically an essay out of this so So again, we'll see in the next lessons how to put everything together to create nice stuff. But for copywriting, that's an amazing tool as well. So that's the lesson. And again, let's be organized and call it Alice Effect, Alice Effect, just so we don't lose ourselves. And let's go to the next one. So this lesson is going to be like wordplay because we're going to do a lot of wordplay. Whoa. Amazing. And the idea here, let's pretend we have a beach tennis place called Foot on the Sand, and let's ask ChatGPT a bunch of stuff. Let's start. ChatGPT. Again, you don't need to call him by his name, but again, good form. Write a poem about a beach tennis location called Foot in the Sand. And again, why would you need to write a poem, right? But think about this like this. You don't need the entire poem. can only take like one or two verses and if it's nice for you and it fits in to any marketing you might be doing into any ads or in creative at all it might be useful for you for example here the ocean waves crash and roar the seagulls sing a twinkle or the sand feels soft and pure appreciated by the sea for sure the sand feels soft and pure this single verse here can be used for anything you want for your sand beach and like your beach tennis location because the sand yeah might feel indeed soft and pure and this is just a such a nice combination of adjectives so you know you don't need the whole the entire poem at foot in the sand the fun never ends as the day turns into night with new friends i mean that's amazing play under the moon and stars crave crafting memories that will live their hearts you know so we had like a nice verse here we had a four verse very nice here so come to the beach grab a racket and ball and experience with the thrill of a roll at foot in the sand where ten is grand and the beach is perfect to heavenly land so i mean you get the idea here but you can also do some things like just rhymes you know for example for the same place write some headlines that rhyme with its name and again let's have more control over it because i really want you to understand that to have a lot of control over ChatGPT so let's ask for seven headlines take a stand at foot in the sand experience experience 10 grand at foot in the sand you'll see that some of them won't be nice you know like this one was like find romance makes no sense well find romance makes no sense was even better make a plan to play on the sand nice one join the band terrible make a demand terrible give a hand so so the the first one was the one that made most sense so you can even go further and asking something like give me more give me five more variations similar to number one you just created take a chance on a game of beach dance it's not beach dance man make a dance a date for a dance mate have a blast on the beach with a racket in hand I really like this third one have a blast on the beach with a racket in hand join the fun in the sun with a match to be won yeah Yeah, this one's a little bit more competitive, but you get the idea. Seize the day with a game to play on the bay. Wow. These ones are almost tongue-twister, but very nice. Can you feel it? Seize the day with a game to play on the bay. Especially if you are, I mean, on the bay, you know, on the West Coast. That, on itself, is already, like, a very nice idea for a tagline anywhere. And also, one thing that I really like about ChatGPT, and that comes in handy, Even if you don't need like an entire poem, a verse, or rhymes, but you just need like synonyms. How many times have you opened Thesaurus or any other online dictionaries to find synonyms for something started with a certain letter, you know, with certain limitations? ChatGPT is amazing for this. So let's go back to foot in the sand. Foot in the sand might be like, and again, I just realized that it might be foot on the sand, but I mean, your foot might be inside the sand as well. so um the idea here is like give me a synonym for amazing but that starts with the letter f you know like because of foot in the sand fantastic okay so and what about starting with the letter s you know because of sand sensational wow i mean it's just so fast that makes you feel a little dumb for not thinking about this faster you know so another one stupendous yeah i mean it's a little bit pretentious but you get the idea so what have we seen here so far have seen poems have seen rhymes have seen synonyms with limitations and you can also you know like ask for names so give me similar names to rename foot in the sand sand court haven beach tennis oasis beach tennis oasis even has some rhymes to it you know sand ace some sand and serve sea breeze ten center coastal net zone you can see that whenever you ask him for some suggestions on things like 50 or so you know like 50 to 80 percent will be trash but those 10 to 20 percent you know they more than pay for itself especially when you are using ChatGPT for free you know so wordplay here again is one of my favorite things you can do with like ChatGPT i was just typing it here because a lot of times you need to not only know your customer and we knew about them a little bit more here with problems and objections or shrink and enlarge some text but you will need to you know like have a synonym or alliteration or a better way to put something and having these you know like at the blink of an eye is just amazing so again we'll see in the next lesson how to put everything we have seen so far to create a headline for this course and i hope you really see and like how everything fits together okay so i'll see you in the next one so like promised let's try to find a headline for this course let's describe what we want to ChatGPT and start blank over here help me write a headline for a copywriting course that leverages ChatGPT to make AI assisted copy unlock the power of AI assisted copy with our copywriting course using ChatGPT I didn't like this at all so i'm going to ask him to give me way more suggestions you know just like we did with previous lessons give me 10 other variants and then let me just stop him here because i can see that he's using the word course a lot but that just doesn't sound right you know so and you can see that i just leveraged the option of stopping him so let's try this again try again but don't say the word course in the title of the course and usually try again is like a almost guaranteed way to make him restart whatever he was doing but in a new way try to not use a lot of words otherwise you might confuse him okay so let's see what he's creating here unleash the power of AI to supercharge your copywriting skills. I like it, but I think it's a little bit too much. Experience the future of copywriting with ChatGPT AI technology Yeah, no, I don't like it too much. I like the second one. It's very honest and very straightforward, but at the same time, it's very powerful. I like this one. Elevate your writing to the next level Okay, but you see, even though I like a lot of those, I'm still not satisfied. And in my Portuguese version, I've used the word secrets because I really like the idea of unveiling secrets So let's try again, but using the word secrets somewhere in the titles. Unlock the secrets of AI-assisted copywriting with ChatGPT. Amazing. I love this one. Reveal the hidden secrets of high-converting copy with ChatGPT AI. But I mean, here's a problem. I guess that Udemy's limits for headlines are like 120 120 characters, if I'm not mistaken. So rewrite, but make titles only have at most 120 characters each. But I mean, I liked a lot of those. Crack the code to effective copywriting. Unlock the power of AI to supercharge your copywriting skills. Yeah, I mean, I like this one. Transform your writing with AI-driven copywriting techniques. Learn to write like a pro. I like all of those. like a lot of those. Experience the future of copywriting with ChatGPT so you know like we started from nothing i might ask him for some wordplay here to use some alliteration or rhymes i might ask him to i just did ask him to make something shorter uh i didn't ask about problems and objections but you'll see a way stronger way to do it in the next class i didn't add emojis but you can see that how we are adding everything here together to create a headline you know I could even ask him to write some examples, and let's do it, just for the sake of it, using the 4U's, you know, just so we have an idea of how to probably write our subtitle or the beginning of our description. Now write five options using the 4U's formula for headlines. And again, unleash the power of AI just for weeks. Wow, amazing. Understand the audience better. learning as he said use ai to create unique use for you this third one is a very major linguistic one that's very clever of him you know like use unique useful and user-focused uh he kind of understood what was going on i'm amazed because sometimes and here's another tip if asking for something that he doesn't quite understand at first make him say the thing before what do i mean by this? I mean that if he didn't at first set things in accordance with the four use formula, just make him say what's the four use formula, and then tell him to apply that. That would work much better. But in this case, that's very common knowledge for him, so that was easy for him. But to be honest, I'll probably stick with one of those for our course here. So I mean, that's amazing that's a very real use case here i'll be using this for this course and you can use it for your own courses as well and anything else you might need okay so that's not all we still have a lot of lessons to go so let's see the next lesson so there has been a mistake guys the mistake has been me not using this organization here so headlines i mean i'm making fun of it but that's real please use those okay so once you do that let's jump to the next lesson that is rewriting stuff so the idea here is that you can always ask for ChatGPT to rewrite something adding stuff changing the tone and a lot of things so for example let's use the last question in our favor and let's use this headline here that i really liked and asking something like this write a description for a course called and you'll see where i'm going with this in a second are you interested in taking a copywriting course in the next level you want to explore the world of intelligence to see how teachers from the mark writing and the piece of writing you also learn how to use AI to improve your writing process by the end of the course you'll have the skills and knowledge okay so you know like he he wrote almost what five six paragraphs about it so now let's use the power of rewriting the first one that i like a lot is like rewrite this with humor you know so rewrite this and just for the sake of speed here using half of the amount of words you just did and add humor lots of it so let's see what he comes up with. The AI copywriting Jedi within you. I love it. I already love it. Do you want to level up your copywriting with your killer content? Do you also secretly desire to become an AI Jedi with wielding the power of machines to vanquish your competition? If yes, then welcome to the course that will bring balance to the force of copywriting. I mean, you can see that it's a bit cheesy, depending on your clients, on your public, you know, like the people who buy your stuff it might not you know go down too well but i really like it and again you're not obliged to do exactly what he gives you you know it's just inspiration so in unleash you'll learn how to use become more efficient and lethal you'll become a master of by the end of the course so now that let's do the complete opposite of humor let's talk about enterprise so rewrite this adding a lot more of serious tones because now this is an enterprise level of course i guess he took it too literally with the enterprise level but okay you'll get the tools and knowledge necessary to copywriting strategy next level series of rigorous exercises and real world examples you'll discover how to optimize in Google's Bard wow what the hell is Google's Bard but okay uh it probably exists but i won't i wouldn't be surprised if he just invented that by the end of the course you can see that these stacks here and these stacks here are completely opposite so that's amazing because you just got these in less than a minute or so so finally one thing that's very useful and that's not tone is outline so rewrite this but adding outlines because a lot of times you'll be needing to add outlines and you'll see how to leverage those as well on a next lesson but i mean why is he not adding any outlines here so okay he just started adding and i love how he sometimes even goes way and beyond what you asked him you know like with those chapters and outlines for the chapters because it even gives you ideas of what to teach if you are just starting you know so reviewing successful ai copywriting campaigns analyzing the results understanding the ethical considerations wow this didn't even cross my mind ensuring compliance that would be very important for an enterprise level thing and that's why we don't do enterprise level things because compliance and regulations it's like not for me using ai in a responsible and accountable manner okay conclusions okay so you have seen during this class how to rewrite stuff with humor with seriousness taking stuff in half and most importantly adding outlines summarizing with outlines a lot of things with outlines will be very useful for you and again we'll see how to take leverage of all those outlines usually for benefits of your products and services in the next lesson so let's go to the next one and I'll see you there okay so this class is going to be one of the most amazing I mean the second most amazing for me sincerely because this is the contradiction one so the idea here is that grab something like this the original description for this course and say something like this is raise five objections that someone might have against a course with this description. Okay, the first objection, I don't really think someone's really out there worried too much about it, at least for this course, but okay. This is amazing, the effectiveness of AI improving copywriting skills. Yeah, yeah, it's a truly uniquely human skill. I would not say that that would be the reason for this objection i would say this is mostly due to the fact can an ai really understand the customer as well as a good copywriter do and that would be the way that i would rephrase this technical barriers to learning some people may not have the technical expertise required to learn yeah yeah the cost of the course okay so but on udemy that's not a problem at all lack of personalized attention that's awesome that's a very common objection for courses online so now the the big the big reveal the big magic trick here is like okay sorry about that okay rewrite the original description but now addressing those five objections and he's going to take the same objections he himself raised and he's going to mix it in inside the description to solve for them so for example ethics look at this look at this do you worry about the ethical implications of potential for unoriginal robotic content sincerely that's something that i would say so that's that's amazing at the same time as it's creepy on how precise something like this has been skeptical of the effectiveness i mean all those questions i will for sure include them in my course you know so we understand their concerns i mean you can change we by i but you know i paid him that's fine this course so etc etc if you're worried about technical barriers the course the cost so believe that benefits would be worth the investment well i thought he would add something like a guarantee but i mean it's okay and as you have learned we could have just as easily asked him now to rewrite the same thing but adding a x days guarantee on the price beat you know so the idea that i really want you to have here is that you are getting a lot of tools to never write copy from scratch again you know like so you can have the perfect mix of formulas that in frameworks that the general knowledge have discovered throughout the years the combination of knowing your customer much faster which is very important and wit you know wit originality humor and your own touch in the end you know so ChatGPT might not by default come with all those answers but if you combine everything you're learning here with these ideas you're unstoppable so that's one of the classes that i love the most but the next one is necessarily my favorite on this course so let's jump to it okay so now to my favorite lesson the lesson where i use ChatGPT power to extract the real emotional benefit of something let me show you this with an with an example tell me the tell me five benefits of using an electric five let's start simple no no hidden tricks eco friendly transportation okay saves money okay all of this makes sense you might even add this into your copy you know like for your electric bike health benefits make sense convenience makes absolutely sense fun and enjoyment absolute piece of sense as well so now the amazing thing is to rewrite benefit number four but adding the true emotional the true deep emotional benefit it brings and you'll see magic happening right now convenience and freedom electric bikes offer a level of convenience that traditional bikes cannot match and they also provide a sense of freedom that can be deeply satisfying you don't have to worry about arriving at your destination sweaty and tired or battling steep hills or strong headwinds with the added electric assistance you can effortlessly cruise this freedom can be incredibly empowering allowing to rediscover the joy of movement and connect with the world around you in a more meaningful way come on that's way better than just like hey we can cover longer distance with ease can be useful for commuting you know like this you'll see everywhere but this allowing you to rediscover the joy of movement and reconnect with the world in a more meaningful way that's amazing and we can do it for every single one here let's do it for saving money you know and you can just rewrite this prompt here rewrite benefits number x adding true emotional benefit so saves money let's see what it has to say about saving money in a more meaningful way financial peace of mind i mean i find it very amazing because in the end benefits should always be written with the technical bit but very small and very fast and the real emotional benefit in the end and these ChatGPT nails 10 out of 10 so that's amazing though that's very fantastic so let's see what did it bring to the table this can help you achieve a greater sense of financial stability okay as you have more control of your expenses okay the financial freedom that comes with owning reduces stress and anxiety allowing to focus on the things that matter most to you like spending time with loved ones or pursuing your passions oh my god the feeling of being financially responsible possibly yeah i mean this one i didn't feel as strongly as this one but i really liked the the bit here you know so i mean that's a very simple thing you can do let's call it well it just copied the same name here but it's the real deep emotional benefits well i guess the real is not needed here deep emotional benefits and that's fantastic you know You know, like, you can use it for everything. You can use it even for previous tax. You can always say, hey, give me the real emotional benefits of this. Or you can go to something like problems and objections. And you can, to even understand your clients even deeper, ask, hey, what would be the real emotional goals this guy is searching for when he's looking for investment? You know, like, because it's not about the money. It's about what money brings to him. So, that's the most amazing. And ironically, I think it's one of the most human things that ChatGPT brings to the table. So, yeah, that's the lesson. Let's go to the next one. So now let's circle back a little to problems and objections here and talk a little bit more about knowing our customer. The idea here will be to have ChatGPT first write a small story of a client of ours, someone that would be a client of ours. what would happen if they you know like went down a bad path that our product solves for for example tell me a story a sad story of a man 45 years old with a family that wanted to invest but didn't know how and reached an old age i didn't say die because otherwise chat gpt would probably raise a flag you know like ah blah blah don't talk about that blah blah blah so you know like just to instantly bypass something like this. I just wanted to know bypass this. So John worked hard, provided for his family, okay. Never quite had enough left over to invest. That might be useful. He often thought about getting financial advice, but was too proud to ask for help. As the years went by, John's children grew up and went off to college, leaving him and his wife with an empty nest. Retired due to health problems is interesting. He and his wife had to rely on social security they had to sell their home and move into a small apartment to make ends meet that bit of the story is probably very common and you could probably use it to your favor john realized too late that he should have sought out financial advice when he was younger he regretted not investing his future and not securing a comfortable retirement it was a sad ending to a life that had been filled with hard work and love for his family okay so now make it even more tragic exaggerate probably two g's here yeah he can't exaggerate okay stop it make this story a bit more tragic you know sometimes you just have to bypass violent words or something like this because those were would be the easier ones to flag on ChatGPT's team, so, you know, just bypass it. So he was working, da-da-da, John's wife became ill, wow. Okay, so the thing you might do here is not like saying, hey, imagine if your wife, you know, like, becomes ill and you have to spend everything, but you can be more subtle than this, you know, like, I remember Dan Locke or some other guy saying that money was mostly to, you know, help his family in case something happened. And that's a very subtle way of saying exactly this. So, I mean, he died alone, penniless, and filled with regret. Wow. That's probably something that ChatGPT should have filtered for, but we just accidentally made him spill out in a way that benefits us. So, what should we benefit from here? The idea here is that by having those type of stories, you can have, like, ideas, you know, like, well, yeah, his wife may become ill, or you may have, like, very common scenarios, you know, like having to move from a house to a smaller apartment and a lot of those things you can incorporate in your copy especially whenever you have like a product that fits that fits it exactly you know so for example here just to summarize it and make it even better let's talk about the hero's journey here you know so let's rewrite this story saying this rewrite this story but say that in the middle of it John found a course that made him rich this course was about cryptocurrency make the story follow the hero's journey and the idea here is that even though you might not know what the hero's journey is again remember that you can ask ChatGPT for it and it's a very simple cycle you know like of being on your regular world something happening you denying the call to adventure then going to the darkest places and returning back home like someone else so someone else i mean like transformed from the inside so the the thing here is that you can start like unraveling a story that fits your own way of saying of talking about your product and that's just amazing let's see what ChatGPT is saying here one day john stumbled upon a course that promised an investment opportunity that could change his life cryptocurrency intrigued john decided to take the course and it was the beginning of a new chapter embarked on a journey of self-discovery we learned the ins and outs and began to invest, faced many challenges and setbacks, refused to give up, so and and I think that those challenges and setbacks, they are important bit because they add reality to this story, so you can probably ask ChatGPT but we won't hear just for the sake of time to expand upon those challenges and setbacks, you know so you can see just how simply this turned into this turns from something about knowing your customer better, just something that really helps with your copy, you know, so that's an amazing tool that you have on your tool belt and I'll call this one exaggeration and hero's journey and that's another thing you have under your tool belt right now, so I'll see you in the next class, okay so here's something that's only important if you're creating content that needs to be really human generated unique etc etc because your platform is banning or soft banning AI content that is rewriting stuff until it's undetectable that it was AI, so this here we know it was fully AI so let's run it into the two most popular detectors right now and by the way I'll give you on the resources of this class the resources for these, so it okay, it identified its AI here, let's put the same thing here, okay, it's more than than it can handle, uh let's cut the two last paragraphs and a little bit here, so you would just you would just have to chunk it out here, okay, until the unpredictable okay this one's already a little bit thinking it's human which is hilarious but the simplest thing you can do here is just copy everything come to QuillBot paste it and again paste quillbot has a limit so the first two paragraphs here let's do it two paragraphs at a time you have the options of standard and fluency here without even an account Well, I guess I'm logged in here, but I don't believe you need to. So, you just do it here. Wait a moment. Copy it. Do it again. I have found that doing it two times is usually the amount of times that is enough to get rid of any suspicions here So, you'll just replace the first two here Run it again. It will probably still be AI because only two paragraphs has been yeah only two paragraphs has been like this so grab another three paragraphs run it here too much okay only two paragraphs i'm trying to do it as fast as we can paraphrase yeah yeah yeah yeah yeah let's do it again do it again yeah yeah yeah okay copy copy those two paragraphs paste let's see how it is now detecting okay it's starting to think it's not AI, probably because we still have a lot of text that's pure AI here. So let's run it here We can probably get away with a little bit more text from here just so we can probably finish it up right now. Okay, let's just, you know... And I mean, a story is going to be one of the hardest ones to not look like AI, because the stories that AI outputs are very formulaic, and we just asked the AI to do something formulaic, so that's on us. So let's see what emerged from here. Go back, circle back, the three last paragraphs. Okay, so check for AI content. Looking good. Yeah, man, I know. Thank you, thank you so much. So the idea here is that Quillbot is your friend. Run it through Quillbot a bunch of times. If you're still not satisfied with 84%, percent you can say something like he was able to pay off his debts which were many you know like some clever witty remarks here and there that you know like screams humanity okay that was already enough so the idea here is just go back and forth on Quillbot and if that's not enough but if you usually be with like two passes just you know like tweak one or two or three small bits of your text with some clever remarks or some rewording that's like colloquial and informal and it will look great so that's my tip for you and also let's copy it here and paste it this one that was weaker and also let's delete these and see how it fares right now yeah 100% human yeah absolutely so that's it if you need though this type of uniqueness here's how you do it and yeah let's go to the next lesson hey so this class is going to be about where you can find other tools like ChatGPT usually for free my favorite one is Futurepedia because it's UX and UI is very clean and it has a lot of options in filtering and you can filter for example copywriting here copywriting here i should probably have clicked there and you can filter by free stuff it even has like freemium free trial paid where do i filter by free filters uh free stuff so all of those tools are free Promptly Sketch and Botowski Botowski is your new personal ai copywriter so you know you can see how it is uh i guess it's probably not entirely free because it has this price tag here but those two seem like it and if you are willing to pay because you know you're going to make money with this you can see the most popular ones and etc and you can even save the ones you like the most so that's something that i've been using for a while i really recommend this tool again this is where i will leave in the resources for this class you'll also have future tools.io which is pretty much futurepedia.io but a little bit uglier and you know like with not a lot of tools but i mean you have even more features here so you know just just in case you can't find exactly what you're looking for here go here because you never know and this one is almost the same idea the ux is almost like futurepedia but just for marketers you know so it's just copywriting graphic design seo social media and advertising you know audio and other things like yeah because you need it to survive and create creatives but yeah that's the idea so those free websites are the ones that i use to find dozens of other tools like ChatGPT and again i'll put them all in the description and yeah that's the lesson for now and by the way that's the final lesson for the original course you'll see that very fast i'll be adding more lessons because Again, right now it's February 2023 and I have a huge belief that in the following months this will all increase very rapidly so stay tuned stay here because I'll be increasing this course make new courses about it and if you want more copywriting with me the next lesson is going to be the extras the next original lesson and you can check my other courses here in YouTube okay So that's it, guys. I'll see you in the next lesson.