Your First $100 Online: Print on Demand for Beginners | Printify Walkthough

$10,000 a month is a nice target. It's what everyone goes for. But let's just start with $100. Just $100. No passive income. Just $100. The first $100 that you make online from something that you create. Believe it or not, that is still a really difficult thing to do. And it's by and far the most critical component of that, say, ramp up to some aspirational number. If you can sell $100 of something that you can create. You can probably sell the next hundred, the next thousand, the next million, but you have to crack the economics of the first hundred dollars. So in this video, we're looking at one of the most popular side hustles out there to do just that. We're going to go step by step through the product, the listing, the process, and we'll see how many sales it will take you to hit that first hundred. That's going to be the video. We're going to start out by level setting and then we're going to jump into my computer for a walkthrough it's going to be a fun one let's go also i've been saying in recent videos i'm kind of sick right now so my voice sounds off forgive me i am on the mend now as far as the general landscape of side hustles i think you really want something that can scale without you doing something like ride sharing or delivering food or picking up another job or shift is still a really hard thing to do that's a lot of time and a lot of effort. And if you absolutely need the cash short term, sure, great, go do that. But there's other side hustles where I never wanna use the term passive income. Nothing about them is passive, but the work is not distributed evenly. And you can get vastly more than say one hour output out of one hour of input or one hour of work over time because you're setting up a system that can generate sales. So the side hustle process we're walking through in this video is print on demand. that's a very simple sales cycle to understand right let's say you go on etsy and you buy something right well someone behind that who sold it to you they probably were using a print on demand supplier let's say Printify and when you click order Printify not them printed it they shipped it to you and then that seller made the difference between what you paid and what it cost to produce and that differs from the old kind of e-commerce model where you have to purchase all of the inventory up front in the store so we're going to walk through that process of setting up a product on Printify that you can then sell on Etsy on eBay on Amazon on all kind of the e-commerce distributors out there and i've gone through the process in other videos i really want to reinforce this point this is very important on how to approach it when you have a target like making your first hundred dollars online the reason being just about everyone approaches it in the wrong way they approach it and like oh i want to create the next Nike i want to create this like super general big kind of brand that everyone's gonna buy something of and great if you can do that but the probability of success there is like 0.0001 right you're not setting yourself up for success rather the way to do it this is what i've gone through in much more detail in other videos is to pick a very very niche underserved community out there and then serve them with very specific products and then market to that extremely niche community and yeah you're not going to make a million dollars but the chance that you make ten dollars or a hundred dollars or a thousand dollars or ten thousand dollars is much much much much higher and then you just rinse and repeat and you do that again and again and again but we will link the other videos around here somewhere in the description so you can watch those for a full deep dive into that strategy i don't want to just glaze over that because again that is very important critical part of the process but i do want to focus this video just on the walkthrough and demos on my computer so go watch those and now if you've never heard of Printify which is how we're doing this this is what the website looks like they have about 1300 products so you customize them you design the product so to speak and they're the ones who actually make it and then ship it to your customer they have print partners all over the US and Europe so shipping is usually cheap and fast and then like i said it plugs right into your Etsy your Shopify your TikTok shop and a whole bunch of other platforms out there so now we're going to get into my computer if you want to follow along and just build with me step by step while we're doing it and you want to support the channel this video is sponsored by Printify and for that reason you can grab a free Printify account at the link in the description and i've been talking about these guys and using them personally i think literally since i was 13 years old so by the end of this video you can have your first product set up too and thanks Printify for writing those three accounts okay so here we are inside the Printify dashboard this is a demo account that i set up we can go ahead and just jump straight into creating our first product. Now what to create ties into what I recommend around strategy, which is niched down into something that you know well, that has a defined audience you know how to sell into. So what I'm going to use for the product I'm creating here is the cold brew brand that we've been building on this channel for several months. It looks like this. It's cold brew concentrate that you can make eight cups of cold brew out of. And we'll talk more in a few minutes about how I would actually go ahead and sell this product but first we're inside of Printify I'm just going to click create product here as mentioned there's something like 1300 products in the store so a lot to look through there and let's click view catalog get a look inside all of it here you can see all the products that are available so if we wanted to search for example t-shirt there's going to be a lot of different t-shirts that's 23 pages of t-shirts available let's say we wanted to go something like posters as well similar deal you have a lot of posters available but let's jump back here what we want for our cold brew brand is a mug basically something to drink cold brew out of so here we can see some of the top sellers there these are all a good price and good quality as well so i think let's go ahead with this ceramic mug that starts at five dollars which will give us a lot of room for margin and now here we can see the graphics that we'll want to design for this but we're not going to do that ourselves we're going to do it with AI and what we want to do here is connect with someone who loves cold brew very niche thing but we're going to provide value to them by creating the product specifically for that audience regardless of how small it is so i'm going to give it this minimalist line art illustration of a tall iced coffee glass with ice cubes and a straw let's go ahead and see what it can create here and then we're going to build out the remainder of the graphic you can use external tools to do this as well but Printify has gotten a lot better with their interior graphics lately as well i don't love this i'm going to go ahead and regenerate okay this i like a little bit cleaner so let's go ahead and drop this onto the mug on one side i kind of want it to be still minimalist so we'll make this a little bit smaller and i'll drop it like this onto one side of the mug and then what i want to do on another side of the mug is add text so let's do something just bold to the point like this and then we'll delete the rest of this and i'll go my blood type is cold brew and we're going to arc this up okay so now we have our little custom graphic it's like my blood type is cold brew to connect with people who want something to show how much in fact they love cold brew for example people who buy our cold brew not that i actually sell cold brew so we have all of this i want to size that down a little bit more center it in the mug here this looks good to me i'll go ahead and click save now there's a lot more there you can play around with there's templates there's graphics there's a lot if you want to explore but for now let's just get more onto the distribution side of things and there's a whole creative and design world there that you can go very deep into so next we created the product that was easy now we need to connect our store i'm going to click connect and then connect to etsy here now the two i'd recommend are etsy or tiktok shop as for why i've made videos about that prior that's a whole long story and i can give you a bunch of numbers to back it up they put a link somewhere around if you want to do a deep dive there. But for now, just trust Etsy or TikTok shop is going to be the way to go to start out And so right here, I'm going to go ahead and grant access to my Etsy accounts And one of the great things about Printify is they have a direct connection into Etsy, fully native. So every time someone orders on Etsy, just like these other platforms, they handle everything. You don't have to touch anything manually to make the printing, the shipping, manufacturing, et cetera, work So now I'm going to go ahead and click edit price on this something else that's really cool that you can do is personalize content so if someone wanted a mug that said their name blood type is cold brew then you can do that by clicking on personalization here we're not going to get too deep into that now so you just click enable personalization and then they could go through a whole process that ties into Etsy that's a whole another video for itself but it is pretty cool if you want to take that approach for us let's just go ahead and edit and add Alto is the name of the cold brew brands and go Alto cold brew coffee mug and we'll call it my blood type is cold brew. So we have all our tags set up. We'll do standard worldwide shipping, local delivery in two to five days. That looks good. And the advantage of niching down is that you have basically no competitors or fewer competitors and you have a more valuable product because it connects stronger to a specific persona or ICP type of person customer whatever you want to call it so for example if we were selling a generic mug for you can go buy a lot of mugs and that's basically a commodity right you just want the cheapest mug at that kind of quality level but because we're selling something that maybe no one else sells that's really targeted toward cold brew toward cold brew lovers we might be able to sell this let's say for $23 and if we sell it for $23 we're making $15 in profit or a margin of 64 cents and that's still a win-win for the customer for myself and for the manufacturer so all that said let's go ahead and publish and there we go it's published it is live on Etsy we are literally done it was that easy and you can do the same thing for TikTok shop for Amazon for all your other platforms now do keep in mind if you have not set up your Etsy or TikTok shop stores to date that is a process you have to set up the accounts you have to create the store but that should be an exercise in creativity should be fun but just keep in mind that is a process that we're not showing on screen here today so these are some of the graphics that Printify created as well so you're going to want to go ahead and save some of these you know illustrate what the product looks like we have product image one product two product three and we can do a lot of fun things with that i can go for example, and say, make some cool videos with this mug, then I can upload those images as references and I can go ahead and get some actual videos like for social media made about them. And that is how I want to bridge into the next subject, which is how to get to that first $100. Now, how many of these do we have to sell to hit $100? Let's open up a calculator. We know we're selling for $23 at a 64% margin, meaning we'll make $14.72. So if we want to make $100, we'll divide that by 14.72. We need to sell seven units. If we sell seven units, we make over a hundred bucks, which means we need to find seven customers, not a million customers, not a hundred thousand customers. We need to find our first seven customers. And there's that adage out there about, you know, a thousand true fans. That's a really true, very powerful thing. And so this gets us, when you think about it, nearly 1% of the way there, 1% of the way to a business that can be around for a very long time. They can be very successful. So this matters a lot more than it sounds like. Seven customers is a lot and we are going to find that. And the beauty again of a very niche product is that it gives us a few advantages. Number one, if there's any niche community that already exists for that group, that's who we want to go through first, right? If it's a Facebook group, if it's a Reddit community, if it's just a private kind of like website or discord, whatever it may be, go there, strike a deal with that group or start messaging in the group. And that's where you want to advertise your product. That's option number one. Option number two is create social media content that's super niche. And it doesn't need to get 100,000 views or a million views to make a bunch of money, right? This is why the TikTok shop and Printify connection is so valuable. You just need to find the hundred people because if those hundred people love cold brew and you can reach them with content that is specifically about cold brew, even if those videos only get a hundred views, the conversions on that are going to be great. You might have five, 10 plus percent of people who see the thing, buy it because it's so specific and so just purpose-made for them. And we've gone deeper and out on other videos as well of, okay, how about you go to the community, right? And then just strike a deal off the bat of making units for that community. There's a lot of ways to kind of hone in, to optimize, so to speak, your approach within those two general pathways. But for now, I just want to illustrate what those two pathways are. And that's how I personally would go get those first seven customers. once you have the seven customers you're in the arena you have a shot on goal now you make more products you find the next seven you keep rinsing and repeating what got you those seven customers and over time you can have very legitimate business and now i want to end this video on our product that's come to life here you can see my blood type cold brew in here as well there has never been a better time to create products to bring them to life just like this then to go out there and hustle to get your first few sales your first hundred bucks and then keep going at it from there i'm going to end the video on that note that is Printify and that is making the first hundred dollars on demand okay so there we go that's the whole process that i wanted to impart the other part of that if you didn't watch those videos of kind of the hundred dollar strategy how to actually materially with a high probability of success and get something out of this go watch those it's super important and reality check of course nothing is guaranteed to work you can't approach it like that some designs are going to flop some things are not going to work and again i would never approach it as like oh i'm trying to create the next whatever big brands that you want to emulate i'd say niche down provide value to a specific market and then and while designs flop and things don't work the downside and this is i think the beauty of print on demand is effectively zero you can go test something throw out 10 products on TikTok shop that go through the you know the strategy that we described you can make a hundred TikTok videos about them maybe they don't work but your net cost for figuring out that all of that doesn't work is nearly zero it's very very low so my challenge to you after watching this video is go just try it out go make a product go follow the hundred dollar strategy and make your first hundred bucks that's my wish to you i hope it works out i hope this video helped you in that pursuit I appreciate you being here.