Thanksgiving: Shoppers may want to start early

Thanksgiving is still three weeks away, but some supermarkets are already getting ready. 22 News reporter Sarah Bien-Aimé joins us live in the studio now with why shoppers may want to start filling their carts now. That's right, Claire. Inside Key Food Marketplace in Chicopee, employees were busy stocking shelves and organizing displays as a few more customers stopped by the shop compared to last week. And while Thanksgiving is still weeks away, experts say getting a head start could help families avoid last-minute crowds and save money. According to the online publication Serious Eats, shoppers Shoppers should wait closer until Thanksgiving to pick up fresh herbs, bread, and other perishable items. But now is a good time to buy frozen turkeys and pantry staples like flour, sugar, and canned goods. Everything is the same. We try to get better prices for the customer so they can afford all the items that they need. Now, Rosado tells me the holiday rush at Key Food Marketplace in Chicopee is typically five days before Thanksgiving. So they'll have a display up front for Thanksgiving items when the prices drop. They're starting to see catering orders right now. Up to 1,000 people usually shop at the supermarket every day. The highest volume is during the evening. Working for you, Sarah Bien-Aimé, 22 News.