My AI coloring book, Cozy Gardens, has been on Amazon KDP for about a month with zero sales, because I haven't marketed it yet. This is my first try, on Pinterest.
Sponsored by Kittl. I give my book cover to Kittl's Creative Agent, answer a few questions, and it makes Pinterest pins, a short promo video, and the captions to go with them. Then I post the pin. We'll see how it does.
Chapters: 0:00 Zero sales after a month 2:42 Live isn't the same as found 4:10 Where coloring book buyers are 5:46 Kittl's Creative Agent 9:10 What it made 10:40 Posting the pin 11:53 Where it stands
🙏 Faith + Money: "In the morning sow your seed, and at evening withhold not your hand, for you do not know which will prosper, this or that, or whether both alike will be good." (Ecclesiastes 11:6 ESV)
⚠️ Transparency: Some links may be affiliates; I only recommend tools I'd use myself.
An AI agent made that ad for my coloring book,
all I gave it was my book cover and one sentence.
This is my coloring book's sale report on Amazon.
This book is a coloring book I put together.
It's called Cozy Gardens. Doesn't that make you want to buy it?
It's been up for sale for about a month now.
I have not done any marketing yet,
I just made the coloring book and put it out there. So far it's sold.
Zero. And that's what happens when you put a book on Amazon
and don't tell anyone that it exists.
A lot of people think if you build it, they will come.
They think this about software. They think
this about books. They think this about training courses
and they think this about coloring books,
but that is not how things work. There's too much out there
in this day and age for you just to build it
and people will just magically show up.
So I'm going to do a few videos now on the hard part,
which is let's actually try to get some
sales. I show you all these tools of how to build these cool things.
You can make a coloring book
really easily. How do we sell it? How do we get some sales?
And my goal is even in the marketing,
I don't want it to be super manual.
Again, this is a side hustle for me. Okay. I have
my YouTube channel. I have consulting stuff
that I'm doing. I'm working with
tips on getting that launch. I'll leave
a link to that. If you want to check it out.
I don't have time to put a lot into marketing this coloring book.
This is a side hustle.
So I want AI to do this.
So what I'm going to do is hand the cover to an AI agent,
answer a few questions, let
it take care of the marketing.
So if you're new here, I'll leave a link
to part one of this series where I actually
made this book.
I made the cover, then I made the coloring book itself
and got it published here on Amazon
Kindle Direct Publishing.
It's a book called Cozy Gardens,
24 drawings of cottage garden stuff, birdhouses, teapots,
a sleepy cat on a bench.
It's pretty nice, actually, if I don't say so myself.
I made the cover and all the drawings
in Kittl, which is a design tool.
Then I had Claude Code, my AI agent, put the whole thing up on Amazon.
So I'll leave a link.
You can watch the video if you want to follow along to that part.
It is $7.99.
The nice part about selling something
on Kindle Direct Publishing is it cost me a grand total
of $0 to get this out there.
So this is kind of like drop shipping,
but for books where it's for sale.
But if you go and buy this book now,
Then Amazon will print it on demand and ship it.
They'll take a big chunk of the profit, but you have no upfront costs.
How you used to have to do this was I'd have to print out.
If I could get it published, print out,
you know, a thousand copies, have them sit in
my garage, give them to everyone as gifts
for all their birthdays and holidays.
And it wasn't good.
So book is done.
It's live.
Anybody in the world can buy it right now.
Hint, hint, Amazon selling it,
not just in the US, but all over the world.
And Claude again took care of all that.
I did basically nothing to get that set up.
But then the problem,
being live and being found are two totally different things. There
are thousands of coloring books on Amazon.
In fact, even Cozy Garden's coloring book.
I probably should have picked a better niche,
but even that, there's other Cozy Gardens monochrome
coloring book. This one's sponsored,
which we'll talk about that maybe in another video. They even
have this name, Cozy Gardens. I probably should
have picked something different, done some research
beforehand. That could be another video too.
Look at this. I just, I have a whole plethora
of videos that I have to make now or that I get to make.
But it's going to be very difficult
for me with a brand new coloring book.
Look, this one has 1.5 thousand reviews
and it's been around for quite a while.
Obviously, it's going to be very hard
for me with a brand new coloring book.
No reviews to compete with something like this.
So I had a hard time.
I went through a bunch of results.
I could not find mine until I searched James Pelton.
I'm the top result if you search Cozy
Gardens Coloring Book James Pelton.
So, you know, I dominate that search term.
But I have two options in this situation.
I can sit and wait and hope, probably get no more sales,
or I can go where the people
who buy coloring books actually hang out
and put the book in front of them.
And where do they hang out?
Well, Pinterest is gonna be a big one.
People go to Pinterest looking for coloring pages,
for cozy home stuff, for gift ideas.
It's basically a giant search engine for pictures.
So I think Pinterest would be a good option for this.
The other thing I could do is a short video,
a quick short where you flip through the pages,
does a lot more than a paragraph of text.
You know, you want something more visual.
And I know this, I'm a YouTuber.
And honestly, the timing's pretty good
for this because we're going into Christmas,
we're going into Black Friday.
A coloring book is exactly the type of thing that people pick up
as just kind of a supplement to their other Christmas gifts,
so I think this is good timing.
So here's what I'm going to build today.
I'm going to get a few Pinterest pins,
a short promo video and the words that go with them,
the titles, descriptions, the captions.
If you leave some comments and like, I'll do a separate video.
Maybe we'll actually run some ads.
We'll get some social media going on this.
Again, the goal is to actually get some sales.
And the graphics that I'm looking for on this,
they can't just be pretty. A pin needs to stop someone who's scrolling.
Tell them what it is in a second and give them a reason to click on it.
Same with the short. You have to grab people's attention.
We're in such a scroll culture,
you really have to do something to grab people's attention.
So there's a lot of different skills that go into something like this.
You need design, video, writing,
a little bit of marketing know-how, and when you're
one person and you're doing this as a side hustle,
it's like that's kind of out of reach.
And that's where a lot of people stop is right now,
is they put in the effort to get the
book out there and they're like, okay, that's good enough.
Then they get overwhelmed with, oh,
now I need to make marketing materials.
But AI can help with that.
This is Kittle's new creative agent.
So it lives in AI studio, creative agent right here.
And it works a little differently
than the normal AI image tools that you've used in the past.
AI used to be all about prompting
and making sure you'd end up with these two paragraph long
prompts or I would see people selling their prompts
and things like that. AI is shifting
away from that. Now the goal is you just you kind
of bring in your design what you have already
and you just tell it in English what you're looking for.
So kind of try to think of AI as
if it's an employee and just you know what
information would you give to an employee to
to get what you're looking for.
And the nice thing about Kittle is if it needs more info,
it'll ask you questions to fill in the
gaps. Then you get what you're wanting.
We're going to give it just the cover to the coloring
book that we already have made. Just the cover.
Then I'm just going to say, this is the cover
of my coloring book, Cozy Gardens.
It's on Amazon for $7.99.
I need marketing for it on Pinterest and YouTube Shorts.
So that's all I'm going to give it.
And honestly, as AI gets more advanced,
if you over prompt, it actually gets you a worse
result because a lot of times AI will have
a better idea of what you need than you do.
Like, for example, instead of giving it the size that I need,
I just tell it I'm looking
for this on Pinterest and YouTube Short.
And what that does is now instead of me kind of guessing
or I could go research, okay,
what size would work best for Pinterest?
I just give it the context of what I'm looking for
and then it will do the research.
Okay, what would be best for Pinterest?
Okay, the cover reads is soft cottage core.
So I'd keep the vibes calm and cozy
while making the book in 7.99 easy to spot.
What should I make for Pinterest and YouTube Shorts?
Let's make a Pinterest pins.
Let's do one for each platform.
Who are you hoping will buy the book?
I think gift shoppers, probably, with Christmas coming up.
If we make a short, what should viewers see and hear?
Well, let's do surprise me.
I don't really know what will be best.
What feel should the ads have?
I think match the gentle cover.
How many creative directions would you like?
Let's just surprise me.
Whatever you think.
When in doubt, just have AI make the decision for you.
Seems like that's my philosophy in life these days.
Hey, Claude, what should I have for lunch?
Hey, Claude, should I scratch my nose now or later?
All right, another thing Kittle does that I like
is ask the questions to help clarify.
Then it gives the plan before just running with it.
I am not a fan when AI, like, okay, here's the plan,
and then it just starts going,
and you're starting to use credits,
and you're wasting time, and you don't even know.
But it goes through, here's what we're gonna do first.
So a Pinterest pin with a gentle short,
quiet page turn makes the coloring book feel inviting
without implying we've seen its inside pages.
A hook, proof and close, that looks good.
Yes, that sounds great.
I'm going to call you Carl, the creative agent.
All right, so we'll let it get going on that.
Again, the beauty of AI,
I'm gonna go work on other things while this is going.
I don't sit here and watch AI as it's going,
but I get things going and then I spin up a new tab,
a new agent, work on something else until it's done.
So I will see you, for you it'll be like five seconds.
I do like that there's a timer,
so I kind of have a general idea of when to come back.
Kittle does a pretty good job of notifying you when jobs are done.
All right, so here's what it came up with.
It came up with two pins, which is pretty good.
A sweet gift for $7.99, and then the book.
Oh, look at this.
This is beautiful packaging.
Hopefully, they don't think it actually comes packaged like that.
And then here's the second one.
I like that first one better, but that's a nice pin.
And I don't know, does that make you want to stop your scroll?
I maybe would not in retrospect if I'm going to make a second version.
I might not put the price
in. I mean that's a little tacky.
You know you make people want it and then go look at the price
but pretty good. Then here is the short that it came up with.
I mean that makes me I'm feeling
my hand wanting to color as I'm watching this.
It's wonderful. So along with this I also wanted
Kittle. It made the images but go ahead
and write the Pinterest titles and descriptions and it gave
They gave me the titles and descriptions for Pinterest.
Then I also wanted to add perfect gift
for coloring lovers under the headline.
So you can also use Kittle to edit what you already have.
So it made the pin, but then I said, hey,
add that text below and it puts it right in
there.
Then finally, for the YouTube short,
write a short caption for the YouTube short.
A cozy little garden to color.
Meet Cozy Gardens.
So Kittle is a full design agent.
And again, I've talked about this before.
You can use it to market your own stuff.
You also could use this to market other people's stuff.
If you don't have your own coloring book that you're wanting to market,
just find a company near you, find a friend or whoever.
You can make marketing materials for them.
Say, hey, do you want me to make Pinterest posts for you?
And that's also a side hustle.
Okay, now we're actually going to get these posted.
So Pinterest, I do not post things on Pinterest very often.
But first, we're going to take our pin here.
We're going to download it as a PNG.
Then we can upload it.
Then the title will just use what Kittle gave us here.
Description for the link.
We want to link to our coloring book so people can buy it there.
We'll create a new board called Cozy Gardens Coloring Book.
All our pins can go there.
We will mark this as AI modified.
Pinterest is asking for that now.
You don't want to lie.
For tags, we can put coloring pages,
coloring book, gift ideas, Christmas gift ideas.
Put some tags that we might want to show up for and we'll publish it.
Okay, so we have this pin now on there.
We can do something similar, get it uploaded to YouTube.
If you have a YouTube channel,
you might see this as a short that I put on my YouTube channel.
But Kittle makes this so easy.
If I had done this all by hand, I'd have
to figure out what size a pin is supposed to be,
find the right fonts, make the pins one at a time,
cut a video, write out all the captions.
It would take an afternoon at least instead of,
you know, the two minutes that it took me using Kittle.
So here's where we're at.
Book's been live for a month.
No sales.
As of today, we've got the Pinterest pin out.
I'll get a YouTube short out.
We'll see if that brings anything in.
If you like this series and want me to get into some ads,
like we talked about, some
of these say sponsored,
and that is a way that you can show up at the top of Amazon
search results or show up higher on Google or Facebook or YouTube.
If you want to go that direction,
we'll see if we can get some sales using some paid marketing.
Let me know.
I'd love to do a video about that as well.
Links to other videos I'll put up on the screen here for you to watch.
Thank you guys so much for watching.
Appreciate you guys very much.
God bless you all and have a great rest of your day.