We built 4 of the trucks at SEMA 2026. Our interior kits showed up in 11 of them. So we gave Spencer a paper map, a deadline of 1:00, and one job: find every truck in the building running an FF Interiors kit before the doors closed.
The four we built: GT/FX (‘56 F-100, Meguiar’s booth), The Train (‘79 F-250 crew cab, Toyo Treadpass), the ‘66 Bronco on our FF Bronco IFS chassis (Cerakote booth), and PSYCHO (‘66 F-100, feature spot). Full build videos on all four are coming.
The seven we didn’t build, but our interiors are in anyway: - Kindig-It Design ’70s dentside (Bendpak booth) - Maxlider Brothers “Zeus” ‘79 crew cab (Roadster Shop booth) - Jack’d Up Trucks “Yeti” ‘73 F-600 - Shane's Sander's built ‘79 crew cab at Power Service Diesel - K32 ‘67 F-100 by Logan Adkins (GUNI booth, Battle of the Builders Young Guns) - 13th Street ‘79 F-150 by Shayna Guy (Evercoat booth) - bcc_Zach ‘74 F-350 by Zach Pennock (JTX Forged booth) - Plus half a point for the bench seat at Seatbelt Planet.
We built this whole truck.
There are about 10 more trucks in that building
that have our interior kits in them.
I have not seen a single one of them.
And we gotta go find them all
before we gotta meet up with Jason at McGuire's booth
for his autograph signing.
My guess for how many kits are going to be at the show,
I'm gonna say 11.
We're on a timer, timer starts now.
We're on a buzzer baby, let's get it.
We're going to start with this truck.
It's a 1979 Ford F-250 crew cab. It's got actually our
tailor-made interior kit in it. Three-tone in some areas.
You're going to have your overall gray,
you're going to have your brown,
and then you're going to have more of that Sedona mud look. You
can customize every section of them.
This is actually the new Apex carpet line that they
just dropped. Got billet window cranks,
billet inside door handles. These things are nice.
Open and close, amazing.
Full leather dash pad in here.
You're going to have two bench seats, front and rear.
In this bench seat, we got a sweet hidden cup holder that you
can just pop out like that if you want to put a drink in there.
Otherwise, totally out of your way.
That's pretty cool.
Might be something we use more often.
I am Marcus Bryant,
and Fat Fender built me this gorgeous 1979 F-250 crew cab.
Probably the most beautiful F-250 I've ever seen in my life.
My favorite thing inside?
Having bench seats, be able to drive with your arm up, you know, scoot
your wife over, have your dog sit there, whatever, you know, I love it.
They're so comfortable. I can't wait to drive in these things. Yeah,
just sitting in them, it's the posture, the positioning is perfect.
Yeah, I wouldn't change anything about how we did any of this interior
or anything on this truck for that matter.
We got the Seatbelt Planet Custom Fat Finger Garage Seatbelt Kits.
Pairs perfectly with the interior.
You can get the webbing to match one of the colors of your choosing.
We picked brown.
Really good accent.
We really love it.
New kick panels.
If you can see, awesome speaker insert there.
You're going to have your spark steering wheel over there that's
also leather wrapped to
match the interior.
Single piece headliner that goes through the entire truck.
Coming to the rear, it gets better.
There's more.
Another bench seat.
More seatbelts, more door panels,
you got some door pulls in here because your armrest
doesn't have a spot for you to pull on the
door like the front ones do because it's a
little bit smaller rear doors.
You got your rear speakers back here.
You're going to have two subwoofers,
I believe in this one, two 10 inch subs and a custom
audio sub box behind the seat.
Rear bench seat, super cozy, you got
to make sure you have the leg room.
Got the nice floor mats.
Not even to mention the coolest part about these bench seats,
heated, ventilated, cooled.
Ships in eight weeks, it's an awesome product.
Anyways, what a great way to kick off
our interior treasure hunt of today.
And we're on a timer to do it, so we gotta go.
Listen, I think we're closing in on interior number two
on our little treasure hunt.
That's gonna be Mr. BCC underscore Zach, Zach Pinnock.
1974 Ford F350 long bed.
Wow, look at that paint.
He murdered it.
And do you have your gimbal on you?
Good. You might need it. The FF Interior. This one's our signature kit.
It's the Apex Renegade Bomber Jacket. Renegade's the distress on it.
That's why it's got kind of like that weathered look.
Bomber Jacket's the color.
And he did the full kit with us. So he did bench seat.
He did door panels, kick panels, headliners, sun visors.
The whole works. We got him a roll of carpet.
Anyways, my point being, truck turned out killer.
Like, he murdered it. This truck looks...
Awesome. Now at this point we're down two.
We got to go move on to the next one. And we're in the
South Hall and I believe there's a couple more floating around
this building. So let's go check
it out. We're on our way to the South Hall upstairs
for our next two on our little treasure
hunt. We stumbled but we didn't fall.
We are a little behind. 1:14 so we have basically 45 minutes
count for travel time. Let me give to you.
Let me present to the camera. 13th Street,
Richard, Shayna Guy, 1979.
F-150 and we're really going to hope
that they let us open the door so we can look at it.
We're going to beg if we have to.
I'll make you do it.
Signature FF interior.
Seven piece kit.
Door panels, bench seat, headliner, sun visors,
dash pad, kick panels, and we got a roll of carpet.
Literally the way that we sell it on our site,
kind of same as Zach's, but this one's even more simple.
Believe it or not, this one is literally just vinyl.
This is a nice marine grade vinyl,
but it's crazy because if you look at Zach's.
Pretty similar look, like it's got like a stretch to it,
like I love telling people like it's not your like your diner bench
seat vinyl, like this is nice stuff, vinyl's come a long way.
Point being, if you're trying to get
a really nice entry-level interior, like case in point,
it looks great in the truck and fitting of a really nice painted truck.
Her case, she did the diamond stitch, works out really well.
Super stoked for Shayna,
she was in a contest to get this spot, she won.
We're grateful for our fans that pulled up for her.
She came and did like a grand unveiling of her kit,
she got to see it for the first time, it was super heartwarming.
That's another one down.
We're on an even tighter time crunch now.
We got to do one more over here
and then bounce back to Central Hall.
We got to move.
Let's get going.
Next on the docket, we have stumbled, we haven't stumbled, we found it.
Goonie Booth. Let me show
you the meat and potatoes.
Mr. K32 in the Battle of the Builders Young Gun category. His 67 F100.
Thing is bad. Slammed on an air ride chassis.
Dude, this is a build, a build, build. But
let me talk interior with you. The FF Signature kit.
With bucket seats, which yes, is an option that you can do now.
We did a double diamond stitch for him.
Look at the dash. A full wood dash.
Have you ever seen that in an F100 before?
Hats off to Logan Adkins, man.
Logan Adkins is everything that you represent in a young guns builder.
He's amazing.
Has some of our other goodies on it.
The over and under cover.
He's got our AC valance that runs all the way down.
Leather wrapped out, got the vents in there.
It's the full kit.
He's got the door panels.
We got him the wood inserts that matches what now I've seen,
which is his wood dash, which looks insane.
You got your headliner to match.
You got your sun visors with the 3D printed clips
so they sit up nice and snug.
He really just got the kit from us.
And this also is literally something you could just go buy.
Bucket seats will have to sell separately to you.
So you have to get a quote from the sales team,
but Apex Ultra Square Weave carpet,
I think it adds a really nice contrast.
I think execution is 10 out of 10 on this truck.
Anyways, another one in the bag.
Now, we're 134, but I think we're killing it.
We're back on target, baby.
We're on to the next one.
Let's do it.
On we go.
Back to central.
However, start Cerrico.
This has been the fan favorite of the entire event.
I give to you the 66 Bronco by Fat Fender Garage,
but that's not what we're here to talk about.
We're actually here to just dive into this interior.
This is what you came to see,
and this is what we care about, the FF interior.
This is what I would call our white glove interior.
It's custom.
It is from scratch. It is all hand built.
Every single detail, everything designed,
all specific to the customer.
My favorite part of the build, I gotta say it's the interior.
It still has that old classic look
of the plaid that came in the old Broncos,
but it's also got that kind of new flair
to it where it just all kind of pops,
but it comes together to hold that old mystique
to the Bronco as well. It's a one of a kind.
You have a completely custom center console.
Thing is immaculate. Shout out to Jason and
Shawn Smith who designed this and the color
inspiration they had in mind. And this was
the one that we fought the most
because we don't do Broncos yet. So before you come
in the comments and on the calls about Bronco interiors,
we do not have them available yet,
but we are self-aware of that fact
and we are working towards that end goal.
Enough teasing products.
Let's just respect what we're looking at, which is a bespoke interior.
Including heated, cooled, ventilated seats,
custom buckets, billet, inside door cups.
This thing is rad.
Also separate for the Bronco, this is on our IFS chassis.
It is the...
The first ever FF chassis gen one Bronco IFS
that is driving on the roads.
But I cannot leave without giving a huge shout out
to our interior team for everything
that you've seen here at the show.
Top 40 in Battle of the Builders.
They deserve all the credit.
They have been working sleeplessly.
We're so stoked that they were able to get
four amazing trucks to SEMA.
This is the first time I have seen it all put together.
It's stunning.
Brought a tear to my eye.
I should hate to say that as a guy
because we're not supposed to cry,
but it all came together.
You just, it's an amazing shop.
Nothing but love.
Now onto
the next.
And we have finally spotted another one
of the FF Interiors out in the wild.
This one is outside.
It is in the BendPak booth.
Sick dentside frame-up restomod, Kindig built.
Let me introduce to you another Fat
Fender Garage Signature Interior Kit.
Man, is that poppin'.
We kind of helped them out in a pinch.
It was a crazy situation where we sent them some raw stuff,
which we don't do normally, so don't call us about that.
They got into a bind, and they shipped it back to us,
and we had to wrap it quickly and get it back out to them.
So it was kind of on the fly, but they did supply all the materials.
They killed it.
And I really like the orange stitch contrast.
Like, it's a really fun flip from the exterior of the truck interior.
But it's the full kit.
It's the door panels, headliner,
sun visors, kick panels, and then the seat.
And they didn't go with a crazy bolster,
they did no middle bolster and they did a very small
contour on the outside. Very traditional,
they were going for like a more period correct but
still super cozy. This team that put this truck together
is incredible. Another one off the books,
I think we got maybe a couple more and eager
to hunt them down because my legs are getting
a little bit tired, but what a driver.
All right, let's get to it. All right,
well this one might be the easiest find of the whole day.
It is Max Slider Bros. I give you
Zeus, what a sick rig.
Spec top to bottom, chassis, Megazilla, 10 speed.
But of course, the FF interior.
And now this is where we kick things up
a little bit spicier.
This is not a base kit.
This is not a kit you can get on our website.
This is a ask a salesman for a favor type of kit.
Yeah, Sean Parker with Max Slider Brothers Customs.
That fender really helped us out
with the upholstery on this truck.
We shipped them the seats.
Then you guys reupholstered them,
got us that custom look we were looking for.
They stem from F-150 bucket seats, front and rear,
full center consoles.
They're basically captain's chairs.
Perforated, heated and ventilated,
diamond stitch, super comfy.
It's a sick truck and they were going
for a really cool look.
And so that's kind of what we wanted to like,
we wanted to match the energy that we're putting into this.
So, and we're gonna move on to the next one
cause the day is running out of time.
Let's
go.
We have our lovely friend over here, Psycho,
the beautiful 1966 Ford F-100 custom cab that
short bed. But again, why are we here?
The interior. And would you look at that? Wow.
That is perfect. Of all the interiors we brought out this time,
this is my favorite.
Personally, Gary and I actually kind of worked through this together
when he signed on a while ago and he was inspired by a build
We'd done a 56 called Merlot.
So what about that 56 gave you the inspiration to go this direction?
I like the color in the in the pictures prior.
I thought maybe that wasn't gonna fit very good
But after seeing it in person, there's no doubt that it's
the right way to go and that is gonna be your Apex Fusion
I believe this one is called Copperhead
And then we have the nice Fusion Whiskey is this color.
That's that nice like purplish color.
It was designed to kind of bounce off of the paint job.
So you don't want to go like shiny in that sense.
So like we went with like a purple
because if you were to like mute this down,
that's probably what you would end up with.
Anyways.
Billet window cranks, billet door handles.
These are power windows.
These are Mustang seats.
Comfort over everything.
Custom center console, we 3D printed that from scratch.
Leather wrapped it all in house.
Super comfy.
That was the goal for all of it.
If you look, his wife's gonna have plenty of leg room.
I think that, like, that was a big thing.
It's like long road trips.
And I said it in there earlier,
and there's a lot of room.
Very comfortable.
A lot more than there used to be, right?
A lot more than there used to be.
Yes.
So if the wife and I want to take off and go on a trip,
we can grab our bags and go.
And so he was telling me that when we put
the miles on it, he's going to come down,
and he might want to take it all the way
the distance home back to like a North Dakota.
Anyways, we've marked another one off our list successfully.
This is Spencer pick of show right here.
We've covered another one.
We are down to the final batch of them, and we have to go.
Let us move on to the next one.
All right, this is a good friend of ours, Jeff.
And man, does he know how to pick
a good fricking SEMA vehicle.
Sanders is awesome.
They are ahead of the game, super reputable shop.
We would definitely be able to speak for Sanders.
They do amazing work.
And they got an interior kit from us.
You can see our little interior sign in there.
This is what we call the tailor-made kit.
And this seems to be a fan favorite.
People really like this.
This is the crew cab kit.
So you can go two-tone.
There's more than 30 leather options.
These are two of the Apex colors.
This is their Infinity line, which
is very fitting for a truck of this caliber.
We did the two-piece headliner, I believe, sun visors.
You got the two bench seats, front and rear.
Both have the flip-down armrests
with built-in cup holders, which is super handy.
And it was just a beautiful truck, super classy.
And what better way to put the cherry
on top than the Fat Fender interior?
So anyways, thanks, Josh.
Thanks for being an awesome customer, awesome builder.
Anyways, sweet truck.
We are moving through this lineup.
We're on to the next.
Come on.
Now this one is the easiest to spot of the whole show because it's
massive jacked up trucks. It's a 1973 F600.
Anyways, jacked up is awesome. Their trucks
really have a way about them. They always go viral.
They're sick. It's the full body swap.
We love working with these guys.
They got our tailor-made interior, so it looks like a signature
kit, but they added some flair to it.
They added a cool micro piping. This truck's called Yeti.
So they added like a cool little, like a,
like a mountain peak in those panels.
So we have some fun Easter eggs
and some stuff that we've put in here, but, um, it's just
beautiful truck.
We designed like this mountain range,
a little seam that we put in there and Yeti, and we
designed every bit of this.
I'm not an interior designer, Jackson interior designer.
We really can focus on the exterior of the truck,
but when it came to the interior, Logan
was a huge help pushing us in directions to make
this one truly unique for a SEMA quality
interior.
We had...
One issue only ever, we were missing seat brackets.
I had Logan's direct line,
I'd get a hold of him and the next day they showed up at
our door, overnighted, rushed them to powder coat, everything.
We couldn't be any happier with the customer service
that we experienced with Fat Fender.
We're super grateful to be partnering with them
and yeah, more to come, more F600s.
If you guys can find them, ship them to these guys,
we'll sell them an interior.
We'll have more of these things floating out in the wild.
Wouldn't that be fun up there?
There's just like 20 of these things out there.
Anyways, on to the next.
Looky here. We have found another FFG bench seat in the wild.
And who better than Seatbelt Planet? These guys rock.
They've helped work with us on some of the Ford truck seatbelt planets.
So you can go to their site and buy it or you can go to ours.
And this is our bench seat.
This is actually going to go in an in-shop build that we're doing.
It's going into a '79 F-150 4x4.
So that's the Apex Riptide.
Something you could buy from us.
That's a diamond stitch. It's got the bolsters.
That's pretty spec for us and what we're selling on our site,
what we're putting in trucks.
For scoring purposes, we'll mark this as a half interior
because technically it's not an installed one in the trucks, but
It deserves to go on the scorecard.
Anyways, it is time for us to move on and find the next one.
Let's go.
McGuire's booth, SEMA '26, TJ Hunt's, Aston Martin,
but you got the Crown Jewel '56 F100.
It's a five-year build, more than 10,000 hours of labor into it.
Needs no further explanation,
so I am just going to rip the tape off and let you see for yourself.
It's Morin Giles Apollo, and then your Apex Ultra Square Weave.
I believe that's the Heather Black.
Mustang seats, a really cool honeycomb-style design.
Center line that matches the stripe,
so you can see on the seats that stripe runs all the way
through consistently, which is pretty cool.
My favorite door handles of all time, you squeeze
them to open the door. We really,
really went for like a super integrated design on the door panel,
so you can see the perforation here and the little stitch.
So it's full balled out, full leather
dash pad, suede headliner and back wall, custom center console.
Seats are positioned a little bit
low, so it really does sink you in.
It does make you feel like you're in like a sports car or a
It's a very low ride.
It's super fun.
Three-point harnesses, seatbelts.
This thing is a Bentley.
Absolute Bentley.
It's the highest of what our interior team is doing right now.
They absolutely crushed it.
So anyways, we're just stoked.
Again, shout out to those guys.
They have killed it.
But it's cool to show you their range across the show.
Like, it's all really nice stuff.
Whether it's this that is top, top, top,
top shelf, or whether it's some of the other
kits that we saw here, they're still beautiful.
And you can still produce a SEMA-worthy,
show-worthy interior using a kit that you
could buy from us.
That's it for me, thanks so much for joining us
and we have successfully completed our treasure
hunt. We found all of them and our final head count was 11 and a half,
11 and a half interiors.
That's wild. We are not bound by creativity,
that is the thing we have a plethora of so
again if you have ideas, if you just want to talk about it,
reach out to us and we'll take it from there. See you all later.